Power Over Ethernet POE IS NOW HERE!!!

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1 Power Over Ethernet POEISNOWHERE POE IS NOWHERE POE IS NOW HERE!!!

2 What is PoE Agenda Market Overview and Key trends Main applications PoE in the SCS SCS Market Immediate Needs SCS Market Long term Needs Next Generation PoE System Summary

3 What Is Power over Ethernet (PoE)? Data and Power over a single Ethernet cable Transmitting safe and uninterrupted power (15W, 48V) over existing LAN infrastructure IEEE 802.3af standards based PoE Enabled LAN Switch /Switch + Midspan Ethernet Cable Power Power Power VoIP Phone WLAN Access Point Network Security Device Ease End Device Deployment Improved Network Reliability Cost Savings

4 Standardization & Interoperability June 2003 IEEE802.3af-2003 ratified Over 68% of lines in the standard were written by PowerDsine! July 2005 IEEE802.at (PoEplus) task force announced High Power (>30W), Gigabit Midspan

5 Market Overview, Key trends Greater awareness of PoE forming within end user community Port volumes are becoming significant Cisco has shipped 18M ports PDSN has shipped more than 9M ports New applications of PoE to new market segments Desktop & Laptop Power Structured Cabling Market Intense activity centered around extension of PoE to higher power PoE Plus has been moved to an official task force IEEE802.3at

6 Global PoE Shipments ($ MM) PoE Global Market analysis, VDC Sep 2005 Over 3.5 Billions $ in Power Sourcing Equipment in 2008

7 Global PoE Shipments (K Ports) Over 58 Millions of Port in Power Sourcing Equipment in 2008

8 VoIP The main driver for PoE Key value of PoE Centralized backup % availability Market size 4 million VoIP phones million VoIP Phones in 2008 PoE ubiquitously found Avaya phones do not come with AC adaptor Cisco launched first IEEE802.3af phone Power consumption Typical power consumption from 10-12W to 5-8W today Low-end trend: Mitel under 3W phones High-end trend: Avaya Color phone, Cisco 7970G require 12.9W

9 WLAN 2 nd driver for PoE Key value of PoE reduce installation cost Market Size 2.5M Enterprise AP s in 2005 PoE is a must on the Enterprise Make sure the units you buy support Power over Ethernet or purchase products that provide this. Source: Intel s Five Steps to Deploying Wireless LAN Power consumption Single mode WLAN AP s: 5-8W Dual mode WLAN AP s: ~11W Multi-channel WLAN AP s: 18-20W Other trends Increase demand for management for WLAN

10 Network Security Cameras Network Cameras is an emerging market PoE is becoming commonplace, as it makes same sense as WLAN Sony, Bosch, Axis, Panasonic Baxall, Indigo Vision E-Watch Power consumption Typical camera requires 8-10 w Pan/Tilt/Zoom >18W Requires high power, some times non-standard power Other trends Management, Sense of disconnection etc.

11 Other PoE Appliances Bluetooth Powered switches Wireless Pico stations Embedded PCs Barcode readers MP3 player And.Gibson Digital Guitar

12 PoE Main Markets -- IP Phones and WLAN APs 100% of Enterprise VoIP phones and WLAN access point are PoE ready 20% of others (e.g. Security cameras, access controls) are PoE ready (Shipments in Millions) Others WLAN Aps VoIP Phones Source: IDC, Dell Oro, Jan 2005

13 PoE Penetration at Ethernet Switches PoE Penetration at Ethernet Switches ,00% Thousands of ports ,00% 60,00% 40,00% Ports (000) PoE Share ,00% Year 0,00% Ports Source: IDC July 2004 PoE Penetration Source: IDC May 2004

14 PoE in SCS Executive Summary Midspans offer immediate solution and market entry to partners Vendors are beginning to offer limited solutions into SCS as they begin to see the potential As installations grow larger, system architecture (cooling and power supply reliability and redundancy) concerns, and ROI projections, point to a solution that needs to be a part of the infrastructure

15 Product Segmentation PoE Global Market analysis, VDC Sep 2005 Power Sourcing Equipment Midspan (PoE Hubs) Midspan (PoE Patch Panels) Endspan (PoE Ethernet switches) What Does it mean? PoE Patch Panels already have their own product category. Even though midspan (PoE hubs) and Endspan are available since 2000 and PoE Patch panels have been introduced only in 2005, analysts acknowledge that it will take significant part in the future.

