19TH ANNUAL WATCH EVENT 2 DAYS ONLY 19 SWISS BRANDS 1,600 WATCHES BEST SELECTION & PRICES OF THE YEAR APRIL 24TH & 25TH

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1 WATCH 19TH ANNUAL EVENT 2 DAYS ONLY 19 SWISS BRANDS 1,600 WATCHES BEST SELECTION & PRICES OF THE YEAR APRIL 24TH & 25TH

2 19TH ANNUAL WATCH EVENT APRIL 24TH & 25TH BJ Nichols, President Vladimir Dzeletovic, Watch Director Baselworld show (circa 2014) Every spring we travel to Geneva and Basel, Switzerland for the largest industry watch shows in existence SIHH and Baselworld. It s a lot of excitement, incentives and comraderie packed into two days. It started, years ago, as just a simple gathering of watch enthusiasts interested to hear what we learned at the show. Then, our Swiss watch brand representatives joined in the conversations. They traveled to our little store in Indy and brought big collections of their watches to show off. It caught on. More reps came. And more. Fast forward, nearly twenty years later, and our little store isn t so little anymore. Nor is our watch event. It s one of the largest of its kind in the country! A lot of excitement, incentives and most importantly fun packed into two days. We hope you will join us.

3 WATCH 19TH ANNUAL EVENT 2 DAYS ONLY 19 SWISS BRANDS 1,600 WATCHES BEST SELECTION & PRICES OF THE YEAR APRIL 24TH & 25TH

4 TO BREAK THE RULES, YOU MUST FIRST MASTER THEM. THE VALLÉE DE JOUX. FOR MILLENNIA A HARSH, UNYIELDING ENVIRONMENT; AND SINCE 1875 THE HOME OF AUDEMARS PIGUET, IN THE VILLAGE OF LE BRASSUS. THE EARLY WATCHMAKERS WERE SHAPED HERE, IN AWE OF THE FORCE OF NATURE YET DRIVEN TO MASTER ITS MYSTERIES THROUGH THE COMPLEX MECHANICS OF THEIR CRAFT. STILL TODAY THIS PIONEERING SPIRIT INSPIRES US TO CONSTANTLY CHALLENGE THE CONVENTIONS OF FINE WATCHMAKING. ROYAL OAK OFFSHOREFSHORE IN STAINLESS STEEL. CHRONOGRAPH.

5 DAYS ONLY There is simply no better time to purchase a new watch. Only once a year can you shop from a collection so vast. Come see what s new, and best sellers priced from only a few hundred dollars, to rare collectibles worth hundreds of thousands. Serious Savings Take advantage of savings certificates, valid only during the two-day watch event. Your value increases even more with Reis-Nichols extended warranty, trade-in offers and the option of interest-free financing.* *Some exclusions apply.

6 19 BRANDS The most respected and well-known brands in the world. Vendor restrictions prohibit us from listing all brands. Selection varies by store.

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8 39MM MASTER ULTRA THIN PERPETUAL The new Master Ultra Thin Perpetual watch is the very essence of watchmaking elegance.

9 Estate Collection outstanding values, pre-owned watches. Shop our collection of vintage models and current styles. All estate timepieces are serviced by our Certified Master Watchmakers using genuine manufacturer parts. Each watch is also polished, refinished and restored as closely as possible to the original condition. 1 YEAR Every pre-owned timepiece has a full one year operational warranty backed by Reis-Nichols. Trade In Your Watc h Update to a new style or simply cash in on your Swiss Timepieces On-the-spot expert watch evaluations and purchase offers will be available during the two-day event. Private appointments are also available.

10 GIVING BACK This year s watch event will support The Indianapolis Public Library and their summer, reading program. Each summer they reach up to 60,000 people with the goal of bridging the gap in learning between school years for children and motivating them to read more. Join in the fun of the summer reading program by taking your own children, grandchildren or any child to your local Indianapolis Public Library. This year s Beatz & Bookz theme is sure to be a hit with all ages! For more info, or to sign up for the summer reading program, visit

11 designandtechnology. luminor days gmt (ref. 233) panerai.com

12 Meet our SPECIALISTS As appreciation for fine Swiss timepiece collecting grows, so does our expert staff at Reis-Nichols. Owning multiple watches is as common as owning multiple pairs of shoes. Various models are made for different lifestyles and activities. A watch is more than a mere time-telling device, it s a reflection of your personal style, and our watch experts can help you find the perfect timepiece to match yours. With more than 19 brands, we strive to carry a selection that is not only second to none for collectors, but also for the casual watch enthusiast. With Tissot, you can select from a multitude of styles and state-ofthe-art functions, such as their T-Touch series. If you were to choose TAG Heuer, you would be in great company, as it is one of the most recognizable brand names in the world. And nothing celebrates and symbolizes a personal achievement quite like a Rolex. As the area s only authorized Rolex retailer, our selection is vast and our expertise is second to none. For those looking for truly unique timepieces, come in and chat with any of our watch professionals. They will share the rich history and time-tested traditions of brands such as Patek Philippe, Cartier, Jaeger LeCoultre, Audemars Piguet, Breitling and more.

