Outcomes Overview

Transcription

1 Graduate, International and Midcareer Education Outcomes Overview For Questions, Contact Joyce Feucht-Haviar, dean (818)

2 $4,, California State University, Northridge 212/213 Total Revenue $35,, $3,, $25,, $2,, $15,, $1,, Summer Self Support Credit (Degree/Certificate) Semester at CSUN (SAC) Intensive English (IEP) Open University Contract Programs Winter Session Non Credit Extension Interest and Miscellaneous $5,, $ 3/4 4/5 5/6 6/7 7/8 8/9 9/1 1/11 11/12 12/13 13/14 (Budget) Note 1: In 26/7, CSUN Summer Session was moved from self support to state support by CSU. Note 2: Beginning in 21/11, CSUN Summer Session was moved from state support to self support by CSU. Note 3: Instructional Support Revenue was not included in Summer Session 21/11 but was included in 211/12 and each year after. Note 4: Revenue for 212/13 was $36,945,776. 1

3 212/213 Analysis of Cost as a Percentage of Revenue Revenue $36,945,776 (incl. Summer Session 212) Cost Items % of Revenue Cost Reimbursement & Revenue share to partner Academic Colleges/Departments 25.3% Instructional Salaries & Benefits 21.% Tseng College Staff Salaries & Benefits 12.3% General Operating 6.6% Direct Marketing (non people costs) 2.4% Campus Services 2.1% CSU Chancellor's Office 1.5% Campus wide International Support (Oct. 212 Jun. 213).3% CSUN Capital Project 21.7% Contribution to Operating Fund Balance/Reserves 7.% TOTAL 1% 2

4 212/213 Overall Financial Return to CSU/CSUN $18,, $17.MM $16,, $15.4MM $14,, $12,, $12.3MM Univerity (Summer) $1,, Summer Session Financial Aid Campus Grant $8,, Chancellor's Fee $6,, $5.3MM $5.8MM $5.3MM $5.2MM On Campus Offices & Classrooms Housing & Meals for IEP students $4,, CSUN Campus Services $2,, Faculty Pay $ 6/7 7/8 8/9 9/1 1/11 11/12 12/13 Partner Colleges Share Note 1: The overall financial return to CSU/CSUN without Summer were $5.3MM (21/11), $5.8MM (211/12) and $6.6MM (212/13). 3

5 University (Summer), $1,379,38 Student Union IEP, $94,833 Student Affairs IEP Housing, $593,214 Risk, $15,925 California State University, Northridge 212/213 Total Transfer to CSUN/CSU = $11,615,996 (excluding faculty pay) Univ Corp IEP Meal, $286,92 Univ Corp Rent, $416,415 A&R, $146,477 CAMC, $399,94 CECS, $3,585 Chancellor's fee, $557,279 CHHD, $629,812 COBAE, $892,532 NCOD, $15,612 Library, $144,786 HR, $16,577 COE, $225,37 COH, $495,453 Grad St., $245,251 Summer Campus Grant, $1,815,848 Financial Aid, $45,598 Financial Services, $195,19 Undergrad. Studies, $182,38 DRES, $13,51 Dev Math, $46,136 CSBS, $1,265,25 CSM, $1,17,711 4

6 212/213 Total Payment to Partner Colleges and Departments Including Summer Session 212 College Transfer Faculty Pay Total Amount College of Education $ 225,37 $ 371,217 $ 596,587 College of Engineering and Computer Science $ 3,585 $ 47,558 $ 771,143 College of Arts, Media and Communcations $ 399,94 $ 386,983 $ 786,77 College of Humanities $ 495,453 $ 429,12 $ 924,573 College of Social and Behavioral Sciences $ 1,265,25 $ 1,578,5 $ 2,843,75 College of Science and Mathematics $ 1,17,711 $ 51,289 $ 1,528,1 College of Health and Human Development $ 629,812 $ 1,71,238 $ 1,71,5 College of Business and Economics $ 892,532 $ 544,392 $ 1,436,924 Developmental Math $ 46,136 $ $ 46,136 University (Undergraduate Studies) $ 182,38 $ 62,977 $ 245,14 TOTAL $ 5,453,982 $ 5,425,274 $ 1,879,256 5

7 212/213 Intensive English and University Pathways Program The CSUN Intensive English and University Pathways Programs brings international students to CSUN to study English, focusing on written and spoken language skills needed for success in American higher education. By recruiting international students and refining their experience on the CSUN campus, has increased the number of international students who become degree-seeking students at CSUN. This adds to the international mix at CSUN and to CSUN revenue from international students (who pay full out-of-state fees). Below is an analysis of this pattern from 23 through 212/213. $5,, IEP & Short term Program Revenue , IEP & Short term Program Enrollment (Number of classes enrolled by all students) $4,, 4, $3,, 3, $2,, 2, $1,, 1, $ 3/4 4/5 5/6 6/7 7/8 8/9 9/1 1/11 11/12 12/13 3/4 4/5 5/6 6/7 7/8 8/9 9/1 1/11 11/12 12/13 $6,, IEP students matriculated to CSUN Estimated Total Tuition Fees = $28. Million 2 IEP students matriculated to CSUN Total Number of Students from = 81 $5,, 16 $4,, $3,, $2,, 12 8 $1,, 4 $ 3/4 4/5 5/6 6/7 7/8 8/9 9/1 1/11 11/12 12/13 3/4 4/5 5/6 6/7 7/8 8/9 9/1 1/11 11/12 12/13 Note: 211/12 and 212/13 was lower due to change in demographic mix 6

