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1 Company Mission and Vision Statements Business English Business Management & Administration Lesson Plan Performance Objective The student employs appropriate research techniques to produce effective business communications. Specific Objective The student will be able to develop and communicate a vision and mission statement for a company. Terms Develop-To elaborate or expand in detail. Communicate-to give or interchange thoughts, feelings, information, or the like, by writing, speaking, etc. Mission Statement-an official statement of the aims and objectives of a business or other organization. Vision Statement-a company s goal for the long term. It is an idealistic or aspiration planning tool, often describing lofty goals that the company is unlikely to achieve. Idealistic-of or relating to the philosophical doctrine of the reality of ideas. Philosophy-a set of ideas or beliefs relating to a particular field or activity. Doctrine-a principle or body of principles presented for acceptance or belief. Aspire-to have a great ambition or ultimate goal. Lofty-elevated, eminent, or superior. Time When taught as written, this lesson should take approximately 140 minutes to complete. Preparation TEKS Correlations: This lesson, as published, correlates to the following TEKS. Any changes/alterations to the activities may result in the elimination of any or all of the TEKS listed (c) Knowledge and Skills (1.6) The student produces business documents using current and emerging technology. (1.8) The student understands how to collect and use information in procedural texts and documents. (1.10) The student uses elements of the writing process (planning, drafting, revising, editing, and publisher) to compose text. (1.14) The student is expected to spell correctly, including using various resources to determine and check correct spellings. (2.2) The student employs appropriate research techniques to produce effective business communication. (G) Develop and communicate a vision and a mission statement for a company. 1

2 Interdisciplinary Correlations: English-English IV (b)(1). Reading/Vocabulary Development. Students understand new vocabulary and use it when reading and writing (b)(17). Students understand the function of and use the conventions of academic language when speaking and writing. Students will continue to apply earlier standards with greater complexity (b)(18) Students will write legibly and use appropriate capitalization and punctuation conventions in their compositions. Students are expected to correctly and consistently use conventions of punctuation and capitalization (b)(19) Students are expected to spell correctly, including using various resources to determine and check correct spellings (b)(13) Students use elements of the writing process (planning, drafting, revising, editing, and publishing) to compose text (b)(23) Students organize and present their ideas and information according to the purpose of the research and their audience. Students are expected to synthesize the research into an extended written or oral presentation. Occupational Correlation (O*Net Job Title: Regulatory Affairs Specialists O*Net Number: Reported Job Titles: NA Tasks: Review product promotional materials, labeling, batch records, specification sheets or test methods for compliance with applicable regulations and policies, Coordinate efforts associated with the preparation of regulatory documents or submissions. Prepare or direct the preparation of additional information or responses as requested by regulatory agencies. Soft Skills: Complex Problem Solving, Active Listening, and Judgment and Decision Making Accommodations for Learning Differences It is important that lessons accommodate the needs of every learner. These lessons may be modified to accommodate your students with learning differences by referring to the files found on the Special Populations page of this website. Preparation Review and familiarize yourself with the terminology, any and all website links, and any resource materials required. Have materials and websites ready to go prior to the start of the lesson. Check with your school and district and see if you have both mission statement and vision statement. If you do, then have these ready and available to share with your students. References 2

3 Instructional Aids Lesson 2.04 Company Mission Statement and Vision Statement Presentation Instructor Computer/Projection Unit Online Websites listed in the References Section Class Mission and Vision Statements Template (Presentation-unformatted) Personal Mission and Vision Statements Template (Word Processing Document-unformatted) Company Mission and Vision Statements Template (Word Processing Document-unformatted) Introduction The main purposes of this lesson are to help students understand what a company s mission statement and vision statement are in order to help them develop and communication a mission statement and vision statement for a company. Ask Do you know if your school or school district has a mission statement? Ask Do you know if your school or school district has a vision statement? Ask After looking up the definitions of those two terms, do you have a clear understanding of what each is? Ask If not, what questions can you ask that will with your understanding? Ask If your school or school district does have a mission statement and a vision statement, do you know them? Say Most companies have both a mission statement and a vision statement. Ask Do you understand the difference between the two, based on the definitions? Say In a nutshell, both a mission statement and a vision statement are typically one-sentence statements that encompass the ideas and goals of that company. Mission Statement=Short Term (can extend to long term) where they are now, in the present. This is written for the members of the company. Vision statement=long term where they want to be, in the future. This is written for the company s clients. 3

