1 Tutorials on Web Analytics: How to Conduct a Web Analytics Report on the Library Website Le Yang, Metadata Librarian, Texas Tech University Joy Marie Perrin, Digital Resources Library Librarian, Texas Tech University Libraries, along with other information service institutions, have entered a digital era where we present resources electronically through various digital platforms. The library website is one of the most important digital platforms and functions as a community outreach tool as well as the main source of information to library patrons. Measuring the library website is a key factor in determining relative success or failure of library service. Web analytics are good tools to answer questions regarding evaluation of website performance. In this paper, we suggest step by step instructions on how to write a web analytics report to help gather, analyze, interpret, and discuss statistics of the library website. The instruction is facilitated by figures, charts, tables, and discussion of a real web analytics report on Texas Tech University Libraries website (Yang & Perrin, 2013). Literature Review In his article, Turner (2010) highlights that the library website is extremely important to the success of a library, because it not only provides access to resources, but also provides the users with a satisfactory and efficient service. Breeding (2008), emphasizes the performance of library website by pointing out the balance between physical facilities and virtual presence in the library has leaned more toward access through the web. As early as 2007, Rutgers digital librarian Fang points out in his website redevelopment project that as more and more digital content becomes available online, websites have become an essential component of the library service. Measuring the library website, therefore, becomes a key factor in determining relative success or failure of library service (Turner, p. 262). In addition, librarians, within the institutions, also want to demonstrate that digital resources made available through the website are constantly responding to trends and user needs (Marek, 2011a, p. 5). Web analytics are tools to answer questions regarding evaluation of website performance. The implementation of web analytics originates from commercial website design, where they were used to track user seeking behaviors and to collect data. During the past decade, libraries have been successfully shifting to a business return on investment mindset, learning to justify library services and to demonstrate value of both public and private dollars (Marek, 2011a, pp. 5-6). Librarians have been using web analytics tools for evaluating web presence, digital interface,
3 to generate reports outlining popular pages and density clicks based on the data In-Page Analytics provides. Why Do a Web Analytics Report? Google Analytics provides a number of built in reports, charts, and tables, that are of helps to some extent, but visualizing the data in customized formats can be more appealing and understandable to stakeholders. Terms that are used in built in Google Analytics reports can also be confusing unless you have looked up every single term carefully, thus explicit languages and straightforward interpretation make more sense to stakeholders in a web analytic report. In addition to these, library websites are usually consisted of front pages and lots of different sources linked to it, some of which might not be tracked with the main web page s Google Analytics account. While these obstacles can be overcome with some investigation and messing with the reports, they still present a problem when trying to express statistics to administrators or coworkers who don t have the time to become familiar with web analytics on their own. In order to address such issues, a well written web analytics report can summarize information, reformat data into visuals that make it easier to understand, explain the implications of the data, and provide definitions of terms used in context. The report can also provide information about what is and is not tracked so that stakeholders can become more familiar with what the stats can and cannot present. How to Do a Web Analytics Report? Step 1: Chose Time Period The first part of doing a web report is deciding what time period the report should cover. In the Texas Tech example report we decided to work on a whole year s worth of data. For academic libraries, what is useful about using a whole year s worth of data is that it takes all the different ups-and-downs of the year into consideration so you can get a good sense of the website s health as a whole. Picking smaller time periods can be more helpful if you need to follow a particular problem and see the change over time, or if you need more immediate feedbacks about the site s performance. Texas Tech University Libraries also have a website committee that does a paired down report every quarter. A whole year s worth of data is recommended for web reports conducted the first time, because it helps establish a baseline for all statistics. Step 2: Decide What to Report on What is included in the report depends on what kinds of statistics stakeholders are interested in seeing. You can decide to do a report on all found statistics, or can choose specific statistics that
