Live Streaming with Microsoft Silverlight and Windows Server. Chris Knowlton Senior Product Manager Microsoft
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1 Live Streaming with Microsoft Silverlight and Windows Server Chris Knowlton Senior Product Manager Microsoft
2 Objectives Better understand live streaming options with Windows Media and IIS Smooth Streaming Get started with Microsoft Silverlight Use Expression Encoder to create, protect, and seamlessly publish content Target common live broadcast scenarios Deliver to a wide range of end user conditions and clients 2
3 Agenda Overview WMS & IISMS IIS Smooth Streaming Media Delivery Workflow Next Steps 3
4 OVERVIEW WMS & IISMS 4
5 Microsoft Media Platform Content Protection - Microsoft PlayReady Capture Encode Deliver Deliver & Manage Receive 5
6 Windows Server Complete server operating system Available at different price points, starting at Free Includes media server capabilities via Free downloads from Microsoft.com: Windows Media Services Internet Information Services (IIS) Media Services 6
7 Core Media Server Scenarios Enterprise On-demand training Live executive broadcast Internet News & entertainment Music & movie services Internet-based Radio/TV stations Radio & television rebroadcasts Live event broadcasts 7
8 Delivering Media with Windows Server IIS Media Services Unicast Streaming WMS RTSP WMS HTTP MBR Streaming Intelligent Streaming Multicast Streaming WMS Multicast Progressive Download Bit Rate Throttling Web Playlists Adaptive Streaming Smooth Streaming Multicast Streaming Smooth Multicast 8
9 Key Media Server Features Live & on-demand streaming Access control via authentication / authorization Rich logging & advertising support Multiple-bit-rate streaming Fast Streaming & Advanced FF/RW Archiving & Play While Archiving Extensible platform Server Core installation Caching & Proxying Scalability 9
10 Server Core Option Design Minimal-footprint headless installation option For running fixed-function server roles Good option for Windows Embedded appliances Supports all WMS plug-ins Benefits Eliminates GUI and client features Reduces hardware requirements Reduces overall attack surface Reduces servicing costs 10
11 Caching & Proxying WMS and IIS provide caching & proxying WMS Cache/Proxy plug-in part of WMS IIS Application Request Routing (ARR) download Benefits Improved end user experience Reduced load on the origin server Reduced load on the network 11
12 Caching & Proxying Usage Options Proxy allows broadcast stream splitting Caching Opportunistic caching Pre-caching (e.g., using DFSR) Adheres to Expiry Date on content Reverse Proxy Provides a gateway server to users Redirects content requests to a specified origin server 12
13 Scalability WMS example on standard rack-mount server Windows Media Services 2003 Optimizations TCP Offload x64 Support WMS 9.0 scalability +400 connections +1,500 connections +1,200 connections 3,000 concurrent 300kbps connections 6,100 connections % more on Server Core IIS is typically much more scalable than WMS 13
14 Affordable Media Delivery Options Costs for Windows Server 2008 R2: Edition Cost Features Notes Web Server $ 469 / server 99%, Web-facing 1, 2 Standard $ 999 / server 99% of features 2, 3 Enterprise $3,999 / server All features 3 Datacenter $2,999 / proc. All features 3 Notes: 1. WebSiteSpark provides free Web Server licenses for up to 3 years 2. WMS Multicast requires Enterprise or Datacenter edition 3. Standard, Datacenter, and Enterprise are available via Service Provider Licensing Agreement (SPLA), which charges for actual monthly usage 14
15 Live Streaming WMS vs. IIS Live Streaming Features WMS 2008 IISMS 4.x Unicast HTTP streaming from live encoders Broadcast streaming from files Server- and client-side logging High Availability content sourcing (encoder failover) Archiving of live streams Multiple-bit-rate streaming (Intelligent vs. Smooth) HTTP Streaming RTSP/TCP & RTSP/UDP Streaming Multicast streaming * Play While Archiving (late joiner feature) Windows Media Services proxying and caching Standard HTTP proxying and caching Full Network DVR Low-Latency Streaming Built-in PlayReady DRM * * Targeting availability in IIS Media Services
16 Silverlight and Windows Media Live Streaming DEMO 16
17 IIS SMOOTH STREAMING 17
