Features based on best practice. Our BI Concept. Technology based on Microsoft. Enterprise Features. Out-of-the-box & extendable. How to get started?

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2 Features based on best practice Our BI Concept Technology based on Microsoft Enterprise Features Out-of-the-box & extendable How to get started? page 2

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4 Complete sales via receipts & orders KPI measurements Market basket analysis Trend detection Customer Web traffic Marketing Markdown QA Interactive dashboards with filter and drill-down HR Available on any device via the web browser page 4

5 Complete sales via receipts & orders enables both overview and details. Best practice KPI measurements Market basket analysis via generic affinity and customized product / activity definitions. Trend detection on business units, business area, products and article level. Customer information for additional market analysis. Web Traffic for pre-sales analysis and omnichannel comparison. Marketing for analysis of marketing campaigns. Markdown via integration to available stock. QA to analyze damage and returns. HR to analyze sales vs staffing. Visualization via interactive dashboards with filter and drill-down. Available on any device via the web browser, PC, Mac, tablet, phone. page 5

6 Raw Visitors and customers Sales per business unit, business area and article Returns and damages Gross profit Conversion On all and for specific business areas and specific products Average ticket On all and on business area, product and article level using amount and quantity On-line specific Article views vs article sale Availability and delivery time Availability on type of articles Delivery time per postal code Logistics Markdown & end date sales Stock structure, e.g. concrete- and over stock Handling cost per sales volume and business area and article level Add-on sales (affinity) On all and business unit, business area (cross sales) and on product and article (add-on) On all and on selected sales activities page 6

7 Sales Activities & Campaigns Sales Activity to get more visitors to store. How many does only buy the activity articles? What other articles do they buy? Gross profit? Re-design of sales area Re-design of sales area (e.g. business area cooking, lightning) to increase strike rate on consumable, cross and add-on sales. Reference stores to separate season variations. Did it increase? Living room re-design Focus on add-on sales. More covers to each frame, sofa-tables to sofas, TV-bench to the TV, etc. Required labeling articles with a product definition. More add-on? Increase average ticket? Cyber Week Time limited general discount on e-commerce. Make attention and give inspiration to succeed. End-date-sales On-line Follow up and steer markdown. Secure sell out but avoid oversell related to delivery capacity. X-MAS Sales Need to prepare with available stock and set goals on day level. Follow up daily goals to steer sales and sell out before X-MAS sales ends. Daily inspiration Have budget and forecast on day level. Display sales during the day on TV screen. page 7

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9 Strike Strike on Article Strike on Activity Strike on Product Strike on Product Combos Cross and add-on sales Cross Sales on Business Area or sub area Add-on sales on product and article level page 9

10 Detect trend on Business unit Business Area Product or Article level page 10

11 Non-personalize Age Gender Location (postal code) Frequent or non-frequent Other non-personalize attribute Personalize Target market Integrate with e.g. marketing Use recommendations based on purchases page 11

12 From web statistics Visits, visitors and bounces Search words categorization Article views Cart views, checkouts, abound carts Integrated with your own data Sales via physical stores Membership Other ERP (Enterprise Resource Planning) system data. Integrated with external data Demographic data, consumer price index (Konsumentprisindex) or other relevant data GADD data extractor for Google Analytics and Adobe Analytics makes retrieval of web statics automatic and saved in GADD Data Storage. page 12

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14 Microsoft Technology; SQL Server, Analysis Services, IIS, Visual Studio,.net Powerful 3 rd party components; flexibility when developing advanced functionality Open Architecture; retrieve and consolidate data from any data source page 14

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16 Available via PC, Mac, Tablet, Smartphone MS Excel Web browser Sales Analytics Customized Analytics GADD Business Modules Dashboard Server Dashboard Builder Microsoft BI Excel Microsoft BI PowerBI Extract, Transform & Uploader Calculation Engine Data Storage Microsoft SQL Server, Analysis Services on-premises and/or Azure & Tabular Models GADD Platform based on Microsoft technology page 16

17 ETL Extract, Transform & Load (ETL) Get data from any data source; database, XML, CSV or Custom API. Automation. Scheduler. Data Storage & Calculation Engine Consolidate data and include your own sales criteria e.g. sales activities. Calculations for Affinity, Trend and Predict. Dashboard Builder Use pre-defined dashboards. Create efficient and beautiful dashboards. Blend data from several data sources. Dashboard Server Publish dashboards. Integrate to your existing Intranet. User authentication and auditing. Control and steer information access. Web browser Interactive dashboards, filter and drill-down. Responsive elements for screen resolution. Export to MS Excel to do your own additional analysis. page 17

18 gaddsoftware.com/demo page 18

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20 User Authentication Login, user groups, AD integration User Dashboard Access Dashboards, dashboard content Auditing User and dashboard usage statistics Collaboration Data and dashboard sharing and explanation GADD Alert and GADD Annotation Integration SharePoint, SQL Analysis Services, DW, Legacy API Customization Business Rules, intranet, graphical profile page 20

21 Having many navigators & consumers Easy to use Integration Data Source Integration GUI Openess Cost Traditional BI Tools GADD Software BI Tools page 21

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23 Sales Analytics is easy to implement. Data is imported based on a defined interface and then all is out-of-the-box. Public demo of version is available on the GADD demo site; Direct: Sales Analytics Express dashboard collections: Favourites Sales Overview Sales Article Sales Affinity Maps Selected for Phone Data interface see: GADD-Sales-Analytics-data-interface-R1.8.1.docx page 23

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25 10 years of BI development users in more than 30 countries Sales, logistics, e-commerce, HR and more Extend with additional GADD Sales Analytics modules for Customer, Web Traffic, Marketing, Markdown, QA, HR. Extend by creating your own dashboards using GADD Dashboard Builder. Extend by customization and integration using GADD Enterprise Features. Extend with Microsoft BI tools as Excel, PowerBI or from other software vendors as e.g. Qlik and Tableau. Extend by integration towards your ERP or other data sources relevant for your business. page 25

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28 Per-Anders Angenius Phone: (+46) Olof Friman Phone: (+46) Johan Ågren Phone: (+46) Mats Carlberg Phone: (+46) Geir Berg Phone: (+47) gaddsoftware.com page 28

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