Introducing the Elanco Pet Reach Program

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1 Introducing the Elanco Pet Reach Program reach your clients with this free marketing program

2 A NEW WAY TO KEEP YOUR CLIENTS COMING BACK The Elanco Pet Reach Program makes it easy to connect with your clients. Leverage the power of this automated marketing program to send the right message to the right people at the right time and let us help you grow your practice so you can focus on the animals you love so much. Best of all, it doesn t cost you anything! HOW DOES IT WORK? STEP 1 Complete enrollment with one of our trusted third-party marketing partners at ElancoPrograms.com. STEP 2 Once you confirm enrollment, your clients will automatically receive and mail communications offering education and savings on Elanco brand products. STEP 3 You will see an increase in clinic visits, client loyalty and compliance. HIGHLY TARGETED CLIENT COMMUNICATION Send refill reminders to pet owners on their last dose. Educate lapsed users on the importance of protection. Build relationships with new pet owners ENROLLMENT DATES Veterinary clinics may enroll in the program from February 1 to April 30, PRIVACY AND SOFTWARE COMPATIBILITY Elanco will not receive access to your data. Visit our partners enrollment pages for their terms and conditions, privacy statements and compatible software. HOW DO I GET STARTED? Please visit ElancoPrograms.com to enroll and learn more about the program. Contact your Elanco Sales Representative if you have additional questions. Remember, the earlier you sign up, the more opportunities you will have to reach your clients!

3 OUR PRODUCTS, COMMUNICATIONS AND REBATE OFFERS The chart below shows the Elanco brand products that you can choose to promote through and direct mail to drive traffic into your clinic. Products* Communications DIRECT MAIL Rebate Offers 12-MONTH OFFER 6-MONTH OFFER $50 off $15 off $25 off $8 off OUR MARKETING PARTNERS Simply choose one of our marketing partners to work with and opt in to their program. They ll work directly with your clinic to safely transfer data. Then, they ll start sending exclusive offers on Elanco products to your clients to direct them into your clinic! Learn more about our partners at ElancoPrograms.com. *Vetstreet sends communications for additional Elanco brands. View the full product list on their enrollment page.

4 SAMPLE CLIENT COMMUNICATION Pet Reach makes it easy for you to send marketing materials to your clients with exclusive offers. Here are a few examples of the specially targeted s and direct mailers you can tap into to help grow your business. SAVE ON BROAD-SPECTRUM PARASITE PROTECTION You can save up to $25 when you protect your dog with the broad-spectrum protection of Interceptor Plus (milbemycin oxime/praziquantel). Just one monthly chew flavored with real chicken: Prevents heartworm disease Treats and controls adult roundworm, hookworm, whipworm and tapeworm infections* Approved for use in dogs and puppies 6 weeks of age and older and 2 pounds of body weight or greater. SAVE $25 on a 12-month supply or SAVE $8 on a 6-month supply with Promo Code After you purchase, obtain your rebate at ElancoRebates.com. Your unique promo code only works once, so make sure to save this mailer. This offer is also approved for Interceptor (milbemycin oxime) Flavor Tabs purchases. IMPORTANT SAFETY INFORMATION Treatment with fewer than 6 monthly doses after the last exposure to mosquitoes may not provide complete heartworm prevention. Prior to administration of Interceptor Plus, dogs should be tested for existing heartworm infections. The safety of Interceptor Plus has not been evaluated in dogs used for breeding or in lactating females. The following adverse reactions have been reported in dogs after administration of milbemycin oxime or praziquantel, the active ingredients in Interceptor Plus: vomiting, diarrhea, depression/lethargy, incoordination, decreased appetite, convulsions, weakness, and salivation. For product label, including complete safety information, see your veterinarian or inside panel. *Roundworm (T. canis, T. leonina), hookworm (A. caninum), whipworm (T. vulpis) and tapeworm (T. pisiformis, E. multilocularis and E. granulosus) Offer valid on purchases dated 2/1/16-12/31/16. Rebate request must be postmarked by 3/1/17. Elanco, Interceptor, Flavor Tabs, and the diagonal bar are trademarks owned by or licensed to Eli Lilly and Company, its subsidiaries, or affiliates Eli Lilly and Company, its subsidiaries, or affiliates. USCACINP00077 SAVE ON PARASITE PROTECTION You can save up to $50 when you protect your dog with the 3-in-1 power of Trifexis (spinosad + milbemycin oxime). It s the once-monthly, beef-flavored tablet that: Kills fleas and prevents infestations Prevents heartworm disease Treats and controls adult hookworm, roundworm and whipworm infections Approved for use in dogs and puppies 8 weeks of age or older and 5 pounds of body weight or greater. or on a 12-month supply with on a 6-month supply Promo Code After you purchase, obtain your rebate at ElancoRebates.com. Your unique promo code only works once, so make sure to save this mailer. IMPORTANT SAFETY INFORMATION The use of ivermectin at higher than FDA-approved doses at the same time as Trifexis can result in serious side effects. Treatment with fewer than three monthly doses after the last exposure to mosquitoes may not provide complete heartworm prevention. Prior to administration of Trifexis, dogs should be tested for existing heartworm infection. Use with caution in dogs with pre-existing epilepsy. The most common adverse reactions reported are vomiting, lethargy, and itching. To ensure heartworm prevention, observe your dog for one hour after administration. If vomiting occurs within one hour, redose. Puppies less than 14 weeks of age may experience a higher rate of vomiting. For product label, including complete safety information, see your veterinarian or inside panel. Offer valid on purchases dated 2/1/16-12/31/16. Rebate request must be postmarked by 3/1/17. Elanco, Trifexis, and the diagonal bar are trademarks owned by or licensed to Eli Lilly and Company, its subsidiaries, or affiliates Eli Lilly and Company, its subsidiaries, or affiliates. USCACTFX00842 Elanco, Trifexis, Interceptor and the diagonal bar are trademarks owned by or licensed to Eli Lilly and Company, its subsidiaries, or affiliates Eli Lilly and Company, its subsidiaries, or affiliates. USCAHMUL01454

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