18 Traditional Streaming Pros & Cons Benefits of Traditional Streaming Responsive User Experience Users can pause, seek, fast-forward, rewind with ease Effective use of bandwidth Send only the content your users watch Rich Logging and Monitoring Know what your users are watching at all times Challenge of Traditional Streaming: Higher TCO Packets do not make use of HTTP caching networks Must deploy streaming edge servers to scale out 18
19 Progressive Download Pros & Cons Benefits of traditional progressive download Broad reach No need for streaming code in the player Gets through all firewalls Optimized, cost-effective global delivery Cacheable by existing HTTP caches Distributed worldwide by CDN HTTP infrastructures Challenges Limited user experience no live streaming, instant start, instant seeking, or interactivity Wasted bandwidth (user downloads 100%, watches 20%) No visibility into viewer behavior & experience 19
20 The "Last Mile" Challenge Low Bandwidth Fast CPU Best quality I can download Edge Server Best quality I can render High Bandwidth Slow CPU Best quality, period High Bandwidth Fast CPU The Last Mile from Server to Client Conditions change every second 20
21 Basic IIS Smooth Streaming 2.4M 300K 00:00? 00:02? 00:04? 00:06? 00:08? 00:00 00:02 00:04 00:06 00:08 300K (start quickly) 700K (good network) 2.4M (great network) 1.5M (glitch) 2.4M (play on ) Bit Rate Heuristics 21
22 IIS.net Graphing Player NextSmooth.com Demo Site DEMO 22
23 Smooth Streaming - A New Approach Makes use of globally available HTTP caches: Stateless no persistent connections required No dedicated servers or overlay networks required No provisioning required Adapts to constantly changing conditions Rich, interactive user experience Customizable, real-time client reporting Delivers only the bits needed for that moment 23
24 Live Smooth Streaming Builds on Smooth Streaming Cacheable HTTP delivery for Live events Network Digital Video Recorder (DVR) Pause, Instant Replay, Go to Start, Go to Live Synchronized in-stream text & metadata Captioning and subtitling Sparse data (e.g., chapter markers) Control events (e.g., ad insertion points) Trick Play: FF, Rewind, Slow Motion 24
25 Smooth Streaming Results Internet video is as good or better than TV Users with only SD TVs can see Internet HD on their computers Users experience content in new ways Contextual linking, Live DVR, multiple camera angles Advertising can be very targeted Ads that interest you, in HD Could be embedded, interactive ads Longer engagement times Users who watch HD content via the Internet stay engaged longer 25
26 IIS Smooth Streaming Multi-Camera Player DEMO 26
27 MEDIA DELIVERY WORKFLOW 27
28 IIS Smooth Streaming Workflow From simple on-demand training 28
29 IIS Smooth Streaming Workflow with straightforward workflows Acquire Encode Deliver Consume 29
30 IIS Smooth Streaming Workflow to highly enhanced experiences Live Ad Insertions HD quality Video Highlights, Stats, and Chat Instant Replay Slow Motion FFWD / REW Alternate Camera Angles Key Plays Markers Go Live Button Quality Meter 30
31 IIS Smooth Streaming Workflow that are a bit more complex. 31
32 Source Encoder CDN IIS Smooth Streaming Workflow Media Assets Origin Server Client Acquire Encode Deliver Consume 32
33 Encoder CDN IIS Smooth Streaming Workflow Video Asset Media Assets Live Video Client Audio Asset Origin Server Live Audio Acquire Encode Deliver Consume 33
34 Acquire Getting Content The higher the quality, the better Include your advertising make it HD & interactive Not just video: IIS Smooth Streaming can also deliver Synchronized in-stream text & metadata Captioning and subtitling Sparse data (e.g., chapter markers) Control events (e.g., ad insertion points) Audio tracks Additional languages Commentary Audio-only broadcasts (coming soon!) 34
35 CDN IIS Smooth Streaming Workflow Media Assets Video Asset Server Manifest.ism file Client Manifest.ismc file MP4 file(s) Live Video Client Audio Asset Origin Server Encoder Live Audio Acquire Encode Deliver Consume 35
36 Encode IIS Smooth Streaming encoders create: Fragmented MP4 files Contiguous MP4 files on disk Easier file management Can have separate files per bit rate, or one large MBR file IIS fragments MP4 files into smaller cacheable objects Highly scalable stateless delivery via HTTP caching Users only receive the fragments they need, saving bandwidth Two manifests Server (.ism) lists available tracks and bit rates Client (.ismc) lists codecs, resolutions, fragment index 36