4 are representative. In Texas Tech University Library web report, for example, we decided to focus on the home page, audience, traffic source, and content statistics. In our example report, we chose to start with the main web page and do an evaluation of the links on the front page and their usage. We then talked about the Audience section where we broke down demographics of country and territory, and language, and talked about audience behavior and technology. We also focused on Traffic Sources (such as direct traffic, referral traffic, and search engine traffic). Only then did we talk about stats about our content pages where we discussed the top 10 pages used and their specific statistics for a year. Conducting an overview report like this can help get a general sense of how the website is performing over time. If stakeholders are more interested in assessment, then you might consider creating a service to URL document. If the organization is interested in using Google Analytics to assess how different services are doing, then the first step is to find the central URL or URLs for that service so that you can display the statistics accordingly. In this map, you can also clearly state what the stats of the URLs are actually tracking. For example, you can say that a certain group of URLs are only tracking people looking up information about a service, not people using that service. An example of a service map is included in Appendix 1. As websites change, the URLs sometimes change, and this document is a good place to make note of old URLs and new URLs, and the effective date that the URL changed. That way, if the web analytics report is service focused, you can make sure to include old URLs if time period includes them, and can also point out if a service s stats have been moved to a separate system. Something to include in this document is how to search for those pages within Google Analytics. Looking at the content pages, it gives you the option to search for strings of text. If a service is associated with a particular string of text, you can include that string in the document so that you do not need to remember it every time and other people will understand how the stats can be gathered. These strings can be any words or characters that are unique to the service that appears in all the URLs associated with it. Some examples in Appendix 1 are our catalog, which is associated with /F and our personal librarian services, which is associated with the string /personal librarians/. Step 3: The Home Page In Page Analytics When dealing with website analytics, it is sometimes easier for administrators and coworkers to start with something familiar. Starting the web analytics report with the home page is a good way to ease in to the statistics. The first tool you can use is In-Page Analytics on the home page. It shows the percentage of clicks that happen for any URL that is liked. The report looks like the example in Figure 1.
5 Figure 1 Google In-Page Analytics for TTU Home Page While it clearly shows the percentages of clicks for each link, it is hard to quickly interpret the numbers. There is an option for color coding the links, but with only three colors it s hard to make use of it especially for website stakeholders. Moreover, numbers will not be calculated in total for those links having drop-down menus. In order to get statistics for individual links in the drop-down menu, you need to move the cursor over the links and find data for each one. This highlights one of the major problems with Google Analytics. It does not easily let you compare different pages or links together. You can view stats for groups of pages and see their numerical values next to them, but the pages are easier to compare when you put the numbers in a chart like we have done in Figure 2. In order to provide a direct view on comparison of different links, we used MS Excel to record both click through count and percentage for each link on the navigation bar. For those having drop-down menus, we added up the counts and recalculated the percentage for the whole group. We then generate a chart (Figure 2) having two groups of data together for a direct reflection.
6 Figure 2 Click Rates on the Left Navigation Bar As you can see in Figure 2, some links on our left navigation bar are barely used while others are used all the time. With this chart, we might consider moving some of the more heavily used links up the page and maybe even group them together so that they are easier to get to while the lower used pages might be best moved off the front page and onto a secondary page. Something to point out is that our Document Delivery page links out to another system for our interlibrary loan service. In this report it shows zero clicks, but this is because we are not gathering statistics for that URL with this account. Starting the web analytics with the home page is a good way to explain what pages you can and cannot collect statistics for, and also introduce the concept. You may even want to present this information visually, or just with a listing of services and links that can t be tracked. Step 4: Summarizing Specific Stats Summarizing by Month to Show Change While Google Analytics can show data by month, it will typically only display the total visits by month in any given stats. For example, when you look at New vs. Returning visits, you get a
7 single chart with the total visits per month and then a report of the number of new visits and returning visits for the whole time. The chart provided in Google Analytics is represented in Figure 3. Figure 3: New vs. Returning Visits per month from Google Analytics To make this report more useful and reader friendly, you can change your date range to each month and get the numbers for each month, and put those numbers in a customized chart that now compares the new visits to the returning visits visually, as seen in Figure 4, which is a lot easier to read. Figure 4: New vs. Returning By month Interpreting the data, you can see that during the summer months of May, June, July, and August we have fewer new visits and more returning visits, which makes sense because we have a fewer
8 number of people on campus and those people tend not go to school for the first time in the summer session. Providing some stats in customized charts like this can help stakeholders and administration understand how the statistics behave. Representing Percentage of Data in Pie Charts & Tables With some of the Google Analytic stats, it can be better represented as pie charts and include details in tables to facilitate the interpretation. For example, in order to show how the homepage is the portal for the whole website, it s easier to see when compare the number of visits on the home page to the total of visits. In Figure 5, we see that the TTU Library s homepage gets a large percentage of use. And one of the reasons behind this, as we know from the context, is because on the library computers, the library home page is automatically loaded. Figure 5: Pageviews Percentage of Homepage vs. Site Total In order to provide a more precise analysis on this, details of comparison between the homepage and the site total can be facilitated with a table, including statistics for each metrics. Figure 6 provides a direct reflection of data on different metrics between the homepage and the site total. Figure 6: Homepage vs. Site Total For the Audience section of Google Analytics, some of the behavior statistics, such as Frequency, Recency, or Engagement, can be hard to compare with just numbers. For example, in Google Analytics report, the Frequency statistic provides only number of visits and is
