Welcome to the Girl Scout Cookie Training Program. [insert council logo] [insert date]

Transcription

1 Welcome to the Girl Scout Cookie Training Program [insert council logo] [insert date]

2

3 program

4 Who Can Sell Girl Scout Cookies? All registered Girl Scouts can sell cookies if they have parental permission.

5 The Five Essential Skills

6 A Powerful Brand Dollars $250,000,000 $200,000,000 $150,000,000 $100,000,000 $50,000,000 $0 Oreo (19.1 oz) GS PB Sandwich Nilla Wafer Chewy Chips GS PB Patties GS Caramel Ahoy! delites Chips Ahoy! GS Thin Mints Oreo Double Stuf Oreo (14.3 oz) * GSUSA, Nielsen All Outlet US Data - 52 weeks ending 7/12/14

7 When Does the Sale Start? Preorders & COCOdirect 12/22/14 Initial deliveries 1/12-16/15

8 Important Dates Troop orders due in Snap December 10, 2014 Girls Take Orders December 22, 2014 Girls Deliver Cookies January 12-16, 2015 Cookie Booths start January 17, 2015 Walk about week January 24, 2015 Super Bowl weekend January 30 February 1, 2015 Payments due Troops February 2 and March 8, 2015 Recognitions w/o of April 23, 2015

9 Our Recognition Program [Insert council-specific clip art images, information and/or final customized order card here]

10 What Can We Earn? Troop proceeds with recognitions: /pkg Depending on PGA for Troop Troop proceeds patches only /pkg Depending on PGA for Troop

11 marketing

12 How Do We Sell Cookies? Order Taking COCOdirect Online Marketing COCOmobile Direct Sales Booth Sales

13 Cookie Materials Engage and inform girls and their families Make sale as easy as possible to support Provide multiple formats for busy volunteers!

14 Cookie Order Card Multi-purpose, customized order card for our council Features our council s recognition program Includes information about COCOmobile, the new mobile app for girls and COCO online upgrades too

15 Cookie Order Card

16 Mini Cookie Order Card For the Season, a mini order card will be available digitally for on demand print Ways to use it: Follow up orders after Initial Orders are turned in As a small order card that older girls can store in their purse or backpack A card for parents to take to work with a note from their girl A piece to leave at locations to collect orders i.e. school office

17 2 NEW Girl Participation Programs 1 - The Digital Cookie Program Allows girls to experience the cookie sale in 100% digital environment. Girls will reach customers using this program through ABC s COCOdirect. 2 - Every Cookie Counts Encourages cookie sale participation on all levels by allowing smaller cookie orders as well as entire sales that feature only one cookie variety (Thin-Mint sale!).

18 2 NEW Girl Participation Programs Both programs will: Get more girls involved Give all girls the opportunity to participate in the cookie sale Make the cookie sale simple and fun

19 Volunteer Toolkit Volunteer Toolkit for the Cookie Sales Goes Digital Active links to pdf flyers for on-demand printing Training information Goal Setting information Booth sales tips Social Media tips Cookie Information Technology Tool

20 Booth Identifier Poster

21 Social Media View videos on ABC s YouTube channel: Training Videos COCO COCOmobile COCOdirect Snap Girl created Videos What s Your Favorite Cookie Videos & more!

22 Social Media Like Us! ABC Bakers volunteer focused Facebook page Share sales success stories with other volunteers across the country

23

24 Flickr Art Gallery Download exciting images in various sizes from our online art gallery

25 Boost your sales Cookie Time marketing tools to help drive sales!

26 technology

27 Online Cookie Command center for girls Goal Setting Sale Planning Consumer Marketing Community/Sharing

28 Goal Setting View recognitions and set package goal Track progress Set reach goals Monitor performance within troop Cheer on troop teammates

29 Sale Planning Develop an activity plan Track progress against plan Earn and display 5 Essential Skills activity bling

30 Consumer Marketing Ability to import contacts Automatic Thank You card generation Send e-cards to friends and families Collect orders online Maintain contact database for use next year

31 Community Share achievements with troop Cheer on troop teammates Volunteers can share news and tips with girls and families

32 Mobile Cookie App for Girls Set and track goals Take and manage cookie orders See a summary of orders and item totals View nutritional information with product images

33 Mobile Cookie App for Girls Track order payment and delivery status confirmations automatically sent to customers View recognitions, identify level achieved, track sales needed Automatically sync with online COCO information

34 NEW for the Season, COCOdirect With COCOdirect consumers can have cookies shipped directly and pay via credit card. For sales made through COCOdirect, there s NO money collection and NO girl delivery!

35 Girls can sell using COCOdirect in 2 ways: 1- Using COCOmobile - ABC s proprietary girl ordering app 2- Using COCO Online Marketing - Girls can send an ecard to friends and family that includes a secure link to COCOdirect.

36 The COCOdirect Girl Experience via COCOmobile

37 The COCOdirect Girl Experience via COCO 1- Register for COCO via abcsmartcookies.com to get username and password 2- Login to COCO using username and password 3- Select Online Marketing 4- Click on Send an E-Card 5- Choose the COCOdirect E-Card 6- Choose the contact name(s) 7- Add a message 8- Preview the card 9- Hit send 10- Friends & family receive an with a link to COCOdirect, allowing them to place an order and pay with a credit card

38 Point to Remember: For girls to receive credit for all cookie orders sold through COCOdirect, their usernames must match IDENTICALLY in COCO and Snap. Troop Leaders should confirm the accuracy of each girls name.

