PRO-TECT SUNSCREEN 5/3/2010 1

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1 PRO-TECT SUNSCREEN 5/3/2010 1

2 IN AN IDEAL WORLD, ULTRA VIOLET PROTECTION WOULD GIVE YOU 100% PROTECTION 100% PROTECTION LEVEL 50% UVB UVA 0% FREQUENCY RANGE NM NM 5/3/2010 2

3 IDEAL PROTECTION THE PREVIOUS CHART INDICATES 100% COVERAGE ACROSS THE ENTIRE FREQUENCY RANGE & 100% COVERAGE WITHIN EVERY FREQUENCY THIS WOULD BE A SUN BLOCK 5/3/2010 3

4 IDEAL PROTECTION A SUNSCREEN CANNOT GIVE YOU 100% PROTECTION ACROSS THE ENTIRE FREQUENCY RANGE AND 100% COVERAGE WITHIN EVERY FREQUENCY IT IS IMPOSSIBLE 5/3/2010 4

5 IN REALITY, YOU NEVER GET TO KNOW OR SEE THE TOTAL PICTURE 100% THE UNKNOWN 50% UVB WHAT COMPANIES DON T TELL YOU UVA 0% NM NM 5/3/2010 5

6 FDA REQUIRED PROTECTION LEVELS FOR UVB 5/3/2010 6

7 IDEAL PROTECTION FDA REQUIRED PROTECTION LEVELS FOR UVB THE CHART INDICATES THE TRUE DIFFERENCE BETWEEN SPF NUMBERS LOOK AT THE NUMBERS IN WHITE AT THE TOP OF THE BARS THIS SHOWS US THAT BY LAW, THE BIGGEST DIFFERENCE BETWEEN AN SPF 20 AND SPF 100 IS ONLY 3% PROTECTION YOU HAVE BEEN MISLEAD FOR DECATED ON A HIGHER SPF BEING A BETTER PRODUCT 5/3/2010 7

8 IDEAL PROTECTION A SUNBLOCK OFFERS COMPLETE PROTECTION 100% CAN ONLY BE MADE 4 WAYS ZINC OXIDE PASTE w/25% ZINC OXIDE TITANIUM DIOXIDE PASTE w/25% TITANIUM DIOXIDE A 25% COMBINATION OF ZINC OXIDE AND TITANIUM DIOXIDE PETROLATUM w/red VEGETABLE DY 5/3/2010 8

9 HOW EFFECTIVE IS ZINC OXIDE? ZINC OXIDE PASTE OFFERS SUPERIOR PROTECTION CONTAINS 25% ZINC OXIDE IN A PETROLATUM BASE ZINC OXIDE DOES NOT OFFER ANYWHERE THIS CONCENTRATION THEY USE A SMALL PERCENTAGE IN THEIR FORMULATIONS o AS LITTLE AS 2%, MOST USE 5-7%, SELDOM MORE THAN 10%, ALL OF WHICH MINIMIZE PROTECTION LEVELS ZINC OXIDE IS TYPICALLY GREASY ESPECIALLY AT LEVELS OF 10% OR HIGHER MOST PEOPLE, ESPECIALLY WOMEN, WILL NOT USE THEIR SUNSCREEN IF IT IS CREASY AND/OR THEY CANNOT APPLY THEIR MAKEUP 5/3/2010 9

10 HOW MANY OF US REALLY WANT TO WEAR ZINC OXIDE PASTE? 5/3/

11 TITANIUM DIOXIDE SUNSCREENS THAT USE TITANIUM DIOXIDE PROTECTION LEVELS ARE MISLEADING MANY PEOPLE BELIEVE THAT THIS IS THE SAME AS ZINC OXIDE IT ACTIALLY OFFERS LESS PROTECTION ONLY 25% TD MAY BE USED IN THE FORMULATION IF THIS IS THE ONLY ACTIVE INGREDIENT WHEN COMBINED WITH OTHER ACTIVE INGREDIENTS ANY COMBINATION FORM 2-25% TD MAY BE USED THE HIGHER THE CONTENT OF TD, THE GREASIER THE FORMULATION 5/3/