9 illustrated with blue bars only without percentage shown. For the convenience of the stakeholders and administration, we gathered the data from Google Analytics and calculated the percentage, then included both of them into a table in MS Excel. By doing this, the report about the number of people/ip addresses that visited the site and how often they showed up (and how long they stayed) is much easier to understand as it is presented with percentages and with a bar graph as shown in Figure 7. Figure 7: Frequency of Visits Conclusion: Presenting a Web Report The important thing about a web report is giving people the background for any recommendations you have. In our example report, we talked about each section and made recommendations for future usability studies or recommendations for future development of the site. We also included those recommendations at the beginning of the report in an executive summary. If they wonder why we made those recommendations, they could read that section of the report and get a good sense of the data behind the recommendation. Most people might not want to read past the recommendations, but having the data to back up a recommendation makes a difference when people are of differing opinions about what should and should not happen on the website. What is great about a well written report is that the terms used can be explained, the data can be presented and then analyzed, and context can be added.
10 Reference Breeding, M. (2008). An analytical approach to assessing the effectiveness of web-based resources. Computers in Libraries, 28(1), Clifton, B. (2012). Advanced web metrics with Google Analytics. (3rd ed.). Indianapolis, IN: John Wiley & Sons, Inc. Clow, D. (2009). Google Analytics on library websites. Retrieved July 12, 2013, from Fang, W. (2007). Using Google Analytics for improving library website content and design: A case study. Library Philosophy & Practice, 9(3), Kaushik, A. (2007). Web analytics: An hour a day. Indianapolis, IN: Wiley Publishing. Kaushik, A. (2010). Web analytics 2.0. Indianapolis, IN: Wiley Publishing. Marek, K. (2011a). Chapter 1: Web analytics overview. Library Technology Reports, 47(5), Marek, K. (2011b). Chapter 3: Installing and configuring Google Analytics. Library Technology Reports, 47(5), Morgan, J. (2010). Google Analytics for libraries. Retrieved July 12, 2013, from Turner, S. J. (2010). Web statistics 2.0: Using Google Analytics to measure library website effectiveness. Technical Services Quarterly, 27, Yang, L., & Perrin, J. (2013). Library website Google Analytics report: An external review from Digital Resources. Retrieved August 12, 2013 from
11 Appendix 1: Website Service to URL Document (Example) The following is a sample of a Service to URL Document Catalog o (search for /F ) Federated search (Not Tracked with Main Website)- Tracked with its own Google Analytics site. EBooks- (Not Tracked with Main Website) Circulation- All of these URLs are tracked with the main library website can either represent people looking up information about services or going to form pages to use services. Circulation services that are not tracked are noted. o Faculty Delivery and Pickup: o Loan Periods: o Study Carrel checkout: o Information for Appealing Library Charges: o Requesting the purchase of an item: o o Room reservations: best tracked in reservation system Course Reserves- (Not Tracked with Main Website) Document Delivery/ILLiad o Before 20 April 25, Not tracked o April 25, 2012 to now- tracked by searching for /docdel Example URL: Personal Librarians- serach for /personal librarians/ o Example URL: Technology- These URLs only represent people looking up information about technology services in the library. Use of that technology is better represented with tracking programs. o o o
TEXAS TECH UNIVERSITY LIBRARIES Library Website Google Analytics Report An external review from Digital Resources Le Yang and Joy Perrin 7/12/2013 We are using data from the calendar year of 2012. (Jan
A Beginner s Guide to Google Analytics by Ben Barden Third Edition Updated 19/10/2014 Contents Getting Started... 3 Introduction... 3 Get the code... 3 Orientation... 4 Jargon Buster... 4 Understanding
Getting Started Guide Site Analytics Understand your Website s Traffic Getting Started Guide Page 1 Getting Started Guide: Site Analytics Version 2.0 (03.22.10) Copyright 2010. All rights reserved. Distribution
Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At
Part 1 Background and setup UST campus analytics solution is WebTrends Experienced some outages, interface not very intuitive (although new version much better) A BRIEF tour of Google Analytics Signing
Practical Web Analytics for User Experience How Analytics Can Help You Understand Your Users Michael Beasley UX Designer, ITHAKA Ypsilanti, Michigan, USA üf IBs fmij ELSEVIER Amsterdam Boston Heidelberg
Overview of Website Analytics Part 1 Website Analytics Basics Web Analytics Defined Types of Web Analytics Which type should your chamber use? What is Web Analytics? Web Analytics is the measurement, collection,
Online Analytics Best Practices Nick Guebhard and Chris Adams RTONZ Online Marketing Program Facilitated by: Miles Media Program Facilitated by: Session Summary RTONZ Online Marketing Program 1. Results
Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical
Chapter 1 Web Analytics Overview Abstract This chapter of Using Web Analytics in the Library provides an overview of Web Analytics, the types of services available, and the type of data that they can provide.
