Prizes: 55 Scholarships Deadline: October 30th, 2015

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1 Prizes: 55 Scholarships Deadline: October 30th, 2015 IED Istituto Europeo di Design calls out to young creatives to develop ideas and projects describing the theme Tech Your Future! - Design & Technology, Technology and Design IED offers 55 scholarships covering 50% of the tuition fees for Master Courses in Design, Fashion, Visual Communication, Management and Communication, held in Milan, Rome, Turin, Florence, Venice, Cagliari, Madrid and Barcelona. With TECH YOUR FUTURE!, IED wants to identify the major trends that will define the future scenarios of design, encouranging the aspiring designers to further develop the dialogue between different disciplines and contexts: from the economic to the social one, from the aesthetic to the technological one. In order to apply for the contest, participants are required to develop a project concept that s relevant to one s own specific field of interest, following the directions described in each single brief provided in the scholarship regulation. It is suggested to develop the project into two phases: the first one focuses on the research while the second one on the development of the concept. The research phase is necessary to identify technological solutions in process or already developed without a widespread practical application. The result of this phase will be the starting point to identify the specific and usable materials, procedures and tools to work on a design project. Participants are required to justify each choice (the competitive advantage, the innovative aspect, the possible social or environmental impact). Then, the second phase is related to the development of the concept with reference to the specific area of interest of each candidate: Design, Fashion, Visual Communication, Management and Communication. In this phase, the innovative technical solutions identified through the research have to find practical application, ensuring the maximum impact for the improvement of the social and environmental sustainability of the system in which they are used. The projects awarded will be those showing the following features: strong innovation social interest economic and environmental sustainability possible realization by the next 5 years. The deadline to upload the project is October 30th, Please, read the scholarship regulation carefully, chose the Master course of your interest and apply now.

2 DESIGN AREA FASHION AREA BRIEF D1 Master in Interior Design Master in Interior Design for Luxury Living Master in Smart Buildings and Sustainable Design Master in Interior and Commercial Spaces Design a space, an exhibition, a shop, an office, a building, an architectural structure. Study, analyze and present technological solutions available in the market to help saving energy and increasing the quality of life. BRIEF D2 Academic Master in Design Academic Master in Design Master in Universal Design Venice (Italian) Master in European Design Labs Master of Product Design Labs Master in Global Design Design an object/service aimed at semplifying users life in their daily activities. Include a technological device giving the user the opportunity to control the performance of the object/service both directly and indirectly. Describe the scenario of its usage and highlight the benefit the consumer would perceive. BRIEF D3 Master in Transportation Design Academic Master in Car Interior Design and User Experience By designing a car, a bike or a train, include a safety-increasing technology. Investigate alternative mobility solutions using technology as a way to save energy and connect people. Use technology to improve the interaction between the driver (or the passenger) and the vehicle. BRIEF F1 Master in Fashion Design Master in Jewellery Design Design a jewel, a piece of clothing, or an accessory including a technological device. Define the possible functional or symbolic advantage of worn technologies and describe the scenario of its usage, taking into consideration the impact it may have on the market and on the user s behaviour. BRIEF F2 Academic Master in Fashion Design Management Academic Master in Fashion Design Management Master RSP in Fashion Management Imagine and present an innovation in the production chain using a technological device already existing in the market. Describe how this new technology could influence the Fashion system managing processes and the benefits that could arise from its introduction. BRIEF F3 Master in Fashion Communication and Styling Use the theme Design and Technology as an inspiration for a fashion editorial, a trendy style or a fashion film or create a viral communication campaign using the power of the new communication tools. BRIEF F4 Master in Luxury Marketing Management Master in Communication and Marketing for Fashion Master in Fashion Business Florence (English) Master in Fashion Marketing How is technology affecting the behaviour of customers? Think of a strategy in order to catch new customers, you can do it for a well-known brand, for your own brand or you can propose your business idea in the world of fashion.

