Brought to you by Royal Dental TIPS FOR YOUR WHITEST SMILE! A GUIDE TO CONVERTING PROSPECTS INOT CUSTOMERS

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1 7 Brought to you by Royal Dental TIPS FOR YOUR WHITEST SMILE! A GUIDE TO CONVERTING PROSPECTS INOT CUSTOMERS

2 TABLE OF CONTENTS INTRODUCTION SOME THINGS TO CONSIDER FIRST FOODS & DRINKS THAT STAIN WAYS TO REDUCE STAINING ORAL HYGIENE TIPS NATURAL WHITENING OPTIONS OVER THE COUNTER WHITENING OPTIONS PROFESSIONAL WHITENING PRODUCTS IN-OFFICE WHITENING

3 How Can a Whiter Smile Affect Your Life? Research shows that the better you feel about your looks, the better you feel about yourself. If you re self conscious about your smile, you re not going to feel very good about interacting with others. The fact that smiling itself boosts your mood has a further positive impact because smiling has a contagious effect. When you smile, others are more likely to smile back, and are more drawn to you, thereby increasing your confidence and happiness even more! A white smile will increase your confidence and will help and create an excellent first impression when going for that job interview, first date, or any other meeting. When you smile, people are more likely to assume you have positive qualities. A study conducted by an independent research firm in 2007 produced proof that a beautiful, whiter smile has a strong effect on meaningful personal interactions, both in social and professional realms. The study, which included simulated job interviews, showed that more than half of the study volunteers were more likely to be offered a job (58%), and given larger salary contracts (53%) after their teeth were whitened. Additionally, during simulated first dates, more than half of study participants were viewed to be more outgoing (59%) after their teeth had been whitened.

4 Some Things to Consider First Not all types of tooth discolorations lend well to whitening. Sometimes a person may have teeth in which the enamel or dentin is malformed, turning their teeth to a gray shade. Yellow and stained teeth will have the best results with teeth whitening, while gray teeth usually do not respond well to whitening. In such cases this person may have to look for other options such as veneers or crowns, which can be discussed with a dentist. Whitening also only works on natural teeth. Restorations like crowns, veneers, inlays / onlays, fillings etc are not affected by tooth whitening. When getting implants, crowns, or veneers you should consider how this will affect any future plans to whiten your teeth. If you plan on whitening your teeth a few shades lighter, then you will want to get your dental work to match. Whitening and cleaning aren t the same. Sometimes our teeth accumulate deposits and superficial stains which make our teeth look yellowish or dirty. You can get rid of these by going in for a dental cleaning or scaling. Start with a good cleaning before attempting to whiten your teeth.

5 1: Foods & Drinks That Stain Your Teeth If you want to keep your pearly whites white, you should be mindful of certain foods and beverages that stain teeth. Generally, the more intensely colored foods and beverages tend to stain the most. The color in these foods and beverages comes from chromogens, which are intensely pigmented molecules that are notorious for staining dental enamel. However, this is not the only thing that determines how much a food or drink will stain your teeth. Another important factor is acidity. Acidic foods can lead to staining by eroding the dental enamel, which temporarily softens teeth and makes them more susceptible to chromogens latching on. Lastly, a type of food compound called tannins can also promote staining. Tannins are pale yellow to light brown chemicals called poly-phenols that are found in plants. They have been used for centuries for "tanning" (dyeing) leathers. Poly-phenols have health benefits for people, but unfortunately they can also stain your teeth. Some common drinks including teas and red wine contain tannins.

6 The Top 12 Staining Foods: 1) Coffee 2) Tea 3) Wine 4) Colas 5) Berries 6) Pickles 7) Tomato Sauces 8) Beets 9) Curry 10) Balsamic Vinegar 11) Soy Sauce 12) Citrus Fruits

7 2: Ways to Reduce Teeth Staining Cu t B a c k : Cut back on the foods and drinks that stain the most. However, some of the foods listed above, such as berries, citrus fruits, and some teas can be beneficial to your health, so you don't necessarily want to cut back on those. Therefore, you will want to make sure you follow all of these tips closely when eating them. U s e a St ra w : Use a straw when drinking beverages that stain. This will reduce the amount of contact it has with your teeth. Sw a llo w Fa s t e r : By swallowing your food & drink faster, you reduce the amount of time the staining food has with your teeth. B r u s h A f t e r Ev e r y M e a l: Rinse and brush after every meal or drink, especially after coming in contact with any of these top teeth-staining foods or drinks. Po s t -W h it e n in g St a in s : Pay particular attention to the food you consume after whitening your teeth, as newly whitened teeth absorb color from food very easily.

8 3: Oral Hygiene Tips for Whiter Teeth B r u s h A f t e r Ev e r y M e a l: Waiting to brush later, allows food and drink to remain in contact with your teeth, and leads to staining. R e p la c e Y o u r T o o t h b r u s h : Replace your toothbrush every three months, or as soon as you see the majority of the bristles begin to bend and look worn down. After the bristles are worn down, your toothbrush isn t cleaning your teeth properly. C o n s id e r a n E le c t r ic T o o t h b r u s h : Surface stains result when food and drink become embedded in the small nooks and crannies on the exterior surface of the tooth. Most dentists agree that an electric toothbrush is more effective at removing surface stains than a manual toothbrush. Flo s s D a ily : Even if the surface of your teeth is white, stains in between the teeth will ruin your smile. Red swollen gums can also detract from your smile. It is important that you floss your teeth daily.

