1. Introduction 2. Technology 3. Wellness & Health 4. Medical Tourism 5. Accessible Tourism 6. Cultural Tourism 7. Adventure Tourism 8.

Transcription

1 Tourism Trends

2 1. Introduction 2. Technology 3. Wellness & Health 4. Medical Tourism 5. Accessible Tourism 6. Cultural Tourism 7. Adventure Tourism 8. India Trends 9. Worldwide Trends

3 Factors ensuring consistent growth in travel business Rising incomes in emerging markets Gradual increase in disposable markets New face of tourism is because of- Economic changes Socio-cultural developments Changes in the profile of tourists The survival of the tourist industry depends on recognizing changes in tourist trends and quickly providing for these changes.

4 World is shrinking as Internet is breaking boundaries and providing instant information Consumer technology is changing traveller behaviour and expectations. Companies are focusing on how to use technology for meeting their traveller s needs

5 These days marketing is less about finding customers than being found by customers. Tourism companies to focus on- travel websites, review sites, blogs and social networks that are accessible to travellers Most travellers use today social networks to make inquiries and special requests, to share positive /negative experiences and post vacation pictures.

6 Social medias are becoming more of a key component of Search Engine Results Page (SERP) algorithms. Social sites Facebook, Twitter, TripAdvisor, Google facilitate on tourism related information to travellers As per research,33% of travellers use their mobile devices to surf the web to research their locations and preload travel apps.

7 Global trends shows that Asians and South Americans are catching up with North Americans and Europeans in terms of booking via the Web. As per Google Survey in 2011, 40% of travellers said social networks influenced their travel planning 50% actually based their travel plans on other people s reviews and expectations Experts at 20 th World Travel Monitor Forum in Pisa agreed that travellers will rely more than ever on technology to plan and enjoy their trips.

8 WTM global trend Internet enabled TV sales is expected to grow to 74% in 2016 TV manufactures focus on producing value added products and entering the apps market In future, people watching travel programmes will be able to make immediate booking s through their smart TVs via travel apps or web links.

9 Travellers age is getting older Age 55+ are close to 23% of total travellers Age are 42% of total travellers Age are 35% of total travellers Age and lifecycle stages are key demographic variables influencing tourism demand

10 Active Boomers are aged are healthier, more active and are wealthier than in the past. They have time to travel, prioritise travel among their expenditure choices and are high spenders The increase in frequency of travel by over 50 s age group will have a positive impact on the growth of tourism. Special requirements for this age- walking, cycling, tennis, spa and yoga holidays

11 Wellness tourism oldest form of tourism Roman & Greek spas and baths and the mediaeval pilgrims who travelled for spiritual pursuits Many western tourists seek therapies such as Indian Ayurveda, Thai massages, Chinese medicine, and Buddhist meditation

12 Luxury is becoming more about fulfilment, self enrichment and wellness of body& mind. Famous destinations for wellness Himalayan places, New Zealand, Scotland, Laos,Myanmar Bhutan introduced a metric known as Gross National Happiness and uses this as a measure of development.

13 Future trend in tourism is of body, mind and soul vacations Travel industry need to capitalise on this new tourist trends For eg. The innovative spas have created treatments based on the local culture and customs such as Kerala Aayurveda

14 Wellbeing encompasses- Body fitness Mental fitness Meditation Wellness retreats around world are incorporating programmes to aid stress reduction through meditation and healing therapies

15 Ocean,Hills, mountains, game sanctuaries, lakes,cliff provide perfect backdrop for health and wellness resorts. Wellness Travel trends - Health focused hotels Reconnecting through Nature Intergenerational Family Holiday

16 Medical Tourism is also referred as medical travel, health tourism, medical outsourcing Global healthcare This care includes medical treatments, diagnostic or surgical procedures or dental care

17 Indian Healthcare market worth US$38 billion according to Fortis healthcare and expected to rise to US$62.9 billion by 2014 Reasons for growth- Lower cost, less waiting time, privacy, procedures those or illegal in the country of residence

18 According to IPK research, over the past 5 years, health vacations by Europeans have increased by 38% while medical tourism has gone up by 24% According to RNCOS, India s share in the global medical tourism industry will by the end of Indian Medical tourism industry is currently in early growth stage and holds immense potential.

