AVAIL VAPOR RESPONDS TO REQUEST FROM FEDERAL DRUG ADMINISTRATION TO PROVIDE FEEDBACK FROM E-CIGARETTE USERS

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1 AVAIL VAPOR RESPONDS TO REQUEST FROM FEDERAL DRUG ADMINISTRATION TO PROVIDE FEEDBACK FROM E-CIGARETTE USERS

2 Q2 What is your age? Answered: 8,509 Skipped: or older or older 9.25% % 2, % 2, % 1, % % 305 Total 8,509 2 / 32

3 Q3 What is your approximate average household income? Answered: 8,509 Skipped: 18 $0-$15,999 $16,000-$24,999 $25,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000-$124,9 99 or more $0-$15,999 $16,000-$24,999 $25,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000-$124,999 or more 13.24% 1, % 1, % 2, % 1, % % 1,051 Total 8,509 3 / 32

4 Q4 What is your address? ***Optional*** The first 4000 participants with entries who complete the full survey, will be eligible to receive a promo code for a free 10ML bottle of e-liquid! This is an in-store pick up option only, while supplies last. You will be notified via with details within one week after completing the survey. The deadline to redeem the promo code will be May 31, Answered: 4,627 Skipped: 3,900 4 / 32

5 Q5 Have you ever tried an electronic cigarette? Answered: 8,496 Skipped: 31 Yes No Yes No 98.82% 8, % 100 Total 8,496 5 / 32

6 Q6 What was the reason you FIRST tried an e-cigarette? Answered: 8,340 Skipped: 187 General Curiosity Health concerns... Cost savings (alternative... Other (please specify) General Curiosity Health concerns (alternative to traditional tobacco) Cost savings (alternative to traditional tobacco) Other (please specify) 15.95% 1, % 5, % % 394 Total 8,340 6 / 32

7 Q7 How did you first learn about e- cigarettes? Answered: 8,340 Skipped: 187 Radio Ad Billboard Advertisement Website Doctor recommendation Friend or relative Social Media Other Radio Ad Billboard Advertisement Website Doctor recommendation Friend or relative Social Media Other 1.59% % % % % 5, % % 544 Total 8,340 7 / 32

8 Q8 What was the FIRST type of e-cigarette you tried? Answered: 8,340 Skipped: 187 Disposable Rechargeable pen style Mod E-cigar or pipe Other (please specify) Disposable Rechargeable pen style Mod E-cigar or pipe Other (please specify) 31.02% 2, % 4, % % % 180 Total 8,340 8 / 32

9 Q9 If you chose "disposable" in Question 5, do you still use them? Answered: 2,594 Skipped: 5,933 Yes, I still only use... No, I upgraded to a differe... Yes, I occasionally... No, I no longer use... Yes, I still only use disposable e-cigarettes No, I upgraded to a different kind of device Yes, I occasionally use them, but I also use a different kind of device No, I no longer use e-cigarettes 0.31% % 2, % % 38 Total 2,594 9 / 32

10 Q10 How long did you use a disposable e- cigarette before upgrading your device? Answered: 2,533 Skipped: 5,994 Less than 1 month 1-3 months 3-6 months 6-12 months more than 12 months Less than 1 month 1-3 months 3-6 months 6-12 months more than 12 months 62.06% 1, % % % % 57 Total 2, / 32

11 Q11 Why did you stop using Disposables? Answered: 2,533 Skipped: 5,994 Did not satisfy my... Inconsistent flavor Inconsistent throat hit Wanted more flavor choices Wanted a longer batte... Other Did not satisfy my traditional tobacco cravings Inconsistent flavor Inconsistent throat hit Wanted more flavor choices Wanted a longer battery life Other 55.90% 1, % % % 1, % 1, % 264 Total Respondents: 2, / 32

12 Q12 What type of electronic cigarette do you CURRENTLY use? Answered: 8,279 Skipped: 248 Rechargeable pen style Mod/Advanced Device E-Cigar or Pipe Mod Other (please specify) Rechargeable pen style Mod/Advanced Device E-Cigar or Pipe Mod Other (please specify) 14.22% 1, % 6, % % 139 Total 8, / 32

