Mali Ecosystem. Right Tools to do the Right Things Anand Patel, Ecosystem Marketing

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1 Mali Ecosystem Right Tools to do the Right Things Anand Patel, Ecosystem Marketing

2 Mali Ecosystem

3 Mali Ecosystem Benefits

4 UI : Demanding on the GPU User interfaces exploit the ARM Mali GPU Overlay and alpha blending Complex Transitions Animated icons Video as texture Gesture driven UI Increasing GPU performance required for demanding UIs in the future Ranging from basic 2D UIs at low resolutions to stereoscopic 3D effects at 1080p with multiple video streams

5 Mali Ecosystem: Tablet and DTV Focus on HTML5 & Flash for next generation of UI Optimizations to their 3D engine and 3D Algorithms Graphics acceleration via OpenGL ES, DirectFB API for C and Lua 3D IPTV / STB UI (1080p) Rapid UI development using Inflexion

6 Home Trends Digital home drivers Intuitive, 3D video, 3D graphics UI Connectivity and social networking Energy efficiency Reducing cost Enabling with ARM 2GHz Cortex -A9 to Cortex-A15 2D/3D graphics Mali-400 MP to Mali- T604 Physical IP, system interconnect, compute systems Software ecosystem OS, browser optimizations for core components Plug-ins and CODECs Development tools

7 Nature User Interfaces Intuitive and Natural User Interfaces Gesture based UI Optical Flow based TOF, Structured light 3D head tracking Face/Smile detection Interactive AR UI Live participation Live screensaver

8 HTML5 : Enabling a Rich UX User Interface is a key success factor across both mobile and home segments Device UI Browser UI Application UI HTML5 in browsers and hybrid applications are becoming increasingly important across segments Mobile and Home Tablet Connected TV Game Console Phone Media Player (IP STB)

9 HTML5 Page Rendering on a TV Structural Visual Graphics Stack : Converting vector painting commands into color pixels on a screen. Graphics Context can be optimized for Mali GPUs

10 GPU Acceleration of Page Rendering Layout Compositing, CSS Animation* Games, 3D modeling, Data Visualization using WebGL CSS 3D/ Canvas 2D** Scaling, zooming, panning, progressing rendering* *source Sencha **source Webkit.org

11 Improvement of Webkit using Mali GPUs CSS3 Animation (Accelerated Compositing) HTML5 2D Canvas (Accelerated 2D Canvas) Significant performance improvement on Mali GPU Evidence of improvement in Webkit using a GPU

12 HTML5: Enabling the Web of Things Any device, Anywhere HTML5 based user interfaces becoming increasingly popular in the home segment Immersive, visually appealing, cross-platform UI SVG/Canvas provides new methods to access information Online gaming across devices (using WebGL) App store on TV Technology HW optimized HTML5 rendering engines (Webkit, Presto) enhance the UX visually and improve UI efficiency USP Mali optimized HTML5 based UI will enable partners to distinguish themselves from the competition

13 The Gaming Experience Game Developers and Engine Developers Exploit Mali GPU Ranges from:...basic 2D to complex 3D content with Shader effects....frame rate requirements from 10 to 60+ FPS...HVGA to 1080p, pushing 4K with next generation Higher quality per pixel with Mali Free 4x Anti-aliasing enables higher image quality for gaming High performance fragment shader to create realistic environments, water reflections, shadows, bump mapping, environment mapping, etc...

14 Unity 3D Broad platform support Android, ios, Mac, PC, Web, Wii, Xbox360, PS3, Adobe Flash Player, Chrome Native Client Over 1M registered developers today Including Coca-Cola, Disney, EA, LEGO, Microsoft, Ubisoft, Warner Bros Games on mobile devices today Union Allowing Developers to access platforms outsides of their reach Bringing an ever expansive catalogue of games to OEM s Strategic relationship with ARM Mali FSAA Enabler available in the Asset Store Ongoing Engineer-to-Engineer optimization engagement

15 The Augmented Reality Experience Encompasses advanced features from several areas AR = <Augmentation> + Gaming + 3D + Navigation + more Augmentation can be local info, social media content or user specific data Utilize the power of the quad core Mali GPU to overlay 3D effects on to the view of the real world Rich ecosystem of partners ARM present at top AR events!

16 Rich Developer Tools Portfolio Asset & Content Creation Texture Compression Tool Binary Asset Exporter Asset Conditioning Tool Software Development OpenGL ES 2.0 SDK for Linux & Android OpenGL ES Emulator Shader Development Studio Offline Shader Compiler Shader Library Performance Analysis & Debug DS-5 Toolchain & Streaming Performance Analyzer

17 DS-5 Toolchain & Streamline ARM DS-5 v5.9 toolchain with support for Mali GPUs System wide performance analysis Simultaneous visibility across Cortex processors + Mali GPUs Technology Leadership with first available system level tool in mobile Optimize performance and power efficiency of graphics applications across the system

18 DS-5 Toolchain Overview DS-5 Toolchain Compiler Debugger Eclipse Streamline Device Configuration Database Simulation Hardware Debug Editions : Community Basic Professional Best in-class suite of software development tools for all ARM processors Eclipse-based IDE provides code development, debug, performance analysis and compatibility with 3 rd party plug-ins Thousands of developers using DS-5 toolchain today

19 Streamline Performance Analyzer API Events CPU Activity GPU Activity Filmstrip S/W Counters H/W Counters Heatmap

20

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