Preparing students and educators to succeed by providing access to the latest Microsoft software, training, and certification

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1 Preparing students and educators to succeed by providing access to the latest Microsoft software, training, and certification Francine Fisher Area Lead Western Europe 18 November 2010

2 You and IT Academy What do you believe IT Academy provides your students/educators/institutions? How many students go through your IT Academy each year? Do each of your students become certified? Which tracks? Do you track their progress through their certification (getting job)? How much value do you see in the program (ROI)? What do you need for you to fully use your IT Academy benefits more? What kind of teacher support do you need? How can we best communicate with you? Frequency? What is the best thing about the ITA program? Would you recommend IT Academy to other institutions? If you were to give the ITA program a score out of 10 based on the total value and benefits you derive from membership what score would you give?

3 The Microsoft IT Academy Program is committed to Transforming education Preparing learners for employability in the 21st Century workforce Advancing arts and sciences knowledge through technology Creating new and simulating learning environments Enabling educator learner collaboration Building local innovation and economic value Attracting new businesses and expanding existing ones Improving technology access and digital literacy Promoting employability and creating jobs and opportunities Developing a skilled 21st Century Workforce Creating alliances between business, education and government Enhancing employability through industry recognized certification credentials

4 Microsoft IT Academy Program objective To empower academic institutions to help students realize their skills and career potential through relevant, high-quality training programs. Employers want: Skilled employees Productive workers Job-ready recruits Institutions want: The best outcomes Relevant learning Maximization of assets Attract students and talent Educators want: Relevant curriculum Time-saving options Engaged students Students want: Real-world training Cutting-edge skills Valuable credentials

5 The Value of the Microsoft IT Academy Program INSTITUTIONS ADMINISTRATORS EDUCATORS STUDENTS Drives 21st century workforce development Differentiates the Institution Helps to bridge the technology skills in the community workforce High-Value, Low-Cost Program (low risk) Reduces costs Enhances employability for students Simple program administration and management Professional development resources Saves educators Time Access to leadingedge technologies Comprehensive technology curriculum Professional development opportunity for all educators and staff Hands-on Experience Increase the chances of getting a good job with internationally recognized Microsoft professional credentials Access to anytimeanywhere learning with E-Learning, through Microsoft Press, and in the classroom What we are trying to do here in Conalep Nuevo León is help close Mexico s technology gap at different socioeconomic levels and gives our students a better job and a better life. -Jorge Gabriel Covarrubias, Dean of Conalep Nuevo León The fact that we can put on these trainings with official curriculum and certified trainers, at a price that s extremely affordable, just blows everyone away. -Bill Doherty, Project of the California Community College System The power behind the Microsoft IT Academy Program name has helped us recruit more quality students, which allows us to do what we do best: train them. -Terry Hand, CIS Instructor, Ogeechee Technical College Microsoft certification opens the door to employment. It gives students a way to prove they know the skills that the job requires. It takes the risk factor away from the employer. -George Anderson, Managing Director, Zenos

6 We need a flexible solution for teaching IT We need cost-effective professional development for our educators We Need to differentiate our institution to attract students We need to keep students interested and engaged What we re hearing Students want/need to leave with skills that get them a great job Educators don t have time to develop curriculum We re teaching old technology

7 Microsoft IT Academy Fast Facts Global Program Launched over 10 years ago Available in Volume Licensing: as of January IT Academy s Worldwide Present in 160 countries 75,000+ students certified last year through IT Academies Over 1,200 IT Academies became Microsoft Certified Trainers (MCTs) MOU and Alliance Agreements signed with many Ministries and Departments of Education I believe that our partnership with Microsoft Malaysia for the Microsoft IT Academy Program will enhance the ability of our public institutions of higher learning to produce a knowledge workforce ready for the innovation economy. We want our students to have the skills, knowledge and resources they need to transform Malaysia into a knowledge-based economy and a key catalyst for this transformation is technology. Y.B Dato Seri Mohamed Khaled bin Nordin Minister of Higher Education

8 Program Benefits Overview Curriculum Solutions Globally Recognized Certifications Professional Development Tools for Educators/IT & Admin Staff Industry Partnership and Marketing Resources

9 Value of Program Benefits The Microsoft IT Academy Program provides learning solutions for educators, students and staff including Official Microsoft E-Learning courses (Information Worker, IT Professional, Developer), lab licenses, MSDNAA Program membership, academic exam pricing discounts, and marketing resources. Saves Educators Time Helps to Lower Costs Keep Current Validating Skills Partnership Curriculum elearning MOAC MOC Office Lesson Plans Digital Literacy Lab Resources Lab Licenses MSDNAA TechNet Professional Development E-Reference Library Microsoft Certified Trainer Program E-Learning Access Certification Academic Pricing Second Shot Campaign Testing Center Discounts Marketing Private Member Site Locator Tool Program Logo Welcome Kit

