The Hamper Guide. Make hampers work for your business

Transcription

1 The Hamper Guide Make hampers work for your business

2 Are you thinking of offering hampers, but aren t sure where to start? Have you tried selling hampers but they didn t work out as you d hoped? Perhaps you are looking to do more with your existing hamper range? This guide will give you the ideas and inspiration you need. It will show you how to create appealing hampers and promote them in ways that will enable you to sell more and increase profits. 16 Luxury Hamper - PN115

3 Why Offer Hampers? Hampers boost sales at Christmas and other peak trading times, but are you underestimating Valentine s, Easter, Halloween and other year-round opportunities? Hampers are easier and less time consuming to create than you might assume. They also offer great opportunities for profitable sales. Here s how they help businesses just like yours: Sell more products at higher margins. Create desirable gifts at a range of price points. Solve gift selection problems for your customers. Introduce customers to less familiar products, or include one or two slower moving lines. 18 Wicker Hamper - HA027 Red Card Tray - GP030 Natural Card Tray - GP032 Slate Heart Tag - SP208 Coloured Ribbons

4 SELECTING PRODUCTS The products you choose will influence the sizes, cost, material and possibly the colours of the hamper and packaging you use. Here are some of our top tips: Have a recognisable theme so that the product combination appeals to a specific type of customer. Think of things that go together naturally, there s a reason why port and stilton is always a popular combination. Consider which products customers commonly buy together. Regional themes are particularly appealing for food and drink hampers. Not everything in a hamper has to be edible. Dark Wooden Crate - TR225 Slate Heart Tag - SP208 Coloured Ribbons

5 Choose Your Packaging Colours convey meaning, create impressions and influence our emotions. Natural tones work well with food. Black packaging adds a sense of solidity and value, and is highly suitable for masculine products. White conveys hygiene and freshness and is popular for cosmetics and toiletries. Nothing says let s celebrate quite like reds and golds. The range of packaging options available means you can create something distinctive. Traditional wooden and wicker options will always sell well, but could contemporary metal or cardboard gift packaging offer your customers something with unique appeal? Perhaps a combination to cater for different customers and price points would work well. The right choice of hamper, packing and wrapping materials will make the finished gift much more desirable, and will decide the retail margin you can earn. Size Customers usually prefer hampers to look full. Arrange your products, measure around the outside leaving a few centimetres gap, and that s the size of container you need. Value The cost of the contents and your target retail price will help you select the packaging. Style The contents and the target customers will decide what style you need: traditional, modern, luxury, indoor or outdoor use, the age and gender of the target market are all considerations Small Grey Bucket - MT027 Medium Red Bucket - MT030

6 22 Deep Hamper - HA014 Rectangular Grey Bucket - MT007 Set of 3 Wicker Effect Card Hampers - GP005 Small Black Card Tray - GP021 Small Natural Card Tray - GP022 Small Red Card Tray - GP020 Grey Oval Metal Tub - MT012 Small Grey Bucket - MT027 White Wooden Trug - FB076 Square Bamboo Tray - TR230 Round Bamboo Board - SP230 2 Bottle Wine Box - BH031 Large Grey Bucket - MT037 Large Black Bucket - MT036 Large Red Bucket - MT035 Set of 3 Wicker Hampers - HA012 Red Card Gift Box - GP060 Natural Card Gift Box - GP062 Slate Heart Tag - SP208

7 COMPOSITION Careful composition creates visual impact and helps you sell more hampers. Experiment to see which arrangements look most attractive. Make the products that will really sell your hamper prominent. Like artists and photographers, use the rule of thirds. For a rectangular frame divide the space into nine equal boxes using two vertical and two horizontal lines. Place a product where lines intersect to make it more prominent. Star products are more prominent when they are off-centre, but you may need a less important or smaller product on the opposite side to keep things balanced. We naturally look for patterns and symmetry, so a small element (such as a band of ribbon) that breaks the symmetry can make the overall effect more striking and interesting. Accessories Finishing touches can make all the difference. Shredded paper helps to keep products in place, whilst also complementing colour and theme. Shrink wrap and acetate lids are available for many products, and don t forget ribbon as a finishing touch. Putting it all Together A mini production line is always a good idea. Have each item you need stationed in order so the hamper can pass down the line for completion. If you have several people involved create a sample hamper with everything arranged and wrapped perfectly. There is then a standard model for everyone to copy. With round, oval and even heart-shaped hampers to create your frame, your options for creating truly stunning arrangements are almost endless. Small Natural Card Tray - GP022 Small Red Card Gift Box - GP050 Small Black Card Gift Box - GP Luxury Hamper - PN115 Coloured Ribbons

8 SELLING & SENDING Online selling offers further opportunities. Make your hampers space efficient and consider shipping and sending when choosing products. Take a look at our range of packaging accessories including outer cardboard cartons and tape. With seasonal hampers you usually have a few weeks of opportunity for your hard work to pay off, so be sure to plan in plenty of time. Your shop window is an obvious place to start. Well-positioned hampers in an elegant uncluttered window display will draw gift-hunting shoppers into your store. HA024 Directly in front of people as they walk into the shop is a prime selling location. A show-stopping display cart or tall floor-mounted display in this prominent location will definitely draw attention. Eye-level displays are more noticeable. Often, retailers display a version of the hamper with products standing up or raised on extra packing on the eye-level shelf. They then have more compact, shrink wrapped, versions on lower shelves for people to take away. 20 Luxury Hamper - PN Wicker Hamper - HA026 6 Bottle Basket - BH042 Bamboo Platter - SP241 GP061 GP042

9 Reap the Rewards! If you follow the simple steps outlined here you will see the benefits of offering hampers, the increased sales they can bring and the margins at which they can be marketed. Once you have the basic principles and production line in place don t be afraid to approach larger corporations who may be interested to offer staff or client gifts and therefore look to buy in volume. Plan ahead, be creative and do get in touch with any questions. We offer all you need to pick, pack and present the perfect gift option to your customers. We hold high stock year round and can deliver next working day providing your order is placed before 3pm. Our full product range can be viewed online, but please do call us if you have any further questions or enquiries we can help you with. Huntsman Hamper - PN140

10 We hope you have found this guide useful and that it s inspired you to make more of your hampers. All of the items shown are available to order from us online or by phone. Please call our team on with any questions you may have. You can also us at sales@gadsby.co.uk We look forward to hearing from you soon.

11 W Gadsby & Son Ltd. Huntworth Business Park, Bridgwater, Somerset, TA6 6TS, United Kingdom W: gadsby.co.uk E: