Annexure-III Functional Specification of Digital Signage Solution

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1 Annexure-III Functional Specification of Digital Signage Solution Sr. No. Specification Technical and Functional requirements System should be hardware based client server architecture and should have capability of managing remote media players and remote display outlets from central location. Should have GUI 1 based administration and management for easy usability. System should have capability to support open application programming interfaces (APIs) and software developer kits (SDKs) to allow a wide variety of other custom-developed applications and systems that extend the overall feature set of 2 the system as per future requirement. System shall be capable of integration with web applications to 3 provide general public with information through various mediums. System should support integration with RFID system to run 4 personalized content. System should have capability to support live events broadcast 5 and IPTV functionality. 6 System should be capable of Content management system integration. System should be capable of hosting live and on-demand video content on the IP network and Switching ON/OFF remotely of 7 any display unit /Media Player centrally System should be providing High Availability (HA) and Multi- 8 Tenancy as an option System should support open platform integration with 3rd party database or systems to bring business logics into the application 9 created Component specifications - Remote Media player or Digital media player Each media player should be highly reliable and immune to viruses and any other attacks from the network and should not be subject to mechanical failures like fans and hard discs. Every DMP should be hardened (secured) as per the Banks Security 1 Standards before installations Compliance Y/N

2 The Remote Media Player should be with Intel / AMD / ARM Processor of 1 Ghz or higher speed with a operating system (preferably Linux/ Android / window). The DMP should be fan less 2 and should have flash or SSD based storage for device longevity. Each codec should be rendered on a dedicated processor with 3 2GB RAM and memory of 8GB and expandable up to 32GB Easy operation for non-technical users, resulting in low training 4 requirements; simple management interface Ability to instantly publish and update content across individual 5 media players or groups of players The device should have small form factor and should be possible to mount on the display unit back side or on a flat surface like walls and furniture and should capable to support any TV 6 channels 7 The device should have low ongoing operational costs and ease of use. The device should be sleek, small and should be fitted back mounting of the screen The device should support IP enabled delivery of live 8 broadcasting and on demand video Content The device should support full screen video or zoning of the 9 screen 10 The device should support full HD play back support Should support MPEG 1, 2, and 4 in standard definition (SD) and high definition (HD), Windows Media 9, Graphics, Web, Text, Flash, Tickers, RSS 11 Feeds. Images: JPG, PNG, GIF. Must Support for the delivery of Video files (MPEG, ASF, WMV, FLV, AVI, vob, mkv, mp4, 3gp, h264 and SWF), image files (JPG, 12 BMP, TIFF, PNG, GIF) and Web content 13 Should support FTP,SFTP,HTTP,HTTPS,UDP & RTSP Should be capable of remote management of display like on/off, volume, contrast, brightness etc. without any local operational 14 resources. Should have Ethernet 10/100 Base-T and wireless b/g/n, 15 Should have RS232 port Should support IEEE 802.3af Power over Ethernet as primary 16 power option as well as external power option. RCA, two audio channels and 1 video interface, S-Video interface, 17 HDMI with Audio supporting interface

3 The device must have a facility to internally without USB port to 18 extend storage capacity The device should be a diskless and fan less appliance with a 19 hardened OS not susceptible to viruses Support dual channel media player where dual output can play 20 two channel simultaneously. To understand the screen layouts and then render content 21 accordingly. Component specifications - Central Media Manager Central management application that will manage all the various applications and end-point digital players should be on a 1 hardened server architecture 2 Initially the support for 500 players, with the ability to scale up to 2000 players. 3 Ability to control and schedule content playback across the course of a day System should be manageable with a single and centralized 4 management platform using a web browser access System should not require to install any proprietary software on 5 client machines System should facilitate daily operations of media management by allowing content administrators to upload, catalogue, edit, 6 package, and publish all content and playlists System should support easy customization of the user interface 7 for specific end user environments System should enable securing access to the content with optional login and authentication through a Active Directory 8 Lightweight Directory Protocol (LDAP) server System should enable discovering, configuring, managing, categorizing and grouping, and monitoring Network Media Players 9 on the network System Should be capable of creation and design of screen layouts, ability to divide the remote display into regions, and populate content into these regions using a drag-and-drop web 10 interface Ability to browse applications in the content library and view 11 content allocated on a per application, layout and widget level Content in a playlist can be configured to play based on a 12 frequency rule (e.g.