8 212/213 Semester at CSUN Semester at CSUN is a program that allows well qualified international students seeking their baccalaureate or master s degree at an international college or university to study for one or two semesters at CSUN. The vast majority of students stay for only one semester. This semester-abroad opportunity is increasingly recommended or required for graduation from many international colleges and universities seeking to have their graduates prepared for work and life in an interconnected world. CSUN restructured its Semester at CSUN program (which has existed for decades) in the spring of 212, and this change in approach was implemented in the 212/213 academic year. $1,2, $8, $4, Semester at CSUN Revenue $138,479 $138,5 $1,43,654 $ 1/11 11/12 12/13 Note: Includes CSUN disqualified international students; $326K for FY 12/ Semester at CSUN Number of Students & Enrollments /11 11/12 12/13 Note: Includes CSUN disqualified international students; 35 students with 212 enrollments for FY 12/13. Number of students Number of enrollments 7

9 212/213 Distance Learning Services The Distance Learning Services Unit (DL) in the Tseng College is responsible for the production and support of all CSUN fully online degree and credit certificate programs, whether they are self-support or state-support. DL works in close collaboration with the IT academic technology team. That team provides training and support services to faculty and departments for statefunded online and hybrid courses. In 29/21 the Tseng College restructured DL with new leadership and streamlined processes and practices. This allows for a faster and more responsive approach to online production and faculty and student support for fully online degree and certificate programs. DL also took on production and support for self-support hybrid Number of Courses Online Program Production Number of courses put online Number of Faculty Technical Support for Faculty Including working with Faculty to develop online teaching skills and solving technical problems and making course refinements during the course offering. Starting in 21/211, services were expanded to cprovide services to selfsupport hybrid courses and Technical Support for Students Fully Online Courses Provided With Technical Support Number of Students Number of Courses Orientation and training student for online learning and ongoing technical support for students while in an online course Technical upport includes evening and weekend support for faculty and students Number of Courses Hybrid/Moodle Supplemented Courses Supported Support includes creation of Course Templates, Moodle Training, and Technical Support for instructors 93 8

10 4, 35, 3, 25, California State University, Northridge 212/213 Total Enrollments (Number of classes enrolled by all students) 31,845 32, , , 15, 1, 5, 15,147 16, /9 9/1 1/11 11/12 12/13 Summer Self Support Session Degree & Certificate programs Open University & Winter IEP & Short Term Programs Non credit programs/courses 9

11 212/213 Admissions, Registration and Client Services provides the majority of support services for CSUN self-support programs. These include the admissions process using the customdesigned EasyApp system. EasyApp mirrors CSU Mentor but is tailored to enrollment in CSUN self-support programs. also has transcript evaluation staff, offers financial aid counseling to students in nonstandard term programs, provides I-2 and SEVIS (Student and Exchange Visitor Program Services) for international students, and offers registration and student account services, and systems support. The volume and scope of services provided grow rapidly to keep pace with program growth. $2,, $16,, $12,, $8,, $7.3MM Financial Aid Awarded $16.8MM $13.5MM $1.6MM $18.4MM 2,1 1,8 1,5 1, Financial Aid Applications 1,969 1,649 1,333 1,224 1,17 1, $4,, 3 $ 8/9 9/1 1/11 11/12 12/13 8/9 9/1 1/11 11/12 12/13 Applicants Awarded Aid 6, 5, 4, 3, 4,43 Total Program Applications* 5,7 4,987 1, Total number of I 2s Issued , 4 1, 1/11 11/12 12/13 Note 1: Excluding self service applications (e.g. Open U, Summer & Winter session). Note 2: FY total number of applicants = 7,56 2 1/11 11/12 12/13 1

12 212/213 Marketing Comparison Marketing at different campuses (within the CSU and nationally) is done with a mix of in-house staff and external services. The mix varies campus to campus along a spectrum between doing everything in-house and doing all or nearly all with external service providers. In this light, the most useful comparative measure is how much in total is spent on marketing whatever the combination of staff costs and external service provider charges. The national approach to judging whether the marketing expenses are on-track is looking at how much in total is spent on marketing expressed as a percentage of yearly revenue. The national average for marketing expenditures for college and university extended learning units is 1% of total revenue if web and digital marketing is not included and 12% if web and digital marketing is included. It should be noted that some of the more well-known private and for-profit institutions serving working adults spend as much as 25% of total revenue on marketing. Within the CSU among larger campuses the marketing expenditures range between 7% and 11% of total revenue. For the Tseng College 212/213 marketing costs including staffing and direct expenditures was 6% of total revenue (including web-based and digital marketing). 11

13 212/213 Comparative Productivity: Earned Revenue per Full-Time Staff Member Ten CSU campuses with a range of extended learning serving areas were selected for a comparative study with CSUN ExL in Fall of 212. Among the findings was a comparative look at the relationship between the size of the full-time staff and the level of the earned revenue for 212/213. Self-Support Unit Projected Revenue Number of Full-Time Staff Revenue/Staff Campus A $4,925,4 13 $378,877 Campus B $15,83,8 37 $427,859 Campus C $22,, 113 $194,69 Campus D $29,, 94 $38,511 Campus E $5,734,58 21 $273,75 Campus F $4,283,823 3 $142,794 Campus G $15,3,27 35 $428,665 Campus H $27,867,25 96 $29,283 Campus I $13,663,38 8 $17,792 CSU, Northridge* $36,945,776 6 $615,762 * Actual Revenue 12