3 VISUAL COMMUNICATION AREA Master in Animation Design Master in International Media and entertainment Master in Graphic Design Florence (English) European Master of Fine Arts Photography Master of Communication Design Labs Master in Interactive Apps Design Master en Diseño Gráfico de la Información y Media Branding Barcelona (Spanish) Master en Dirección Estratégica y Creativa de Comunicación y Publicidad Barcelona (Spanish) Wheter or not technology gets accepted, it depends on the way it s communicated. Design a communication campaign based on the theme Design & Technologies while technology is both the main theme and an element used for the realization of the campaign. Physical and digital interaction as well as the use of digital channels, gamification systems and user s outlining systems can be of help to improve the strength of the campaign itself. MANAGEMENT AND COMMUNICATION AREA BRIEF MC1 Master in Brand Management and Communication Master in Brand Management and Communication Master in Digital Marketing and Advertising Select a technology-related brand and develop a communication campaign highlighting new creative use of their main products/services. BRIEF MC2 Master of Strategic Design Labs Master RSP in Design Management Create a design strategy, an innovative action plan to spread technologies and give access to them to as many people as possible. Connect people, companies and government in an inclusive win-win relation. BRIEF MC3 Master in Arts Management Florence / Master in Business Administration for Arts and Cultural Events Venice (English) Develop a communication campaign using new technologies in order to promote an artistic event. Find new ways to highlight the artistic heritage of your home country and make it available for everyone.

4 HOW TO APPLY Please read carefully this regulation and the brief of the Master course you re interested in. Register by filling in the form on and upload your CV and Cover Letter. Once registered, you will be able to login into your personal area where you can upload your documents and the project you developed for the scholarship competition. MATERIALS REQUIRED The project must meet the contest s brief and has to be sent together with a title, a description and a preview image. Please submit up to five pictures, scans or drawings of the Concept. Digital images must be supplied in Jpeg 72dpi format with a minimum width of 600 pixel, optimized for the Web (maximum 2Mb file size), a link to a video previously uploaded on Youtube.com or Vimeo.com, or an attachment in.doc.pdf.ppt or keynote format (maximum 2Mb file size). SELECTION CRITERIA The scholarships will be assigned, no matter of the program of choice, depending of the level of the presented Concepts, following the above scheme. In case the level of the Concepts, for one or more of the above mentioned programs, will not be considered sufficient by the IED Panel, no scholarship will be assigned. A personal interview via Skype might be scheduled if required by the coordinator of the Master Course DEADLINE The deadline for sending applications is October 30 th, The list of scholarship awards will be published on and results will be communicated by to students within November 15 th, The winners of the scholarships will be selected by a specific commission, whose judgement is final. In case candidates would not satisfy the requirements of merit set by the commission, IED reserves the right not to award the scholarships offered. AWARDS The scholarships available at the different IED locations will be: IED Milan: 14 scholarships for the 50% of the tuition fees; IED Rome: 11 scholarship for the 50% of the tuition fees; IED Turin: 5 scholarships for the 50% of the tuition fees; IED Florence: 4 scholarships for the 50% of the tuition fees; IED Venice: 3 scholarships for the 50% of the tuition fees; IED Cagliari: 1 scholarships for the 50% of the tuition fees. IED Madrid: 10 scholarships for the 50% of the tuition fees. IED Barcelona: 7 scholarships for the 50% of the tuition fees.