37 Encoding Partners Professional Encoder Partner Ecosystem Live Inlet, Envivio, Digital Rapids VOD Live partners, plus Elemental, Grab Networks, Rhozet, Telestream, TwoFour Digital, Viewcast Each is finding ways to add value, e.g. Carrier-class reliability Enterprise-class pricing Education-class ease of use See for a longer list of partners, with more on the way 37
38 Microsoft Expression Encoder 4 Video encoder, editor, and SDK Replaces Windows Media Encoder New features in version 4 Live Smooth Streaming support OD, Live Smooth Streaming Presets (VC-1, H.264) Publish directly to IIS & WMS origin servers PlayReady DRM encryption for Smooth Streaming High quality screen capture encoding High perf: GPU acceleration and multi-core usage 38
39 IIS Encoding Options Smooth Streaming Format SDK Enables encoder and workflow products IIS Transform Manager On-Demand transcoding, transmuxing, encryption User-specified Watch Folders for content ingest Expression Encoder integration for transcoding Work queue and job management framework Local scheduler for simple scenarios HPC integration for scale-out Task API on MSDN for ISV-supplied tasks and jobs 39
40 Time to stretch! 10-MINUTE BREAK 40
41 CDN IIS Smooth Streaming Workflow Rough Cut Editing Video Asset Server Manifest.ism file Client Manifest.ismc file MP4 file(s) Live Video IIS Media Services Client Audio Asset Internet Information Services Windows Server Encoder Origin Server Live Audio Acquire Encode Deliver Consume 41
42 Rough Cut Editing Provides instant highlights during live events Faster time to market with highlights Repurpose existing assets No transcoding, so publish in seconds Reduction in costs Free tool No expensive video workstations No additional storage costs Web based video editing Location independent Platform independent Fits in with encoders and other workflow tools 42
43 Silverlight Rough Cut Editor Free tool Used for Olympics Built in Silverlight Source code is provided Download from 43
44 CDN IIS Smooth Streaming Workflow Media Assets Video Asset Server Manifest.ism file Client Manifest.ismc file MP4 file(s) Live Video IIS Media Services Client Audio Asset Internet Information Services Windows Server Encoder Origin Server Live Audio Acquire Encode Deliver Consume 44
45 Smooth Streaming Live Smooth Streaming Smooth Multicast Bit Rate Throttling Web Playlists Advanced Logging Content Protection/DRM Transform Manager Application Request Routing IIS Smooth Streaming Workflow Blow up of IIS MS Internet Information Services Acquire Encode Deliver Consume 45
46 Smooth Streaming Live Smooth Streaming Smooth Multicast Bit Rate Throttling Web Playlists Advanced Logging Content Protection/DRM Transform Manager Application Request Routing IIS Smooth Streaming Workflow IIS Media Services Blow up of IIS MS Internet Information Services Acquire Encode Deliver Consume 46
47 IIS Media Services Platform Goals Extend Media Engagement Scale using Web servers and HTTP caching Deliver True HD (720p+) live & OD video Measure and Monetize Media Real-time server- and client-side logging Reduce Web server bandwidth usage Create One Web Platform Consolidate multiple media formats Manage Web and media content together 47
48 IIS Smooth Streaming Smooth Streaming (on-demand) Live Smooth Streaming Low-Latency Live Smooth Streaming Less that 2 seconds from source to client screen HTTP cacheable media delivery Enables financial, gam(bl)ing, and surveillance verticals 48
49 IIS Smooth Streaming iphone, ipod, and ipad support Server delivers in devices native formats Single set of Smooth files easy to manage Smooth Multicast (coming soon!) Combines best of multicast and Smooth Streaming Reliable, scalable delivery on multicast networks Rollover to standard Smooth Streaming Full DVR support 49
50 IIS Live Smooth Streaming DEMO 50
51 Intelligent Progressive Download Bit Rate Throttling Automatic format and encoding buffer detection 11 pre-defined A/V formats (FLV, MP4, MOV, etc.) Can be extended to almost any format Also works with data files Web Playlists Hybrid of client- and server-side playlists Tokenizes URLs and prevents third-party playback ASX by default; easily adapted to other formats 51
