south beach skin solutions

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1 CHAPTER 3 LIGHTENING GEL FOR SENTITIVE AREAS (SBSS001) Our first and most famous product is the one most of you will be familiar with. It is our Lightening Gel for Sensitive Areas. Sometimes referred to as anal bleaching or vaginal bleaching our product is not really a bleach at all. This chapter will give you an overview of what the product is and is not, as well as provide complete application instructions for the esthetician and customer and the answers to some of the most common frequently asked questions.

2 Introduction Get ready for bikini season with our world famous, revolutionary, all natural Lightening Gel for Sensitive Areas! Millions of people suffer from embarrassing dark or discolored intimate areas such as the bikini line or underarms. Now there is a solution! As more people discover bikini waxing, the more they want to pay attention to how they look once the hair is removed. South Beach Skin Solutions Lightening Gel for Sensitive Areas is the ultimate in safe, gentle and effective natural lightening for the anal, vaginal, breast, underarm, face and other sensitive areas. Before After Before After Before After Frequently Asked Questions What Makes Our Product Different? Unlike cheap drug store skin lighteners or bogus imitators, our Lightening Gel for Sensitive Areas is specially formulated for use in the intimate and sensitive areas. It is very gentle and does not contain any potentially harmful or irritating chemicals such as Kojic Acid or Hydroquinone. Who would put that on a sensitive area! In addition, it is designed to absorb quickly and dry completely clean in just seconds leaving no oily or sticky residue. This is great especially for the bikini area. The highly advanced, all natural ingredients in our Lightening Gel are designed to gently and effectively lighten dark pigmented areas by blending them with natural skin tones providing a fresher, more youthful look. So gentle it can used after waxing and in comfort and privacy of home! No gloves or brushes needed. Don't Be Fooled by Pretenders!!!!! Anal and vaginal lightening is one of the hottest skin care trends today. Be sure not to be fooled by any other product claiming to be suitable for anal bleaching. These are old general skin lighteners trying to take advantage of the trend. Many contain harsh chemicals such as Hydroquinone or Kojic Acid that can burn or irritate or have ingredients that can leave you sticky or messy. Our company is the original innovator of the concept of lightening for the intimate areas of the body. Ours is the ONLY product on the market that has been specifically formulated and tested for use on the sensitive anal and genital areas. Safe, gentle, clean. NO HYDROQUINONE OR KOJIC ACID! Is It Good for All Skin Types? Yes, our unique product is good for all skin types, for both men and women! What Parts of the Body is It Suitable for? Our Lightening Gel for Sensitive Areas is extremely versatile and can be used on ALL parts of the body since it is very mild. This includes the Bikini (Anal & Genital) Areas, Breasts, Nipples, Underarms, Faces, Elbows/Knees, Age Spots, even other skin discolorations such as Burn Marks and Scars.

3 What Causes Discoloration of Sensitive Areas? Is This Weird? NO! Discoloration of the intimate areas is more common than you think in both men and women. It is just that people didn't talk about it. Until now! There are many reasons why it can occur. Everybody is different. However, it tends to be a result of hormonal changes that may arise after pregnancy or simply with aging. But now there is a solution. Who Should Use? Originally, anal and vaginal lightening (sometimes referred to as anal bleaching or vaginal bleaching) was discovered by beauty conscious celebrities who wanted to enhance the appearance of their intimate areas. However, they had to go to special salons and use harsh chemicals that have potentially harmful side effects. Now, any man or woman who wants to enhance their look can use our product in the comfort of their home. It is not just for the intimate areas. Works with all skin types on all kinds of discolorations! Can Men Use It on Their Penis and Genitals? YES! Men as starting to manscape and we have thousands of men using our Lightening Gel to enhance the look of their penis, genital and anal areas. Of course men get other discolorations too. How It Works the Most Advanced Product of its Kind Our revolutionary product is unlike anything else on the market. Most cheap drug store skin lighteners use harsh chemicals to "bleach" the top layer of skin. These products can burn you and any result will quickly slough off and expose the darker skin below. To solve this problem, our formula uses a unique approach to produce the safest, fastest and most effective results. First, our Gel gently exfoliates the skin to prepare it. Then, it delivers a blend of natural de pigmentation and whitening agents deep into the layers of the skin where new skin cells are formed. These gently lighten the skin and reduce the activity of Tyrosinase (the enzyme responsible for pigmentation) in the skin. Gentle soothing agents moisturize to protect. As new skin comes to the surface, you see a lighter skin tone that blends with your natural skin tone. Continued use maintains the look as desired. And because of our special formulation, our product absorbs quickly and dries clean with no oily or sticky residue. This is critical for use in the bikini and underarm areas! With no mess, you are on your way in seconds! What Are the Ingredients? It is our mission to provide safe, gentle and effective products that will not irritate sensitive skin. Therefore, we only use gentle, natural ingredients to create products that are hypo allergenic, non comedogenic, and contain no alcohol, fragrances, dyes or parabens. Water, Cetearyl Ethylhexanoate, Arctostaphylos Uva Ursi Leaf Extract (Bearberry), Glycerin, Magnesium Ascorbyl Phosphate, Saccharide Isomerate, Carbomer, Glycyrrhiza Glabra (Licorice) Root Extract, Sodium Hydroxide, Polysorbate 20, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin. Results No other product works faster or more effectively to safely lightening your sensitive skin. Results are generally permanent or very long lasting. Most people will see results quickly in as little as 2 3 weeks. However, each individual is different and the length of time for results may vary depending on the cause and severity of the discoloration. Hormonal causes may take longer, especially if the excessive levels continue. Patience and consistency are key for the quickest and best results. How Long Does One Tube Last? A little goes a long way. Each concentrated 2 oz / 60 ml tube should last 1 2 months depending on the amount used to cover the desired area. For those customers needing to treat a larger area or more than one area, they made need more than one tube. A good rule of thumb is that a dime sized amount should be enough to cover the back of your hand for one application.

