Outreach Channels. Newspapers Digital / online Industry publications
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1 Outreach Channels All Segments Mass media (paid) Radio TV Billboards / transit Earned media (PR) News releases PSAs Face-to-face briefings Opinion pieces Letters to editor Special sections/editorial calendars Social/Personal media Facebook Twitter LinkedIn Targeted media Presentations Speaking engagements Outreach events Corporate partnerships Newspapers Digital / online Industry publications Story placements Blog Online newsroom Video vignettes Virtual press conference TV/Radio appearances YouTube messages Town halls Webinars Direct mail Timeline Notes
2 Medical Assistance Enrollee Audience Segment Channel DHS Medical Assistance DHS MinnesotaCare DHS Minnesota Family Planning Program DHS Home and community-based waiver programs DHS Minnesota Community Application Agent Program Timeline Notes MDH State Health Care Homes MDH Office of Rural Health & Primary Care MDH Community & Family Health MDH Health Promotion & Chronic Disease Division MDH Office of Minority & Multicultural Health MDH Office of Statewide Health Improvement Initiatives Association of MN Counties (AMC) CAPI Catholic Charities Community Mental Health Center Education MN Federal Bar Association MN Chapter Health Care for Homeless Indian Child Welfare Act (ICWA) Legal Aid Society of Minnesota Lutheran Social Services Minnesota State Bar Association MN Administrators for Special Education MN Assn of Community Health Centers (MNACHC) MN Assn of County Social Service Admin (MACSSA) MN Association of Social Workers MN Community Action Partnership (MNCAA)
3 MN Community Health Workers Alliance MN Corrections Association (MCA) MN Council of Nonprofits MN Homeschooler s Alliance (MHA) MN Hospital Association (MHA) MN Medical Assn (MMA) MN Medical Group Management Assn MN Nurses Assn (MNA) MN Social Service Assn (MSSA) MN State Colleges and Universities (MNSCU) NAMI Minnesota Alliance on Mental Illness Portico U of M Medical School U of M School of Public Health U of M School of Social Work United Way 211 program United Way Linkage lines William Mitchell correctional re-entry clinic Minority organizations (listed within Individual segment) Child support workers Child protection services discharge worker Parole officer Private schools For-profit schools Homeless liaison school board teachers superintendants - association CAP agencies Migrant Health organizations Legal Services
4 Small Business Audience Segment Channel DEED Workforce Centers DEED Dislocated Worker Program DEED Office of Youth Development DEED Small Business Assistance Office DEED Business Development Specialists DEED JOBZ Program Secretary of State MN Business Portal (state licensing) MN Revenue Business Taxes MN Dept of Labor & Industry worker s compensation MN Dept of Labor & Industry contractor registration Timeline Notes American Indian Economic Development Fund (AIEDF) Capitol River Council Dakota Futures, Inc. Hispanic Chamber of Commerce of MN Itasca Project Land Stewardship Project League of MN Life Science Alley LinkedMN and other LinkedIn groups Minneapolis Chamber of Commerce Minneapolis Downtown Council Minnesota Indian Business Alliance (MNIBA) Minnesota Indian Gaming Association MN American Indian Chamber of Commerce MN Assn of Health Underwriters (MAHU) MN Bankers Association MN Chamber of Commerce MN Council of Health Plans
5 MN Farm Bureau MN Farmer s Union (MFU) MN Federation of Chambers MN High Tech Association (MHTA) MN Society of Enrolled Agents National Assn of Life Insurance Advisors National Assn of Women Business Owners MN National Federation of Independent Business Owners (NFIB) Native American Business Alliance (NABA) Native American Community Development Institute (NACDI) Natl Assn of Tax Preparers MN Chapter Northwest Area Foundation Saint Paul Chamber of Commerce SBA (?) MN Office? Regional? SCORE Minnesota The Initiative Foundation (rural MN) Trusted Choice Twin West Area Chamber of Commerce White Earth Investment Initiative (WEII) Women s Business Development Center MN (WBDC-MN) Non-Profits Association of Fundraising Professionals MN Chapter (AFP) Community Health Charities MN MAP for Non-Profits MN Council of Non-Profits MN Council on Foundations (MCF) Non-Profit Management Program UST, Hamline United Way Twin Cities
6 Individual Audience Segment Channel All Sub-segments Catholic Charities Community Action Programs (CAPP) Lutheran Social Services State Agencies MN Dept of Health MN Dept of Human Services MN Dept of Commerce U of M Extension Libraries Head Start Early education programs/groups Child care facilities/programs Neighborhood/rural newspapers Public utility bills Food shelves/shelters Sporting partnerships, etc. Uninsured DEED Workforce Centers Portico Agents/Brokers Insurance Companies Hospitals Clinics Underserved/Minorities African Development Center American Hmong Partnership American Indian OIC American Indian Tribal Councils Timeline Notes
7 CLUES Community Action Councils Division of Indian Work Indian Health Board of Minneapolis Little Earth of United Tribes McKnight Foundation Mercado Central MIGIZI Communications Minneapolis American Indian Center Minnesota Chippewa Tribe MN Chippewa Tribe Finance Corp (MCTFC) MN Indian Women s Resource Center NACDI Community Development Institute Neighborhood Hub St. Paul AF Services St. Paul American Indians in Unity U of M American Indian listserv Upper Midwest AIC Urban League (metro) Westside Community Health Center Women of Nations Churches Neighborhood councils (metro) Money transfer business (Latino, others?) Community elders (Hmong, others?) Self-Employed BNI MN National Association of Self-Employed (NASE) National Federation of Independent Business Owners (NFIB) Agents/Brokers Chambers of Commerce LinkedIn Groups
8 Insurance Federation Insurance Companies Financial Planners CPAs Tax Preparers Unemployed DEED Workforce Centers Networking Groups LinkedMinnesota Networking with Grace / Grace Lutheran SamsNet Easter Job Transitions Group / Easter Lutheran Smiling and Dialing St. Andrews Wooddale Lutheran Career Partners International LinkedIn Groups Early Retirees AARP Education MN Human Resource Professionals of MN (HRP-MN) MN Board on Aging Senior Linkage Line PERA Society of Human Resources Management (SHERM) 15 MN chapters World at Work Financial planners Part-time Worker Human Resource Professionals of MN (HRP-MN) National Federation of Independent Business Owners (NFIB) Society of Human Resources Management (SHERM) World at Work Young Adult (college grad, straight to work, aging out of foster care) Universities/Colleges
9 Community Colleges High schools student advisor Trade schools Military Families CHAMPVA -Civilian Health and Medical Program of the Department of Veterans Affairs
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MINNESOTA DEPARTMENT OF COMMERCE MINNESOTA HEALTH INSURANCE EXCHANGE 2012 Integrated Marketing Communications Plan
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