BEGOC, Commercial Social Media Guidelines

Transcription

1 BEGOC, Commercial Social Media Guidelines facebook.com/baku2015 twitter.com/bakugames2015 instagram.com/baku2015games youtube.com/ baku2015 plus.google.com/+baku2015

2 Policy for the Use of Social Media at the European Games 1. Introduction This policy applies to persons accredited (Accredited Persons) at the 1 st European Games (the Games), being held in Baku, Azerbaijan (Host City). The Baku European Games Operating Committee (BEGOC) and the European Olympic Committee (EOC) would like to actively encourage all athletes and Accredited Persons to use social media to share their experience of the Games, to help promote the first edition of the European Games, the athletes taking part and Baku as the Host City. BEGOC wish to make these a social media friendly Games and would like all Athletes, Teams and Media to promote the use of social media within these guidelines. We would like all Accredited Persons to reference and tag the official Games accounts and hashtags (see annex) wherever possible. This social media policy will apply during Games time which is defined as the period between the official opening of the Athletes Village, 8 th June 2015; until the day the village formally closes on 1 st July, BEGOC s vision is to create an innovative inaugural European Games, celebrating elite sport in an amazing setting, which sets the standard for subsequent European Games. It is important for all Accredited Persons to share their experiences in a manner that reflects this vision and respects both themselves and others. BEGOC promotes a common-sense approach to sharing experiences at the Games. We want Accredited Persons to be able to share thoughts/photos/videos with friends, family and supporters but we also need to protect the rights of our partners the media, broadcasters and sponsors and everyone who is a part of the Games. National Olympic Committees (NOCs) and International Sport Federations (ISFs) may implement their own social media guidelines for their athletes, team and/or staff members, which operate within this overall framework. 2. Definition of Social Media BEGOC defines social media as any kind of tool which allows the generation and exchange of user-generated content. Social media includes (but is not limited to): blogs, photo-sharing, videosharing (such as YouTube and Vine), social networks (such as Twitter, Facebook and Instagram), mobile applications, texting and webcasting. BEGOC wishes to sensibly and proactively embrace social media as a valuable tool to share the excitement of the Games with spectators, supporters and the global public. There are many different ways to use Social Media but BEGOC requires that all Accredited Persons do so thoughtfully, courteously and within the values of the Games and the EOC. 2

3 3. Respect for Others Do s and Don ts BEGOC encourages all Accredited Persons to post updates on social media sites during the Games. These must be their own personal opinion or views and related to their own personal Games experience. We ask that you always show each other the upmost respect at all times and always abide by the following guidelines; Do show your personality, in a polite and professional manner that always reflects the spirit of the Games. Do utilise official Games hashtags and social media accounts. Do be respectful to others. Be polite and courteous in your messaging and remember that media will be monitoring social media with the ability to quote you in their articles. Think carefully about how your messaging could be interpreted before you press send. Do be positive people will make assumptions on your character based on what you write and say. Do remember, if you are a member of Games workforce, to limit use of social media to times when you are not performing your role. Do respect and be kind to others. Do not insult anyone or use language that could be construed as offensive or abusive. Vulgar, sexist or racist remarks will not be tolerated. Don t disclose any information that is confidential or private in relation to any third party. Don t share information that might compromise the security, staging and organisation of the Games. Don t intrude on others privacy ask permission before you photograph someone for example, and ask their permission before sharing on social networks. Don t, under any circumstances, post any political, religious or racial propaganda. Don t post on social media for commercial and/or advertising purposes. 4. Still Pictures and Photos Subject to the paragraph below, BEGOC is happy for Accredited Persons to upload images from the Games from inside and outside the venues for personal use. Unless a member of the accredited media, it is not permitted to commercialise/sell these photos. Please post photos on Facebook, Instagram and Twitter (plus other personal accounts) but do not sell them for distribution and commercial gain. Accredited Persons must not take pictures whilst in back-of-house areas of any competition venues, including, but not limited to, warm up areas, locker rooms and call rooms. Always ensure that pictures do not infringe on anyone else s confidentiality or brings the EOC and/or the Games into disrepute. 5. Sound or Moving Images of the Games As with photographs, Accredited Persons must not capture video/audio for commercial purposes and footage shall not infringe on anyone else s confidentiality or bring the EOC and/or the Games into disrepute. BEGOC must protect various broadcast agreements that are in place for the European Games and therefore, Accredited Persons cannot post any video and/or audio of the events, competitions or activities taking place on the field of play within a venue. Any video/audio of this type must be 3

