ASSORTED DOZENS 50 $212 $237 $212 $ $450 $475 $425 $ $900 $950 $850 $ $1,425 $1,425 $1,275 $ $1,900 $1,900 $1,700 $1,200

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1 QUANTITY SOLD ORIGINAL GLAZED DOZENS ASSORTED DOZENS FUNDRAISING CERTIFICATES PACKAGED COFFEE 50 $212 $27 $212 $ $450 $475 $425 $ $900 $950 $850 $ $1,425 $1,425 $1,275 $ $1,900 $1,900 $1,700 $1, $2,75 $2,75 $2,125 $1, $,000 $2,850 $2,550 $1, $5,000 $4,750 $4,250 $,000

2 Top 5 Reasons to Choose %+ profit margins on average ABLE 2 As little as one day to two weeks, start-to-finish FAST SIMPLE NO warehousing plus Krispy Kreme provides free sales materials 4 Reasonable price points your customers can afford AFFORDABLE 5 IT S DOUGHNUTS! Many customers tell us it s so easy because they practically sell themselves! Bonus Reason: your group can repeat our Fundraiser additional times during the same year since customers are happy to buy Krispy Kreme year-round (unlike many other fundraising products). This makes administration and operations even easier for you & your group! NO KRISPY KREME DOUGHNUT SHOP IN AREA? THAT S OK: Many customers tell us distance helps them be even more profitable the added convenience of bringing fresh Krispy Kreme doughnuts to their community helps folks be even more excited. Often, more people buy AND people buy more, so absence really may make the heart grow fonder! (ask about delivery options) Learn more from your preferred Krispy Kreme retail shop or visit krispykreme.com/fundraising Use our online Store Locator to identify your shop.

3 EXCLUSIVE BONUS COUPON FREE Dozens + FREE Delivery** (see coupon for details) This by far is the EASIEST yet most rewarding fundraiser there is to do with any organization both big or small. We have averaged $8,000 profit or more each year. - J. Edmunds The delivery guys were awesome! They separated our orders in a very organized fashion and went over all the products with me before they left. - C. Harmon Over $ profit in only 2 weeks this year with our Krispy Kreme Fundraiser this really helps!!! - D. Anderson It was so simple and profitable now I don t know why we ever tried doing all those other things! - J. Evans Be sure you always receive exclusive Fundraising Bonus Offers & Updates: join our free Friends of Fundraising e-club now at (all offers valid at participating U.S. Krispy Kreme retail shops only during specified dates) krispykreme.com/fundraising

4 NEED FUNDS? think ORIGINAL GLAZED DOUGHNUT DOZENS* QUANTITY Doughnut Sales 600+ $.25 $.00 $.00 $ $4.75 $5.00 $.75 $.50 $.25 $.50 CHOCOLATE ICED DOZENS* GLAZED FILLED DOZENS* KREME FILLING, RASPBERRY & LEMON $4.25 $9.00 $4.75 *All varieties come in whole dozens. Fundraising Certificates Each Certificate is redeemable for one dozen Original Glazed doughnuts. $.75 $4.25 (Limit Certificate redemptions per day.) Krispy Kreme Signature Coffees Our popular Signature Coffees, sold in 12 oz. bags, are a great addition to any doughnut sale. To place your order online, visit krispykreme.com/fundraising for details. Minimum order of 25 units to qualify for Fundraising pricing. Pricing and profits do not reflect any applicable sales tax. Prices subject to change. Not valid at grocery or convenience stores. $6 $9 $ Pricing Effective February, KKDC

5 ONE DOZEN FUNDRAI$ING TIP$ 1. Use these 6 words to make more money with no additional effort: We re requesting a minimum donation of. a. Use these words when someone asks How much is it? instead of stating a specific price your customer may be more likely to let you keep the change as part of their donation & you ll make even more profit from the same sale! b. This works best when your price is one which requires change (e.g., $8 instead of $5). 2. Since Krispy Kreme Fundraisers can be held multiple times during the same year, plan ahead & let your current customers know when you ll be having your next Fundraiser a. When they pick up products today you can take their orders & payment for next time. b. You can have a regular schedule, e.g., the rd Friday of each month is our Krispy Kreme Day!. Talk with businesses to see if you can take orders from their employees. a. They may even be willing to allow an employee take orders on your behalf. b. Contact businesses in your neighborhood or with whom you have an existing relationship. c. Encourage your sellers to ask their employers so they can sell to coworkers. 4. Offer more than one product when possible give your customers a choice. a. This makes it easier for them to say yes. b. Many customers may buy more than 1 item if you offer the opportunity. 5. Hold a fun and energetic kickoff rally to introduce your Fundraiser & excite your sellers. a. Explain how the proceeds of your Fundraiser will be used & how it will benefit your organization/group visual examples are often most effective. b. Show the products & give away samples. 6. Prepare your sellers for success & give them idea-starters. a. Who they should contact i. Family; friends; neighbors; coworkers; church/club members; b. What they should say i. Show them what to say & how to say it through role-playing. c. Who they should not contact i. Avoid door-to-door sales for safety reasons. 7. Establish sales goals & friendly competitions a. Have weekly & overall goals for individuals & teams. b. Consider a fast-start goal & incentive to help get your sale going quickly. 8. Offer creative, fun incentives with little to no cost. a. Group leader will kiss a pig / dye their hair / sing a song in public / sit on the rooftop / etc. if the overall goal is met. b. Students who meet their goal get a homework pass / get to wear a hat or tiara / get to dress grungy / get a field trip / etc. c. Losing team cooks & serves a meal for the winning team. d. Winners get free admission to a dance / ballgame / concert / event. 9. Use order-taking forms & money collection envelopes to make record-keeping as simple as possible for you & to insure that customers receive their correct orders. 10. Spread the word within your group & within your community. a. Deploy an blast (or phone tree message) to your database ask recipients to forward. b. Encourage your sellers to their contact lists. c. Use social media with frequent updates/reminders. d. Send a press release to newspapers, radio & TV (include info on what you re selling, how the proceeds will be used, & how to contact you) i. Take samples to radio & TV stations. 11. Wrap up a presale with a 1-day on-premises sale in a high traffic area (e.g., in front of a busy store on a Saturday). a. This could also serve as your delivery day/location for customers who placed orders. 12. Include Krispy Kreme Fundraising with another scheduled event that attracts participation. a. Include a line on the application for a walk/run/ride/tournament for registrants to purchase a dozen doughnuts or a Fundraising Certificate. (sell these on-site at the event as well) b. Sell doughnuts at your car wash, ball game, cookout, or carnival. krispykreme.com/fundraising