Services. Homrich Berg Family Office. Financial. Planning Investment. Estate. Planning. Management. Tax. Lifestyle & Asset Mgt.

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1 C E L E B R A T I N G 2 0 Y E A R S

2 Services Tax Planning Investment Management Financial Planning Homrich Berg Family Office Estate Planning Lifestyle & Asset Mgt Administrative Services & Reporting Family Governance Risk Management Philanthropy 1

3 Homrich Berg Family Office Offering the full range of family office investment, planning, and lifestyle advisory and management services to select high-net worth-families. Homrich Berg Family Office is a division of Homrich Berg ( an independent wealth management firm based in Atlanta that serves select families throughout the country. Homrich Berg offers objective, fee-only investment counsel and financial planning, using the resources found in a large firm while giving families the personal attention expected from a smaller firm. Homrich Berg Family Office takes our traditional service to the next level, providing select families with a comprehensive range of services to manage their financial life across generations. Our families enjoy the peace of mind and time to enjoy their life based on knowing that we are leading their team every day to achieve their unique goals. Overview Families can choose to use all or some of the services we provide based on their needs. The chart on the facing page provides a high level view of these services. 2

4 The HB Difference The Homrich Berg Difference All advisory firms are not the same. Homrich Berg provides key distinct advantages based on its history, ownership, values, and operation that are important to keep in mind as you consider who you work with on your most important family financial issues: HB Difference Independent and Objective Advisor Fee Only Advisor Paid Only by Clients Fiduciary Standard Why It Matters HB has no incentive to use certain managers or firms no ties to a bank or accountant or brokerage HB clients should never worry about hidden fees or commissions clouding HB s focus on the client s goals this has always been our approach HB must put the client first, unlike a brokerage firm or investment bank that is not legally required to do so Experienced and Successful Firm Twenty years of experience with over fifty employees serving clients as a total team of experts Access to unique alternative investments and leading managers as a result of being one of the largest independent advisory firms in the U.S. 3

5 The Unique Value Of Homrich Berg Family Office Homrich Berg Family Office offers a uniquely valuable combination of expertise and services unlike many other firms that have just added multifamily office to their letterhead. We encourage families considering Homrich Berg to make sure they ask the various firms they are considering whether they meet all of the criteria below: True experience serving family office clients with in-house staff delivering the wide range of services many families value, not just simply advising on investments or creating an estate plan alone True scale to deliver access to a wide range of alternative investments often desired by high-net-worth families True independence and objectivity using the fiduciary standard to select only the investments and advisors we truly believe best fit with the goals and needs of the family True expertise in both investments (including dedicated staff) and financial planning, with an experienced staff and significant resources to deal with special situations and a network of external advisor options on call as needed True history of successfully serving clients for many years Unique Value Homrich Berg Family Office is proud to provide all of these valuable benefits to the select families we serve, and look forward to discussing these issues in detail with your family. 4

6 Benefits for Your Family Family Benefits The biggest benefit for your family is the simplification of the complex life that comes with being blessed with resources and opportunities. You no longer have to attempt to pull it all together yourself or wonder if someone is making sure that all of the balls in the air are being managed. Homrich Berg Family Office becomes the quarterback for your family team, working with your other advisors to produce effective results. Key Benefits of Homrich Berg Family Office include: Peace of mind of knowing that a professional team is working for you every day, and is monitored for compliance and controls Time to enjoy your life instead of managing a staff of family office employees or advisors directly Comfort in knowing that the HB team is working for you not selling products, not trying to steer you to certain investments for firm benefit, just solely looking out for your best interest A comprehensive view of the total picture instead of trying to assemble different reports from various advisors Ability to step back and focus on your goals and desires and communicate them for implementation instead of getting too focused on the details Comfort in knowing that the family is able to access a wide range of special investment opportunities only available to high net worth families 5 { Homrich Berg Family Office helps eliminate complexity from your day-to-day life

7 Financial Planning All steps in the process begin with a financial plan. This plan may incorporate lifetime cash flow analysis, investment planning, tax planning, risk management, and estate planning elements. We combine this information into the overall cash flow analysis that can then be used to test different approaches initially and also be updated over time as your situation changes. In the simplest view, a family can do four things with its money now and in the future: Spend it on their lifestyle Give it away to people and charities Leave it to future generations Let the government have a large portion of it for tax revenues Our objective is to understand your family s goals around the first three options and then minimize the fourth option as much as possible. It is important to remember that success is not always defined as the maximizing of your investment returns. Your family financial plan involves complex choices related to risk tolerance, time horizons, liquidity needs, tax implications, generational transfer desires, cash flow needs, and philanthropy goals. Homrich Berg Family Office works with you to construct the financial plan customized to fit your needs. Estate Planning & Charitable Giving Plans Investment Management Family Financial Plan Lifetime Cash Flow Analysis Family Office Services Tax Planning 6