Google Analytics HOW DOES GOOGLE ANALYTICS HELP ME? Google Analytics tells you how visitors found your site and how they interact with it. You'll be able to compare the behavior and profitability of visitors
ILS 534 Reaction Paper #2 Jennifer B. Gardner Southern CT State University November 13, 2012 1 Introduction This paper discusses the article by Wei Fang, "Using Google Analytics for Improving Library Website
Google Analytics & Social Media Monitoring Jeremy Coates / @phpcodemonkey Who am I? Jeremy Coates, MD at Magma Digital Ltd Social Media Guru of the Year 2012 @phpcodemonkey linkedin.com/in/jeremycoates
2009 OFFICE OF INSTITUTIONAL RESEARCH WEBSITE USAGE STATISTICS FOR 2009-10: SUMMARY REPORT TABLE OF CONTENTS Introduction... 2 IR Website Organizational Structure... 3 Mission and Goals... 3 Website Usage
Chapter 2 Getting to Know Web Analytics Abstract This chapter of Using Web Analytics in the Library provides guidelines for selecting and implementing web analytics tools in a library context. The author
VIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1 Content Marketing - Analyzing Your Efforts: This is a transcript of a presentation originally given live at the Growth Powered by Risdall Fall
Last Updated: 08/27/2013 Measuring Social Media for Social Change A Guide for Search for Common Ground Table of Contents What is Social Media?... 3 Structure of Paper... 4 Social Media Data... 4 Social
Page 1 What is Google Analytics? Google Analytics is a cloud-based analytics tool that measures and reports website traffic. It is the most widely used web analytics service on the Internet. Why should
Google Analytics Basics Contents Google Analytics: An Introduction...3 Google Analytics Features... 3 Google Analytics Interface... Changing the Date Range... 8 Graphs... 9 Put Stats into Context... 10
The NBT Online Banker HOW TO GUIDE TABLE OF CONTENTS Benefits and Resources... 3 Get Started Accessing and Using the Personal Financial Management Tool... 4 Customize Your Personal Finance Home Page...
understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES Contents p 1 p 3 p 3 Introduction Basic Questions about Your Website Getting Started: Overall, how is our website doing?
Presented By: Web Analytics 101 Avoid Common Mistakes and Learn Best Practices June 2012 Lubabah Bakht, CEO, Vitizo Web Analytics 101, Lubabah Bakht, June 2012 This 12-page whitepaper provides a deep understanding
April 24, 2013 WEB ANALYTICS: HOW TO USE TO YOUR ADVANTAGE Presented By: Marie Ketner Technology Director Sheridan Books, Inc. CALL ATTENDEE STATISTICS No Answer, 4 Are you currently using analytics on
starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.