52 IIS Advanced Logging Rich user engagement data Perform deep analysis Improve ROI Real-time integration for near-live monitoring Real-time filtering keeps client data separated Compatible with WMS and other W3C logging Centralized client logging for large networks 52
53 Content Protection/DRM Supported in Smooth Streaming via PIFF (Protected Interoperable File Format) Smooth Streaming Format SDK Smooth Streaming Player SDK One-click PlayReady in IIS (coming soon!) Netflix and the Digital Entertainment Content Ecosystem (DECE now branded as Ultraviolet) are using PIFF as the basis of their file format 53
54 Application Request Routing (ARR) Makes IIS a full-featured HTTP cache proxy Works better together with Smooth Streaming Provides control and extensibility for scaling 54
55 Optional Web Cache, e.g., IIS ARR IIS Smooth Streaming Workflow Media Assets Video Asset Server Manifest.ism file Client Manifest.ismc file MP4 file(s) Live Video Audio Asset IIS Media Services Internet Information Services Windows Server Origin Server Client Encoder Origin Server CDN Live Audio Acquire Encode Deliver Consume 55
56 Scaling Out IIS Smooth Streaming Use a Content Delivery Network (CDN) Use an Online Video Platform (OVP) Purchase caching appliances Build out a set of IIS caching servers Ensure a high-availability architecture 56
57 Using a CDN Content Delivery Networks (CDNs): Have 1000s of geographically dispersed servers Most provide value-added media delivery services Provide fast scalability to reach a global audience Many CDNs support IIS Smooth Streaming, including Limelight Networks, Level 3, Internap, CDNetworks, and Akamai More CDNs are beginning to offer media player templates and transcoding services 57
58 Using an Online Video Platform An Online Video Platform (OVP) typically provides: Transcoding Global delivery Media player design Monitoring and analytics Monetization through targeted advertising Ooyala and Kaltura are two OVPs that support IIS Smooth Streaming 58
59 Optional Web Cache, e.g., IIS ARR IIS Smooth Streaming Workflow Media Assets Video Asset Server Manifest.ism file Client Manifest.ismc file MP4 file(s) Computer Live Video Audio Asset Online Blow Video up of IIS Platform MS IIS Media Services Internet Information Services Windows Server Origin Server Phone Encoder Origin Server Live Audio Set top box Acquire Encode Deliver Consume 59
60 Purchase Caching Appliances Caching appliances are often: Priced based on features and capacity Designed to provide high reliability and up-time Running a custom OS or management platform May be very useful: For mission-critical private or managed networks Where high volumes of redundant network traffic would result in congestion or high bandwidth bills Examples: Cisco, Bluecoat, Riverbed 60
61 Scaling Out Your Deployment on IIS ARR and Smooth Streaming can use new or existing servers to scale out your delivery and get content closer to end users Build out in tiers; each adds unique value Ingest acquire, aggregate, manage sources Origin maintain authoritative archives Distribution control load on the Origin Edge Servers cache data close to viewers 61
62 Private Network Deployment Origin Server Streaming on Primary LAN Edge Server Remote Users on WAN kbps Multicast & Unicast DMZ or CDN Edge Servers Remote Users not on WAN kbps Multicast kbps Unicast 62
63 High Availability Architecture Failover at each point in the critical path Encoder redundant or hot-spare model Ingest active/passive recommended Origin active/active recommended Encoder 1 Encoder 2 push IIS7 Ingest Server push IIS7 Origin Server Encoder 3 IIS7 Ingest Server IIS7 Origin Server 63
64 Live DVR and Archive Settings For Live broadcasts, use these features: Temporary DVR archive Delete DVR archive after live broadcast is done Sliding window DVR archive Only archive the most recent NN minutes Ideal for 24/7 live broadcasts Archive segmentation Create a new archive file for every NN minutes 64
65 Optional Web Cache, e.g., IIS ARR IIS Smooth Streaming Workflow Media Assets Video Asset Live Video Audio Asset Server Manifest.ism file Client Manifest.ismc file MP4 file(s) IIS Media Services Internet Information Services Windows Server Origin Server Silverlight Application Silverlight Media Framework Client Silverlight Web Browser Operating System Encoder Origin Server CDN Client Live Audio Acquire Encode Deliver Consume 65
