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1 Systèmes d'information et Management Volume 15 Issue 1 Article Effets de la couleur des sites web marchands sur la mémorisa-tion et sur l intention d achat Jean-Eric Pelet Montpellier SupAgro, Follow this and additional works at: Recommended Citation Pelet, Jean-Eric (2010) "Effets de la couleur des sites web marchands sur la mémorisa-tion et sur l intention d achat," Systèmes d'information et Management: Vol. 15: Iss. 1, Article 5. Available at: This material is brought to you by the Journals at AIS Electronic Library (AISeL). It has been accepted for inclusion in Systèmes d'information et Management by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact

2 Effets de la couleur des sites web marchands sur la mémorisation et sur l'intention d'achat Pelet, Jean-Éric Systèmes d'information et Management; Pelet: Effets de Mar la couleur 2010; des 15, sites 1; ABI/INFORM web marchands Complete sur la mémorisa-tion pg. 97 Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 1

3 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 2

4 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 3

5 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 4

6 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 5

7 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 6

8 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 7

9 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 8

10 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 9

11 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 10

12 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 11

13 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 12

14 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 13

15 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 14

16 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 15

17 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 16

18 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 17

19 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 18

20 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 19

21 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 20

22 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 21

23 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 22

24 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 23

25 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 24

26 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 25

27 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 26

28 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 27

29 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 28

30 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 29

31 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 30

32 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 31

33 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 32

34 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 33

35 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 34

36 Pelet: Effets de la couleur des sites web marchands sur la mémorisa-tion Reproduced Published by with AIS permission Electronic Library of the (AISeL), copyright 2010owner. Further reproduction prohibited without permission. 35

37 Systèmes d'information et Management, Vol. 15 [2010], Iss. 1, Art. 5 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 36

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