13 Q13 Did you start using an e-cigarette having NEVER used traditional tobacco products (cigarettes, pipes, chewing tobacco, etc.)? Answered: 8,275 Skipped: 252 Yes No Yes No 5.81% % 7,794 Total 8, / 32

14 Q14 How long did you use traditional tobacco products (cigarettes, pipes, chewing tobacco, etc.)? Answered: 7,703 Skipped: 824 Less than 1 year 1-5 years 6-10 years years years years years More than 30 years Less than 1 year 1-5 years 6-10 years years years years years More than 30 years 3.30% % 1, % 1, % 1, % 1, % % % 963 Total 7, / 32

15 Q15 Has the use of electronic cigarettes helped you reduce or quit your use of traditional tobacco products? Answered: 7,709 Skipped: 818 Yes, I have quit... Yes, I have reduced my u... No, I have not reduced or q... No, I am not a user of... Yes, I have quit traditional tobacco products Yes, I have reduced my use of traditional tobacco products No, I have not reduced or quit traditional tobacco products No, I am not a user of traditional tobacco products 85.20% 6, % 1, % % 82 Total 7, / 32

16 Q16 Did you intentionally choose an e- cigarette as an option to help you reduce or quit traditional tobacco? Answered: 7,709 Skipped: 818 Yes, I started using... Yes, I started using... No, I did not plan to quit... No, I am not a traditional... Yes, I started using e-cigarettes to quit traditional tobacco Yes, I started using e-cigarettes to reduce my use of traditional tobacco No, I did not plan to quit or reduce my use of traditional tobacco No, I am not a traditional tobacco user (never used cigarettes, pipes, or chewing tobacco) 79.13% 6, % 1, % % 66 Total 7, / 32

17 Q17 How long did it take you to quit using traditional tobacco by using an e-cigarette? Answered: 7,709 Skipped: 818 Less than 1 month 1-6 months 6-12 months 1-2 years 2-3 years Over 3 years I haven't quit traditional... Less than 1 month 1-6 months 6-12 months 1-2 years 2-3 years Over 3 years I haven't quit traditional tobacco 69.05% 5, % 1, % % % % % 690 Total 7, / 32

18 Q18 How long have you been traditional tobacco free since using an e-cigarette? Answered: 7,709 Skipped: 818 Less than 1 month 1-6 months 6-12 months 1-2 years 2-3 years Over 3 years I haven't quit traditional... Less than 1 month 1-6 months 6-12 months 1-2 years 2-3 years Over 3 years I haven't quit traditional tobacco 7.99% % 1, % 1, % 1, % % % 739 Total 7, / 32

19 Q19 Once you quit traditional tobacco products by using an e-cigarette, have you ever relapsed back to using traditional tobacco products? Answered: 7,709 Skipped: 818 Yes No I haven't quit traditional... Yes No I haven't quit traditional tobacco 13.30% 1, % 6, % 677 Total 7, / 32

20 Q20 Do you consider e-cigarettes to be a healthier alternative to traditional tobacco products? Answered: 8,190 Skipped: 337 Yes No I don't know Yes No I don't know 95.91% 7, % % 292 Total 8, / 32

21 Q21 Where do you purchase your e- cigarettes? (Choose up to TWO responses) Answered: 8,098 Skipped: 429 Convenient store (for... Traditional retail outle... Specialty retail "vape... Online Wholesaler Other Convenient store (for example, 7-Eleven, gas station) Traditional retail outlet (for example, Walmart or grocery store) Specialty retail "vape" store Online Wholesaler Other 2.32% % % 6, % 4, % % 95 Total Respondents: 8, / 32

22 Q22 Where do you purchase your e-liquid? (Choose up to TWO responses) Answered: 8,098 Skipped: 429 Convenient store Traditional retail outle... Specialty retail "vape... Online Wholesaler Other Convenient store Traditional retail outlet (for example, Walmart or grocery store) Specialty retail "vape" store Online Wholesaler Other 1.43% % % 6, % 4, % % 400 Total Respondents: 8, / 32

23 Q23 How important are safe manufacturing practices of e-liquids to you? Answered: 8,098 Skipped: 429 Very important Somewhat important Neutral Somewhat unimportant Not important at all Very important Somewhat important Neutral Somewhat unimportant Not important at all 85.39% 6, % % % % 12 Total 8, / 32