12 NOT WATERPROOF NOR WATER-RESISTANT SUNSCREEN ANY SUNCREEN THAT USES ZINC OXIDE OR TITANIUM DIOXIDE HAS REDUCED EFFICACY BECAUSE WATER WILL REMOVE THE PARTICLES THAT ARE SUPPOSED TO PROTECT THE SKIN THIS HAS SHOWN LARGE PROTECTION DIFFERENTIALS AT THE TIME OF APPLICATION vs AT 1, 2, & 3 HOURS WELL KNOWN BRANDS INCLUDE: BLUE LIZARD SPF 30, SPF 26 MURAD OBAGI 35 SKINCEUTICALS DAILY DEFENSE 20 TI SILK 25 TOTAL BLOCK 60 5/3/

13 SUNSCREEN THAT USE PARSOL 1789 (AVOBENZONE) DOES NOT OFFER THE PROTECTION YOU THINK YOU ARE GETTING STUDIES PROVE THAT THIS INGREDIENT AMPLIFIES THE REACTION WITH UV RADIATION UNTIL IT BREAKS DOWN; USUALLY WITHIN 1 HOUR PARSOL 1789 WAS REMOVED BY THE FDA IN 1990; AN OVERSIGHT BY A NEW FDA AGENT ALLOWED IT TO BE USED AGAIN 5/3/

14 SUNCREEN SPF 35 vs SPF 30 5/3/

15 SUNSCREEN SPF 35 vs SPF 30 (PREVIOUS CHART) OMBRELLE (L OREAL) IS THE #1 SELLING SUNSCREEN IN CANADA & EUROPE THE COMPARISON CHARTS LOOK SIMILAR BUT THERE IS NO COMPARISON IN THE REAL WORLD OMBRELLE HAS LITTLE PROTECTION IN BOTH UVB AND UVA WITHIN ONE HOUR AND 0 AFTER 3 4 HOURS 5/3/

16 SUNSCREEN THAT USE PARSOL 1789 (AVOBENZONE) FIRMS ARE BEGINNING TO ADD A NEW INGREDIENT, MEXORYL, TO HELP STABILIZE PARSOL 1789 WE ARE CURRETNLY TESTING THE LATEST ENTRY INTO THE MARKET, LA ROCHE POSAY S ANTHELIOS THE INITIAL MARKET RESULTS APPEAR TO LOOK DESCENT IN REALITY, THE WASH OFF TEST SHOWS LITTLE PROTECTION AT 1 HOUR AND NO PROTECTION AT 3 HOURS 5/3/

17 SUNSCREEN CHEMICAL-FREE SUNSCREEN THERE IS NO SUCH ENTITY ALL SUNSCREEN AND SUNBLOCKS CONTAIN AT LEAST 75% CHEMICALS OTHER THAN WATER 5/3/

18 PRO-TECT SUNSCREEN 5/3/

19 PRO-TECT SPF 15 LOTION KEY FEATURES BROAD SPECTRUM PROTECTION PARABENS-FREE FORTIFIED WITH ALOE VERA AND VITAMIN E TO NOURISH, MOISTURIZE AND PROTECT GREASE-LESS, LEAVING YOU COMFORTABLE IN ALL TYPES OF WEATHER FRAGRANCE-FREE WATER PROOF: NO SKIN SEALING FIMS/OILS WHICH HAVE BEEN FOUND TO CAUSE AN INCREASE IN SKIN TEMPERATURE WET-RESISTANT: RESISTS REMOVAL BY LIGHT TOWELING EVEN AFTER HEAVY PERSPIRATION OR SWIMMING 5/3/

20 PRO-TECT SPF 15 LOTION EXCELLENT BASE UNDER MAKEUP EXCEEDS FDA s MAXIMUM REQUIREMENTS FOR BROADS SPECTRUM PROTECTION IN A WATERPROOF SUNSCREEN SPEICAL NOTES CONTAINS PABA (P-AMINOBENZOIC ACID), WHICH IS THE #1 UVB PROTECTIVE INGREDIENT CLAIMS OF HIGH IRRITANCY ARE UNFOUNDED, < 5% POPLULATION IS ALLERGICE TO PABA ACTIVE: OXTINOXATE (7.5%) PADIAMTE O (5%), OXYBENZONE (2%) 5/3/