10 Microsoft IT Academy Program Purchasing Levels Three levels to choose from: Essential Level Designed for the academic institutions that primarily teach Microsoft Office applications and Microsoft Dynamics. Advanced Level Designed for the academic institutions that primarily teach IT professional and developer courses for Microsoft Certification. Advanced level members receive all the benefits of the Essential level, in addition to those included with Advanced level membership. Microsoft Volume Licensing Designed for academic institutions that wish to order licenses for other Microsoft technologies and services through a Microsoft Campus Agreement, School Agreement, Academic Select or Academic Select Plus agreement.

11 Saving Teachers Time Core Curriculum E-Learning E-Reference Library MOAC MOC Digital Literacy

12 E-Learning Official Microsoft E Learning products are available on an unlimited basis to schools and campuses that have purchased an ITA membership. Access E Learning courses anytime. Manage and track students online learning progress by using the Microsoft IT Academy Instructor Learning Management System (LMS) Instructor Portal for Educators provision courses to educators and students and basic reporting on students and activity Student Portal where educators and students go to activate courses and take assessments - Curriculum covers Digital Literacy, Office Applications and for more advanced training on Windows, Server & Developer technologies - Windows 7 and Office 2010 courses now available - No cost benefit is included in the subscription Fast Facts Educators and other staff employed at the institution can use E-Learning for Professional Development which helps to lower PD budgets Can be used as a standalone self-study course or as supplementary to classroom instruction Takes only a few minutes to provision a course to multiple students Can be resold to students to help monetize programs and recover the ITA subscription fee Helps institutes who don t have the bandwidth to offer classroom training to at least offer students access to skills on new technologies through elearning Easy to use Prepares students for INTERNATIONALLY RECOGNISED ICT CERTIFICATIONS

13 E-Reference Library The e reference library is an online, subscription based resource that you can use to learn about Microsoft technologies. A variety of technical books in one online library Includes Training Kits Series and Step by Step Series in convenient ebook format Covers emerging technologies earlier in their Lifecycle Suitable for self study and exam preparation Fast Facts Great search functionality helps locate information quickly Can be downloaded for offline reading Can make notes in personal folders against individual chapters Can help prepare for exams with my Training Kits series Teachers can use me as a tool to find answers to questions on specific technologies Prepare students for INTERNATIONALLY RECOGNISED ICT CERTIFICATIONS

14 Microsoft Official Academic Course (MOAC) The Microsoft Official Academic Course series (MOAC) are taught over a period of 8, 10, 16, or 18 weeks and an integrated program of: Textbooks Lab manuals Instructor resources MOAC provides everything academic instructors need to plan, prepare, and conduct hands on classes around Microsoft Technologies MOAC materials provide everything you need to deliver world-class courses, including: Instructor resources: Course setup ideas, lecture outlines, teaching tips, online labs, assessments, Microsoft Office PowerPoint slide presentations, and instructor guides Wiley Faculty Network seminars to help you prepare to teach current and new technology Student materials: Textbooks, lab manuals, and online labs Practice certification exams for specific titles Software: Virtual Labs for effortlessly providing your students with hands-on experience using real, fully functional software anywhere they have an Internet connection.

15 Microsoft Official Curriculum (MOC) Provides a curriculum for semester based and quarter-based courses in a classroom format. MOC products are designed for short term courses such as seminars, workshops, and clinics and are available in classroom formats Available to IT Academy members and Certified Partners for Learning Solutions (CPLS) only IT Academy members enjoy academic pricing Curriculum covers Digital Literacy [free as Word Docs & E-Learning], Office Applications and for more advanced training on Windows, Server & Developer technologies Fast Facts Not just a book it s a solution Saves teachers time by providing all the resources needed to teach Covers theory and practical IT Academy members can buy and recycle for students in multiple classes Helps institutes and teachers offer courses to their students on the LATEST technologies Makes it easy for teachers to setup hands on practical exercises in the lab Prepares students for INTERNATIONALLY RECOGNISED ICT CERTIFICATIONS Student Guide & Educator Guides available Educator Guides include: Lesson plans, how to setup the lab, PowerPoint decks, hands on labs everything a teacher needs to deliver the course

16 Digital Literacy The Microsoft Digital Literacy curriculum provides essential computing skills for learners new to computing. The IT Academy program uses Digital Literacy as a remedial tool for some students and as a means of exploring new topics for others. The curriculum consists of five courses: Computer Basics The Internet and World Wide Web Productivity Programs Computer Security and Privacy Digital Lifestyles (which covers digital media)

17 Help Lower Costs Lab Resources Lab Licenses MSDN Academic Alliance TechNet

18 Lab Resources Lab Licenses All products and services licensed through a Microsoft Campus or School Agreement may be used in computer labs by ITAs. MSDN Academic Alliance The easiest and least expensive way for students and educators in the technology and design fields to get the latest Microsoft software that they need installed on their personal computers Institutions with a Campus Agreement receive one free membership to the MSDN Developer Academic Alliance (Developer AA) or Designer Academic Alliance (Designer AA) programs Institutions with a School Agreement receive one free membership to the MSDN AA High School program TechNet Offers software, knowledge base articles, service packs, how-to articles, security updates, resource kits, tools, and utilities Institutions that subscribe to the Microsoft IT Academy Program through a Microsoft Campus or School Agreement receive TechNet Professional as a Software Assurance benefit through those agreements Fast Facts MSDN AA Available in more than 160 countries worldwide IT Academy members with a School Agreement receive 1 free membership to High School AA IT Academy members with a Campus Agreement receive 1 free membership to either (Developer AA) or (Designer AA) TechNet Can help ensure that IT Academy students and instructors have the same information that practicing IT professionals have Provides monthly updates with the latest authoritative technical information on Microsoft solutions, straight from the source

19 Keeping Educators Current Professional Development Microsoft Certified Trainer (MCT) E-learning and E-Reference Access Educator Tools

20 Microsoft Certified Trainer (MCT) The MCT program provides tools, resources, and other benefits to help you thrive as both a technologist and an educator. The benefits can help you build, maintain, and prove your expertise on Microsoft products and technologies, as well as help you prepare for, teach, and support blended learning solutions. The MCT program offers a large and dynamic range of benefits, including these highlights: IT Academies receive 1 FREE subscription to the MCT Program MCT Download Centre: Lesson Plans, Trainer Guide, classroom setup, ppts for all Microsoft Official Curriculum TECHNICAL courses MCT Welcome Kit Use of MCT Logo MCT Town Hall: Access an archive of recorded train the trainer events, community presentations, an other content of interest. Upload your own presentations and host your own "shows. FREE TechNet Plus Direct Subscription MCT Newsgroups MCT Private members site Special Offers Fast Facts Over 15,000 Instructors/Educators in the community today Can download all the Microsoft Official Curriculum Trainer guides from the MCT Portal Must hold at least a Microsoft Office Certification to participate in the MCT program Through this community we can help prepare members on the latest technologies and tips on deliver a particular course Microsoft Certified Trainers are INTERNATIONALLY RECOGNIZED

21 E-Learning and E-Reference Library access for Educators Educators at participating IT Academy institutions have a unique opportunity to leverage ALL the resources in the IT Academy Program to update their skills on the latest technologies and continue their own professional development. This benefit will help to lower costs for the institution and provides educators with the flexibility to learn anytime, anywhere. Step 1 Prepare Step 2 Validate Step 3 Promote Learn new skills by leveraging the IT Academy curriculum resources MOC E-Learning E-Reference Validate skills by taking a Certification Microsoft Office Specialist (MOS) Microsoft Certified Professional (MCP) Join a community of over 15,000 instructors and educators Use the FREE subscription to join the Microsoft Certified Trainer program

22 Educator Tools The Microsoft IT Academy Program contains several tools educators can use to enhance their courses. Instructor Learning Management System (LMS) Manage and track students E Learning access with the Instructor Learning Management System (LMS) Learning Content Development System (LCDS) Create your own E Learning courses with the Learning Content Development System (LCDS) Lesson Plans Ready-to-use as they are or you can customize them to fit your specific teaching and learning goals

23 Validating Skills Certification Academic Pricing Become a Testing Center

24 Academic Certification IT Academy members receive academic pricing on Certification Vouchers and MTA Campus Licenses IT Academy members receive free Microsoft Office vouchers for educator development ALL IT Academy Program Curriculum formats prepare individuals for Certification Types of Certifications Step 1: Digital Literacy - Beginner Step 2: Microsoft Office Specialist Application Specialist Step 4: New Technologists Technology Associate Step 4: Technology Specialist Product Specialist Fast Facts Microsoft technology certification validates fundamental IT knowledge and skills in a specific technology / product Helps differentiate students as they pursue a career in technology Helps institutions get the most out of their technology investment by validating real world knowledge and skills IT Managers and HR Managers will look for certification on resumes as a benchmark for employment Microsoft Certifications are INTERNATIONALLY RECOGNIZED Step 5: IT Professional or Professional Developer Job role specific New Technologies Technology Certifications DIGITAL LITERACY

