DRKW German Investment Seminar Robin J. Stalker, CFO New York, January 16, 2008

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1 DRKW German Investment Seminar Robin J. Stalker, CFO New York, January 16, 2008

2 Our Guiding Principles Focus on Performance Diversified Portfolio Global organization Innovation, design and customization leadership Distribution and communication excellence Financial discipline 2

3 ThreeUniqueCoreBrands Passion for sport and teamwork Enabling athletes to reach their highest performance levels Celebrating individuality in sport and life Always challenging and leading through creativity Defining golf excellence Best golf products for best players Technology and innovation Cutting-edge design Customized products and distribution 3

4 Performance Focus 4

5 Leaders In Technological Innovation Deliver at least one technological revolution per year 5

6 Unrivalled Partnership Network 6

7 Strong Partnership Portfolio In The US 7

8 Important Long-Term adidas Partnerships Secured 8

9 Strong Positioning In Fastest Growing Markets Doubled US sales since 2005 #1 in Europe #1 in Asia #1 in Latin America by % of Group sales from emerging markets 9

10 Global Apparel Leader 10

11 Most #1 Positions In Performance Categories Hardware 12% 11

12 Global Sports Lifestyle Leader 12

13 Distribution Excellence Wins The Consumer Controlled space to comprise at least 30% of Group sales by

14 Increase Personalized Product and Communication 14

15 Financial Discipline Core To Strategy Continuing top-line growth Maximizing operating leverage Improving working capital management Optimizing non-operational P&L items Shareholder Value Orientation 15

16 Difficult Current US Retail Environment Weak consumer confidence Soft US retail environment High promotion activities Sporting goods performs most strongly Increased momentum in key performance categories Slowing private label sales 16

17 UEFA EURO 2008 Highlights Football Leadership 17

18 UEFA EURO 2008 Match Ball Unveiled 18

19 New National Team Home Jerseys Launched 19

20 New Predator PowerSwerve Presented 20

21 +F50 TUNiT To Be Launched In March 21

22 adipure Launched In December 22

23 China Heats Up Ahead Of Olympics 23

24 Together in 2008, Impossible is Nothing Launched Largest adidas campaign ever created for a single market 24

25 Reebok Momentum To Increase Throughout 2008 Brand positioning clarified Growth categories identified Management team strengthened Innovational strength revitalized International business growing strongly Synergies increasing 25

26 North America A Key Focus In 2008 First-ever global brand campaign Sporting goods channel as top priority Renewed focus on Women s Innovative brand statements Major running innovations 26

27 Hexride Rally Comes To Market In March 27

28 Award-Winning Kinetic Fit Moves Also Into Apparel 28

29 Smooth Fit Opens A New Chapter In Shoemaking 29

30 TaylorMade-adidas Golf Momentum Grows Strong like-for-like sales increases in 2007 Significant market share gains in metalwoods Profitability increasing, 2008 strategic focus 30

31 2007 Guidance Confirmed adidas Group 2007 Targets Currency-neutral sales growth mid-single-digit Gross margin 45 to 47% Operating margin around 9% Net income growth double-digit, approaching 15% 31

32 2008 Initial Guidance Group net sales to increase at a high-single-digit rate Net income attributable to shareholders to grow at a higher rate compared to

33 2008 Set To Be An Exciting Year For adidas Group Major sporting events take center stage in 2008 Continued focus on Reebok turnaround Accelerating top- and bottom-line development 33

34 QUESTIONS & ANSWERS 34

35 APPENDIX 35

36 YTD Currency-Neutral Group Sales Grow 5% 4% 8% -3% 2% -8% -1% 1% 5% -10% -5% 0% 5% 10% Currency-neutral In euros adidas Group sales growth versus prior year by segment 36

37 Nine Months Operating Margin Reaches 11.3% YTD 2007 Gross Margin +2.2pp 47.7% Operating margin +0.7pp 11.3% Net financial expenses -14% 104 m Net income attributable to shareholders +13% 530 m 37

38 Net Borrowings Reduced Significantly Inventories increase 14% on a currency-neutral basis (+7% in euro terms) Receivables up 5% on a currency-neutral basis (stable in euro terms) Operating working capital unchanged at 25.7% of sales Net borrowings decrease 19% year-over-year to billion Financial leverage at 71.1% 38

39 adidas Backlog Growth Highest In Over Nine Years Record European backlogs driven by growth in all strategic categories Increasing momentum in Asian orders Performance categories drive growth in North America Europe North America Asia FW 18 (4) 25 Total 14 APP Total Currency-neutral development of adidas order backlogs by product category and region at quarter-end (in %) 39

40 Reebok Footwear Backlogs Improve Sequentially North American footwear backlogs down 14% excluding Footlocker impact European backlogs impacted by tough UK retail environment Asian orders increase dramatically Europe North America Asia FW (7) (22) 75 Total (10) APP (7) Total (5) (11) 117 (2) Currency-neutral development of Reebok order backlogs by product category and region at quarter-end (in %) 40

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