Industry Summary: Corporate Mission:

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1 Industry Summary: Distributorship.com is a creator and purveyor of superior quality products. In 1972, there were 348,200 wholesale distributors throughout the USA, generating more than $684 billion worth of wholesale distribution business (The American Marketing Association). Industry experts believe, by the end of 2012 there will be over 500,000 wholesale distributors, with wholesale distribution sales exceeding $3 trillion dollars. INDUSTRY ANALYSIS Corporate Mission: Distributorship.com is established, and committed to becoming a premier creator and supplier of single serve impulse purchase and point-of-sale products in the United States. We strive to develop a network of Distributors, by guiding them into superior supply channels. Our goal is to capture 1% of the wholesale distribution profit share in America. Social Responsibility: Distributorship.com s primary purpose is to enhance the spiritual, social, intellectual, and emotional well-being of all people throughout the world by promoting good causes. Distributorship.com helps to inform the public, furthering the development of our social and economic responsibilities. Distributorship.com provides donations to non-profit charitable organizations at the time our products are packaged and produced. Economic Responsibility: Distributorship.com s concern is the allocation of wealth and income through competitive distribution, which is the process that determines the flow of wealth and income to our Distributors. We value the control and ownership of our product lines, and how they are divided both economically and geographically. 1

2 Global Marketplace: Global marketing or the broad use of international markets has been increasingly important to all businesses throughout the world. As nations become interconnected economically, technologically, and culturally, Distributorship.com is prepared to develop, design, produce and ship single serve impulse purchase, and point-of-sale products that appeal to a wide array of needs and tastes. The internet is extremely instrumental in the expansion and future of the new global marketplace. Business Objectives: Our business team and strategy lead the way, with focus on quality service, value, and filling existing product voids for Distributors. By using four basic strategies, Distributorship.com plans and executes the pricing and promotions of hot selling competitive brands. We create exchanges that satisfy our Distributors market share objectives. Market Penetration We engage the market providing intense promotional, aggressive marketing, and competitive pricing scenarios for our products that will permeate our presence throughout the 24 major media markets. Market Development We promote directly to consumers, positioning our products, making them attractive and compelling to buyers. Product Development Distributorship.com introduces new variations of successful product lines with significant modifications and improvements, compared to existing competitive brands, appearing consistently and rapidly. Diversification Unlike any other supplier, we possess greater resources for marketing and promotional support for our Distributors to help promote products direct to consumers, on behalf of our Distributors. As defined by the American Marketing Association, marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. The overall goal of our marketing plan is to move our products from the producers to the consumers. In today s increasingly competitive business environment, with more products, more distribution channels, and more producers, it is imperative we understand all marketing and branding functions, if we wish to challenge our business rivals to maintain or gain future market shares. 2

3 Distributor Needs: Distributors in pursuit of higher market share need tools to help indentify promising opportunities, hazards, and means for supplying the demands of retail customers. Distributorship.com s business team supports that need. It is the objective of this function to understand Distributor s wants and needs. To help sell and promote our products for Distributors, that result in out performing the competition. Retailer Needs: Retailers seek a broad variety of products and services at reasonable prices that should always include promotional materials, and sales support. In the past these demands created discrepancies between the economies of Distributors and their suppliers. This discrepancy triggered the demand for Distributorship.com to equalize the offer. Distributorship.com provides marketing and intense promotional support direct to consumers on behalf of our Distributors. Consumer Needs: At Distributorship.com, we seek to discover and measure unmet consumer needs. Such detection takes two major forms, marketing research and environmental scanning. Marketing research consists of reporting and forecasting sales, surveying consumers and interviewing retailers, to test the instruments used encouraging people to buy. On-site observations, buying habits and information regarding product preferences are collected. Selling prices and promotional themes employed help discover what market niche our products will fill effectively for our Distributors. Not all aspects of a market situation lie within the power of Distributorship.com to command. Scanning the business environment serves to reveal market characteristics as they develop. Watching competitors, finding new technological applications for retailers, studying economics, social relationships, and trends enable us to anticipate changes. Distributorship.com directs marketing and promotional activities toward maintaining the portfolio of our products and services reasonably matched to emerging demands, despite uncertain consumer fads and changing tastes. Besides our internal structure, a great many outside marketing-research organizations may help our endeavor, to secure facts concerning the size and character of the market, and other factors effecting promotional decisions aimed at consumers for a particular product we create or promote. 3