16 PoE Solutions PoE Midspan Ideal for Legacy Low cost of installation, depreciation Doesn t disrupt the network Niche Solutions (High Power, non-standard) Low port requirements 80% of switches sold today are not PoE PoE Switch Ideal for Greenfield PoE Patch Panel Less Rack Space Lowest Cost of ownership Increased reliability

17 PoE Patch Panels Vs PoE Hubs PoE Patch Panels Vs PoE Hubs PoE Global Market analysis, VDC Sep 2005

18 Cabling Vendors Cabling Vendors PoE Global Market analysis, VDC Sep 2005

19 Why PoE by SCS and not by Power is already part of the infrastructure - logical to layout power at the same time as the rest of the infrastructure months ahead of the data network. PoE costs switches It is more cost effective to incorporate PoE at the infrastructure level than the data network. 6 layer PCB vs 15 layer PCB. Not all ports will require Power. With a switch all ports must be burdened with power, where as at the infrastructure level, you can provide a more flexible, scalable solution Switches are replace every 3-5 years, infrastructure is for years. Why pay three times for the power?

20 Why PoE by SCS and not by switches (2) Cooling the data closest becomes more complicated for PoE within the switch. Switch reliability becomes an issue Physical constraints within the data closet as the amount of power required increases (PoE Plus) Power back up and redundancy - allows centralized power provisioning system Revolution in the SCS adding PoE technology enhances the SCS from a data transmission media to a data + power transmission media providing new offering and new value to the customers

21 What to do in VoIP? It Depends on the Infrastructure Existing Enterprise Midspan or Switch Why Midspan? Current switches meet VoIP spec Simple installation - Min downtime Cost effective solution Greenfield PoE Patch Panel or Switch

22 PoE in SCS Q Status Vendor Systimax Ortronics Leviton Hubbell Panduit ADC ITT Tyco Brand-Rex RIT Midspan YES YES YES YES YES YES YES YES YES PoE Patch Panel YES YES YES

23 PoE current challenges Physical constraints: Within the data closet as the amount of power required increases (PoE Plus) Simplifies Cooling: As you increase power within the PoE switch you run into thermal/reliability issues both at the switch level and the data closet level Power back up and redundancy: Allows centralized power provisioning system Lower cost of lifetime PoE implementation: Switches are replaced every 3-5 years, infrastructure is for years. Why pay three times for the power? Power is already part of the infrastructure: Logical to layout DC power at the same time as AC power and the rest of the infrastructure. Design and layout of infrastructure is done months ahead of the data network.

24 Typical Rack & Corresponding Power Loads Today <1kw = patch panels, switches & hubs PoE will add 15-40W per 200 users = Addition of 3KW-8KW!!!!!!

25 SCS Market Immediate Need Use PoE to power WLAN which is part of the SCS offering Provide solution for SCS customers to power VoIP application Preserve existing infrastructure investment, while providing loyal customers PoE solutions Differentiate solution and get leadership position Learn the marketing and technical challenges involved with PoE => Midspan provides the quickest solution for these needs

26 Midspans offer Network Management

27 SCS Market long term needs PoE Panel should have the Look and feel of PP PoE should consume minimal rack space Scalable solution Future proof solution (supporting new applications) Field upgradeable (20%-50% will be PoE) Network Management System Power management High port count Installation Cost competitive => PoE Patch Panel or PoE ready patch panel

28 Next Generation PoE System A centralized, communication room PoE solution that provides intelligent DC Power Distribution to Ethernet switches, PoE midspans and PoE Patch Panels at the rack level.

29 PoE ready patch panel PoE Ready Patch Panel PoE insertion embedded into the Patch Panel with external PoE logic, DC power source management and UPS. PoE DC power NMS UPS Centralized PoE Provides PoE (DC) to the PP

30 CPoE system building blocks PoE on the horizontal System includes: 1) PoE Ready Patch Panel Unit 2) Power Supplies Shelf 3) PoE Box Figure 1: General System Overview

31 Powered PP in the Infrastructure Equipment Representative Patch Panel Horizontal Cables Patch Panel Cross Connect Outlet UTP Cable PSP Consolidation Point 4 Connector Channel PD PoE Ready Patch Panel 100 meters

32 System value proposition Offers optimal solution for medium-high port density PoE installations while offering protection of the investment. Optimal solution for PoE ports installations. "Plug and Play" PoE in the field the patch panel ports can be powered by connecting the patch panel to the powerspine master unit Real scalable solution install PoE as you need The PoE ready patch panel does not include active circuitry (Warranty) Efficient use of power (rack power management) Fully Flexible solution not application specific, supporting Ethernet 10/100/1G/10G and High Power applications Centralized, per rack, remote network management capabilities. Support for Universal ports approach (all ports could be set to PoE)

33 Summary PoE is now accepted as mainstream technology Key applications driving PoE are VoIP, WLAN and Security Currently Midspans and PoE switches are key means to fulfill PoE needs As PoE adoption grows significantly, system constraints and cost impact drive PoE implementation to be a part of the infrastructure

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