PURPOSE 3 SCOPE 3 SOCIAL MEDIA CHANNELS 4 GUIDING PRINCIPLES 4 USAGE 5. General Overview Use 5. CA Platforms 5
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1 SOCIAL MEDIA POLICY
2 TABLE OF CONTENTS PURPOSE 3 SCOPE 3 SOCIAL MEDIA CHANNELS 4 GUIDING PRINCIPLES 4 USAGE 5 General Overview Use 5 CA Platforms 5 During Competition Use of Social Media & Mobile Phone 5 Photograph copyright 6 Tips 7 BRANDING AND INTELLECTUAL PROPERTY (IP) 7 CREATION OF ACCOUNTS 8 BREACH OF POLICY 9 CONSULTATION AND ADVICE 9 2
3 Purpose Social Media is a fantastic communication tool that is used every day around the world, allowing people to connect and disseminate information via various channels. Cycling Australia (CA) recognises CA recognises the benefits of social media as an important tool of engagement and enrichment for its members and the importance it plays in increasing the awareness and profile of CA, cycling, athletes and more However we need to remember that as a representative of CA, your activity on social media is reflective of this brand. It is important that CA s reputation is not tarnished by anyone using social media tools inappropriately, particularly in relation to any content that might reference the organisation. CA, State and Territory Associations and Clubs are highly respected organisations by the public, our international affiliates, national and international stakeholders and supporters. CA also has a corporate responsibility to protect our stakeholders and affiliates by maintaining a positive reputation by association. Therefore, CA has introduced this Social Media policy to provide our members, staff and volunteers, a guide to appropriate and accepted social media use. Scope This policy applies to CA Members, whether they are in a paid or unpaid/voluntary position and also applies to: Individuals sitting on boards, committees and subcommittees; Employees of CA or clubs and volunteers; Members including license holders State representative officials and athletes; Support personnel (eg: managers, physiotherapists, psychologists, masseurs, sport trainers); Coaches and officials In addition, this policy takes effect when an individual or entity identifies themselves as associated with CA, and/or discusses their involvement in the organisation on social media. At this point they are required to convey themselves in accordance with this policy and in a manner consistent with CA s stated values and policies. 3
4 Social Media Channels This policy covers all forms of social media and includes, but is not limited to: Maintaining an account, profile or page on social or business networking sites (such as but not limited to Facebook, MySpace, Twitter, LinkedIn, Instagram); Content sharing including but not limited to Flickr, YouTube and Vimeo; Commenting in blogs for personal or business reasons; Leaving product or service reviews on retailer sites, or customer review sites; Taking part in conversations on public and private web forums (message boards); or Editing a Wikipedia page. The intent of this policy is to include anything posted online where information is shared that might affect members, colleagues, clients, sponsors, affiliates, stakeholders or CA as an organisation. Guiding Principles The web is not anonymous. CA representatives should assume that everything they write can be traced back to them. Think of the internet as a permanent record of online actions and opinions. Boundaries between a representative s profession, volunteer time and social life can often be blurred. It is essential that individuals make a clear distinction between what they do in a personal capacity and what they do, think or say in their capacity associated with CA. All CA representatives must follow the guidelines in place to ensure CA s brands and intellectual properties are not compromised. This means CA logos cannot be used in any context without consent (see 4.0 below), including on social media and websites. 4
5 Usage General Overview Use You must not: Abuse others or expose others to content that is offensive, inappropriate or for an illegal purpose; Impersonate or falsely represent any other person, including CA or another Member; Abuse, harass or threaten any other person, including CA or another member; Make defamatory or libelous comments; Use obscene, offensive, insulting, provocative or hateful language; Post material that infringes the intellectual property rights of others, including the CA Intellectual Property; Intrude upon the privacy of other Members of CA without the consent of such Members; Interfere with the conduct of any event run by CA or with the role and responsibilities of CA as the peak body in Australia; Violate any security measures instituted at any facility; Comment in a way that may be construed as harming the reputation of him or herself, Comment on, or publish, information that is confidential or in any way sensitive to CA, its affiliates, partners or sponsors; and Bring CA or the sport of cycling into disrepute CA Platforms You must not Make excessive postings on a particular issue or post multiple versions of the same opinion or information on Social Media platforms operated by CA; Promote commercial interests in Social Media platforms operated by CA; Post internet addresses, links to websites, addresses or other personal information on Social Media platforms operated by CA. During Competition Use of Social Media & Mobile Phone BEFORE COMPETITION 2 HOURS Social Media Ban. 5
