1 Global Green Data Center Best Practices In Action DOUG WASHBURN VICE PRESIDENT & RESEARCH DIRECTOR September 25, 2013
2 Four questions I will answer 1 Why is green important to your business? 2 Why is green important to your data center? 3 What green data center best practices should you follow? 4 How to prioritize green data center investments? 2
3 Why is green important to your business? 3
4 In 2010, green wasn t a priority What 2,691 global business decision makers told Forrester.
5 In 2013, green still isn t a priority What 2,192 global business decision makers told Forrester. High priority Acquire and retain customers Grow overall company revenue Address the rising expectations of customers Improve margins Improve the quality of our products/services Lower the firm's overall operating costs Improve the firm's ability to innovate Hire, develop, and retain the best employees Improve the capabilities of your products/services Grow in emerging markets Comply with government regulations and Address rising competition for your Manage brand consistency globally Improve/simplify our supply chain Improve corporate environmental sustainability Critical priority 42% 42% 31% 31% 45% 23% 41% 25% 46% 17% 39% 24% 39% 17% 37% 18% 40% 14% 32% 19% 29% 22% 35% 14% 29% 11% 27% 11% 24% 8%
6 So why should you care about green at all? 6
7 Leading companies embrace green Green can improve risk, cost, revenue and shareholder value. The UK s Carbon Reduction Commitment requires businesses UPS s package to baseline flow software energy eliminated and left-hand CO2 footprint. turns to save $8.4m in gas and 32k tons Vendors of CO2 and emissions. consultants like IBM, Schneider and Deloitte compete in the ~$10b market for green IT services. Dow Jones Sustainability Indexes track the financial performance of sustainable investments for asset managers.
8 Why is green important to your data center? 8
9 The scope of green IT is broad The data center plays a critical role in Green IT 1.0 and 2.0. Green IT 1.0: Green for IT Green IT 2.0: IT for Green
10 Data centers are expensive Data centers are expensive whether you build or colocate. In millions of $US:
11 Power and cooling costs are high Power and cooling consumes significant CAPEX and OPEX. Forrester estimates that: 69% of the costs to build a data center go to power and cooling infrastructure. 49% of the costs to operate a data center go to power and cooling usage.
12 Power and cooling is higher than IT Power and cooling often consumes more energy than your IT. 70% of data center energy often consumed by power and cooling overhead not IT infrastructure.
13 IT operational costs are too high Green IT activities can reduce your IT OPEX and CAPEX. 72% of IT spend goes to operations not new, innovative projects.
14 IT asset efficiency is too low Green IT activities increase IT utilization and efficiency. 30% of servers of servers are dead with peak and average utilization rates below 3%. Dead servers still draw electricity while consuming space and cooling capacity.
15 IT resiliency will be challenged Green IT can free up data center space, power and cooling. Data centers are running out of space, power and cooling. Space 33% within months 22% within months Power 42% within months 23% within months Cooling 39% within months 21% within months
16 What green data center best practices should you follow? 16
17 Green IT for the average enterprise The importance of energy efficiency in enterprise IT in How important are the following when selecting data center and IT hardware? Reliability 96% Support 90% Purchase price 89% Product features 83% Warranty 77% Strength of ecosystem and support network 65% Ability to purchase from a single manufacturer 62% Energy efficiency 60% Vendor's management of our account 59% Value-add services 58% Breadth of product portfolio 45% Product style 28% * Q3 2013, global enterprise IT decision makers 25% cite improved power and cooling efficiency as very important to their decision to virtualize x86 servers. 20% cite improved power and cooling efficiency as very important to their decision to adopt cloud computing.
18 Green data center best practices Based on the cloud, web, colocation and enterprise giants. Cloud, Web and Colocation Giants Enterprises Giants
19 Green IT technologies abound There is no shortage of green IT technologies to implement. Key technologies: Recycling Virtualization Storage Optimization IT Energy Management Outsource Colocation Cloud Clean Energy
20 Green IT processes abound There is no shortage of green IT processes to implement. Key processes: Consolidation Energy Management Energy Baseline Executive Sponsorship Assigned Ownership Budget for Energy Cloud Migration
21 Green data center strategy is broad Green data center strategy from your facilities to applications. Apps? People Process Technology IT Infrastructure? Power & Cooling? Location & Facility Design?
22 Location: Green power and cooling Access to green power and cooling reduces your carbon impact. Green Power Wind, Solar, Hydo, Thermal Green Cooling Outside Air or Free Cooling 100% of Iceland is powered by renewable energy. Most of Europe has 8,000 hours of free cooling per year.