5 TERMS AND CONDITIONS 1. PREAMBLE 1.1. Istituto Europeo di Design, wishes to promote the interaction between young designers promoting specific contests in the field of Design, Fashion, Visual Communication and Management and Communication 1.2. Following this initiative IED promotes the contest Design & Technology, Technology & Design through the dedicated website and its social pages The purpose of the contests is to assign n. 48 scholarships for attendance of IED master courses for the academic year, covering 50% of the tuition fees of the program of choice The contest is controlled by the present regulations and will take place, through all the phases detailed below, from August 3 rd, date of publication of the Competition Announcement, until 30 th October PARTICIPATION REQUIREMENTS AND DATA TREATMENT 2.1. Participation to the Contest is subject to the registration to the website com and to the acceptance of the present Regulations Participation is strictly reserved to all Candidates aged between 18 and 28 years in possession of a bachelor degree or equivalent qualification IED employees and consultants are not allowed to participate to the Contest By providing the personal data required to register, the Candidate knows the legal consequences of supplying false data thus he s called to supply precise, complete, true and correct data Processing of personal data will be respectful of the attached information as per D. Lgs. n. 196/03 on personal data protection. None of the data required for registration can be considered sensible under the above-mentioned decree The Candidate is informed that knowledge of his Username and Password by third parties will grant them access to the Candidate s personal area of the site in his name. The Candidate is thus bound to keep the secrecy of his access data with the maximum diligence The Candidate will be held liable or accountable for any damage and damaging consequence occurred to IED for the infringement of the rule stated above. 3. CONTEST AND CREATIVE WORKS ( CONCEPT ) OF THE CANDIDATE 3.1. Any registered Candidate can participate to the Contest, filling in the provided form in every part and, having agreed to these regulations, uploading in his Admission Page online, not later than the 30 th of October :00 pm (GMT+1 italian time) his creative works ( Concept ) featuring images and videos accompanied by a description in the language in which the course will be held, respecting features and formats detailed in par. 4 and the subject of the Contest given in the Contest Theme attached to the present Regulations and published on the Website Each candidate may take part in only one of the categories of the special project for only one course. The candidates participating temporarily in other IED special projects for scholarships cannot participate into this award With his participation to the Contest, and in any case with the submission of the Concept, the Candidate fully agrees with these Regulations The Candidate grants the Concept submitted to the Website are the result of his personal work and, knowing the legal consequences of false declarations, also grants that the Concept: are the fruit of his personal and original intellectual work, and do not constitute counterfeiting and/or plagiarism; do not infringe law, order and public decency do not violate any intellectual property right, both registered or not, of third parties such as, but not limited to, copyrights, brands and patents; do not violate any right of third parties accorded by law, contracts, customs and traditions; were made with all necessary authorizations and/or releasing from all individuals involved in their realization The Candidate grants his full personal liability for the content, lawfulness, nature, quality and truthfulness of the Concept and Comments published on the Website, expressly releasing IED and his assignees from any duty of verification and control on them Any liability of IED and his assignees for any Concept published on the Website is expressly excluded. The Candidate will hold IED and his assignees harmless from any request for reparation or compensation coming by third parties because of the publication of his Concept The Candidate grants to hold IED and his assignees harmless, materially and in court, from any loss, damage, liability, cost or expense, including legal costs, deriving from any breach of this paragraph 3.

6 4. CONCEPTS FEATURES AND FORMAT 4.1. In order to participate to the Contest, the Candidate will have to fill a form of registration specifying the chosen course and the IED location 4.2. The Candidate will submit up to 5 images, pictures, scans or drawings of the Concept. Digital images must be supplied in Jpeg 72dpi format with a minimum width of 600 pixel, optimized for the Web (maximum 2Mb size) The Candidate can submit a link to a video previously uploaded on ied.tv or Youtube.com or Vimeo.com, or an attachment in.doc.pdf.ppt or.keynote format (maximum 2Mb file size) Requirements detailed in par. 4.1 and 4.2 are compulsory for the participation to the Contest, while what described in par. 4.3 is optional. 5 REQUIRED DOCUMENTS In order to be considered eligible for the Master s course, each candidate will be asked to provide: motivation letter in the language of the chosen course; Copy of passport; Certificate of knowledge of language of tuition; Portfolio or essay (if available, depending on the program of choice); Concept as described in the briefing. 7. SCHOLARSHIPS IED LOCATIONS AND COURSES The scholarships available at the different IED locations will be: IED Milan: 14 scholarships for the 50% of the tuition fees; IED Rome: 11 scholarships for the 50% of the tuition fees; IED Turin: 5 scholarships for the 50% of the tuition fees; IED Florence: 4 scholarships for the 50% of the tuition fees; IED Venice: 3 scholarships for the 50% of the tuition fees; IED Cagliari: 1 scholarships for the 50% of the tuition fees. IED Madrid: 10 scholarships for the 50% of the tuition fees. IED Barcelona: 7 scholarships for the 50% of the tuition fees The scholarships will be assigned, no matter of the program of choice, depending of the level of the presented Concepts, following the above scheme. In case the level of the Concepts, for one or more of the below mentioned programs, will not be considered sufficient by the Jury, no scholarship will be assigned. 6. SCHOLARSHIPS IED offers as a reward n. 55 scholarships covering 50% of the tuition fees for the chosen course, The scholarship will cover just the tuition fees. Enrolment fee, housing and other costs shall be covered by the winners.

