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1 Unit 307/697 Principles of business UAN: Level: 3 Credit value: 10 D/506/1942 GLH: 74 Relationship to NOS: Business & Administration (2013) National Occupational Standards: CFABAA112 Contribute to innovation in a business environment Assessment All Assessment Criteria must be met and requirements specified assessed in line with Skills CFA Assessment by a sector or Strategy. regulatory body: Aim: This unit aims to develop knowledge and understanding regarding business and introduces learners to the key principles of business. Upon completion of this unit, learners will develop an understanding of a variety of business principles, including business markets, business innovation and growth, and sales and marketing. Learners will also present knowledge of financial management and business budgeting. 1. Understand business markets. 1.1 explain the characteristics of different business markets 1.2 explain the nature of interactions between businesses within a market 1.3 explain how an organisation s goals may be shaped by the market in which it operates 1.4 describe the legal obligations of a business. Characteristics: purpose finance ethos structure
2 customers ownership Different business markets: Public Sector: Private Sector: Public Corporations Hospital Trusts Local Authorities and LEAs Sole Traders Partnerships Private Limited Companies Public Limited Companies Voluntary/not-for-profit Sector: charities non-profit-making organisations Industry: Interactions: service providers retailers wholesalers manufacturers extractive industries supply chain transactions logistics advertising collaboration- eg loyalty rewards, discounts, joint promotions Shaped: climate change resource scarcity urbanisation ageing population competition economy Legal obligations : National Minimum Wage Act Equality Act Working Time Regulations Act Data Protection Act 1998 Employment Rights Act Human Rights Act Health and Safety at Work Act Companies Act 2
3 2. Understand business innovation and growth. 2.1 define business innovation 2.2 explain the uses of models of business innovation 2.3 identify sources of support and guidance for business innovation 2.4 explain the process of product or service development 2.5 explain the benefits, risks and implications associated with innovation. Models: reviewing systems customer value proposition innovation ecosystem social innovations USPs 3. Understand financial management. 3.1 explain the importance of financial viability for an organisation 3.2 explain the consequences of poor financial management 3.3 explain different financial terminology. Financial terminology: VAT (value added tax) capital gains expenditure revenue profit (gross/net) turnover cash flow balance sheet liquidity debtors creditors capital assets (fixed/current) liabilities (fixed/current) depreciation
4 break-even 4. Understand business budgeting. 4.1 explain the uses of a budget 4.2 explain how to manage a budget. Budget: capital operational master 5. Understand sales and marketing. 5.1 explain the principles of marketing 5.2 explain a sales process 5.3 explain the features and uses of market research 5.4 explain the value of a brand to an organisation 5.5 explain the relationship between sales and marketing. Principles: The 4 Ps/7 Ps Process: 7 step sales process Market research: qualitative quantitative. Additional Guidance if delivered as Portfolio based Candidates will be expected to have carried out research on the range stated in each of the above learning outcomes. Candidates will be required to submit a report of a minimum of 3000 words to a maximum of 5000 words based on their own organisation or organisation of their choice. Not all of the range shown in each learning 4
5 outcome will be relevant to their organisation or the organisation they have chosen in the report. However, the key point of the report is to show the candidate s understanding of each learning outcome and the relevance to the business sector chosen. Any necessary additional coverage could be generated through professional discussion.
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