8 Investment Management Homrich Berg Family Office has a dedicated investment team focused on providing an investment strategy aligned with your goals, your tolerance for risk, and our outlook for the financial markets. Family Office Services In addition to traditional investments in each asset class, most high net worth families utilize alternative investments to pursue superior returns funds and strategies not available to the average investor. Homrich Berg Family Office has staff dedicated to sourcing, analyzing, and performing due diligence related to alternative investments. We gain access to elite offerings from the institutional brand names as well as smaller niche players. All investment options including alternatives are evaluated for each individual family relative to the financial plan goals, need for liquidity, desired risk vs. return, and personal fit. We use quantitative and qualitative factors to screen our managers, and all managers are approved by our investment committee. Once chosen, we continually monitor managers, evaluate performance, and make changes as necessary. Review & Refine Provide Consolidated Reporting Understand Family Goals Analyze Current Situation Develop Target Allocation Model 7 Execute Portfolio Game Plan Do Current Investments Fit New Game Plan?

9 Estate Planning What is the best way to achieve your long term goals for passing wealth to future generations? How can you most effectively meet your charitable goals? If you have already built an estate plan, is it still aligned with your current situation and goals? Homrich Berg Family Office team members can work with your attorneys or recommend specialists to work with you as we assess your current situation and create new approaches. We have the expertise to help you wade through all of the acronyms and strategies in order to understand the approach best suited for your family. If appropriate, we can also assist you with managing the appropriate trustee services related to the entities created or already in place. Understand Family Goals Tax Planning Analyze Current Situation Develop Estate Plan Strategy Monitor & Refine Plan Navigating the world of tax strategies and compliance is an important part of your overall financial plan. Income and estate tax considerations run throughout all aspects of the planning process. Homrich Berg Family Office develops investment and estate planning strategies that factor both investment and non-investment income sources and their tax implications. We coordinate closely with your CPA to implement strategies and provide information for timely preparation of tax returns. Our goal is to minimize your tax liability in ways that are both sensible and legal. Family Office Services Understand Family Situations Analyze Current Opportunities Develop Tax Plan Strategy Monitor & Refine Plan 8

10 Family Office Services Lifestyle and Asset Management Each family has unique assets that may require special attention or management. Homrich Berg Family Office has provided all of the following services for families using in-house staff, but can also advise families on using outside resources as well: High level business advisory services (if family owns a business) Management of transportation assets including cars, boats, and personal aircraft Property management (houses, commercial properties, art, wine, etc.) Concierge and travel services Chartered flights Property acquisitions and sales Negotiation assistance for contracts, leases, etc. Management of outside vendors Special projects Our goal is to provide the services valued by the family with excellence and cost effectiveness. We have expertise working with these issues and a track record of satisfaction and service for our families. Administrative Services and Reporting For many families, a key part of a family office is the administrative back-office solution that makes your family life worry-free. Homrich Berg Famiy Office has provided the following services for families using in-house staff, but can also advise families on using outside resources as well: Bill payment and review of expenses for authorization Bank statement reconciliation Cash flow management wire transfers, withdrawals, loans, etc. Management of family and property budgets Employee management and benefits Record keeping and retention Legal referrals and coordination of legal firms Public relations referrals and coordination of public relations firms Technology systems referrals and coordination of these vendors Compliance and controls management 9 Consolidated reporting is a key benefit of working with Homrich Berg Family Office. The family can see its entire financial picture in one place on a regular basis, a convenience that also often leads to discussions about strategic issues that might not otherwise occur to the family members if they were not reviewing the big picture consistently.

11 Risk Management Managing risk for your family and your property is a necessary part of the overall plan. Our team has experience and expertise working with various insurance and security providers to seek the best solution for you. As always, our advice is completely objective and independent with no financial incentives involved in choosing providers or solutions. Homrich Berg Family Office can help your family navigate the issues of mitigating risk for their lives and their assets in many ways, including insurance, security, disaster recovery, asset protection, and hedging strategies. Family Governance Homrich Berg Family Office provides assistance to families with the concerns and questions often raised about family issues, whether related to the family business or just the personal growth of family members over time. Families involved with the ownership and/or management of a family business will face complex questions regarding succession, liquidity events, and business strategy that all could have an impact on the family financially and ultimately on the family legacy. Homrich Berg Family Office can work with your family to evaluate the alternatives and sort through the options. Preparing the next generation can be a challenging issue for many families. Educating your children and raising them with the skills to be financially wise and independent is not easy for anyone, but families with significant wealth will often face additional challenges. Homrich Berg Family Office can work with you on a game plan for discussing these issues over time with your children and structuring your transfer of wealth and business roles to achieve the right balance with their ability to manage their responsibilities. Philanthropy Charitable giving can be a personally satisfying way for your family to assist the organizations and causes you desire to support now and in the future. However, for many families the questions quickly arise as to how best to set and achieve their goals for giving. Family Office Services Estate planning helps identify the vehicles for achieving the philanthropic goals of a family. But for some families there may be a need for a deeper level of service both to help establish the charitable goals and then effectively implement the strategies over time. 10

