Business and Management Practices in Greece

Transcription

1 Business and Management Practices in Greece A Comparative Context Edited by Rea Prouska and Maria Kapsali macmillan

2 Contents List of Tables and Figures List of Abbreviations Acknowledgements Notes on the Contributors Introduction x xii xvi xvii xxi PART I THE GREEK BUSINESS SYSTEM 1 Politics 3 Political and Economic Developments through a Historical Perspective Maria Kapsali and Joseph Butler Overview 3 Modern Greece from 1830 to Modern Greece from 1900 to Modern Greece between 1950 and 2010 and the roots of the debt crisis Economics 26 Productivity Performance, Determinants and Future Prospects Ioannis Bournakis Overview 26 A conceptual definition of productivity' 27 The Greek economy The de-industrialization process in Greece and manufacturing productivity 30 Does Greece's productivity equal levels in the rest of the EU? 34 The sources of labour productivity growth 3 7 An econometric model for the sources of labour productivity 40 Technology catch-up and productivity growth Appendix

3 vi Contents 3 Finance 49 Banking and Investment Athanasios Kouloridas Overview 49 The economic outlook and the financial sector 49 I Financial regulation: the banking sector 53 Financial regulation: investment services 59 Prospects - the way forward 62 4 Development 66 The Role of the Public Sector and Firms in Economic Development Kyriakos Hatzaras Overview 66 The economic role of the state in the periphery of Europe 69 The empirical reality 76 " Regional programming implementation in Greece, National programming implementation in Greece, Innovation 96 The National Innovation System Maria Kapsali The Triple Helix model - a tool for analysis of national innovation systems 96 The structure and performance of the Greek National Innovation System 99 Innovation policy and politics within the system Law 112 Company Law, Tax and Employment Law Eirini Kokkori, Ageliki Katsiyianni and Nektarios Polychroniou Overview 112 Company law 113 Tax law 122 Employment law

4 Contents vii PART II MANAGEMENT PRACTICES IN GREEK FIRMS 7 Strategic Management Efthimios Poulis Overview Micro-external environment Internal environment Competitive strategies Corporate strategies 8 International Business Konstantinos Poulis " Overview International business in Greece: the outward activity of Greek firms Structural weaknesses of the Greek economy and their effect on IB The geographical and product scope of Greek firms abroad Greek multinationals Doing business in Greece - the foreign multinational perspective 9 Human Resource Management Rea Prouska Overview Historical overview Supply and demand in the Greek labour market The HR department and HR managers HR practices Outsourcing HR activities e-hr Critical HRM issues 10 Marketing Panagiotis Ballas Overview The marketing environment in Greece Challenges faced by marketing agencies in Greece E-marketing and mobile marketing Corporate Social Responsibility

5 viii Contents 11 Sales 203 Ioannis Gedeon Overview 203 The sales force 204 Customer relationship management 206 E-advertising and e-sales 207 Comparison of sales practices in a local and a multinational firm Total Quality Management 214 Alexandras Psychogios Overview 214 The nature of the Greek management system 215 The quality movement in Greece 218 Aspects of TQM in the private sector 219 Aspects of TQM in the public sector 221 Driving TQM application: barriers and facilitators Accounting and Auditing Practices 236 Constantinos Caramanis and Emmanouil Dedoulis Overview 236 A brief account of the politico-economic history of modern Greece 237 Origins and development of accounting and auditing up to the 1970s: a conservative, state-oriented mentality 238 The 'Europeanization' era: 1980 to date 241 Accounting and auditing following the adoption of IFRSs: the view of financial executives and auditors PART III CONCLUSION: SUMMARY, COMPARISON AND SUGGESTIONS 14 The Business System and Management Practices in Greece 259 Rea Prouska and Maria Kapsali Overview 259 Systemic factors in the Greek business system 262 Management practices in Greek firms 265 The bigger picture 269

6 Contents ix 15 Systems and Practices: Peripheral Countries Compared with the UK 272 Rea Prouska and Maria Kapsali Overview 272 State, institutions and infrastructures in the peripheral and UK business systems 272 A comparison of finance, market, firm and labour figures in the peripheral countries' and UK business systems 283 Challenges faced by SMEs in the EU 287 Management practices in the peripheral countries and the UK Suggestion for Further Research on the Business System and Practices in Greece 300 Rea Prouska and Maria Kapsali Strategic management 300 International business 301 Human Resource Management 301 Total Quality Management 302 Marketing and sales 302 Accounting and auditing 303 Comparative research 303 Index 305