21 PRO-TECT SPF 20 & 35 LOTION KEY FEATURES INDEPENDENT LAB TEST RESULTS CLEARLY PROVE o SUPERIOR PROTECTION FOR THE PREVENTION OF PREMATURE AGING OF THE SKIN AS WELL AS INCREASED RISK OF SKIN CANCER DUE TO OVER-EXPOSURE TO THE SKIN o EXTREMELY HIGH PROTECTION OVER THE ENTIRE UVA, UVB & UVC SPECTRUM 5/3/

22 PRO-TECT SPF 20 & 35 LOTION PARABENS-FREE FORTIFIED W/ALOE VERA & VITAMINE E TO NOURISH, MOISTURIZE & PROTECT GREASELESS, LEAVING YOU COMFORTABEL IN ALL TYPES OF WEATHER FRAGRANCE-FREE WATER PROOF: NO SKIN SEALING FILMS OR OILS, WHICH HAVE BEEN FOUND TO CAUSE AN INCREASE IN SKIN TEMPERATURE 5/3/

23 PRO-TECT SPF 20 & 35 LOTION WET-RESISTANT: RESISTS REMOVAL BY LIGHT TOWELING EVEN AFTER HEAVY PERSPIRATION OR SWIMMING EXCELLENT BASE UNDER MAKEUP EXCEEDS FDA s MAXIMUM REQUIREMENTS FOR BROAD SPECTRUM PROTECTION IN A WATERPROOF SUNSCREEN ACTIVE: OCTINOXATE 7.5%, OCTISALATE 5%, MERIDIMATE 5%, OXYBENZONE 3% 5/3/

24 PRO-TECT SUNSCREEN PRO-TECT SPF 15 & SPF 20 PRO-TECT SPF 35 5/3/

25 PRO-TECT SPF 20 LIP BALM INDICATIONS MOISTURIZE AND NOURISH DRY, CHAPPED AND SENSITIVE LIPS PROTECT WITH A UVA/UVB BROAD SPECTRUM SUNSCREEN TREAT AND CONTROL CHRONIC LIP PROBLEMS, INCLUDING COLD SORES, SUN AND FEVER BLISTERS 5/3/

26 PRO-TECT SPF 20 LIP BALM KEY FEATURES FORTIFIED WITH ALOE VERA AND VITAMIN E TO TREAT THE SKIN WITH NUTRIENTS AND ANTIOXIDANTS KEEPS LIPSTICK FROM FEATHERING AND EXTENDS COLOR DURATION MAY BE APPLIED OVER OR UNDER LIPSTICK WILL NOT CAKE UP WHEN DRINKING HOT/COLD BEVERAGES UNFLAVORED SO AS NOT TO PRODUCE SENSITIVITY OR BREAKDOWN OR PROTECTION DOES NOT CONTAIN PETROLATUM ACTIVE: MERIDMATE, OCTISALATE, DIMETHICONE, OXYBENZONE 5/3/

27 IT IS WORTH EVERY PENNY HIGHER MORE CONSISTENT LEVEL OF PROTECTION FOR UVA/UVB/UVC THAN ZINC OXIDE, TITANIUM DIOXIDE AND PARSOL 1789 HIGHER PROTECTION LEVELS THAN MOST SPF 30s TO SPF 60 EXREMEMLY EVEN PROTECTION ACROSS THE SPECTRUM RUB PROOF, ONE APPLICATION LASTS 24 HOURS ON THE SKIN WATERPROOF: YOU DO NOT NEED TO REAPPLY, MUST BE WASHED OFF WITH SOAP AND WATER MOISTURIZING, ELEGANT LOTION AND WORKS EXTREMELY WELL WITH MAKEUP PABA-FREE, PARABEN-FREE, FRAGRANCE-FREE ORGINALLY DEVELOPED FOR CANCER PATIENTS DUE TO SENSITIVITIES AND RETIN-A PATIENTS FOR PHOTO-SENSITIVITY 5/3/

28 SUNKISS SUNLESS TANNING COMES IN TINTED & UNTINTED MAXIMUM STRENGTH 10x ANTI-AGING ANTI-WRINKLE SKIN SOFTENING REDUCED ODOR LONGER-LASTING DEEPER-PENETRATING MORE NATURAL RESULTS FORTIFIED WITH VITAMIN B6 5/3/

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