4 for personal use only and not uploaded to any online platforms, whether on a live or delayed basis. Unless you are a member of the accredited media, Accredited Persons must not film or record audio whilst in back-of-house areas of any competition venues, including, but not limited to, warm up areas, locker rooms, call rooms, and field of play. BEGOC actively encourages Accredited Persons to post video and audio from outside the Games venues to document their experience of the Games in Baku. Athletes and NOCs may capture film and audio of themselves within their own residential zone of the Athletes Village and publish the clips via their social media accounts. However filming within the residential zones of other NOCs is not allowed. 6. Media Accredited media may freely utilize social media platforms for bona fide reporting purposes. Photos taken by accredited photographers may be published for editorial purposes on social media platforms in accordance with the Photographers undertaking. All other provisions of these guidelines apply. 7. Share your experience of the Games Athletes and other Accredited Persons can post publicly on their respective social media channels during Games-time (tweets including text only, photos or videos, Instagram photos, Facebook updates, blog posts, comments). These include reports on competition results or other participants/accredited Persons. 8. Intellectual Property of the European Games The EOC logo and branding, or that of the Organising Committee (BEGOC) may appear incidentally on your Facebook page, tweet or Instagram photos. Sharing photos of Jeyran and/or Nar (our Games Mascots) are strongly encouraged, as well as photos featuring Baku2015 logos placed around the city. 9. Advertising and Sponsors Accredited Persons must not include any commercial references in connection with any European Games content posted on their social media accounts. Specifically, this means that no advertising and/or sponsorship may be visible on screen that creates a commercial association between the third party and the European Games. Advertising or sponsorship on the screen at the same time as European Games content is allowed when the third party is a Games Sponsor. 4

5 10. Monitoring During Games-time the EOC and Baku 2015 will be actively monitoring all social networks as well as the internet. We will be sharing and promoting your content that adheres to these guidelines and ideally references official Baku 2015 accounts and taglines. Every single piece of content that will be repurposed by us will include the content owner s username and/or explicitly redirect to the content owner s social media channel. BEGOC asks all Accredited Persons to assist us in identifying and preventing any activity which: Attempts to promote a political cause, business or product at the Games; Could adversely affect the esteem and reputation of the Games; Could cause an individual distress or embarrassment. 11. Liability BEGOC would like to highlight that, when Accredited Persons choose to go public with their opinions on a social media platform they are responsible for their commentary. Social media users can be held personally liable for any commentary that is deemed to be defamatory, obscene or proprietary. In essence, social media users post their content at their own risk and they should make it clear that the views expressed are their own. 12. Sanctions The accreditations of any organisation or person accredited at the Games can be withdrawn without notice, at the discretion of the EOC or BEGOC. We may be entitled to do this if there is a breach of this policy or the policies in place governing accreditation. BEGOC and the EOC reserve the right to take any other appropriate measures, including issuing a takedown notice, taking legal action for damages, and imposing other sanctions. Athletes, team officials and other Accredited Persons may also be subject to additional guidelines and sanctions in respect of social media and the internet, for instance from their relevant federation, association or employer. 13. Resolution of Disputes Any disputes regarding this policy which involve competitors or team officials shall be resolved in accordance with the criteria in the Entry and Eligibility Conditions Form for the Baku 2015 European Games. Disputes involving other Accredited Persons will be resolved through BEGOC s standard procedure, and BEGOC s decision in all matters is final. 5

6 #Hashtags Title hashtags #Baku2015 #EuropeanGames #BigInBaku #BigInBaku2015 (alternative only) Milestones hashtags #100DTG #50DTG #10DTG #5DTG Venues (these hashtags should be used within sentences) #BakuNationalStadium #NationalGymnasticsArena #BakuAquaticsCentre #WaterPoloArena #BeachArena #BasketballArena #CrystalHall #TofigBahramovStadium #HeydarAliyevArena #BakuShootingCentre #MountainBikeVelopark #BMXVelopark #BilgahBeach #Mingachevir Sports #Athletics #Gymnastics #Swimming #Diving #Volleyball #3x3Basketball #Fencing #Taekwondo #TableTennis #Judo #Sambo #Mountainbiking #RoadCycling #CanoeSprint Mascots #Baku2015Mascots #Nar Marketing campaigns #LuckyWinner #SynchronisedSwimming #Waterpolo #BeachVolleyball #Boxing #Karate #Badminton #Archery #Wrestling #Shooting #CyclingBMX #Triathlon #Jeyran #LetTheLegendsBegin 6

7 Miscellaneous #Baku2015GamesAcademy Ceremonies #CeremoniesPerformers #JoinCeremonies #AuditionsBaku2015 #OpeningBaku2015 Social Media activations #Baku2015Challenge #MyBakuPassion #GoProInBaku #Baku2015Volunteers #CastingBaku2015 #CeremoniesFamily #ClosingBaku2015 #HelloBaku #BiggerInBaku 7