INTRANETS FOR CORPORATE COMMUNICATIONS 2015

Transcription

1 SPEAKERS INCLUDE: INTRANETS FOR CORPORATE COMMUNICATIONS 2015 Maximize the impact of your intranet CAPUCHIN TECHNOLOGIES (PTY) LTD 29 th 30 th June, 2015 Indaba Hotel, Fourways, Johannesburg, South Africa Course Highlights: Intranets and mobile devices - managing the legal risks Integrate your intranet into your communications plan Creating strategic conversations using the Intranet. Using web 2.0 to engage employees Getting employees to adopt the intranet The intranet as a global corporate communications vehicle Successful intranet content design and execution Intranets for change management Launching a new hr intranet Putting social media to work in your intranet strategy Conducting a usability assessment Intranet projects: successes and challenges Meeting internal communications goals using intranet tools Transforming internal communications ANGELO ZANETTI ELEMENTAL WEB SOLUTIONS KATE ELPHICK MICROSOFT BUSINESS UNIT EXECUTIVE EXPONANT Who Should Attend? Vice-Presidents, Directors and Managers and officers of: Internal Communications and Internal Marketing Corporate Communications Web Services and Knowledge Management Information Technology and External Communication Strategic Planning and Change Management Human Resources Investor & Stake Holder Relations Corporate and Brand Identity Accreditation No DHC 38 Sherbourne Place 18 Sloan Street Quartz Street, Jukskei Park 2188 Sloan Square Tel: Suite 11 Fax: Bryanston info@dhcint.co.za Web:

2 DAY ONE 08:00 REFRESHMENTS 08:20 OPENING REMARKS 08:30-09:15 INTRANETS AND MOBILE DEVICES - MANAGING THE LEGAL RISKS In today s business world, a rapidly growing number of users access the intranet through mobile devices. Organizations need to understand the potential challenges and legal risks involved. This session will explore the impact that mobile technology has had on intranets and related risk management techniques. Best practices for limiting mobile technology litigation exposure Strategic advantages to the organization Common tasks that done on mobile devices Key information needed by staff when mobile Risk to the organization associated with employees use How the organization mitigates the risks Steps to take to address security issues 11:00-11:45 GETTING EMPLOYEES TO ADOPT THE INTRANET To be successful, organizations must go beyond thinking solely along the lines of on-time, under-budget goals and consider what makes intranets not only used but indispensable. This session will explore how to create an intranet that engages your employees and review techniques that will improve its adoption. Importance of research techniques for defining real employee challenges and developing a solid blueprint for success Having content created that engages employees Aligning the intranet with your organizational goals Meeting the shifting needs of employees and the organization 09:15-10:00 INTEGRATING INTRANET INTO A STRATEGIC COMMUNICATIONS PLAN Underdeveloped and underutilized, intranets get no respect until companies see how useful a good one can be in streamlining and coordinating internal communication efforts. But what role should the intranet play in the overall communications plan? How can you take advantage of its best features and avoid some of the more common pitfalls? This session outlines how to effectively integrate the intranet into your communications plan. Building an intranet strategy that takes into account business priorities and communication objectives Intranet strategy principles and components Intranet tools that support communications Working intranet tactics into planning templates Case examples and pitfalls to avoid 10:00-10:15 MID MORNING BREAK 10:15-11:00 USING WEB 2.0 TO ENGAGE EMPLOYEES Transforming internal communications from a static one-way, top down approach to a dynamic two-way dialogue can enhance employee engagement, leading to greater job satisfaction and improved morale. This session will examine how to engage employees through the intranet. Using social media intranet tools to foster employee engagement and reinforce corporate culture Achieving open, honest and consistent communications Leveraging an effective online employee community Encouraging feedback and online dialogues around major corporate issues Use of digital networking 11:45-12:30 CREATING STRATEGIC CONVERSATIONS USING THE INTRANET. KATE ELPHICK MICROSOFT BUSINESS UNIT EXECUTIVE EXPONANT 12:30-13:30 NETWORKING LUNCH 13:30-14:15 SUCCESSFUL INTRANET CONTENT DESIGN AND EXECUTION Traditionally intranets were a place where internal communication would provide corporate information and employees were passive recipients of static-and often unexciting corporate news. However, today, intranet content is becoming much more richly textured and interactive, generating exciting prospects and challenges for content management. This discussion details: Developing content that allows information to flow both ways The importance of content as the backbone of the intranet How to set realistic goals and user expectations for your intranet Keeping your intranet current, relevant and meaningful to employees Empowering employees to engage with the brand and become advocates Successful Intranet content design and execution

