Our Health, Our Care, Our Future

Transcription

1 Our Health, Our Care, Our Future NHS Lothian Draft Strategic Plan Engagement and Communication Plan April,

2 1. Introduction The purpose of this document is to set out the engagement and communication plan to support the development of NHS Lothian s strategic plan for A draft of the strategic plan is to be presented to the NHS Lothian Board in April The plan makes the case for change, signals the direction of change and contains a range of propositions. The first phase of our engagement and communications activity has been designed to help the people of Lothian understand the need for change and raise awareness of our approach to delivering the Scottish Government s 2020 Vision for achieving sustainable, quality healthcare services and a healthier future for everyone. We will spend a minimum of three months engaging with stakeholders on the draft plan. This will allow us to initiate a conversation on the need for change, the propositions and direction. Because the plan is broad and at the draft stage we will use phase one to clarify and help shape the strategic plan, including identifying which, if any of the propositions, require formal consultation. It will also enable us to refine our approach to the next phase of communications once the final plan has been approved by the NHS Lothian board. A co-ordinated approach will be taken to internal and external communications, including all media relations, in order to ensure consistency in communication of key messages. 2. Communications Aims To start a conversation with stakeholders around the need for change and the propositions set out in the strategic plan To give the people of Lothian the opportunity to influence and shape the strategic plan and to recognise and record the impact of this To explain what decisions have already been taken and why to ensure stakeholders have a clear understanding of what they can influence To encourage people to respond and give their views To explain the consultation and engagement process for taking forward the propositions as a result of the plan being agreed. 2

3 In order to achieve the communication aims, a wide range of options for the people of Lothian to view and comment on the plan will be developed including, face to face, online and print. The number of people accessing and responding through these different mediums will be recorded and their views fed into the development of the final plan. Media relations will be evaluated through the amount of coverage, its tone and position in publications. 3. Key Messages To continue to provide safe, effective person-centered healthcare for the people of Lothian, we need to do things differently. Our population is changing. This plan sets our approach to developing our health and care services to meet the changing needs of the people of Lothian and the current economic environment. The improvements and necessary changes will be delivered through NHS staff working in partnership with local authorities, the third sector and with patients and their carers. We want your views on whether the overall approach, set out by our propositions, reflects the right priorities. Through our patient pathway approach, we want you to tell us what we should do more of, what we should do differently and what we should stop doing to ensure we can continue to meet the healthcare needs of the people in Lothian. By getting involved and giving your views you can help shape the future of health and care in Lothian. Further specific consultation and engagement around the individual propositions contained in the plan will be carried out once the plan has been agreed. 4. Target Audiences There is a wide and varied audience for this engagement process. Both NHS Lothian staff and the people of Lothian need to understand that the future will be different and to offer ideas and solutions for how this can be achieved. 3

4 Internal audiences NHS Lothian staff including: The Board Joint Management Team Senior Managers and Senior Clinical Leaders Frontline staff Health and Social Care Partnerships External audiences Patient and Public groups and networks (including hospital based forums) Councillors MSPs and MPs Local authorities Community Planning Partnerships Community Councils Patients Carers Members of the public Third sector and community groups Scottish Government Health Department Media outlets 5. Engagement programme/timetable The engagement programme will run from Monday 21 April 2014 to Monday 21 July During this time stakeholders and the general public will be encouraged to review the plan and give their feedback. The general public The engagement programme will utilise existing networks within communities to start conversations around what the future looks like for health care in Lothian. A full and a summary version of the plan will be produced and will be available on the NHS Lothian website. A paper copy of both documents will be available on request. The summary version of the plan will present the context and challenges, our vision and the high level propositions. It will be widely distributed across Lothian including hospital sites, GP surgeries, pharmacies, community centres etc. It will highlight the questions we are looking for the public to respond to and ask them to complete a short on-line survey, or write to us with their comments. This document will also direct people to the NHS Lothian website for the full version of the plan. 4