4 once per minute or two times every hour) Ability to view the individual playlist item tag rules and expiry date in a widget's schedule if set System should have API for devices, applications and third-party programs to access and retrieve data System should allow users to create actions that only execute when an event occurs and one or more conditions are met System should have widgets included as standard without requiring any development such as : Time, Weather, Table List, Calendar, Media Zones System should have the capability to target various device profiles for content publishing i.e Mobile, SmartTV, PC or Data only for future scalability System should be able to preview application content for a specific player at a specific date and time Option to publish the created application to a unique sub-domain for accurate representation of content on display screen System should be able to provide content transcoding option for file conversion (i.e. MS Power Point to Video) System should be capable of creation and management of playlists and configure on screen Really Simple Syndication (RSS) or static text tickers System should be capable of controlling and managing the remote display properties such as on/off, contrast, brightness and volume System should have ability to store and access content from network storage devices like ftp servers, network attached storage, etc. System should have ability to create live and on-demand video content Ability to support CIFS in order to take advantage of leading WAN Optimization Technologies Should support MPEG 1, 2, and 4 (H.264) in standard definition (SD) and high definition (HD), graphics, Web content, Adobe flash lite animations, Windows Media 9, VC-1, MP3 Audio and rolling and scrolling tickers Discover, configure, manage, categorize and group along with monitor Digital Players on the network

5 Control deployment of content and playlists on digital signage 28 displays, including instant updates or scheduling of content Create and manage playlists and configure on-screen Really 29 Simple Syndication (RSS) or static text tickers Remotely control and manage digital display properties such as 30 on/off, contrast, brightness, and volume 31 View reports for content scheduled for playback on digital signage displays The proposed solution should also be upgradable to support Video-on-Demand and Live Broadcast on Plasma as well as on Desktop or Laptops without any change in the Central 32 management server. 33 Content authoring tool to approve the content design by the designer to go alive. 34 Support streaming video which include live events in web cast. Reporting features about player and media Log of the reports and all the for the player activities and player 35 health status To have watch DOG on both content manager and player for auto restart in case of errors and player hanging. Transition and animation on each element of script with inbuilt transitions provided both in 2D and 3D. Image, video, flash, web transparency support. Apart from that 38 chroma-key based transparency needs to be supported. Component specifications - Remote display units LED Display unit (Make LG/Sony/ Samsung/ Panasonic) 1 2 This display outlet must be an LED Display unit that is highly reliable, with large format professional display that is specifically built for digital signage and Enterprise TV applications from a reputed make. It should work 24 X 7 hrs. The minimum life span of at least hours. LED display unit should be available in 42 or more size format with HDMI interface supporting. 3 years comprehensive onsite from the Manufacturer

6 Native resolution of 1980*1080p, brightness of 350 cd/m2 or 3 more, Contrast ratio of 1100:1 or more, Dynamic : 1 4 DVI/VGA PC Inputs 5 HDMI Video inputs with Rj45, RS232C (in/out) 6 Viewing angle (H/V) of 178/178 degree 7 Good quality speakers internal or external Power supply of Internal Power Supply, AC V~ (+/- 10 %), 50/60 Hz, Sleep mode less than 0.5W with operating Temp 8 of 0 ~ 40 9 Built-in Sensor for Temperature in the unit Certification : RoHs for environment, UL/IEC for safety and FCC 10 for radiation along with ENERGY STAR Certification LED display unit must be manageable by the Central Signage Manager to allow them to be turned off automatically upon end of 11 day and on upon start of the next day. Offered Technical Specifications for Software/Middle-ware Sr. No Product Name License Type Software Ownership Own Third Party Open Source Remarks

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