Opportunities and Key Players in Sports Nutrition: Emerging Ingredients, Key Trends and Market Forecasts

Transcription

1 Brochure More information from Opportunities and Key Players in Sports Nutrition: Emerging Ingredients, Key Trends and Market Forecasts Description: Recent data suggests the global sports nutrition market is currently valued at between $27-32bn. The term 'sports nutrition' implies use only by individuals involved in sports, however it is no longer the exclusive domain of only professional athletes and sports people. Consumption of sports nutrition products attracts a diverse audience, from teenage girls drinking Gatorade for energy for soccer, to workers consuming sports nutrition products to take part in weekend sporting activities. Opportunities and Key Players in Sports Nutrition: Emerging ingredients, key trends and market forecasts is a nutrition report published by Business Insights that identifies current sports nutrition and ingredient trends, and examines recent developments in evolving consumer profiles and motivations behind purchasing decisions. It also provides a unique overview of key fiscal and demographic factors impacting the EU and North American markets, with a specific focus on performance nutrition Key Findings Sports foods and beverages grow at CAGR of 5.3% between With a market value in sales of over $3.1bn forecast by 2013 sports foods and beverages will remain a significant market for sports nutrition. Improving economies and population growth in emerging markets such as China, south-east Asia and Latin America is driving increased demand for nutritional products, and in particular sports nutrition products. Total EU consumer spend on sports nutrition in Germany, Italy and the UK represents almost 60% of the total market. Germany leads the market, with $719m of sports nutrition expenditure in 2008, and this is forecast to increase to $783m by The current sports nutrition market within the US was worth $3.5bn in Although the category has expanded by 4.7% (CAGR ), Business Insights expects a slowdown to a projected growth of 3.8% over the period Use this report to... - Identify the drivers and key issues that are shaping sports nutrition categories across the EU and the US and understand how they will impact product formulation and marketing in 2009 and beyond. - Understand the latest trends and developments in sports nutrition and the impact of external factors such as packaging on consumer purchasing habits. - Quantify future growth areas in the sports nutrition market based on this report s analysis and forecasts by region (US, EU) and categories from Benchmark your competitive position against other players in the sports nutrition market using this report s analysis of the performance of key players including Iovate, Cytosport, Optimum Nutrition, EAS, BSN, US Nutrition, MRI, Xyience, Multipower, Maximuscle and Lucozade. Key issues... Consumer Trends. Sports nutrition is no longer the sole domain of athletes and is bypassing the stigma of being just for bodybuilders. Sports nutrition is now working its way into the acceptance of consumers seeking out a healthier lifestyle. New Product Development. Innovation drives the sports nutrition category as consumers seek the holy grail of natural performance enhancement and brands aim to create a point of differentiation in the marketplace. Increase in Sports Women. The participation of women in sport and exercise is significantly on the rise. In 2003, more than half of all frequent (100 or more times per year) fitness participants were female.

2 Private Label. The current economic downturn in the US has led to strong sales and increases for private label products in all categories. High priced sports nutrition is no exception. Your questions answered... - Which are the fastest growing categories in sports nutrition and do they differ across countries? - What are the current trends and market drivers within the sports nutrition markets? - How significant are external factors such as packaging to the final purchase decision? - Which companies are currently positioned to become dominant players in the sports nutrition market? - What new ingredients and product categories present new opportunities in the field of performance nutrition? Contents: Opportunities and Key Players in Sports Nutrition Executive summary Consumers and market drivers Regulatory opportunities and challenges The future of sports nutrition Chapter 1 Introduction Introduction What is sports nutrition? Performance nutrition Definitions: Sports foods & beverages Sports nutrition supplements Chapter 2 Consumers and market drivers Who is the sports nutrition consumer? Bodybuilder & elite athletes Sports active Recreational lifestyle Occasional & accidentals Consumer market drivers Changing consumer profile Increasing growth in health club attendance and physical activity The rise of the sportswoman Boomers keep on booming Age is no longer a limitation The emergence of niche consumer groups Consumer attitudes and behaviors Innovation versus aspiration Performance for the masses Need for convenience Taste is still king Chapter 3 Market analysis and forecasts to 2013 Global overview Core Europe Market overview By country By category US US sales and growth By category The future of the sports nutrition by channel

3 Chapter 4 Regulatory opportunities and challenges Global overview Defining the EU regulatory framework Food Supplements Directive Maximum permitted levels (MPL) Foodstuffs intended for particular nutritional uses Sports nutrition directive Nutrition and health claims made on foods Unfair trading regulations Traditional Herbal Medicines Products Directive (THMPD) Mutual recognition European Advertising Standards Authority What is self-regulation? What are SROs? What does an SRO do? When self-regulation fails ASA and the CAP code focusing on the UK Challenges Nutrient profiling Maximum permitted levels Opportunities Mutual recognition Article 13.5 Defining the US regulatory framework Dietary Supplement Health and Education Act of 1994 Nutrition Labeling and Education Act (NLEA) of 1990 Food and Drug Administration Amendments Act of 2007 Trilateral Cooperation Charter Challenges What is Significant Scientific Agreement? FTC and testimonials Citizen's Petitions Increased ingredient enforcement Opportunities Label claims US system pros and cons Low level regulation and open innovation Foods as supplements Chapter 5 Sports nutrition brand analysis Introduction Methodology US sports nutrition company case studies Iovate Acquisition Litigation Iovate SWOT analysis CytoSport Mass distribution CytoSport SWOT analysis Optimum Nutrition

