Chapter 5. Motivation. Copyright 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin

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1 Chapter 5 Motivation McGraw-Hill/Irwin Copyright 2014 by The McGraw-Hill Companies, Inc. All rights reserved.

2 Introduction Ability More than motivation plays a role in performance Instinct Aspiration level Personal factors (age, education, background) 5-2

3 EXHIBIT 5.1 Determinants of Job Performance 5-3

4 Needs Motivate Employees Most managers must motivate a diverse and unpredictable group of people They have varying needs and goals Needs Deficiencies an individual experiences at a particular time May be physiological, psychological, or sociological Those with deficiencies are more susceptible to motivational efforts 5-4

5 Needs Motivate Employees Needs trigger tension and a search for ways to reduce it A course of action is selected Goal-directed behavior occurs The behavior triggers either a reward or punishment The deficiencies are reassessed 5-5

6 EXHIBIT 5.2 The Motivational Process: A General Model 5-6

7 Motivation Theories Content theories focus on Factors within the person The needs that motivate people Process theories describe, explain, and analyze how behavior is Energized Directed Sustained Stopped 5-7

8 EXHIBIT 5.3 Managerial Perspective of Content and Process Theories of Motivation 5-8

9 Content Motivation Theories Maslow s need hierarchy Alderfer s ERG theory Herzberg s two-factor theory McClelland s learned needs theory 5-9

10 EXHIBIT 5.4 Maslow s Need Hierarchy Related to the Job 5-10

11 The Need-Hierarchy Approach A satisfied need ceases to motivate Unsatisfied needs can cause frustration, conflict, and stress People have a need to grow and develop; they strive to move up the hierarchy 5-11

12 Maslow s Need Hierarchy Need-hierarchy issues Little data proves that a needs hierarchy exists Only two needs levels exist: physiological and then all others Security needs decrease as managers advance With a corresponding increase in need for social interaction, achievement, and self-actualization 5-12

13 Alderfer s ERG Theory Alderfer s ERG needs correspond to Maslow s hierarchy Existence = physiological and safety Relatedness = belongingness, social, love Growth = esteem and self-actualization A frustration-regression process exists If one continually fails to satisfy growth needs, relatedness needs reemerge Efforts will be redirected toward satisfying a lower-order need 5-13

14 Herzberg s Two-Factor Theory A content theory with two motivation factors Dissatisfiers-satisfiers (hygiene factors) Salary, job security, working conditions, status, company procedures, interpersonal relations Satisfiers-motivators (intrinsic conditions) The job content, achievement, recognition, responsibility, advancement, possibility of growth 5-14

15 EXHIBIT 5.5 Traditional versus Herzberg View of Job Satisfaction 5-15

16 Criticisms of Herzberg s Theory Over-simplifies the nature of job satisfaction Requires people to look at themselves retrospectively Only self-reports of performance over long period of time were used in original study Little testing of motivational and performance consequences of the theory 5-16

17 Herzberg s Two-Factor Theory Job enrichment Builds personal achievement, recognition, challenge, responsibility, and growth opportunities into a job Increases individual motivation by providing more discretion and accountability 5-17

18 McClelland s Learned Needs Theory McClelland believes needs are acquired from culture Need for achievement (n Ach) Need for affiliation (n Aff) Need for power (n Pow) When a need is strong, there is motivation to use behavior that leads to its satisfaction 5-18

19 McClelland s Learned Needs Theory Factors reflecting a high n Ach Likes to take responsibility for solving problems Sets moderate achievement goals and takes calculated risks Desires feedback on performance 5-19

20 McClelland s Learned Needs Theory Factors reflecting a high n Pow Concentrates on obtaining and exercising power and authority Concerned with influencing others and winning arguments Power can be negative or positive 5-20

21 McClelland s Learned Needs Theory Factors reflecting a high n Aff Desires social interaction Concerned about the quality of personal relationships Social relationships take precedence over task accomplishment 5-21

22 Criticisms of Learned Needs Theory Supporting evidence supplied by McClelland and his associates Use of projective psychological personality tests has been questioned as being unscientific Claim that n Ach can be learned runs counter to a large body of literature that argues the acquisition of motives normally occurs in childhood and is very difficult to alter in adulthood No proof that acquired needs are permanently acquired 5-22

23 EXHIBIT 5.6 A Graphic Comparison of Four Content Approaches to Motivation 5-23

24 Process Theories of Motivation Content theories focus primarily on the needs and incentives that cause behavior They try to explain how behavior is energized, directed, maintained, and stopped The process theories of motivation are concerned with answering the questions of how individual behavior is energized, directed, maintained, and stopped. Expectancy theory Equity theory Goal-setting 5-24

25 Vroom s Expectancy Theory Employees are more likely to be motivated when they perceive that effort = successful performance + desired rewards and outcomes Motivation is a process governing choices among alternative forms of voluntary activity Most behaviors are under the voluntary control of the individual and consequently are motivated 5-25

26 Instrumentality Vroom s Expectancy Theory The perception that first-level outcomes (performance) are tied to second-level outcomes (rewards or punishment) Valence An individual s preferences for outcomes Expectancy Belief that a particular behavior will be followed by a particular outcome 5-26

27 EXHIBIT 5.7 Expectancy Theory 5-27

28 Equity Theory One s perception of being treated fairly in social exchanges can influence motivation Equity exists when one perceives that the ratio of their inputs (efforts) to their outcomes (rewards) equals the ratios of other employees 5-28

29 Important Equity Theory Terms Person The individual for whom equity or inequity is perceived Comparison Other Any group or persons used as a referent by Person, regarding the ratio of inputs and outcomes Inputs The individual characteristics brought by Person to the job Outcomes What Person received from the job 5-29

30 EXHIBIT 5.8 The Equity Theory of Motivation 5-30

31 Change Procedures to Restore Equity Changing inputs Changing outcomes Changing attitudes Changing the reference person Changing the inputs or outcomes of the reference person Leaving the field 5-31

32 Organizational Justice The degree to which individuals feel fairly treated at the workplace 5-32

33 Goal Setting A goal is a result that a person or group is trying to accomplish through behavior and actions Locke s view An individual s conscious goals and intentions are the primary determinants of behavior Once a person starts something, he/she pushes on until a goal is achieved Harder goals result in higher levels of performance if the goals are accepted by the individual 5-33

34 Goal Setting Terms Goal specificity the degree of quantitative precision (clarity) of the goal. Goal difficulty the degree of proficiency or the level of performance that is sought. Goal intensity pertains to the process of setting the goal or of determining how to reach it. Goal commitment the amount of effort used to achieve a goal. 5-34

35 EXHIBIT 5.10 Goal Setting Applied to Organizations 5-35

36 Reviewing Motivation Managers can influence the motivation state of employees. If performance needs to be improved, then managers must intervene and help create an atmosphere that encourages, supports, and sustains improvement. Managers should be sensitive to variations in employees needs, abilities, and goals. Managers also must consider differences in preferences (valences) for rewards. Continual monitoring of needs, abilities, goals, and preferences of employees is each individual manager s responsibility and is not the domain of personnel/human resource managers only. Managers need to work on providing employees with jobs that offer task challenge, diversity, and a variety of opportunities for need satisfaction. 5-36

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