RSA Check it Fits Child Car Seat Checking Service

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Leslie Gardner
7 years ago
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1 RSA Check it Fits Child Car Seat Checking Service Speaker: Aisling Leonard, Senior Road Safety Promotion Officer Organisation: Road Safety Authority, IRELAND Date: 02 nd April 2015 Event: RSA Conference on Children and Road Safety

2 Outline Statistics About Check it Fits Data Analysis Common Issues Feedback Supporting Resources

3 Statistics

Statistics since 2013 5 child passengers were killed on Irish roads in 2013 7 child

4 Statistics since child passengers were killed on Irish roads in child passengers were killed on Irish Roads in 2014 Still some instances of no seatbelt / child restraint

5 Media Clippings A fivemonth-old baby boy has been killed in a single vehicle road traffic collision Woman fined 300 and disqualified from driving for 1 year after two year old travelled in front seat with no seatbelt or child restraint. 4 year old child dies in crash A young girl (8) is dead and her mum is fighting for her life after a horrific two-car collision yesterday. Road Crash She was a passenger travelling in the cargo area of a Ford Transit van

Importance of Child Car Seats Prevent children from being thrown around the vehicle Absorb some of the forces of impact Protect and support the child s head, neck

6 Importance of Child Car Seats Prevent children from being thrown around the vehicle Absorb some of the forces of impact Protect and support the child s head, neck and spine Less likely to be killed or seriously injured 50km = force of times body weight Incorrectly fitted seats can be just as dangerous as no seat at all

7 Video Intro Two 3 year olds in the back seat of the car Speed - 50 km/h Moderate to Severe Crash One in child seat with 5 point harness One completely unrestrained

8 What is the RSA Check it Fits? National Child Car Seat Checking Service (October 2013) Child car seat experts check the fitting and appropriateness of the seat for both the child and the car Aimed at parents & guardians of children up to approx. 12 years It s quick, it s easy and it s free Peace of mind to the parent / guardian Innovative service

9 Why did we introduce RSA Check it Fits? Twice yearly in 5 locations Evidence - based research Vulnerable Road Users Save lives and prevent injury Cradle to Grave approach to road safety

10 What do we do? Raise awareness of Child Safety in Cars Mobile unit travels around Ireland Check / Fit child car seat everywhere we go Teach parents & guardians how to fit the seat correctly Gather data from every check

11 Averages 3 venues per week 50 checks per day minutes per check

12 Our experience Low level of child car seat knowledge among parents / guardians Lack of knowledge leads to misuse Need for child safety in cars education Extremely satisfied and relieved participants Level of awareness is still not high enough Need to engage more with parents / guardians Code of Practice for Retailers

13 Our Partner Super Valu Provide locations through their network of stores Provide promotional assistance

14 Geographical Coverage

15 Getting people to engage with our service Word of Mouth Onsite Awareness

16 Data Analysis Locations Checks Participants ,500+ 6,500+

17 Things we ask during a check Date & Time of day How did you hear about the service? Is the car seat used on a regular basis in another car? Record adjustment to internal harness Car Seat Make / Model Was it fitted in this car by an expert? Do you know what ISOFIX / Top Tether is? Record type of car seat Vehicle Make / Model Is it a new install? Record level of adjustment EU standard

18 Breakdown of Checks CORRECT 18% 82% INCORRECT

19 Breakdown of installation errors Minor 15% Condemned 4% Incompatible 6% Major 75%

20 Major Adjustment Types Wrong Way Around <1% Other 4% Routing Error 28% Very loose 68%

21 Breakdown of harness errors Very loose 7% Twisted 4% Incorrectly assembled 2% Wrong shoulder height 27% No child 60%

22 Other common issues

23 Examples

24 Examples

25 Examples

26 Considerations when buying online No interaction between the retailer and the consumer Breakdown in knowledge transfer from an expert Not fitted by an expert at point of purchase May be incompatible with child / car Fitting instructions are not always referred to Fitted by expert but parent not taught how to re-fit

27 Second Hand Child Car Seats Consumer may be ill-informed History may not always be known May be missing pieces May be invisible damage No expert guidance in terms of fitting May be no instruction manual Unknown level of wear and tear

Great idea the amount of people who have them in wrong or too loose is mad!

28 What do people think of the service? Had mine done in Santry, WELL worth it, learned a lot and drove away with peace of mind! Great idea the amount of people who have them in wrong or too loose is mad! A great service provided to me in Navan today. Thank You Excellent service, highly recommended Just got Thomas seat checked. Excellent Service. Had mine done last week, the team are great & 10 mins of your time is worth your child s safety

29 What do people think of the service?

30 Positive Reinforcement

32 Thank You Aisling Leonard Road Safety Authority

Contents. 1. What types of car restraints are available? 3. 2. Buying a car child seat- checklist 5. 3. Tips for fitting car seats 6

Contents. 1. What types of car restraints are available? 3. 2. Buying a car child seat- checklist 5. 3. Tips for fitting car seats 6 Child Car Safety Contents 1. What types of car restraints are available? 3 2. Buying a car child seat- checklist 5 3. Tips for fitting car seats 6 4. How to use car seats 6 5. Legislation for child safety