19 Indian Medical Tourism business growth is on account of 3 factors Quality Availability Cost Other factors - 60% of doctors in India s leading hospitals have international qualification English speaking population Tourist destination Alternative medicines

20 This Tourism form deals with tourist with some form of disability Over1 billion people (15% of total population) across globe live with some form of disability This is rapidly growing consumer market but largely ignored by industry as a whole Ministry of Tourism in India has already included in its strategy the intent to make tourist destinations barrier free

21 Samarthyam foundation is raising awareness on the need for Tourism for All They are involved in promoting accessible designs through access audits and training workshops They are doing advocacy with stakeholder groups and government agencies to ensure change at a policy level

22 As tourist are becoming more and more refined and educated, a destination's culture becomes driving force and a major tourist attraction The cultural capital of a destination is how consumers talk about a place including - Food Pe0ple Scenery Heritage Tranquillity

23 According to Wikipedia, cultural tourism includes tourism in- Urban areas - Historic or large cities, Museums,Theatres Rural areas traditions of indigenous cultural communities such as festivals, rituals, values & lifestyles Cultural Tourist spends substantially more than standard tourists do.

24 Home stays and farm stays are increasing because tourist want to experience the destination as the local resident does Hotel are ensuring that their accommodation is as close to the local as possible to capitalise on this trend India is one of the leader in cultural tourism with focus on palaces of Rajasthan, backwaters of Kerala, Kumbh Mela etc.

25 Adventure Tourism market estimated growth rates of 17% since 2009 and close to US$89 billion Adventure tourism has evolved into a far richer, more experiential form of tourism. ATTA defined adventure tourism as a blend of Physical activity Experience new culture Nature tourism

26 Adventure tourism divided in to hard and soft adventures. Hard Adventure Involve physically demanding activities Soft adventure Most promising and involve activities such as Culinary pursuit Agri-tourism Archaeological Wildlife viewing Basically,people are increasingly stepping outside of their comfort zones to seek self discovery and authentic, transformative experiences.

27 People are exposed to and influenced by major events being scheduled in different parts of the world such as Sports events Olympics, Grand Prix, Wimbledon, World cup, IPL International Arts and Theatre festivlas Special Celebrations- wedding of monarch, coronation

28 Major incidents 9/11 attack London bombings 26/11 attack Countries issue warnings to their citizens against travel to locations that are considered un-safe India has unfortunately been on these lists many a time and several tourists have been dissuaded from visiting country.

29 Tourism is now all about selling the experience behind the holiday Tourism product in order to attract the seen it all, done it all basis need to offer something exotic, adventurous, or even slightly dangerous The twin desires of individualism and experience presents some interesting challenges for the travel industry

30 Space adventures and Virgin Galactic have earned million of dollars from the passengers booked to travel without time in the future. The tourist industry need to develop Specific packages for wealthy luxury travel looking for novel experience Limited budget packages for those looking for value for money tours

31 Increasing new trends- Tomorrow s consumer will have a complicated life They will balance between eco friendly flavour and modern flavour Increasingly towards escapism and indulgence Several shorter breaks will replace established long breaks Wanting holidays that offer physical and mental recharging

32 India shows significant growth across the board Domestic travel estimated to reach-1.6 billion trips by 2016 Desire of rising middle classes to explore their own country Surge of low cost flight options within country, to middle east and south east countries opened up new travel opportunities

33 Holidaymakers across world are feeling more adventurous Demand for city breaks and beach holiday will remain steady Increase in demand for more active and differentiated holidays winter sport holiday, train holiday, an activity holiday etc.

34 Tour operators would need to expand their customised holiday offerings to growing consumer demand With global travelling becoming more common, consumers are looking for more individual holiday experiences that their family/friends might have not done As increase in multi centre holidays where holidaymakers may combine two or more destinations in their trip eg. Singapore Malaysia package, India Sri Lanka package etc