66 Optional Web Cache, e.g., IIS ARR IIS Smooth Streaming Workflow Media Assets Video Asset Server Manifest.ism file Client Manifest.ismc file MP4 file(s) Computer Live Video Audio Asset IIS Media Services Internet Information Services Windows Server Origin Server Phone Encoder Origin Server Live Audio Set top box Acquire Encode Deliver Consume 66
67 Silverlight Across Screens Cross-platform computer support (now approaching 65% of desktops worldwide) Available now on Nokia & Windows phones Coming to set-top boxes, connected TVs, Bluray players, etc. via Intel & Broadcom SOC Consistent quality and experience across all endpoints 67
68 IIS Smooth Streaming Client.NET APIs for Smooth Streaming in Silverlight Enable basic and advanced playback, DRM, multiple camera angles, advertising functions, analytics, etc. Part of the Silverlight Media Framework Windows Phone 7 Smooth Streaming IIS Smooth Streaming Client Porting Kit Reaches clients that cannot run Silverlight Coming soon to STBs and mobile devices 68
69 IIS Smooth Streaming Player Architecture UI Control (Vertigo) Vertical Extensions (Multiple components) Ads (DoubleClick) Final UI Layer Analytics (Conviva / Omniture) Multiple Cameras (Vertigo) Diagnostic Extension (Microsoft) Configuration Settings (Microsoft) Smooth Streaming Client Playback Interface Ad Interface Track Selection Trick Play Diagnostics Analytics Interface Heuristics Configuration Silverlight Runtime 69
70 Silverlight Media Framework Open source media player framework Builds on the core functionality of the PDK Enables developers to quickly deploy a robust, scalable, customizable media player for IIS Smooth Streaming delivery Built on the player code base used to deliver many Smooth Streaming deployments, such as Sunday Night Football, the Olympics, etc. 70
71 Reporting, Analytics, Monitoring IIS Advanced Logging Third-party integration Conviva (real-time content delivery analytics) Omniture (Web analytics) DoubleClick (advertising) Silverlight Analytics Framework integration Logs video experiences built on the Silverlight Media Framework 71
72 Optional Web Cache, e.g., IIS ARR IIS Smooth Streaming Workflow Media Assets Video Asset Server Manifest.ism file Client Manifest.ismc file MP4 file(s) Computer Live Video Audio Asset IIS Media Services Internet Information Services Windows Server Origin Server Phone Encoder Origin Server Live Audio Set top box Acquire Encode Deliver Consume 72
73 Optional Web Cache, e.g., IIS ARR IIS Smooth Streaming Workflow Media Assets Video Asset Server Manifest.ism file Client Manifest.ismc file MP4 file(s) Computer Live Video Audio Asset IIS Media Services Internet Information Services Windows Server Origin Server Advertising Blow up of IIS MS Phone Encoder Origin Server Live Audio Set top box Acquire Encode Deliver Consume 73
74 Advertising with Smooth Streaming Pre-roll or pre-timed interstitial videos Live stream ad insertion Synchronized banner ads Interactive overlay advertising HD advertising using bit rate history Targeted advertising based on analytics Using third-party Smooth Client extensions Using IIS Advanced Logging 74
75 Next Steps Acquire & Encode Acquisition switch to HD source if possible Encoding Expression Encoder Download the free trial of EE4 from er_overview.aspx Upgrade the free trial version on-line for just $199 Third-party encoders See the list at Visit encoder companies here on the show floor 75
76 Next Steps - Deliver Visit to learn more IIS Media Services and edge caching with ARR See the list of CDN partners at Follow up with OVPs Kaltura and Ooyala:
77 Next Steps Consume Learn about the broader Silverlight Media Framework at Learn more about the IIS Smooth Streaming PDK, see Get the details on the Microsoft Silverlight Analytics Framework at 77
78 Resources - Demos Images (c) copyright Blender Foundation / Universal Pictures, SanDisk, istreamplanet, and Microsoft 78
79 Resources Customer Examples 79
80 Resources Partners 80
81 Please FILL OUT YOUR EVALUATION FORM 81
82 Q & A 82
83 SEND WITH ANY FOLLOW-UP QUESTIONS 83
84 84
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