4 Application Instructions (At Home Use) LIGHTENING GEL FOR SENSITIVE AREAS Our Lightening Gel is very easy to use at home. While our Lightening Gel is very mild, it is advisable to instruct all customers to do a patch test by applying a small amount of the Gel on a smaller, less sensitive area first before applying to a larger or more sensitive area to make sure that there is no irritation, especially if they have sensitive skin or known issues. If any irritation occurs, the customer should discontinue use. Once they determine that no irritation has occurred, they are ready to begin. For best results, use the Lightening Gel twice a day. The easiest routine is in the morning after a shower and at night before bedtime. They should begin their lightening regime by washing as normal. Allow skin to dry. Apply directly to the desired area (external only) by gently rubbing in a circular motion until completely absorbed into the skin. Make sure to use enough product to thoroughly cover the desired area. No gloves or brushes needed. Allow to absorb and dry completely before applying any other product such as an underarm deodorant. Continue use until the desired result is achieved. Most people will begin to see results starting in as little as within 2 3 weeks. However, each individual is different and the length of time for results will vary depending on the cause and severity of the discoloration. It may take up to 6 or 8 weeks for full results on some types of discolorations. It is important to reduce any irritations from rubbing, waxing or shaving which can also cause dark discoloration. Avoid exposure to the sun. Consistent use is the key to quickest results. CAUTION: External use only. Keep out of reach of children. Avoid contact with the eyes. Not intended for use by pregnant or breast feeding women.

5 Application Instructions (In Salon) LIGHTENING GEL FOR SENSITIVE AREAS These instructions are modified for any esthetician to help analyze the customer s skin lightening needs, screen for any potential issues, make appropriate recommendations and demonstrate an application of the Lightening Gel to a customer. The customer will continue treatments at home on their own afterwards. STEP 1 Assessing the Customer s Needs During your consultation with the customer, ask them if they have any skin issues including hyper pigmentation or dark discoloration of any areas. This would include not only the bikini area but underarms, breasts, face and any other spots where women have trouble. This would also include scars or burn marks. As you perform treatments such as bikini waxing or other skin treatments, you may also notice if the customer has any obvious discolorations. This is also a good time to bring up the subject with the customer and discuss any issues with them. It is important to understand and gauge the comfort level of your customers in this process. Some will be less comfortable discussing their intimates than others. It is important to make the customer feel comfortable and let them know that this is a very common problem and that they are not alone. As an esthetician or other skin care professional, you are in a unique position to gain the customer s trust and build a relationship where they feel comfortable discussing their needs with you. Any imperfections or perceived flaws can be embarrassing, especially where the intimate areas are concerned. But most customers will not realize that there is a safe, easy and non embarrassing solution to these types of problems. Depending on how your sales are set up, you may be able to offer a package of the product with a treatment or even a first application with purchase for later home use. Determine if they are pregnant, nursing, or have any known allergies as a precaution. Our products are very safe and mild but we want everyone to be extra safe at these times. STEP 2 Demonstrating or Providing a First Application As with your waxing or other service, make the client comfortable and reassured. Our formula is specifically designed to be safe, gentle and non irritating. While the Skin Lightening Gel is very safe and gentle, as with any product, it is always a good idea to discuss the treatment with your client, explain how it works and check with them to see if they are pregnant, nursing, or have any known allergies. After waxing the anal and/or vaginal area, have the client lay down on their hands and knees for applying to the anal area and on their back for application to the vaginal area. External ONLY! Make sure the application area is not overly irritated from the waxing. While the Skin Lightening Gel is gentle and does not require gloves to be used, the salon employee should always wear gloves for sanitary reasons and the protection and comfort of the client. A brush may also be used. Clients can use their finger to apply themselves at home. No gloves or brushes needed. STEP 3 Apply a small, pea sized amount to the finger or a small brush. Apply directly to the desired area, rubbing in circular motion until completely absorbed into the skin. Allow the application areas to absorb and dry completely (just a few seconds) before applying any other product such as a soothing lotion. STEP 4 Client should continue use at home (twice per day) until the desired result is achieved. The frequency of use will depend on the individual and their skin pigmentation. Most people will see results within 2 6 weeks. However, each individual's skin is different and length of time for results will vary.