4 Outline. I. Vocabulary/Personal Word Walls II. Introduction (Ask and Say) During the 1 st week of school, students will have created personal, possibly electronic, Word Walls.. The method and location will be established by you, the teacher. III. Discovery Activity-Samples of Corporate Mission Statements and Vision Statements IV. Guided Practice-Classroom Mission Statement and Vision Statement. V. Independent Practice 1-Personal Mission Statement and Vision Statement. These are listed on page 3 of this document. If you are in a computer lab, you can have students use a search engine and type in company mission statement and company vision statement. If not in a computer lab, a document has been provided with samples of both. As a class, brainstorm ideas and philosophies of the class. What is the class purpose? What do members of the class believe? What does it want to be? What goals does it have? You can use post-its and have students write down their ideas on the post-its and then take them up, or brainstorm aloud as a class. VI. Independent Practice 2-Company Mission Statement and Vision Statement Have students compose their own and post them around the room. Have students work in partners/ groups to compose a mission statement and a vision statement for a variety of companies. Multiple Intelligences Guide Existentialist Interpersonal Intrapersonal Kinesthetic/ Bodily Logical/ Mathematical Musical/Rhythmic Naturalist Verbal/Linguistic Visual/Spatial 4

5 Summary Application Guided Practice Classroom Mission Statement and Classroom Vision Statement Independent Practice Students will complete the following: Personal Mission Statement (alone) Personal Vision Statement (alone) Company Mission Statement (partner/group) Company Vision Statement (partner/group) Review Summary Review and Lesson Evaluation Review the lesson s purpose and evaluate its effectiveness. Evaluation Informal Assessment Any and all of the following can be used as informal assessments Student Participation in Classroom Mission Statement and Vision Statement Brainstorming Personal Mission Statement Personal Vision Statement Company Mission Statement Company Vision Statement Formal Assessment Company Mission Statement and Vision Statement Quiz Enrichment Extension Have students research and find out if other organizations with which they are involved (through volunteering, church, companies they work for, etc.) have mission statements and vision statements and what they are. If they find one, have them analyze the statement to see if they align with their personal mission and vision statements, and then explain why or why not. 5

6 Name Class Period Date Mission Statement and Vision Statement Quiz 1. Using the Venn Diagram, compare and contrast a mission statement to a vision statement. Provide 3 points in each section. (30 points) Mission Statement Vision Statement 2. Based on what you know about company mission statements, write a mission statement for Wal Mart. (25 points) 3. Based on what you know about company vision statements, write a vision statement for Wal Mart. (25 points)

7 Name Class Period Date Mission Statement and Vision Statement Quiz 1. Using the Venn Diagram, compare and contrast a mission statement to a vision statement. Provide 3 points in each section. (30 points) Mission Statement Vision Statement Short Term, often achievable Goals and Objectives. Goals and objectives are written for the employees. Focus on the present. Goals and Objectives Written in sentence/para graph form. Most businesses have them all should have them. Long Term, often unachievable goals and objectives. Goals and objectives are written for the company s clients. Focus on the future. 2. Based on what you know about company mission statements, write a mission statement for Wal Mart. (25 points) Answers will vary. Should be specific and achievable. 3. Based on what you know about company vision statements, write a vision statement for Wal Mart. (25 points) Answers will vary. Should be lofty, and possibly, unachievable. 1

8 Name Class Period Date Company Mission Statement Current Objectives/Goals Written for Company Members Present Company Vision Statement Future Objectives/Goals Written for Others Future

9 Name Class Period Date My Personal Mission Statement Current Objectives/Goals Written for You Present My Personal Vision Statement Future Objectives/Goals Written for Others Future

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