5 The people of Lothian will be encouraged to participate in the engagement programme through existing communication channels such as Health Link and social media. A poster will also be produced and distributed to key community sites. Communities and interested parties Community groups and Third Sector organisations will be invited to send representatives to attend presentations and discussions about the draft Strategic Plan in each of the four Lothian local authority areas. As well as being given an opportunity to feed in their views at these local meetings, the representatives will be asked to discuss the plan, evaluation criteria and weightings with their wider membership and to send in their views on a feedback template. We will also be happy to receive requests to speak to groups and organisations. Where possible, key clinicians will be invited to support the strategic planning team in delivering these sessions. Briefings for other interested parties such as MSPs and local councillors will be provided as required. Staff NHS Lothian staff will play a key role in delivering the strategic plan. Understanding the case for change and being engaged in the development of the plan and the specific propositions will be instrumental in its success. Building on the work that has already been done to highlight the strategic framework, staff will be encouraged to take the time to read the plan and give their views. The plan will be available on the intranet and will be promoted though the regular internal communications channels. A briefing for managers will encourage them to engage their teams in discussing the plan, what it means for them and how they can contribute. It will also encourage staff to review and respond to the questions around the evaluation criteria and weightings. A series of open meetings will be held at key hospital sites as well as in community and primary care and professional networks such as the GP Sub Committee, advisory groups for nurses, dentists and community pharmacists and also the Area Clinical Forum. Media Some of the ground work for the plan has already been done through the media coverage of the strategic framework. A press release will be issued to the national and local media to coincide with the publication of the plan on the NHS 5

6 Lothian website. A programme of media activity will we planned to support the community meetings and to encourage participation in the engagement process. Further media activity will be planed for when the final version of the plan is presented to the board. 6. Roles and Responsibilities and Resources The Communication and Public Affairs Team will be responsible for overseeing the delivery of the engagement and communications plan working closely with the Strategic Planning Directorate. In order to achieve the aims of this plan a detailed action plan is being drawn up covering a wide range of activities. The initial activities are detailed in Apendix 1. This will be developed as the plans for engagement and communication progress and the detail and timescales will be agreed and finalised by the Strategic Planning Communications Sub Group. Non Executive Directors NHS Lothian Executive Directors will be asked to present the vision and lead discussions about the plan at staff and community meetings. Clinical Leadership Key clinicians will be identified who are in a position to make the case for change and to engage with communities about the need and benefits. A series of short interviews will be filmed and can be used in meetings and on the NHS Lothian website. 7. Evaluation The feedback received during the engagement period will be collated, reviewed and used to shape the final version of the Strategic Plan. A summary of the feedback will be produced which will explain what has changed, or not and why, as a result of the engagement process. This will be published on the website and sent to those groups who participated in the process. 6

7 Appendix 1 Engagement and Communication Action Plan DATE AUDIENCE ACTION AIM AND DESCRIPTION LEAD Mon 14 March Clinical Directors Presentation Overview of the plan to ensure teams are aware of the areas that may impact them before the plan is made public. Strategic Planning Mon 24 March NHSL key clinicians and managers Briefing document/powerpoint to be cascaded by Directors Overview of the plan to ensure teams are aware of the areas that may impact them before the plan is made public. Strategic Planning/ Mon 31 March General Public/Media Press release linking to plan published on website as part of board papers. Press release highlighting the content of the plan and setting out the programme for engagement. Staff Latest news on the intranet. To ensure staff are aware before reading in the media. Communities All staff with link to website. to community networks Based on press release and highlighting plans for engagement. MSPs, local councillors, copy of the press As above 7

8 other partners release and link to the plan Wed 2 April Board Meeting Approval of draft plan and engagement activity. W/c 7 March General public Media interviews Present vision for the future and prepare the public for conversation around the future of healthcare in Lothian. W/c 7 April General Public Health Link published including article on the Strategic Plan and engagement programme Mon 21 April (End July) Launch of engagement. Distribution of summary document and posters. Website updated with summary document and survey monkey to community networks. Raise awareness and encourage people to get involved. Encourage the people of Lothian to give their views. Strategic Planning 8