25 Become a Testing Center ALL IT Academy Program members are eligible to become a Testing Center to offer students and educators convenient, onsite testing. Two exam delivery partners to work with: Certiport - for Office Certification Prometric - for IT Pro & Developer Certifications Institutions will need to appoint a Testing Center Administrator and Accept the Terms & Conditions Fast Facts There is no cost to become a test center IT Academy members will be able to offer students onsite testing Certiport and/or Prometric offer great support Gain access to marketing campaigns to help drive certifications Academic Second shot has been a real success!!

26 Partnership Marketing Resources Private Members Site IT Academy Program Locator Tool IT Academy Program Logo use Welcome Kit

27 Marketing Resources It Academy Program member institutions are encouraged to use all of the available Microsoft IT Academy marketing materials to highlight their affiliation with Microsoft and promote a position of IT education leadership. Resources to get started with IT Academy membership are mailed to the customers in the welcome kit: marketingresources.mspx Use the Microsoft, IT Academy Program Member logo to market their institution. Be discovered by millions of potential students with you institution listing in the IT Academy locator: Get free posters, videos, and other marketing collateral on the exclusive IT Academy member site. Fast Facts IT Academy members have a formal way to communicate with one another We will help IT Academy members make the most of their benefits Members are the first to hear about new products, curriculum and certifications coming to market IT Academy members are invited to local, regional, global events Members are encouraged to share best practices with other ITAs across the globe IT Academy members get the opportunity to participate in marketing campaigns that will promote their institution, teachers and students IT Academy members will be part of an INTERNATIONALLY RECOGNIZED COMMUNITY

28 Appendix

29 Learning Snack to you navigate the IT Academy Member Site The Microsoft IT Academy members web site is available to administrators and teachers from institutions that subscribe to the Microsoft IT Academy Program. It keeps members informed about program benefits and updated on Microsoft IT Academy news. It lets administrators and teachers view and modify their membership details, and manage the Learning Management System access codes available to them. It also provides marketing resources to increase the member institutions visibility as centers for top quality education on Microsoft technologies. https://www.microsoft.com/education/itacademymembers/ start.mspx#step2

30 Learning Snack to help you discover the E Learning Portal The Microsoft IT Academy E Learning Portal is the gateway to the Instructor Learning Management System for teachers and the Microsoft IT Academy Online Learning Program for students. The Instructor Learning Management System helps educators manage student users, provide access to courses, and track students progress. The Microsoft IT Academy Online Learning Program is where students access the E-Learning courses that are assigned to them. These online courses incorporate a blend of different media to keep students involved and interested. Depending on student requirements, E Learning courses can be used to supplement classroom instruction or as stand alone course offerings. https://www.microsoft.com/education/itacademymembers/ ITAELearning.mspx#EKD

31 IT Academy Member Success Stories See how members are embracing technology by offering the Microsoft IT Academy Program and Microsoft certifications to their students. Students are earning certifications, gaining real world experience, and embarking on careers with major corporations. Videos, Case Studies and Testimonial Quotes are available at:

32 Value of Certification Skills for Employability

33 Value of Certification Skills for Employability

34 Certification Resources Microsoft Learning: Microsoft Learning community blog: Find a certification by technology, including Office (MOS/MOUS and MSBC) and Dynamics: Number of certified professionals: Value of hiring certified: Benefits of certification: Prep guide URL: Exam numbers: 101.aspx Microsoft Certified Architect: Register for an exam at Prometric: Community resources: Regional Service Center:

35 For more information about the Microsoft IT Academy Program please visit at:

36 Let s Review... What do you believe IT Academy provides your students/educators/institutions? How many students go through your IT Academy each year? Do each of your students become certified? Which tracks? Do you track their progress through their certification (getting job)? How much value do you see in the program (ROI)? What do you need for you to fully use your IT Academy benefits more? What kind of teacher support do you need? How can we best communicate with you? Frequency? What is the best thing about the ITA program? Would you recommend IT Academy to other institutions? If you were to give the ITA program a score out of 10 based on the total value and benefits you derive from membership what score would you give?

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