GOOGLE ANALYTICS 101 Presented By Adrienne C. Dupree Please feel free to share this report with anyone who is interested in the topic of building a profitable online business. Simply forward it to them
July 2012 Web Analytics User Guide Welcome to AT&T Website Solutions SM We are focused on providing you the very best web hosting service including all the tools necessary to establish and maintain a successful
PharmaSUG 2014 PO10 Switching from PC SAS to SAS Enterprise Guide Zhengxin (Cindy) Yang, inventiv Health Clinical, Princeton, NJ ABSTRACT As more and more organizations adapt to the SAS Enterprise Guide,
Flinders University Google Web Analytics July 2008 Flinders University Web Analytics CMS only Page 1 Table of Contents Table of Contents...2 Page Viewing Statistics...3 Visits... 3 Unique Visitors... 3
Analytics Data Groups Analytics Data Groups: Metrics and Dimensions When using the Site Analytics Gadget and the Page Analytics Gadget, the data for each group of metrics and dimensions are provided in
Google Analytics Access for Bentley Employees 1. Google Analytics Login Google Analytics URL: http://www.google.com/analytics User name: firstname.lastname@example.org Password: 2015analytics 2. Google Analytics
Tutorial Tabatha A. Farney Click Analytics: Visualizing Website Use Data Editor s Note: This paper is adapted from a presentation given at the 2010 LITA Forum Click analytics is a powerful technique that
Your Dashboard Explained! Blogging is great fun, and very simple. Your Dashboard is the first thing you see when you log in. Your Dashboard is made up of modular blocks that can be moved around to suit
Google Analytics: Connecting the Digital Marketing Dots Becky Vardaman, Converge Consulting Jay Kelly, Converge Consulting 1 Has This Ever Happened To You? I have a meeting with my VP in two hours. I need
1. Recognize the importance of web traffic. 100 SEO Tips SEO or Search Engine Optimization is one of the techniques to use in order to achieve more volume of traffic to your site. Without a good number
Decision-making using web analytics Rachell Underhill, UNC Grad School Anita Crescenzi, UNC Health Sciences Library For today Analytics at The Graduate School and the Health Sciences Library What analytics
MBA 5652, Research Methods Course Syllabus Course Description Business research methods will guide students in advancing their knowledge of different research principles and their applicability in social
1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my
Catalog Enhancements OPACs lack many of the features that students have come to expect from their interactive online information sources. As a gateway to a library s collection, the OPAC needs an upgrade.
How we design & build websites Home Menu 1 Item 1 Item 2 Item 3 Item 4 Menu 2 Menu 3 Menu 4 Menu 5 Item 1 Item 2 Item 3 Home Menu 1 Item 1 Item 2 Item 3 Item 4 Menu 2 Menu 3 Menu 4 Menu 5 Item 1 Item 2
Your No-Nonsense Guide to Facebook Ads If you are in business, Facebook can play an important role in your marketing your business. It helps you connect and build relationships through updated posts. In
Analytics Mark Zhuravsky Charles Thompson January 14, 2014 Your Website as the Hub It s also the Starting Point Ability to create CTA landing pages Google Analytics code allows you to see activity, but
Knowledge, Content and Library Management Solution Value to You 1 2 3 4 5 Satisfy information on demand expectations Promote the value of your library to management Reinforce your library s position as
CREATING A WORDPRESS RESS BLOG Matthew Bright Catalog Librarian and Systems Assistant email@example.com 2012 CONTENTS Introduction 2 What is a Blog? 2 The World of WordPress 2 Getting Started 3 Account
OECD Programme for International Student Assessment 2015 PISA 2015 Online Teacher Questionnaires: User s Manual Doc: CY6_CBA_TCQ_PrincipalManual.docx January 2014 Produced by ETS, Core 2 Contractor PISA
VRA Bulletin Volume 40 Issue 1 Revision/Revisit: New Directions & Established Paths Article 4 1-14-2014 Usability and Image Resource Interfaces: five steps to plan your own study Melanie Clark Texas Tech
Google Analytics Guide 1 We re excited that you re implementing Google Analytics to help you make the most of your website and convert more visitors. This deck will go through how to create and configure
Getting Starting with Google Analytics Summer Durrant IUPUI University Library Indiana Library Federation Conference November 14, 2012 What is Google Analytics? Google Analytics is a tool to quantitatively
Downloading Library ebooks to an ereader The Santa Clarita Library offers a large collection of downloadable electronic books that are compatible with your ereader. ebooks are hosted on Overdrive and Freading.
Cubik OneStopCMS An introduction to the features of Google Analytics Author: Cubik Helpdesk Email: firstname.lastname@example.org Date: 27 January 2011 Version: 1.5 Cubik, Glenewes House, Gate Way Drive, Yeadon, Leeds,
8 illegitimate reasons for discrepancies between AdWords and Google Analytics conversions If you are an experienced AdWords advertiser, you probably have familiarity with AdWords conversion tracking code.
