PLAN-O-GRAM ROYAL CANIN DOG FOOD Select Stores 84H APPLICABILITY: Pet Department Associates - WORLDWIDE
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1 PLAN-O-GRAM ROYAL CANIN DOG FOOD Select Stores 84H APPLICABILITY: Pet Department Associates - WORLDWIDE DIRECT QUESTIONS: MD STORE OPERATIONS HELP DESK REFERENCE: For more information on 2016 Pet Department Assortments, please visit the POG Home Page. TOPIC: ROYAL CANIN DOG FOOD SELECT STORES 84H 2016 STRATEGIES Pet Industry Trends and Information Sales continue to grow on super premium brands in the industry & the Exchange o 2015 Sales - $453K versus $294K in 2014 Continue to Expand - in 2015 we grew the pog to 8ft & added rolled 4ft pog out to a few stores o 2016 ROAR implantation will continue to help super premium brands expand The strategy behind the expanded POG is to meet the need of the pet owner seeking a premium high quality pet food. Pet owners are not spending less on their pets in current economic conditions, they are still opting for quality, benefits and are willing to trade down in other personal expense areas. Why ROYAL CANIN? Royal Canin lives by the conviction that pets are not people; they are unique animals with unique nutritional needs that are distinctly different from our own. Through extensive research, we have identified these needs and created a complete line of premium Health Nutrition specifically formulated for cats and dogs large or small, young or old, purebred or mixed breed. Available only at Pet Specialty stores like PetSmart/Petco. Royal Canin is not available at DECA, Target, or Walmart! Our retails are very competitive to our competitors. What s NEW! Rottweiler, French bulldog, Dachshund are some of the new breed specific formulas we ve added. We ve also expanded into a wide variety of Puppy formulas. Puppy is a great way to introduce a customer to a brand and begin that lifelong commitment to a brand/formula starting in their first years, through adulthood and into their senior lives.
2 PLAN-O-GRAM ROYAL CANIN DOG FOOD Select Stores 84H MERCHANDISING RECOMMENDATIONS Please merchandise this POG adjacent to your Blue Buffalo & Pro Plan. You can also display large bags on pallets if space/qty permits. Endcaps can be utilized for the 60 day launch period. ORDERING / DISTRIBUTION OF PRODUCTS Stores wishing to be added to the POG are to send a message to the SD HELP desk with the required approvals to be added to the POG survey. Please allow 4-6 weeks CONUS for delivery from the DC and 8-10 OCONUS delivery before setting the POG. The PAR Team will work with individual stores to address RMS issues (overstocks & out-of-stocks) as well as adjusting the MIN MAX as needed. MIN MAX updates are completed on a bi-weekly basis, and are determine by your sales. Questions regarding your MIN MAX are to be submitted via SD Help. VENDOR ASSISTANCE/DEFECTIVE HANDLING Product, shipping and return approval information can be obtained by contacting the vendor/service representatives. The following information outlines by vendor how defectives need to be handled for products included in this POG: Royal Canin (VC# ): Represented by Advantage Sales & Marketing (ASM). Primary ASM contact is Jim Henderson, Jim.Henderson@Advantagemilitary.net or Please contact your local ASM rep and notify the buyer for disposition of defectives or damages. If you don t know who your local Royal Canin Rep is, please contact Jim Henderson. He can provide assistance with any issues or questions involving Royal Canin product. PO MINIUMUM 10 CASES VIA STO/VES VC Marissa Tinoco Buyer, MD-H tinocom@aafes.com zzhqmdhpod48@aafes.com