4 Target Market: Consumers have extensive choice, finding exactly what they want in just the style or form in which they want it. We identify and exploit precisely the right market for our products and brands. Target marketing requires segmenting the total projected market into smaller groups. A marketing segment is a group of buyers who have similar needs and who will respond similarly to a given offer or promotion. Market segmentation is accomplished by considering the demographics (class, age, income), products use (frequency, application preferences), geographic location (region, local), and buyer psychology (habits, predispositions). Market segmentation does not imply that Distributorship.com will shy away from consumers simply because they do not fit a composite profile rather, segments are to classify priority customers that Distributorship.com believes will be attracted to a particular offer or promotion. Marketing Strategy: Our marketing strategy is the plan of attack established in order to obtain the market share goals of our Distributors. Such a plan consists of generous expenditures and the allocation of our resources to the various corporate units or components involved in the success of our programs. Distributorship.com seeks to sell our products in all markets using qualified Distributors. Our strategy provides hands on support for marketing and promotions. Our overall purpose is to broaden the customer base for our Distributors. Sales Promotion: Advertising alone is commonly thought to lead to higher sales and profits. Advertised products may command a higher price than those that are unrecognized, but the characteristics of a particular product are such that expenditures for advertising alone are not likely to yield much return in sales. Distributorship.com communicates offers direct to consumers and lures them into purchasing behaviors. Promotional activities may include promotional tours, advertising, direct mail, telemarketing, live demonstrations, field sales calls, special exhibits, free sample trials, and corporate public relations. Packaging and display promotions for our products strive to clarify the attraction in target customer s minds creating separation from competition. We always seek effective promotional strategies; we pay close attention to the selection of media best adapted to our particular product being promoted. The development of promotional materials used requires careful attention by all parties involved, to help influence the buying motives of consumers. 4

5 Inventory Pools: Distributorship.com may very well be the last frontier in wholesale opportunities and distribution services, because with us, opportunities exist for reducing costs, improving customer satisfaction, and raising sales productivity. Distributorship.com supplies inventory pools for our products from which Distributors can quickly draw inventory when customers demand them, at a much lower cost delivered to your specific market area. Assortments: Distributorship.com and its buying power build assortments, breaking the bulk of inventories into smaller quantities, and then passing the savings along to our Distributor inventory pools. Distributorship.com specializes in this area to help our network stay in control of the brands we carry or create, for example, our firm may also operate its own warehouses, or purchase entire outputs of small manufacturers, who will then produce products to our own specifications. Manufacturer Needs: Distributorship.com creates the most effective combination for our production facilities in which we collaborate, to help supply the highest quality products for Distributors. Our goal is always large-scale production, or the largest scale of operation that will maximize any production times available, rather than mere proportions of times. Our philosophy is to transform or create a new competitive brand, increase or create that demand, and then continue to supports its growth. Distributorship.com renders many important services to the Manufacturer. We create different lines of goods, and purchase in truckload quantities to maintain reservoirs of merchandize that can be drawn on by our Distributor network. Our Distributors maintain prompt deliveries, grant credit, and help by providing advisory services in connection with, marketing, promoting, and selling. 5

6 Price Scenarios: Price to our Distributors is the most important decision when providing wholesale opportunities and distribution services. In general, terms, the greater the degree our products differentiate from our competitors, the more attention can be placed on sales and support. Fair pricing accommodates the successive tiers or intermediaries that are involved in a successful wholesale opportunity and distribution program. Advertising Sales: Distributorship.com is a large advertising mechanism when it comes to Manufacturers seeking distribution. Products are placed into the center of the industry, with tens of thousands of potential unique Distributors and Entrepreneurs visiting our web site every month. Distributorship.com s medium pinpoints and attracts the largest possible audience, leading them to listen, view, and read about the most popular products in demand, with the highest probability of success. Market Share: Regarding economics, Distributorship.com is a point to which the forces of supply and demand converge to help establish the best profit structure for a particular product. We are the virtual center of interest on the internet, designed by the term marketplace representing a very large group of buyers and sellers who are scattered geographically and whose bids and offers help set actual competitive pricing. Trucking Included: Transportation plays a vital role in the economic life of Distributorship.com s wholesale and distribution services. Traditionally in the past, 80% of the cost spent on freight in the United States was on truck transportation alone (The Transportation Association of America). Distributorship.com s dedicated traffic department has access to over 22 million privately owned and for-hire carriers throughout the United States, ensuring the lowest cost possible. All price quotes includes shipping to specified markets. Conclusion: In recognition of the interrelationship with our Distributors, Distributorship.com thinks and acts in terms of a very proper and orderly wholesale and distribution program. Decisions on the channels used bear directly on pricing, sales, and support. Decisions on pricing, sales, and support are tied inseparably to the selection of channels. Successful wholesale and distribution services result from the effective carrying out of wellcoordinated sales and promotional programs, in which each element must support every other element. 6