Google Analytics in the Dept. of Medicine Understanding the Analytics Dashboard 1. Click this link to navigate back to your Analytics Settings page, so you can get an overview of and edit all your Analytics
Creating Dashboards in Google Analytics 12/10/2011 TABLE OF CONTENTS Introduction to Dashboards... 3 Adding Data to Dashboards... 3 Creating a Management Dashboard... 4 1. Starting the Dashboard... 4 2.
Web Analytics FAQs MONITOR, ANALYZE, TRACK Page 1 Web Analytics FAQs Monitor, Analyze, Track This document contains a list of frequently asked questions on the following areas of the Web Analytics system:
Google Analytics workbook Sub-title here Google Analytics workbook Overview Google Analytics is just one of many tools available for tracking activity on a website or mobile application. It provides users
Project 3: Usability Testing An Analysis of the EBay Website and Mobile Application Danyell Bailey Nathan Bruhn Anthony Chamberlain I300 Spring 2015 Overview Usability testing is an important tool in evaluating
PEGASUS CREATIVE Google Analytics and the Modernization of Marketing Web Content Development Internship Chandler Anderson 5/12/2013 One of the most important functions of any kind of business is gathering
Using the Library Catalog: How to search for items and manage your account Created by Elayna Turner Locating the Catalog On our homepage www.gcls.org, you will find the catalog in the blue toolbar. Hover
IPA Help Desk How to use Self-Service portal [Version 1.0] [28/12/1435 H] How to use Self-Service portal Institute of public administration provides a new Help Desk system which allows users in the head
Trice THE ACTIVE LIBRARIAN New Website Design: Usability Testing Crystal Trice Correspondence: email@example.com Washington County Cooperative Library Services, Hillsboro, Oregon, USA Full list of author
Introduction to Google Analytics Introduction to Google Analytics This guide is designed to give you the basic overview on Google Analytics and information on: How many people are visiting your website
University of North Carolina at Chapel Hill Libraries Carrboro Cybrary Chapel Hill Public Library Durham County Public Library INTRODUCTION TO ebooks GETTING STARTED PAGE 02 Prerequisites What You Will
Web Analytics in China From Good to Great Analytics behind the Firewall The Chinese Internet is one-of-a-kind, and using Google Analytics raises a few challenges: Slower connection speed, higher latency
Google Analytics Health Check Summary Google Analytics (GA) is a free tool for recording information about visitors and actions on your website or mobile application. Once the Google Analytics tracking
GUIDE TO BLOGGING Using blogging to promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What is Blogging? 6 Your Questions Answered
SIRSIDynix WorkFlows & e-library Training Guide Circulation Magale Library Student Worker July 2013 1 Table of Contents Introduction Wizards and Helpers Searching Basics Displaying and Searching for User
Optimizing Your Web site 101.2: Motivating your supporters to take initial actions Dimitri Lundquist and Misty McLaughlin About the presenters Dimitri Lundquist Interactive Specialist 4 years experience
SkyGlue Technology Inc., all rights reserved SkyGlue User Manual SkyGlue Technology Inc. 1 Contents 2 What is SkyGlue?... 3 3 Why SkyGlue?... 3 4 Event Tracking Basics... 4 4.1 Google Event Tracking Overview...
How to use Google Analytics to track clicks from within emails What s the Benefit? Constant Contact can tell you which of your email recipients clicked a link in your email. They will give you the percentage
Checklist: Project Management & Communication Determine who will be managing the project Should a task force or other ad hoc group be formed to direct the project? Identify where the buck stops for final
CREATING YOUR ONLINE PRESENCE Congratulations on signing up for your webhosting package, you ve just completed the first and most important step in establishing your online presence. There are just a few
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
2005 Linux Web Host. All rights reserved. The content of this manual is furnished under license and may be used or copied only in accordance with this license. No part of this publication may be reproduced,
The Unobtrusive Usability Test : Creating Measurable Goals to Evaluate a Website Academic libraries strive to present user-centric web interfaces that will easily guide users to the information and resources
Client Questionnaire Please answer these questions to the best of your ability. If a question isnʼt relevant or you donʼt know the answer just leave it blank and we can discuss if needed. Contact Information:
TeaM 3J 1 Running head: INSTRUCTIONAL DESIGN FINAL PAPER Instructional Design Final Paper TeaM 3J: Melissa Ferry, Terri Golden, Jaclyn Hawkins, Jennifer Lanza, Jenna Ward University of Akron INSTRUCTIONAL