13 Our watch experts have more than a century of combined experience. Each has hours of extensive training with multiple Swiss timepiece brands. fashion mall commons Jacob Burger 3 yrs, Vladimir Dzeletovic - Watch Director 9 yrs, Cole Hale 8 yrs, Aaron Bennett 18 yrs GREENWOOD John Sakelaris 20 yrs, Dan Bergman 27 yrs, Ray Murray - watchmaker 32 yrs

14 Honor Him this father s day

15 IWC PortugIeser. the legend among ICons. Portugieser Annual Calendar. Ref. 5035: It took Portugal s ocean-going heroes centuries to become legends; IWC s Portugieser took just 75 years. For it is that long since the appearance of the first IWC Portugieser with a pocket watch movement marked the beginning of a new legendary era. And that revolutionary step forward is still mirrored today in the IWCmanufactured calibre. The fact that innovative new technology no longer needs an eternity to achieve legendary status can be seen in the annual calendar, where the month, date and day can be read off at a glance. iwc. engineered for men Mechanical movement, Pellaton automatic winding, IWC-manufactured calibre, 7-day power reserve, Power reserve display, Annual calendar with displays for the month, date and day, Sapphire glass, See-through sapphire-glass back, Water-resistant 3 bar, Diameter 44.2 mm

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17 Congratulate them on their achievements

18 Cherish Her this Mother s day

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21 Celebrate your Anniversary Together

22 Enjoy Lunch on Us! at the Watch Event 11am-4pm each day Shapiro s Kosher-style Delicatessen has been serving the Indianapolis community for 110 years. Created from four generations of recipes steeped in tradition, Shapiro s delicious food is made with the highest quality and freshest ingredients available.

23 I.n.o.x. Forged to resist. The highest quality standards for ultimate functionality. MAKERS OF THE ORIGINAL SWISS ARMY KNIFE victorinox.com

24 TAG HEUER CARRERA CALIBRE 5 Cara Delevingne challenges rules. Being free-minded is her motto. to. Like TAG Heuer, she defi es conventions and never cracks under pressure. re.

25 Standing the Test of Time When Vladimir, Reis-Nichols Jewelers Watch Director, was asked what new trends he is excited about, he simply replied, classic styling. Classic styles do endure, but for a guy who is always on the cutting edge of fashion, trends and timepieces, his answer was surprising. Vlad went on to point out these few examples... This Patek Philippe style is from the early 1900s looked great then and it still will in another 100 years. This is my pick for a future classic, I love the sharp but simplistic style of this newer Cartier they didn t overdo it. Look at the Royal Oak (Audemars Piguet) it was introduced in 1972 and the style is still their best seller. Panerai introduced this style in World War II. Many military styles are classic.

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27 Watch Movement Guide With the proper care & maintenance, a fine Swiss watch can be enjoyed for a lifetime. To ensure proper operation, be aware of how to properly set, wind & care for the various timepiece movements. Quartz Battery Powered Battery - Batteries should last up to two years. If you need a battery replacement, please attend to it immediately as a dead cell can harm the movement. If you own a water resistant model, all gaskets should be replaced & water resistance tested to proper depth. Maintenance - To ensure reliable performance, your watch should be serviced when issues arise within 1 year of a cell change such as erratic timekeeping, stops during calendar change or stops and starts. Water Resistance - Seals should be checked every year to ensure integrity of water resistance. If a diving model, water resistance should be checked before each diving session.

28 Mechanical Selfwinding/Automatic It s not uncommon for automatic watches to require winding after an extended period of time at rest. In order to maintain the desired level of performance, please wind the crown times before wearing. Maintenance - To ensure reliable performance, your watch should be serviced every three to five years. Mechanical Manual Wind If you have a manual wind watch, try to wind it at the same time every day. Winding it in the morning is best because you will have consistent power throughout the day. This may also contribute to more accurate timekeeping. When the watch is fully wound, you will feel resistance as the mainspring tightens. When the crown stops, that s enough winding. Do not try to force it any further, you could damage both the mainspring & components in the escapement. When winding a manual wind watch, it is advisable to take off the watch. If you keep the watch on while you wind it, you may put unnecessary strain on the winding stem at all points, but particularly where the stem attaches to the winding crown.

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30 REAL BACK COVER

31 Watch Battery Charity Program There is never a charge for a simple watch battery replacement at Reis-Nichols. All we ask for is a small donation, of which 100% of all funds collected go to benefit local charities. Most of the charitable organizations we contribute to are right here in Indiana.