DISRUPTED DISRUPTIONS

Transcription

1 DISRUPTED DISRUPTIONS Lessons from Potential Disruptive WHO Innovations IS WATCHING that CLOUD barely disrupted ANGELS OR DEMONS? Tingting Lin Abayomi Baiyere University of Turku, Finland Abayomi Baiyere speak2ab

2 Improvement Feedback & Suggestions Appreciated!

3 BACKGROUND

4 BACKGROUND

5 MOTIVATION

6 MOTIVATION

7 MOTIVATION

8 MOTIVATION However When really can an innovation be considered a disruptive Innovation? Potential DI Disrupted DI

9 OBJECTIVE Identify and Inform about key attributes that characterizes disrupted disruptions and potential disruptive innovations lessons can be extracted from DD & PDI for managers facing threats of disruptive innovation

10 Improvement Feedback & Suggestions Appreciated!

11 DATA SOURCE Literature Review Expert Interviews Archival Data

12 LITERATURE REVIEW Science Direct Database Go forward Go backward Google Scholar (hidden files) List of: DI Examples DI Attributes Keyword Re-Cycle

13 ARCHIVAL DATA Confirm/Evaluate DI Status of List Potential DI Disrupted DI

14 INTERVIEWS 19 Interviews 13 Innovation/Research Managers 6 IT/Innovation Managers Potential DI Disrupted DI? Managerial Implications

15 Improvement Feedback & Suggestions Appreciated!

16 Potential Disruptive Innovation CONCEPTUALISING POTENTIAL DI Nature of Disruptive Innovations Difficult to label ex-ante It is a relative phenomena.

17 Potential Disruptive Innovation [PDI] CONCEPTUALISING DISRUPTED DISRUPTION Disruptive Innovation [DI] Disrupted Disruption [DD]

18 DIFFERENTIATING PDI, DD & DI

19 DI Differentiation Framework DIFFERENTIATING PDI, DD & DI

20 Mobile-Driven Innovation PDI CASE EXAMPLE

21 PDI CASE EXAMPLE 1 - Directly valued by high paying customers 2 - Valued as a supplement rather than a substitute 3 - Creates new market 4 - Appeals directly to same customers 5 - Not necessarily simpler/ more convenient but rather different. 6 - Serves existing consumers 7 - Not necessarily simpler however cumbersome to mount 8 - Adoption currently in the infancy stage

22 DD CASE EXAMPLE Google Docs Nintendo Wii Tata Nano Minicomputers

23 Improvement Feedback & Suggestions Appreciated!

24 DD PROPOSITIONS Proposition D (Direct competition): If the initial offering of a Potential Disruptive Innovations is not directly competing for the mainstream customers, the chances of ultimately becoming disruptive is higher.

25 DD PROPOSITIONS Proposition I (Ignore): If a potential disruptive innovation is acknowledged 'early and not ignored', the likelihood of it significantly disrupting the market position of the responder can be limited.

26 DD PROPOSITIONS Proposition V (Velocity of adoption): The 'velocity of adoption' of a potential disruptive innovation is one of the parameters that can significantly determine if it will eventually develop to be disruptive.

27 DD PROPOSITIONS Proposition E (Entrants): New entrants' to a market/industry are more likely to disrupt than incumbents.

28 DIVE MODEL

29 Potential Disruptive Innovation [PDI] CONCEPTUALISING DISRUPTED DISRUPTION Disruptive Innovation [DI] Disrupted Disruption [DD]

30 T H A N K Y O U Image Source: Abayomi Baiyere speak2ab