7 Scholarships are put up as a prize for the following IED courses: IED FASHION Fashion Design Jewelry Design Fashion Design Management Fashion Design Management Rome (talian) Luxury Marketing Management Rome (talian) Fashion Communication and Styling Milan (held in English) Communication and Marketing for Fashion Fashion Business Florence (English) Fashion Marketing Fashion Management VISUAL COMMUNICATION Animation Design International Media and entertainment Graphic Design Florence (English) European Master of Fine Arts Photography Communication Design Labs Interactive Apps Design Diseño Gráfico de la Información y Media Branding Barcelona (Spanish) Dirección Estratégica y Creativa de Comunicación y Publicidad Barcelona (Spanish) DESIGN Academic Master Degree in Design Interior Design Design dei Servizi per il Turismo Cagliari (Italian) European Design Labs Product Design Labs Academic Master Degree in Design Interior Design for Luxury Living Transportation Design Car Interior Design and User Interface Smart Buildings and Sustainable Design Universal Design Venice (Italian) Design Management Interior Design for Commercial Spaces Global Design MANAGEMENT AND COMMUNICATION Brand Management and Communication Brand Management and Communication Strategic Design Labs Arts Management Florence/ Master in Digital Marketing and Advertising Business Administration for Arts and Cultural Events Venice (Italian) 8. SELECTION OF WINNERS AND PANEL 8.1. The Concepts received, after a first evaluation, will be published on the selection website www. creativecontexts.com and could be object of comments, public appraisals and voting exclusively for statistical aims 8.2. The Concepts evaluation will be conducted by a Panel made of 4 principals (or school representatives) of Design, Visual communication, Fashion and Management and CommunicationSchools The evaluation will be made by the Panel, unquestionably The IED representatives may call the authors of the best Concepts for an interview The Panel may decide unquestionably not to assign the scholarship for one or more courses, if the level of the Concepts received for those program will be considered unsatisfactory The winners will be notified by or phone by the IED representative. The winners must send a formal acceptance letter by to scholarships@ied.edu, within three days after the result is received. If the winner fails to meet this requirement, the scholarship will be automatically considered as refused and the Panel may decide, unquestionably, to grant it to another Candidate. After the winner accepts the scholarship, he/she will have a 15-day deadline to enroll the course for which the scholarship was granted.

8 9.CONDITIONS AND GENERAL TERMS OF PARTICIPATION 9.1. In order to be published, Concepts should be presented in accordance to the terms described in the preceding sections of this regulation and must also include the identifying entry card attached The Concepts without entry card will not be accepted. The entry card must be completed in all points including the full name, birth date, contacts, country of origin, previous studies, chosen course and city where the course will be held, the source of information (by whom you have been informed about IED). Incomplete entry cards are not valid Incomplete Concepts, which do not meet the requirements, or which do not have the elements referred above, or which contain wrong or unreadable data, or sent after pm, 30 th of October 2015 (GMT+1 Italian time), will not be considered valid Once the Candidate has sent the Concept and passed the first step, the Concepts cannot be modified or changed any more The Candidates guarantee to follow the below indicated compulsory conditions for submission of the Concepts: Concept must be created and realized only by the participant presenting it; Concept must be original and cannot be subject of a copy or plagiarism; Concept must not be under any property or royalty rights, or copyrighted; Concepts cannot contain offensive, violent con text against the human rights or dignity, otherwise such projects will be rejected The Panel may, unquestionably, exclude from the selection any Concept that does not comply with the above terms IED does not assume any responsibility for conditions that are not imputable to it and that shall compromise the project remittance, such as: losses or delays due to electronic devices. 10. PROPERTY AND RIGHT CONCERNING CONCEPTS The intellectual property rights of the Concepts always pertain to the author The Candidate, with his participation to the Contest and the consequent publication of his Concept in the Website, giving up any indemnity and/or refund and independently from the awarding of a prize, grants for free and permanently to IED the right to use submitted Concepts to promote and divulge the Website and IED activities, with mention of the Concept s author 11. CONTENTS OWNED BY IED, CONCEPTS AND COMMENTS, EXTERNAL LINKS Save for Candidates Concepts and Comments, IED owns and can use every other content of the Website, including, but with no limitation to, text, software, fonts, graphics, pictures, sounds, music, videos, interactive elements (IED Content). Such Content is protected by copyright, brand rights and other intellectual property rights owned by IED and its licensees IED Content cannot be downloaded, copied, reproduced, distributed, transmitted, spread, visualized, sold, licensed or exploited in any other way without prior written consent by IED or its licensees The Candidate accepts and agrees that the Concepts and Comments on the Website are under the exclusive responsibility of the individuals they come from IED is not bound to control and supervise the Concepts and Comments submitted and published on the Website, and accordingly IED does not grant their truthfulness, correctness or quality. Under no circumstance IED will be held liable or accountable for Concept or Comments that for any reason are found illicit, illegal or offensive IED reserves the right not to publish and to remove from the Website any Concept or Comment in manifest breach of these Regulations, inopportune or reprehensible. IED reserves the right to modify the Concepts submitted by Users by all means necessary to allow their publication on the Website The Website may include links to other websites or resources not owned or controlled by IED. Users accept and agree that under no circumstance IED will be held liable or accountable for the contents, advertisings, services or products present in such external links.