12 Why Not Have My Own Single Family Office? Each family comes to us with a unique situation. Some have full time family office staff today, whether separately or combined with the staff at their family business. Some have never used family office staff at all, relying on various advisors and attempting to manage it all themselves. Homrich Berg Family Office can offer advantages for families in each of those situations: Homrich Berg Advantages Family Situation Operate a true single family office with dedicated staff Use family business staff to also handle family office needs Do not have a family office staff Potential Homrich Berg Family Office Advantages Potential staff and overhead savings Potential improvement in access to alternative investments depending on size and scale of current office and net worth Improved controls and compliance unless already have a full time compliance officer Ability to enhance family office level of service with dedicated point of contact for comprehensive family view Improved focus both for business and family office affairs without necessarily adding significant expense, particularly if already using outside investment advisors Potential improvement in investment and planning expertise Improved controls and compliance including separation from family business affairs Ability to enhance family office level of service with dedicated point of contact for comprehensive family view Improved service compared to simply using an investment or planning advisor, but without the full cost of launching your own single family office Potential improvement in access to alternative investments Comprehensive view of family financial picture and single point of contact for managing team of advisors 11

13 About Us Our History Homrich Berg was founded in 1989 in Atlanta by Andy Berg and David Homrich to fill a growing need in the financial services industry individualized and objective wealth management services for high-net-worth families, individuals and not-for-profit organizations. With a core belief that investors deserve conflict-free advice, HB was formed to provide comprehensive financial planning and investment advisory services on an independent, fee-only basis. Understanding that trust, integrity and confidentiality are essential in providing clear counsel to affluent individuals, HB has worked diligently to create a comfortable environment for its clients. Our Clients Homrich Berg Family Office serves a limited number of families in order to ensure a high quality of service. The Family Office division has already achieved the scale needed to provide these services cost effectively and can leverage the resources of the entire firm for special expertise as needed. While Homrich Berg overall serves more than 400 families and in many cases provides those families many personal services that many firms would characterize as family office, we believe that it is appropriate to only selectively add families over time that are desiring true family office services. Our client relationships are always fully confidential unless otherwise authorized by the family to be discussed with advisors or the public. Our Team Homrich Berg Family Office serves each family with a team of professionals customized to fit the needs of the family. Teams typically include a principal, a director or senior associate, and one or more associates who all serve the family. If the family desires enhanced administrative services then additional operations specialists may serve the family as well. All of the members of the Family Office division have experience serving high net worth families and bring a wealth of real life expertise from those family situations. Over 75% of the Client Service and Investment Professionals at Homrich Berg have or are candidates for the CFP Board s certification or the CFA Board s certification. About Us While the Homrich Berg Family Office division has a number of dedicated employees, ultimately one of the benefits of working with Homrich Berg is the ability to tap the expertise and assistance of the resources of the entire firm. Anyone from the staff of over 50 employees at Homrich Berg may be called upon to help with a specific family issue as needed, and the culture of the firm encourages that approach. The dedicated Investments department of the firm provides an additional level of analysis and support for the investment planning provided to our clients, including operational and strategic due diligence for alternative investments. Homrich Berg is committed to assembling the right team for each family, and pulling in additional resources as needed over the years as unique situations arise requiring special expertise. 12

14 Our Beliefs About Serving Families While many of these statements are emphasized elsewhere in our discussion of our services, it is important to clearly state some of our core beliefs with respect to serving families at Homrich Berg: Our Beliefs Every Homrich Berg Family Office client situation is unique, complex, and confidential we are a team of professionals providing service to the family with excellence and discretion. Homrich Berg Family Office works with the other advisors on the family s team we are the quarterback making sure that everyone is running the right plays and will give the family objective feedback on everyone on the team. Homrich Berg Family Office is independent and objective our only client and our only source of income is the family itself, and we will operate using the fiduciary standard to evaluate all decisions through the filter of what is best for the family. Homrich Berg Family Office provides the comprehensive picture, combining information from all of the advisors, investment managers, businesses, assets, family members, etc. into one family report. The level and type of service we provide will be tailored to fit the needs of the family some services may not make sense for some families, and there will always be special projects that never show up on any list of services. If appropriate we will discuss potentially hiring current family office staff to be part of the team we are flexible and have done that successfully in the past. We are planning for a long-term relationship and are just as interested in interviewing potential new families as the family is interested in evaluating us. { We are a team of professionals providing service to your family with excellence and discretion 13

15 Homrich Berg Values We are Objective. Our clients interests guide everything we do. We are of high Integrity and are passionate about our firm and profession. We strive for Excellence. Nothing short of this is acceptable. Diligence is key in our complex and evolving profession. We rely upon Teamwork. We work together to accomplish a shared mission for our clients, our firm and one another. Homrich Berg Values We build relationships on a foundation of Trust. Trust is built by living these values. 14

16 One Buckhead Plaza 3060 Peachtree Road, NW Suite 830 Atlanta, Georgia Phone: Fax: North Atlanta 5400 Laurel Springs Parkway Suite 304 Suwanee, Georgia Phone: Fax: