Daimler Business in China Hubertus Troska, Chairman & CEO of Daimler Greater China

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1 Daimler Business in China Hubertus Troska, Chairman & CEO of Daimler Greater China

2 Content 1 China Economy & Market 2 Presence of Daimler in China 2

3 China Economy & Market China: 2 nd largest economy with >$9 trillion GDP, economy maintained a stable and moderate growth China Economic Growth GDP YTD, Volume in Trillion RMB, real growth in % to year ago World Economic Growth GDP real growth in % to year ago Q1 Q % 7.4% Source: National Bureau of Statistics of China Source: Economic & Market Intelligence (S/EM) - March

4 Automotive production volume reached almost 100 times than that of 30 years ago China Automotive Production Volume in thousands units The 10 million Vehicle (2009) China Economy & Market 22,117 13,791 The First Vehicle (1956) 240 1,062 4

5 China Economy & Market As the largest automotive market worldwide, China reached 22 million units auto sales in 2013 volume in thousands units FY 2013 Sales Volume FY 2013 YoY Growth YTD April 2014 YoY Growth PV 16, % +12% Truck 2, % +4% Van 2,950 +4% +6% Bus % -1% Total Market 22, % +10% Source: China Association of Automobile Manufacturers 5

6 China Economy & Market And China will continue to top the global automotive market China PV Sales In million units World No#1 China Truck Sales In million units World No#1 Source: IHS Automotive Q

7 Content 1 China Economy & Market 2 Presence of Daimler in China 7

8 Daimler in China Mercedes-Benz Cars Production Distribution R&D Auto Finance Beijing Fuzhou Daimler Trucks Production and Distribution Mercedes-Benz Vans Production and Distribution Shenzhen NEV Development, Production and Distribution 8

9 Auman Trucks 9

10 Continuously increased its sales performance and pursues an ambitious growth plan for the next years Auman (BFDA) HDT Domestic Sales Development Volume in thousand units, Market share in percent Auman Trucks 10

11 Auman HDT achieved highest annual growth among Top 5 OEMs Top 5 OEM HDT Domestic Sales 2013 Volume in thousand units, annual growth rate in percent +27% +32% +27% +19% +36% +33% Auman Trucks Sources: Domestic HDT sales volumes are based on CAAM minus China Customs export sales / Auman domestic sales is provided by BFDA 11

12 Mercedes-Benz Trucks 12

13 Mercedes-Benz Truck remains No.1 European Importer in China with market share of 65% in 2013 Mercedes-Benz Truck Sales Development Volume in units China HDT WEU Segment in 2013 SoM in percentage Mercedes-Benz Trucks 65% 13

14 MB Truck in China is strong in following segments Mercedes-Benz Trucks Concrete Pump Firefighting Oilfield Logistics: Cold-Chain Logistics: E-Commerce Logistics: SLT Logistics: Dangerous Goods 14

15 Daimler in China Beijing Daimler Trucks Production and Distribution Fuzhou Mercedes-Benz Vans Production and Distribution 15

16 Mercedes-Benz Vans 16

17 Mercedes-Benz Vans Renewed strong sales growth in 2013 Mercedes-Benz Vans Retail Development Volume in units Mercedes-Benz Vans Retail in 2013 Model mix in percentage Sprinter 17% 36% Viano Vito 47% 17

18 Daimler in China Beijing Daimler Trucks Production and Distribution Fuzhou Mercedes-Benz Vans Production and Distribution Shenzhen NEV Development, Production and Distribution 18

19 DENZA 19

20 DENZA DENZA World Premier at Auto Beijing

21 DENZA DENZA: the safest, most reliable, and most convenient electric vehicle C-NCAP 5 Stars Over 1.2 million kilometers testing Up to 300 kilometers driving range 21

22 DENZA Easy access to license plates, central and local subsidies MSRP starts from 369,000 RMB Exemption from standard license plate lottery in Beijing Customer price in Beijing starts from 255,000 RMB Free license plates in Shanghai 22

23 DENZA Dedicated dealerships in Beijing, Shanghai and Shenzhen for DENZA Beijing Shenzhen Shanghai 23

24 Daimler in China Mercedes-Benz Cars Production Distribution R&D Auto Finance Beijing Fuzhou Daimler Trucks Production and Distribution Mercedes-Benz Vans Production and Distribution Shenzhen NEV Development, Production and Distribution 24

25 Mercedes-Benz Cars 25

26 Mercedes-Benz with positive momentum in 2013 Mercedes-Benz Cars Mercedes-Benz Cars Retail Development Volume in units GLK-Class China as #1 market 41,500 units retail S-Class China as #1 market 22,000 units retail R-Class China as #1 market 12,700 units retail 26

27 Strong position in SUV segment (M-/GLK-Class) Mercedes-Benz Cars Luxury SUV Segment Competitor Analysis Retail sales in thousand units Source: Competitor Retail figure from Press Release 27

28 The smart story continues with 5 years of success Mercedes-Benz Cars smart Retail Development Volume in units 28

29 smart, A-Class, S-Class and R-Class are category winners in AMS CHINA BEST CARS 2014 Survey Mercedes-Benz Cars Best Luxury Cars: S-Class Best Compact Car: A-Class Best MPV: R-Class Best Micro Cars: smart 29

30 Mercedes-Benz dominates 2013 China Initial Quality Study Brand Ranking for China Initial Quality Best in Luxury Segment Mercedes-Benz Cars Best in Entry Luxury Segment 30

31 Mercedes-Benz Cars We do our homework and we re determined to pick up the pace in China Integrated Sales Organization Expansion Dealer Network Extension Product Portfolio Extension Local Production Extension Local R&D Leverage Financial Services 31

32 Integrated sales organization put locally produced and imported Mercedes cars under one roof Mercedes-Benz Cars 32

33 Mercedes-Benz Cars We do our homework and we re determined to pick up the pace in China Integrated Sales Organization Expansion Dealer Network 33

34 Accelerate the expansion of Dealer network in 2013 and 2014 with focus on new cities in lower tiers Mercedes-Benz PC Network Development Number of outlets, including AS only outlets Mercedes-Benz Cars 34

35 Mercedes-Benz Cars Dealer network expansion will be further accelerating not only in quantity but also in quality Existing Training Center Extended Training Center Chengdu 2013: 5,000m 2 55,000 PTDs Xi an 2012: 900m 2 6,300 PTDs New Shanghai TC Opening Ceremony 22 July 2014 PTD: per training day Beijing (Currently = 1,800m 2 ) 2017: 10,000m 2 110,000 PTDs Shanghai (Currently = 1,221m 2 ) Q2 2014: 11,250m 2 140,000 PTDs Guangzhou 2008: 1,500 m 2 8,400 PTDs 35

36 Mercedes-Benz Cars We do our homework and we re determined to pick up the pace in China Integrated Sales Organization Expansion Dealer Network Extension Product Portfolio 36

37 Mercedes-Benz Cars In 2013, we celebrated 7 product premieres in China New A-Class LWB E-Class Facelift New S-Class E-Class Coupe Facelift C-Class Coupe New CLS Shooting Break New GL-Class 37

38 Mercedes-Benz Cars Our flagship the new S-Class 38

39 Mercedes-Benz Cars The facelifted E-Class repositioning 39

40 Mercedes-Benz Cars All New C-Class Long Wheelbase World Premiere at Auto Beijing

41 Mercedes-Benz Cars The New CLA-Class 41

42 Mercedes-Benz Cars And we will expand our line-up of locally produced cars in China with a new compact SUV: the new GLA 42

43 Continue product offensive: more than 20 new/ facelifted models through 2015 Mercedes-Benz Cars + 43

44 Mercedes-Benz Cars We do our homework and we re determined to pick up the pace in China Integrated Sales Organization Expansion Dealer Network Extension Product Portfolio Extension Local Production 44

45 Mercedes-Benz Cars Extension of production capacity at BBAC MRA (2.0 million m 2 ) R&D Center Engine Plant (0.6 million m 2 ) MFA (2.26 million m 2 ) 45

46 Mercedes-Benz Cars The first Mercedes-Benz engine plant out of Germany celebrated grand opening in November

47 1 billion capacity expansion signed witnessed by German Chancellor Merkel and China President Xi Mercedes-Benz Cars 47

48 Mercedes-Benz Cars We do our homework and we re determined to pick up the pace in China Integrated Sales Organization Expansion Dealer Network Extension Product Portfolio Extension Local Production Extension Local R&D 48

49 Several new R&D functions are in a build up and qualification phase Mercedes-Benz Cars Advanced Design Trends & Innovations Telematics & Infotainment Advanced Engineering Localization / Development Engine / Testing 49

50 Mercedes-Benz Cars We do our homework and we re determined to pick up the pace in China Integrated Sales Organization Expansion Dealer Network Extension Product Portfolio Extension Local Production Extension Local R&D Leverage Financial Services 50

51 Mercedes-Benz Cars Best Auto Finance Product Award 2013! the 3rd time for MBAFC to receive such award since

52 Mercedes-Benz Cars In 2014, Mercedes-Benz has successfully launched the all-new Agility Lease for the Chinese market Pre-Payment Flexibility Rental Affordability Guaranteed Minimum Future Value 3 Options at Contract End >> Purchase / Trade / Return 52

53 Daimler AG is 12% shareholder in Chinese partner BAIC Motor Mercedes-Benz Cars 53

54 Mercedes-Benz Cars Mercedes-Benz is on the path to growth Mercedes-Benz Cars Retail Development > 300,000 54

55 Thank You! 55