9 3: Oral Hygiene Tips for Whiter Teeth Co rre c t Dry M o u t h : Dry mouth (xerostomia) can also contribute to tooth discoloration. We all need saliva to help cleanse our mouths and neutralize acids that harm tooth enamel, which increases the likelihood of discoloration. Dry mouth can be caused by certain systemic illness or could be the side effect of certain medications. A few natural ways to help reduce dry mouth include reducing caffeine intake (which lowers your saliva production). Sip on water regularly, snack on waterlogged vegetables like celery, and breath through your nose as much as possible. Breathing through your mouth dries it out. If you still have problems with dry mouth, consider trying some dry mouth products, such as B io t e n e.

10 4: Natural Teeth Whitening Options H y d r o g e n Pe r o x id e / B a k in g S o d a : You can try mixing a small amount of hydrogen peroxide and baking soda together to make a paste. Brush your teeth with this mixture using a toothbrush. Be forewarned: Baking soda is a gritty substance like sandpaper, so be careful that you have enough hydrogen peroxide mixed in with the soda because if you don t, it could scrub the enamel off your teeth. The paste should not be gritty at all, but rather it should be slightly runny. A p p le C id e r V in e g a r : Apple cider vinegar can whiten teeth if used over a period of time (usually at least a month). However, as with all acids it can remove the enamel on your teeth. After brushing with apple cider vinegar, you will need to brush again with regular toothpaste, or rinse your mouth out really well to get the acid out of your mouth.

11 4: Natural Teeth Whitening Options A c t iv a t e d C h a r c o a l: Activated charcoal can also help to whiten teeth. It may sound very strange, but this is probably the most effective and safe natural teeth whitening method. Activated charcoal is a super absorbent material that contains millions of tiny pores that bind up poisons and chemicals, and safely removes them from the body. In fact, hospitals keep this on hand for use on patients who have ingested toxins. This same absorbent quality can also pull out stains, bacteria and toxins from our mouths! Use a capsule form of activated charcoal, which can be found at a vitamin or health food store. Break open the capsule and apply the contents to a wet toothbrush. Gently brush for 3 to 5 minutes. Yes, this will make your mouth black, but rinse thoroughly after brushing and it will all come off. Do this for 3-5 days in a row, and then once a month for maintenance. A word of caution: Though activated charcoal is great for pulling out unwanted toxins from the body, it can also pull prevent your body from absorbing the things you DO want to ingest. Therefore, minimize swallowing, and brush with it several hours after eating or taking any medications (or even vitamins) to allow your body time to absorb them.

12 5: Over the Counter Whitening Products When it comes to getting whiter teeth, many people turn to over-the-counter kits to help them brighten their smile. Unfortunately, this may not always be the best option. People who use these kits improperly or too often may run into a number of dental issues. For example, using these kits too much can weaken tooth enamel & cause a throbbing sensation that can last for days. Over the counter kits, when over used or used incorrectly can damage your gums or affect your teeth with cavities or leaky restorations. Also, if not used correctly, then people will not get the results that they are looking for. However, there are some decent options out there if you are careful to follow the directions, and are not in need of a large degree of whitening. Using these products for extended periods of time are not recommended by dentists.

13 6: Professional Whitening Products If you tried everything else and you are still not satisfied with your teeth color, then it s time to consult your dentist! Many dentists can provide you with a take-home whitening kit. Though not quite as effective as an in-office treatment, they are still superior to over-the-counter kits. These kits are capable of getting your teeth many shades whiter than an over the counter product, and in less time. Another major benefits of choosing to get a professional whitening kit from your dentist is that you can come in for an exam and consult with your dentist on the best option for the result you want to achieve. Remember also that getting a cleaning before attempting to whiten your teeth will always yield a better result and allow your dentist to make sure there are no dental problems that would hinder a positive result. Also, people who choose this route are usually given detailed instructions from their dentist on how to use them correctly. This increases their chances of having better results.

14 7: In-Office Teeth Whitening In-office teeth whitening is the most effective and safest technique for whitening your teeth FAST. Using a stronger level of whitening solution allows your Dentist to give you instant results, same day! Prior to this type of whitening it is recommended that you are cavity & periodontal disease free and have recently had your teeth cleaned. The procedure begins with a short preparation to protect the lips and gums, only leaving the teeth exposed. A whitening gel is applied to your teeth which works together with a whitening light to break up stains, discoloration, and whitens the teeth. This procedure is done in 3 cycles and takes less than an hour. During that time you can watch a video or listen to music and relax while the whitening gel does its thing. Sensitivity may occur, minor tingling may occur after the procedure, but normally dissipates. This type of whitening is not recommended for patients under 15 years of age. It is recommended to consult your Dentist to see if you would be a candidate for this procedure and to have a shade assessment performed. The average cost for in-office whitening is around $500.00, and the typical result is 4 to 6 shades whiter, but results may vary.

15 WE WOULD LOVE TO HELP YOU! If you are interested in professional teeth whitening, give us a call at (713) to request a consultation with one of our dentists here at Royal Dental USA. At Royal Dental, we provide friendly, experienced care for families seeking quality cosmetic, restorative, and general dentistry options. We can help you achieve the smile of your dreams! VISIT US ONLINE OR Give us a Call Today: (713)

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