Chapter for the American Marketing Association at the University of Massachusetts Amherst

Transcription

1 Chapter for the American Marketing Association at the University of Massachusetts Amherst

2 Article I. Name and Objective A) Name This organization is a collegiate chapter of the American Marketing Association established at the University of Massachusetts Amherst. It will be referred to as the AMA. B) Mission Statement The purpose of this AMA collegiate chapter is to enhance the value of the marketing education students receive at the University of Massachusetts by developing a professional community focused on leading the practice, teaching, and development of marketing knowledge. In the spirit of collaborating with the University of Massachusetts and Isenberg School of Management communities, it is the mission of this AMA chapter to provide a bridge between students interested in marketing with the industry through a professional and academic lens. This chapter will offer an education in marketing to students of all majors, access to a network of marketing professionals within and beyond the University of Massachusetts, and real-world learning opportunities in marketing to prepare students for their future endeavors in the field. Article II. Membership A) Membership Membership into the AMA is voluntary and open to students of all majors who are presently enrolled at the University of Massachusetts Amherst. In order to participate as a member of the chapter, students must hold a valid membership with the affiliated organization, and voting membership means anyone that has paid dues. Members will be encouraged to attend meetings, network with other members and industry professionals, participate in chapter events, and utilize chapter resources. B) Dues All members are responsible for paying national dues ($47/year) plus any additional dues mandated by the student chapter within the first three weeks of the first meeting. Membership for people who wish to join after the dues have been collected for the semester will be handled on a case-by-case basis. Executive board members must match the amount of dues paid by general body members. Article III. Officers and Members A) Elections Elections for Executive Board (E-Board) officer positions will be held annually during the first week of March at the halfway point of spring semester, and they must be completed by April 1 st. Decisions for candidates will be based on (1) attendance to AMA meetings and events, (2) qualifications for the desired role on the Executive Board, and (3) academic merit. For the remainder of spring semester, those who are elected for the fall semester E-Board will be mentored by those who are incumbent. E-Board officers will serve one-year terms and may resign at any time if they are unable to fulfill their duties and responsibilities. In the case of offseason E-Board position vacancies, an interim election will be held for a one-semester term to fill said position(s). The election process will take place via an election committee and involve an application process followed by formal interviews with the committee for finalists. The

3 election committee will consist of five registered AMA members that choose to nominate themselves or other members (those running for office cannot be in the election committee), under the condition that the nomination is for a member that has been active in the club for one year. For a candidate to be sworn into an officer position, a quorum of three out of five of election committee members must approve. After decisions are made for the Executive Board positions, the candidate will also need a majority vote by the voting membership with 2/3 in favor of the candidate. The majority vote by the voting membership will be facilitated through Campus Pulse. All Executive Board officers will be required to go through a mandatory training, in which they will be presented information about their position only with other Executive Board officers. They will be provided with a Chapter Operations Manual to read in preparation for the position, and they will be required to shadow the Executive Board officer s position that he/she will be taking over for the remaining time of the semester. B) Removal of Officers and Members Regarding club members/officers, in the event where a position is questioned and needs to be reprimanded, the Executive Board may hold a hearing and review the member s/officer s actions, the resulting consequences and punishment for the actions, and the length of the suspension. The member/officer must be notified if his/her actions are being questioned and if a suspension is in order. This member/officer will be given the opportunity to address the general body members on the situation. The member/officer will need a 2/3 vote in favor of the suspension for his/her position by the voting membership to be removed (this includes the Executive Board officers), which will be facilitated through Campus Pulse. C) Description of Officer Positions 1. President: Responsible for facilitating meetings, managing and delegating tasks, and enforcing the charter. The President acts as a liaison between AMA, faculty advisor, and the national organization. It is the duty of the President to ensure the success, development, and expansion of the club. 2. Vice President: The Vice President fulfills the Presidential duties in the President s absence. The Vice President acts as the liaison between the AMA and campus offices. Responsible for working closely with committee leaders to achieve goals and discuss new ideas for the club. The Vice President helps to manage position responsibilities of the Executive Board. 3. Secretary: The Secretary transcribes and publishes the notes from meetings. Must record attendance at meetings and events, as well as schedule meetings and submit room requests. The Secretary will manage the club s meetings/events calendar. 4. Treasurer: The Treasurer collects and records club dues, submits annual RSO budget requests, and allocates and tracks the club s budget. The Treasurer approves transactions using signature responsibility (SR). 5. Communications: The Executive Board member responsible for the Communications Department maintains public relations and generates positive publicity through mediums such as photography, videos, newspaper articles, blogs, and community outreach. Additionally, designing newsletters, templates, and digital content for club communications.

4 6. Marketing: Uses marketing research techniques, such as surveys, paper surveys, focus groups, interviews, and conversation to acquire information and feedback for the club. 7. Programming/Events: Responsible for planning all major events, including professional development and social events alongside Executive Officers. 8. Social Responsibility: Responsible for planning community service and philanthropic events, and aids students in pursuing the Isenberg Citizens First (ICF) certificate. neral Bod D) Resolving Disputes 1. In the event where there is a dispute between members of the AMA policy, a vote shall be taken from the General Body. Majority vote will determine if a policy was violated, and in which case, will be resolved as quickly as possible to make amends. 2. Disputes arising between members on other matters shall be dealt with through mediation. Mediation consists of a meeting involving both parties and a mediator (either the President or Vice President) with the purpose of coming to a solution and putting the issue to rest. 3. Should the President or Vice President be involved in the dispute, or should either party not be satisfied by the results of the mediation, and party may request that the Secretary of the Registry mediate. The results of mediation with the Secretary of the Registry shall be final. E) Statement of Free Speech and Non-Discrimination 1. The AMA is a safe-zone for all students to express their ideas. Students have the right to free speech and expression, and are encouraged to fully use this right without fear of oppression. 2. Should there be an issue, the Executive Board will have an open door policy, in which all matters can be directed to them. F) Outline Clear Procedures for Conducting Meetings and Planning Activities 1. Executive board and general body meetings are to be held no less frequent than biweekly. The Executive Board will be meeting weekly to plan for upcoming general body meetings and events hosted by the club. 2. Meetings will be led by the President and then the rest of the Executive Board. In the event of the President s absence, the Vice President will take the role of leading the meeting. 3. Meetings will be done in agenda format prior to the meeting. At meetings, the Executive Board will update the general body on upcoming events and activities for the club. Committees will break out into relative groups and further discuss specific activities related to the sub-committee.

5 4. Decisions will be made by the General Body at meetings. A decision will be passed if it has greater than 50% of the General Body s votes. If a decision cannot be made, or does not follow this rule, it is up to the Executive Board to create a resolution. G) Outline Record-Keeping Procedures 1. Record-keeping of meeting discussions and events will be kept by the AMA Secretary. He/She will record and publish meeting notes after every meeting for all members to review, keep attendance records, and assist the other Executive Board members with maintaining a University-issued account. 2. The Treasurer will also be responsible for recording club dues as well as transactions for events, fundraisers, and activities. The Treasurer will review the bookkeeping monthly with the President and Faculty Advisor to ensure errors are avoided. Thereafter, the Treasurer will make an updated report at the following General Body meeting. H) Charter Amendments 1. Amendments to the Charter will be conducted during the Executive Board meetings. A motion will be passed to discuss the amendment and allow for the members to debate the issue. At the following meeting, there will be a 15 minute follow-up discussion and voting period. 2. There must be a quorum (50% +1) vote of the eligible voting members on the amendment. Once it has been voted upon, the meeting minutes and the amendment will be submitted to the Secretary of the Registry for final review and approval.