23 Design: Green facility certifications Reduce energy, water and other environmental impacts. LEED Platinum $232m, 230,000 (sq sf) 25% more energy efficient Save 46.5m liters (90% rainwater) LEED Gold $50m, 50,000 (sq sf) Efficient IT hardware and virtualization Free cooling, heat capture, white roof LEED Platinum $232m, 247,000 (sq sf) Save $1.7m in energy costs in 5 years Save 23m gallons of water LEED, BREEAM, CEEDA and ENERGY STAR. > Financial benefits of LEED: Decrease operating costs by 8-9% Increase building value by 7.5% Improve ROI by 6.6% Increase occupancy ration by 3.5% Increase rent ratio by 3% > Comparing LEED to others: 26% less energy consumption 13% lower maintenance costs 27% higher occupant satisfaction 33% less GhG emissions
24 Power & Cooling: Efficient + Optimize Efficient architectures plus optimization software and processes. Efficient Architectures Modular power and cooling Efficient PDUs, UPSs and VSDs Hot or cold aisle containment Optimization Software Data center infrastructure management (DCIM) software = = Modular builds conserves energy by allowing you to scale power and cooling overtime. - Extend data center life - Lower power and cooling - Manage carbon footprint Optimization Process Plug holes with plastic baffles, temporary walls, blanking panels Turn up the temperature = 12.7% savings in energy when KPMG increased the temperature to 20 C degrees from 23 C.
25 IT Infrastructure: Efficiency + Optimize Efficient architectures plus optimization software and processes. Efficient Architectures Efficient power supplies Converged infrastructure Solid-state disk Optimization Software Virtualization Deduplication Thin provisioning Optimization Process Increase virtualization ratios Increase VM-to-host ratios Increase CPU ratios = = = - 70% less space - 30%-40% less heat - 40% less power - Increase consolidation - Reclaim capacity - Increase utilization 65% savings on energy costs by maximizing server virtualization ratios.
26 Apps: Rationalize for consolidation Rationalizing apps leads to significant infrastructure consolidation. Apps Servers Storage Facility Green IT Tactic - Rationalization - Removing dead servers - Consolidation - Virtualization - Data deduplication - Virtualization, thin provision - Improved ILM - Consolidation Outcome - Removed 127 apps - Decommissioned 1,889 - Redeployed Reclaimed 291,000 GB - 30% to 60% utilization - 80% on low-end storage - 6 to 1 data center facilities = Results CAPEX: $28 million of re-deployable assets OPEX: $20 million reduction in operating costs CO 2 : Reduced data center CO 2 by 10,450 metric tons
27 Colocation, outsourcing and cloud Benefit from the expertise, scale and economics of providers. Colocation EvoSwitch s facility uses 99% renewable energy. Digital Realty Trust standardizes on modular buildouts and variable speed drives.
28 Colocation, outsourcing and cloud Benefit from the expertise, scale and economics of providers. Outsource IBM s 80k sq. ft. sustainable data center dedicated to customer outsourcing is 42% more energy efficient than the average data center.
29 Colocation, outsourcing and cloud Benefit from the expertise, scale and economics of providers. Infrastructure-as-a-service IaaS providers are known for running server infrastructure at 60% to 100% utilization rates compared with enterprises where 30% of servers run at only 3% utilization rates.
30 Colocation, outsourcing and cloud Benefit from the expertise, scale and economics of providers. Software-as-a-service NetSuite s SaaS offering saves customers $10.3k/year in energy and $100k/year in opex (software, hardware, maintenance, personnel, and occupancy costs).
31 How to prioritize green data center investments? 28
32 Get inspired by the green IT leaders The leaders in green data centers show you what s possible. + Operates a data center in Iceland that is carbon-neutral, using 100% renewal energy. Operates its 550,000 sq ft data center in Dublin with no chillers relying on free cooling. Customizes its servers for efficiency that are use 25% less energy than off-the-shelf models.
33 Be practical when prioritizing green IT Start with your green objectives before focusing on the tactics. 1. Develop your objectives Focus objectives on business priorities: Energy Carbon emissions Electronic waste Water OPEX or CAPEX Asset efficiency Resiliency Security
34 Be practical when prioritizing green IT Start with your green objectives before focusing on the tactics. 1. Develop your objectives 2. Measure your baseline Focus measurements on your objectives: Green measurements: Energy, Carbon emissions, Electronic Waste, Water Financial measurements: OPEX savings, CAPEX savings, Efficiency, Resiliency Invest in Data Center Infrastructure Management.
35 Be practical when prioritizing green IT Start with your green objectives before focusing on the tactics. 1. Develop your objectives 2. Measure your baseline 3. Develop your metrics Develop metrics that support objectives: For energy efficiency: Power Usage Effectiveness (PUE) For carbon efficiency: Carbon Usage Effectiveness (CUE) For IT efficiency: Virtualization and CPU ratios
36 Be practical when prioritizing green IT Start with your green objectives before focusing on the tactics. 1. Develop your objectives 2. Measure your baseline 3. Develop your metrics 4. Set your targets Set accurate targets with baseline data: For energy efficiency: World class PUE = For IT efficiency: World class virtualization ratios: % virtualized - +60% CPU ratio VMs-to-physical host
37 Be practical when prioritizing green IT Start with your green objectives before focusing on the tactics. 1. Develop your objectives 2. Measure your baseline 3. Develop your metrics 4. Set your targets 5. Decide on your tactics Let objectives, metrics and targets guide your tactics: First, focus on people and process improvements that yield high results at low cost. Then, evaluate more expensive investments in efficient assets, renewable energy or models.
39 Thank you DOUG WASHBURN CONTACT: LinkedIn My blog
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