3 ROYAL CANIN DOG FOOD - SELECT STORES - 84H Release Date: 26 Feb 2016 Item Change(s) New:8 Removed:8 Allocations have been placed for the new items on this planogram. Anticipated arrival date at CONUS stores is 04 MAR Anticipated arrival date at OCONUS stores is 08 APR Do not place orders for the new items. Duplicate orders will result. Please wait until adequate shelf stock is on hand to reset this planogram Shelf: 5 - Notch: 62 - Depth: 22 in Shelf: 4 - Notch: 47 - Depth: 22 in Shelf: 3 - Notch: 32 - Depth: 22 in Shelf: 2 - Notch: 16 - Depth: 22 in Base: 1 QTY: 1-48"W X 24"D X 84"H MADIX GONDOLA QTY: 4-24"W X 22"D METAL SHELVES MDHelp: option 7>option 1 or Fixture Information: Page: 1 of 4
4 Stock Assortment Listing ROYAL CANIN DOG FOOD - SELECT STORES - 84H Base: 1 Depth: RCBHN LABRADOR 30 ROYAL CANIN RCHN MAXI ADULT 35 ROYAL CANIN / Shelf: 2 Notch: 16 Depth: RCBHN BULLDOG 30 ROYAL CANIN RCHN MINI ADULT 14 ROYAL CANIN 1 5 NEW RCSHN MAXI PUPPY 18LB ROYAL CANIN / Shelf: 3 Notch: 32 Depth: RCBHN BOXER 30 LB ROYAL CANIN / NEW RCSHN MINI PUPPY 13LB ROYAL CANIN / NEW RCSHN XSMALL PUPPY 3LB ROYAL CANIN / RCHN XSMALL ADULT 25 ROYAL CANIN 1 Shelf: 4 Notch: 47 Depth: RCBHN GERMAN SHEPHERD 30 ROYAL CANIN / NEW RCSHN PUPPY 58Z ROYAL CANIN / NEW RCSHN ADULT BEAUTY 58Z ROYAL CANIN / NEW RCSHN ADULT WEIGHT CARE 58Z ROYAL CANIN / NEW RCSHN MATURE 58Z ROYAL CANIN / RCHN MINI PUPPY 25 ROYAL CANIN RCHN MINI ADULT 25 ROYAL CANIN 1 Shelf: 5 Notch: 62 Depth: RCBHN CHIHUAHUA 25 ROYAL CANIN RCBHN YORKSHIRE 25 ROYAL CANIN RCBHN YORKSHIRE 10 ROYAL CANIN RCBHN SHIH TZU 25 ROYAL CANIN 1 21 NEW RCBHN SHIH TZU ADULT 10LB ROYAL CANIN / PLACEMENT OF NEW ITEM SIGNING IS MANDATORY FOR ALL NEW ITEMS AND MUST REMAIN IN PLACE FOR 60 DAYS AFTER ITEM ARRIVAL Page: 2 of 4
5 New Items ROYAL CANIN DOG FOOD - SELECT STORES - 84H Location Loc. ID CRC Item # UPC Description Vendor/Style Shelf: RCSHN MAXI PUPPY 18LB ROYAL CANIN / Shelf: RCSHN MINI PUPPY 13LB ROYAL CANIN / Shelf: RCSHN XSMALL PUPPY 3LB ROYAL CANIN / Shelf: RCSHN PUPPY 58Z ROYAL CANIN / Shelf: RCSHN ADULT BEAUTY 58Z ROYAL CANIN / Shelf: RCSHN ADULT WEIGHT CARE 58Z ROYAL CANIN / Shelf: RCSHN MATURE 58Z ROYAL CANIN / Shelf: RCBHN SHIH TZU ADULT 10LB ROYAL CANIN / New: 8 Removed Items Location CRC Item # UPC Description Vendor/Style Replacement CRC Shelf: RCHN MINI WEIGHT CARE 25 ROYAL CANIN Shelf: RCHN MINI INDOOR ADULT 3 ROYAL CANIN Shelf: RCHN MINI AGING 12 3 ROYAL CANIN Shelf: RCHN MINI MATURE 8 25 ROYAL CANIN Shelf: RCBHN PUG 10 ROYAL CANIN Shelf: RCBHN DACHSHUND 25 ROYAL CANIN Shelf: RCHN MINI SPECIAL 35 ROYAL CANIN Shelf: RCBHN POODLE 25 ROYAL CANIN Removed:8 Page: 3 of 4
6 ROYAL CANIN DOG FOOD - SELECT STORES - 84H Shelf: 5 / Loc: 21 New LDU: 1 RCBHN SHIH TZU ADULT 10LB * * Shelf: 5 / Loc: 20 LDU: 4 RCBHN SHIH TZU 25 * * Shelf: 4 / Loc: 12 New LDU: 24 RCSHN ADULT BEAUTY 58Z * * Shelf: 4 / Loc: 11 New LDU: 24 RCSHN PUPPY 58Z * * Shelf: 2 / Loc: 3 LDU: 1 RCBHN BULLDOG 30 * * Base: 1 / Loc: 2 LDU: 1 RCHN MAXI ADULT 35 * * Shelf: 5 / Loc: 19 LDU: 1 RCBHN YORKSHIRE 10 * * Shelf: 4 / Loc: 10 LDU: 1 RCBHN GERMAN SHEPHERD 30 * * Base: 1 / Loc: 1 LDU: 1 RCBHN LABRADOR 30 * * Shelf: 5 / Loc: 18 LDU: 4 RCBHN YORKSHIRE 25 * * Shelf: 3 / Loc: 9 LDU: 4 RCHN XSMALL ADULT 25 * * Shelf: 5 / Loc: 17 LDU: 4 RCBHN CHIHUAHUA 25 * * Shelf: 4 / Loc: 16 LDU: 4 RCHN MINI ADULT 25 * * Shelf: 3 / Loc: 8 New LDU: 4 RCSHN XSMALL PUPPY 3LB * * Shelf: 3 / Loc: 7 New LDU: 1 RCSHN MINI PUPPY 13LB * * Shelf: 4 / Loc: 15 LDU: 4 RCHN MINI PUPPY 25 * * Shelf: 3 / Loc: 6 LDU: 1 RCBHN BOXER 30 LB * * Shelf: 4 / Loc: 14 New LDU: 24 RCSHN MATURE 58Z * * Shelf: 4 / Loc: 13 New LDU: 24 RCSHN ADULT WEIGHT CARE 58Z * * Shelf: 2 / Loc: 5 New LDU: 1 RCSHN MAXI PUPPY 18LB * * Shelf: 2 / Loc: 4 LDU: 1 RCHN MINI ADULT 14 * * Questions/Comments? Call SDHelp: option 7 > option 1 or Contact h2.aafes.com > CLICK ON Page: 4 of 4
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