9 12. EXCLUSION OF WARRANTIES IED does not states nor grants that the Website and its functions are flawless or satisfy certain standards, needs or requests of the User IED does not states nor grants that use of the Website and its functions will be prompt, uninterrupted, assured or flawless, nor that the information and contents on the Website are correct, truthful and/or reliable Under no circumstance, IED will be held liable or accountable towards Candidates or third parties for any damage consequent, accidental, indirect or of any other nature, predictable or unpredictable, deriving from the use or the impossibility to use the Website IED will not be liable for imprecisions, inaccuracies or delays due to force majeure IED is not liable for improper use of the Website and does not grant nor authorize its use in any application potentially dangerous for people or properties The Candidate grants that he will hold IED harmless from any consequence deriving for improper, illicit or undue use of the Website Consequently, the Candidate declares himself solely liable towards IED and third parties for any and every behavior or fact punishable by law during the utilization of the Website. 13. OBLIGATIONS OF THE CANDIDATE The Candidate binds himself: not to damage or violate, directly or indirectly, the Website; not to divulge or cede, directly or indirectly, usernames, passwords, and login data to the Website; not to reproduce, copy, distribute in part or in whole, by commercial or non-commercial ends, the Website, the Concepts and IED Contents published on the Website, by no means, not electronic nor printable; not to perform any action that can compromise the security of the Website; It is expressly forbidden to the Candidate: to submit, upload and/or publish material protected by copyright, unless the Candidate is the owner of such right or has been authorized by the owner; to submit, upload and/or publish material that disclose industrial secrets unless the Candidate is the owner of such secrets or has been authorized by the owner; to submit, upload and/or publish material that violates intellectual property rights, privacy ri ghts or rights deriving from advertising contracts; to submit, upload and/or publish material that is illicit or against law, order and public decency; to submit, upload and/or publish material containing improper expressions or violating someone else s dignity or decency; to submit, upload and/or publish sexually explicit material; to submit, upload and/or publish promotional material, junk mail, spam or any other unrequested or unauthorized form of solicitation; to falsify his identity; to submit, upload and/or publish material containing computer viruses and/or other codes or files or programs created to interrupt, destroy, damage or limit the operation of softwares, hardwares, websites or telecommunication installations belonging to IED or third parties; Any verified breach of this paragraph 12 will determine the right of IED to resolve this agreement and remove the Candidate and his Concepts and Comments from the Website, reserved the right of IED and/or third parties to compensation for damages. 14. TERM OF REGISTRATION AND WITHDRAWAL Registration to the Website has unlimited duration, save for withdrawal or other causes of cancellation, starting from the date of registration The Candidate has the right to cancel at any time his registration to the Website, notifying IED with an to the address scholarships@ied.edu and specifying his username and password. No request of cancellation without the required data will be accepted IED will disable the Candidate s username and password, removing from the Website all the Concepts and Comments submitted by the Candidate Any breach of the obligations detailed in par. 2.4, 3.4, 7.5, 9 and 11, will give IED the right to cancel at any time, with no notice and no penalty, the registration of the Candidate to the Website, removing from it all the Concepts and Comments submitted by the Candidate. 15. LAW AND JURISDICTION This Agreement and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with Italian law The court of Milan (Italy) shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with this Agreement or its subject matter or formation (including non-contractual disputes or claims).