6 No Twitter, Facebook, Instagram, blogging or any other form of social media in the lead up to an event. Your complete focus should be on preparing for your upcoming performance without any distractions. Mobile phones should be set to airplane mode during this time and may be used for pre-race music and access to warm up plans only. Communication via mobile phone is only permitted in the case of emergency, with approval from the team manager e.g. Helmet or shoes left in hotel room. DURING COMPETITION No Use AFTER COMPETITION - 1 HOUR POST COMPETITION Social Media Ban. As above, post event you should avoid engaging in the use of social media until your emotional state has stabilised and you are in the appropriate frame of mind. Overly passionate posts can be extremely damaging straight off the bike! Mobile phones should only be used as per the above, unless approved by the team manager. PLEASE NOTE The policy applies to all Cycling Australia High Performance athletes competing at international events. Penalties will apply for violations of this policy. Photograph copyright Social Media sites often allow photographs, videos and comments to be shared with other users. CA members and staff must recognise that it may not be appropriate to share photographs, videos and comments in this way in every instance. For example, photographs placed on official CA social media or web channels are done through separate and detailed relationships with photographers and rights to use photographs may not extend to those covered in the scope of this policy. In certain situations, CA members or staff could potentially breach the privacy act or inadvertently make CA liable for breach of copyright for improper use of these images. 6
7 CA members or staff should be considerate to others in such circumstance and should not post content when they have been asked not to or prior consent has not been sought and given. They must also remove information about another person if that person asks them to do so. Tips DO show your personality; however do not be too casual. DO remember everyone can read it it s like a postcard. DO be responsible. DO share your positive sports performances and achievements. DO share experiences that give an insight into you as a person. DO NOT comment or criticise fellow athletes, coaches or officials. DO NOT make comments regarding team selection or lack thereof. DO NOT pick a public fight on social media. DO NOT post overly negative comments regarding your performances, or training. DO NOT post in the heat of the moment, when emotional or angry. DO NOT post if you get an uneasy feeling. DO NOT post sexual or sexist comments or photos. DO NOT post racist comments. DO NOT post to your friends about events and personal material. DO NOT swear. DO NOT reveal confidential Cycling Australia information. DO NOT re-tweet inappropriate posts. For CA staff using Social Media, such use must not interfere with work commitments. Furthermore, CA members and staff may not use the CA brand (see 5.0 below) to endorse or promote any product, opinion, cause or political candidate; and it must be abundantly clear to all readers that any and all opinion shared are those of the individual, and do not represent or reflect the views of CA. Branding and Intellectual Property (IP) Trademarks belonging to CA cannot be used in personal social media applications, except where such use can be considered incidental (where incidental is taken to mean happening in subordinate conjunction with something else. ): 7
8 Trademarks include: CA, state and club logos CA slogans and taglines CA official event / championship names or associated collateral CA clothing Images depicting CA or club volunteers, staff and/or equipment, except with the permission of those individuals; and Other CA imagery Creation of accounts This includes all CA managed cycling.org.au websites, and individually managed affiliate club and association websites. Before a new website, social networking page or forum is created for CA representative use, written consent must be provided by the appropriate person at the State Association or CA level. For example, permission from the State Association is acceptable for a Statelevel Championships social media page. Anything that is above or outside of State association must be approved by CA. Written permission must be obtained from CA for use of all logos and images on these websites, blogs, pages or forums, in line with Branding and Intellectual Property (4.0 above). For official CA websites, blogs, pages and forums: Posts must not contain, nor link to, pornographic or indecent content; Official blogs, pages and forums must not be hosted by a site that sells the right to advertise on their site, through pop up or consistent advertising, content which may be of a questionable nature; CA representatives must not use CA websites, pages, blogs or forums to promote personal projects; and All materials published or used must respect the copyright and privacy of third parties. 8
9 Breach of Policy CA, its State Associations and Clubs monitor online activity in direct relation to the sport s representatives and associations. Any detected breaches of this policy must be reported to CA. A breach of this policy may result in disciplinary action from CA. A breach of this policy may also amount to a breach of other CA policies. Disciplinary action can surmount to termination of your membership, employment and association with CA. Legal action may also be taken in situations where CA deems the severity to see fit. Consultation and Advice This policy has been implemented to provide guidance to CA in the area of social media. If an individual or organisation is unsure of their rights, liabilities and actions, and would like clarification on any points of the policy, please contact 9
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