AD*VIEWS SUMMARY DATABASE 2015

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1 AD*VIEWS SUMMARY DATABASE 2015

2 Effective May 11, 2015, a Summary Database will be included in the Ad*Views application. This database allows users to run reports at a summary level with a fast turn-around time. In addition, users will be able to pivot/manipulate their summary reporting output. The Summary Database can be accessed via the Report Type page within Ad*Views. Simply log into Ad*Views, navigate to the Report Type page and click on the radio button next to Summary. SUMMARY REPORT TYPE Selecting the Summary Report type, displays a window where you can choose among data elements to populate the columns and rows of your report. You can select up to three columns and an unlimited number of rows. Row selection is required while column selection is not. USING SUMMARY DATABASE Choose desired colums from the Available Data Items (1) on the left and use the blue arrow button (2) to move it to the Selected Column Items box (3) on the right. Choose desired rows from the Available Data Items (1) on the left and use the blue arrow button (2) to move it to the Selected Row Items box (3) on the right VISIT OR CALL

3 CHOOSE DATES As with the existing Custom and Predefined formats, once the data elements are selected a time period to run the analysis must be chosen. Note that Report Interval is a selectable data option, so the Breakout option is not necessary when creating a Summary report. Copyright 2015 The Nielsen Company 3

4 CHOOSE MEASURES The selection of measures differs from either the Custom or Predefined Report formats. The Summary database allows a measure to be selected, providing it is a valid measure, for at least one media type selected for reporting. Media for which that selected measure is not applicable will appear blank in the output. PROCESS REPORT Click the Process Report button and your output will open in the same window. 4 VISIT OR CALL

5 REPORT OUTPUT The Report Viewer displays in the same window after you click the Process Report button. There is a Dimensions column on the left-hand side of the window that contains a list of all available items you can add into your report layout. Using this column in the Report Viewer allows you to edit the report layout. Copyright 2015 The Nielsen Company 5

6 ADD ITEMS TO REPORT LAYOUT Drag an item from the list of Dimensions on the left and drop it on the report where you d like the data element to appear. For example, add the Month interval by dragging it next to Quarter. Click the Refresh button (1) to apply the change. 1 The Month interval now appears as a column below Quarter. 6 VISIT OR CALL

7 REMOVE ITEMS FROM REPORT LAYOUT Dimensions i.e. Colums or Rows can be removed from the report layout. Remove dimensions by dragging and dropping them to the Data Fields Area. For example, drag Quarter to the Drop Filter Fields Here area to remove it from the output. The Quarter dimension is no longer a column in the report layout. Copyright 2015 The Nielsen Company 7

8 ADD/REMOVE DATA ELEMENTS FROM REPORT OUTPUT In addition to being able to move Dimensions on and off of the report output, you can do the same with data elements. To remove a data element, hover over the (1) Data Headers label to reveal all existing data elements in the report output. 1 Drag an item such as Dollars to the (2) Drop Filter Fields Here area to remove it from the output. 2 8 VISIT OR CALL

9 ADD/REMOVE DATA ELEMENTS FROM REPORT OUTPUT Notice the Dollars are removed from the report output. To return Dollars to the report output, simply drag Dollars back to the Data Headers area. Copyright 2015 The Nielsen Company 9

10 CREATIVES TAB A Creatives tab displays at the top left when a media which contains creative is included in your report specification. Creatives are provided without having to include creative description as a reportable data element. 10 VISIT OR CALL

11 CREATIVES Click the Creatives tab, and choose a Creative Description. Creative can be viewed and downloaded using the Download button at the bottom left of the window. Copyright 2015 The Nielsen Company 11

12 PROPERTIES TAB The Properties tab at the top left of the window allows you to view report specifications and edit report specifications. The Edit button at the bottom right of the window allows you to edit report specifications. 12 VISIT OR CALL

13 EDIT REPORT SPECIFICATION After you click the Edit button, a pop-up window appears alerting you to the browser window/tab that also opened. Copyright 2015 The Nielsen Company 13

14 EDIT REPORT SPECIFICATION If you click the Report Specification window, you'll see the Report Builder where you can visit any area to make or edit selections. Click the Process Report button at the bottom of the window to submit another report with the new selections. 14 VISIT OR CALL

15 CONVERT CUSTOM REPORT TO A SUMMARY REPORT It is possible to convert a previously run Custom report to the Summary format. Go to Report Manager, and highlight the Custom Report you d like to convert to a Summary Report. The Report Specification page appears. Click Report Type from the Specifications list on the left-hand side. Select the Summary radio button. The column and row fields are populated with your previously defined Custom report selections. You may add additional elements or not. Click the Process Report button and your report specification will be submitted and a Summary report will be generated. Copyright 2015 The Nielsen Company 15

16 ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit Copyright 2015 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 16 VISIT OR CALL