39 Online Family Engagement Program Benefits/ 5 Key Skills Ways to Support Your Girl Scout Family Activities Ask Me About My Girl Scout Tools

40 Digital Resources for easy access Family Involvement Materials Sample Session Plans by Grade Level Troop Goal Setting App Tips and Tools for Volunteers

41 NEW and improved smart Cookie U site will be available for the season This is one central location for volunteers and families to go to for cookie program information, marketing tools, clip art and media Intuitive quiz functionality to train and take quizzes on materials

42 Snap Enhancements Edit/Delete functions Restoring the ability to edit and delete cookie orders and financial transactions at each user level, according to Snap s hierarchy of user levels. COCOdirect Modifying Snap to support importing COCOdirect orders and financials from the consumer facing website. This will allow Councils to import girl orders and financials into Snap, which will also create the necessary transfer orders and COCOdirect financial transactions in Snap for all COCOdirect activity. Refer to our COCOdirect training materials and webinars for more details or speak with your Sales and Marketing Consultant to walk through the new process.

43 Mobile App for Cupboard Managers Assists volunteers registered in Snap in managing planned orders and inventory Secure log in Sort orders by troop Create and edit planned order information Confirm pick-up of planned orders Automatically transfer inventory to a troop

44 Cookie finder booth locator

45 cookies

46 America s Best Cookies THANKS-A-LOT Shortbread cookies dipped in rich fudge and topped with an embossed thank you message in one of 5 languages. CRANBERRY CITRUS CRISPS Crispy cookie, made with whole grain, full of tangy cranberry bits and zesty citrus flavors. SHORTBREAD Traditional shortbread cookies. LEMONADES Savory slices of shortbread with a refreshingly tangy lemon flavored icing. THIN MINTS Crispy chocolate wafers dipped in a mint chocolaty coating. PEANUT BUTTER PATTIES Crispy vanilla cookies layered with peanut butter and covered with a chocolaty coating. CARAMEL DELITES Vanilla cookies topped with caramel, sprinkled with toasted coconut, and laced with chocolaty stripes. PEANUT BUTTER SANDWICH Crisp and crunchy oatmeal cookies with creamy peanut butter filling. TRIOS Chocolate chips nestled in an gluten free peanut butter oatmeal cookie.

47 Trios Gluten Free Cookie Pilot! For the season, ABC is offering a new gluten free cookie made with real peanut butter, delicious chocolate chips, and certified whole grain, gluten free oats. What a treat! This cookie allows celiac disease sufferers and those trying to avoid gluten to support the efforts of Girl Scouts as they enjoy a product created just for them

48 Trios Gluten Free Cookie! A few facts about Trios: Made with real peanut butter, real chocolate chips, and certified gluten free whole grain oats No artificial flavors, no artificial colors, no high-fructose corn syrup, no palm oil and no hydrogenated oils Available in a 5-ounce re-sealable foil pouch with 12 pouches per case Recommend for selling as part of booth sales and direct sales Certified Gluten Free According to Nielsen research, peanut butter cookie sales are up 144% in dollars compared to a year ago.*

49 Trios Gluten Free Cookie! Support Materials: Online sales support materials for volunteers, girls and consumers Downloadable booth sale support materials New cookie information incorporated into The 5 Essential Skills selling activities for girls New cookie FAQs on abcsmartcookies.com Gluten free market information on abcsmartcookies.com Councils participating in the pilot will be featured on abcsmartcookies.com.

50 Sustainability Focus Earth Friendly Packaging All of ABC s Baker s Choice items are outside of the box! In 2010, ABC took our Thanks-A-Lot Girl Scout Cookie out-of-the-box. This single change allowed us to save 150 tons of paperboard from going into America s waste stream. Plus, we were able to ship more cookies on a single truck, saving an estimated 2,600 gallons of diesel fuel per year. We now have Lemonades and Cranberry Citrus Crisps out-of-the-box as well.

51 Thanks A Lots 10 th Anniversary The year of 2015 will commemorate the 10 th Anniversary of the Thanks A Lots cookie! ABC will provide marketing support to help support this anniversary during the Cookie Sale Logo and Tagline graphics Pins/Sliders for Facebook Easy to download booth stickers Photo contest Stay tuned for more details!

52 Sustainability Focus Official member of the Roundtable on Sustainable Palm Oil (RSPO) Palm oil sourced exclusively from members of the RSPO to encourage sustainable farming practices ABC also is purchasing Green Palm certificates to cover 100% of our projected palm oil requirements for each Girl Scout Cookie season

53 Average Sales Mix By Cookie 10% 5% CD 19% PBP 7% 10% 16% SB TM PBS TAL 25% 8% LEM CCC

54

55 Training Highlights Dates Safety Cookies Skill Building Online Resources Goals How to Get Help HAVE FUN!

56 Internet Rumors Girl Scouts of Southern Alabama does not take a position on reproductive issues such as Planned Parenthood, abortion, or birth control. These topics are not part of the Girl Scout program or our materials. We believe these matters are best discussed by girls with their families.

57 Recognitions Council Specific Stuff Operation Cookie Drop Program Credits Family Guide Troop Envelope

58 THANKS FROM ALL OF US!