3 14:15-15:00INTRANETS FOR CHANGE MANAGEMENT All too often, leaders focus on the nuts and bolts of change, while neglecting its effects on the people and culture of an organization. An effective corporate intranet can help lay the groundwork for a flexible, open organizational culture that will help pave the way for effective change management as well as smooth out the transition process. This presentation will demonstrate how a strong intranet can provide a backbone to change management initiatives. Communicating important information central to the change required Helping employees understand changes beyond the company s direct control Maximizing intranet flexibility to meet shifting requirements in periods of transition Common and emerging obstacles to successful change communication Creating conditions for dynamic internal communications Incorporating employee feedback and consultations on change initiatives Leveraging social media to enhance organizational alignment 15:00-15:15 AFTERNOON TEA BREAK 15:15-16:00 LAUNCHING A NEW HR INTRANET Even the best corporate intranets will begin to show their age over time and need to be reviewed and renewed in order to maintain their effectiveness. This presentation will explore the process of setting up an HR intranet and ensuring the content stays relevant by continually upgrading intranet tools. Establishing goals: critical decision points before you start to build Comparing available technologies Understanding information architecture and usability issues in the design of an intranet Identifying key stakeholders and their needs Obtaining management support and funding Engaging their industry via social media and turning employees into engaged advocates for what they do 16:00 CLOSSING REMARKS & END OF DAY ONE

4 DAY TWO 08:00 REFRESHMENTS 08:20 OPENING REMARKS 08:30-09:15 PUTTING SOCIAL MEDIA TO WORK IN YOUR INTRANET STRATEGY Social media and SharePoint have emerged as true game changers, technology that promises tremendous breakthroughs in intranet performance as well as considerable risks in over-investment and weak adoption. This session will describe how to maximize the ROI of social media. Critical success factors required to strategically manage the deployment of social media Maximizing the performance of SharePoint and social media Framework for building a strategy within the intranet ecosystem to optimize usage & adoption of emerging technology 09:15-10:00 SUCCESSFUL CONTENT MANAGEMENT: DEVELOPING A CONTENT STRATEGY This workshop will highlight the importance of a practical, efficient content strategy and process that will help you save resources while building compelling content for internal users. Learn more about: Recycling content between internal and external users Identifying topics and authors your readers will actually read Avoiding corp-speak most employees ignore Establishing content purpose Conducting content gap analysis Practical logistics of choice of content 10:00-10:15 MID MORNING BREAK 10:15-11:00 THE INTRANET AS A GLOBAL CORPORATE COMMUNICATIONS VEHICLE The challenge of developing a communications intranet globally lies in ensuring that content supports corporate communication and business objectives while effectively addressing unique in-country needs. This discussion outlines how to best develop an intranet that can maximize communication and foster knowledge sharing within global corporations. Extending the ROI and authored content and content management systems to support global, regional and local communication strategies Developing and optimal content deployment model for international intranets that addresses the needs of internal stakeholders Minimizing or eliminating duplication and waste Ensuring key messages are delivered and understood 11:00-11:45 INTRANET DESIGN STRATEGIES An effective intranet design is one that is perceived as being of value by both employees and stakeholders. There is a significant amount of planning involved when designing an intranet experience no matter if it is a new build, redesign or new feature. It typically requires crossdepartment collaboration, management of a multidisciplinary team and implementation, marketing/communication and training plan. This session will provide you with: An approach for designing the intranet experience Architecture strategies that empower employers to perform tasks, collaborate and be informed Solutions to common design challenges Best practices for a successful intranet launch ANGELO ZANETTI ELEMENTAL WEB SOLUTIONS 11:45-12:30 CONDUCTING A USABILITY ASSESSMENT Is your intranet optimizing its potential to reach employees and support their needs? Usability is a critical factor for organizations striving to realize the full benefits of their intranets. This discussion outlines tried and tested techniques for conducting a usability assessment of your intranet. What is usability and why is it important for your intranet? Why you need to assess usability to ensure your intranet is effective for its users and for your bottom line How to properly assess usability of your intranet How to incorporate usability assessment and metrics in your intranet strategy 12:30-13:30 NETWORKING LUNCH 13:30-14:15 INTRANET PROJECTS: SUCCESSES AND CHALLENGES Every successful intranet project has its share of challenges. These challenges may be technical in nature, or may originate with stakeholders and content owners. So, while an intranet project s success is primarily dependent on teamwork and communication, the obstacles it faces can greatly impact how this success is achieved. Creating an employee portal Designing a corporate intranet Consolidating multiple intranet sites into one Implementing an online purchasing application

5 14:15-15:00 MEETING INTERNAL COMMUNICATIONS GOALS USING INTRANET TOOLS 15:00-15:15 AFTERNOON TEA BREAK 15:15-16:00 TRANSFORMING INTERNAL COMMUNICATIONS Many organizations have moved employee communications to the web. But, in most cases, the communications model remains centralized, sponsored and delivered from headquarters. Few organizations have taken full advantage of the collaborative power of the web in employee communications. This session will look at how innovative communicators are championing a dynamic transformation of employee communications. Implementing employee communities Facilitating multidirectional communications Building stronger employee engagement Encouraging feedback and online dialogues around major corporate issues 16:00 CLOSSING REMARKS & END OF DAY ONE MOBILE INTRANETS - 24/7 ACCESSIBILITY RIGHT DOWN TO THE FACTORY FLOOR