24 Q24 Did you begin vaping using a traditional tobacco or menthol e-liquid flavor? Answered: 8,098 Skipped: 429 Yes No Yes No 51.27% 4, % 3,946 Total 8, / 32

25 Q25 Do you CURRENTLY use a traditional tobacco or menthol e-liquid flavor? Answered: 8,098 Skipped: 429 Yes No Yes No 17.75% 1, % 6,661 Total 8, / 32

26 Q26 If you no longer use a traditional tobacco flavor or menthol e-liquid flavor, why did you switch? Answered: 8,098 Skipped: 429 Wanted to try something new No longer enjoy the taste I vape traditional... I never used tobacco or... I only vape traditional... Wanted to try something new No longer enjoy the taste I vape traditional tobacco or menthol, as well as other flavors I never used tobacco or menthol e-liquid flavors I only vape traditional tobacco or menthol flavors 21.57% 1, % 2, % 1, % 2, % 221 Total 8, / 32

27 Q27 How frequently do you switch e-liquid flavors? Answered: 8,098 Skipped: 429 Frequently (at least once a... Somewhat frequently (... Occasionally (once every... Rarely (Once every few... Never Frequently (at least once a day) Somewhat frequently (at least once a week) Occasionally (once every few weeks) Rarely (Once every few months or longer) Never 36.28% 2, % 2, % 1, % % 243 Total 8, / 32

28 Q28 Is it important to you to have a variety of e-liquid flavors to choose from? Answered: 8,098 Skipped: 429 Very important Somewhat important Neutral Somewhat unimportant Not important at all Very important Somewhat important Neutral Somewhat unimportant Not important at all 72.51% 5, % 1, % % % 159 Total 8, / 32

29 Q29 What is your favorite type of e-liquid flavor? Please pick your top TWO choices. Answered: 8,098 Skipped: 429 Traditional tobacco Menthol Fruity Cereal Dessert Coffee or tea Savory (complex... Candy Other (please specify) Traditional tobacco Menthol Fruity Cereal Dessert Coffee or tea Savory (complex blends, not too sweet) Candy Other (please specify) 9.40% % % 5, % 1, % 3, % % 2, % 1, % 444 Total Respondents: 8, / 32

30 Q30 What features (non-health related) of electronic cigarettes make vaping more attractive than using traditional tobacco products? Pick your top TWO choices. Answered: 8,031 Skipped: 496 Variety of flavors Variety of devices Adjustable power settings Battery life Choice of nicotine... Hygiene and cleanliness... Variety of flavors Variety of devices Adjustable power settings Battery life Choice of nicotine strength Hygiene and cleanliness (no stench, or stains) 70.17% 5, % 1, % % % 2, % 5,070 Total Respondents: 8, / 32

31 Q31 What nicotine strength do you currently use? Answered: 8,031 Skipped: 496 0% Nicotine.1%-.3% Nicotine.4%-.7% Nicotine.8%-1.1% Nicotine 1.2%-1.5% Nicotine 1.6%-1.9% Nicotine 2.0%-2.4% Nicotine 2.5% or higher (not... 0% Nicotine.1%-.3% Nicotine.4%-.7% Nicotine.8%-1.1% Nicotine 1.2%-1.5% Nicotine 1.6%-1.9% Nicotine 2.0%-2.4% Nicotine 2.5% or higher (not recommended) 7.98% % 2, % 2, % % % % % 45 Total 8, / 32

32 Q32 Please choose one of the following options to describe your nicotine intake over time with e-cigarettes. Answered: 8,031 Skipped: 496 I began vaping with higher... I vape the same level o... I have increased my... I began vaping with nicotin... I have always vaped 0%... I began vaping with higher levels of nicotine and gradually decreased my nicotine strength I vape the same level of nicotine as I did when I started vaping I have increased my nicotine intake gradually since I started vaping I began vaping with nicotine and now I no longer vape e-liquids with nicotine (0%). I have always vaped 0% nicotine e-liquids 75.62% 6, % 1, % % % 248 Total 8, / 32

33 Q1 What is your gender? Answered: 8,509 Skipped: 18 Female Male Gender Neutral Female Male Gender Neutral 28.68% 2, % 6, % 35 Total 8,509 1 / 32

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