4 Focus Optimum Nutrition SWOT analysis EAS EAS SWOT analysis Bio-Engineered Supplements and Nutrition Female market Beyond bodybuilding BSN SWOT analysis US Nutrition International Direct to consumer/online Vertical integration US Nutrition SWOT analysis Medical Research Institute MRI SWOT analysis Xyience Xyience SWOT analysis EU sports nutrition company case studies Multipower Multipower SWOT analysis Maximuscle Maximuscle SWOT analysis Lucozade Lucozade SWOT analysis Chapter 6 The future of sports nutrition Overview of the market Consumer and brand trends Brands take positive action against contaminated supplement claims Education Commoditization and the move online Private label The perception of efficacy Growth in emerging markets Category trends Heat Shock Protein activators Natural testosterone boosters Ready-to-drink nutrition shakes Licensed brands

5 Sports nutrition for breakfast Packaging trends Reusable packaging and refills Convenience Flexible packaging Ingredient predictions and future category innovations Category innovation Myogenic growth factors Emergence of a new ingredient class: Polyamines Exercise intervention Supplementation The end of prohormones Insulin enhancement and muscle growth Delivery systems are still a product driver, but are they efficacious? and conclusions Chapter 7 Conclusions, key messages and applications Introduction Successful strategies for sports nutrition brands Know your customer Be part of the daily ritual Be authentic Create a clear consistent message Support science Geographic sensitivity Appendix Q&A with Eric Nardulli Q&A with Dr Tim Ziegenfuss Index List of Figures Figure 1.1: The evolution of sports nutrition Figure 2.2: Key sports nutrition consumer groups Figure 2.3: Sports nutrition consumer market drivers Figure 3.4: Core European and US sports nutrition market value ($m), Figure 3.5: Core European sports nutrition market value ($m), Figure 3.6: Core European sports nutrition market by country ($m), 2008 Figure 3.7: Core European sports nutrition market by category ($m), 2008 Figure 3.8: US sports nutrition market value ($m), Figure 3.9: US sports nutrition market by country ($m), 2008 Figure 4.10: Ortis happy plus St John s Wort Figure 5.11: Iovate Sports Nutrition products Figure 5.12: Iovate SWOT analysis Figure 5.13: CytoSport sports nutrition products Figure 5.14: CytoSport SWOT analysis Figure 5.15: Optimum Nutrition sports nutrition products Figure 5.16: Optimum nutrition SWOT analysis Figure 5.17: EAS sports nutrition products Figure 5.18: EAS SWOT analysis Figure 5.19: BSN sports nutrition products Figure 5.20: BSN SWOT analysis Figure 5.21: US Nutrition sports nutrition products Figure 5.22: US Nutrition SWOT analysis Figure 5.23: MRI sports nutrition products Figure 5.24: MRI SWOT analysis Figure 5.25: Xyience sports nutrition products Figure 5.26: XYIENCE SWOT analysis Figure 5.27: Multipower sports nutrition products Figure 5.28: Multipower SWOT analysis Figure 5.29: Maximuscle sports nutrition products Figure 5.30: Maximuscle SWOT analysis

6 Figure 5.31: Lucozade sports nutrition products Figure 5.32: Lucozade SWOT analysis Figure 6.33: Muscletech Myoshock HSP and MRI HSP Active Figure 6.34: Muscletech Cryotest, ADS Pronabolin and Gaspari Nutrition Halodrol Figure 6.35: CytoSport's Muscle Milk, Labrada Lean Body, and Gainomax Recovery Figure 6.36: Everlast licensed brand Figure 6.37: ROKIT Fuel Sports Cereal Figure 6.38: MASS FI reusable tub Figure 6.39: Muscletech Ignition Stix, Muscle Milk Ready to Drink and Gatorade packets Figure 6.40: Flexible packaging from AMP, EAS and Optimum Nutrition Figure 6.41: Muscletech nanotechnology delivery Figure 7.42: Successful strategies for sports nutrition brands Figure 7.43: Maximuscle diet range Figure 7.44: GSK and Alli Figure 7.45: Consumer technology List of Tables Table 3.1: Core European and US sports nutrition market value ($m), Table 3.2: Core European sports nutrition market value ($m), Table 3.3: Core European sports nutrition market by country ($m), 2008 Table 3.4: Core European sports nutrition supplements market value by category ($m), Table 3.5: US sports nutrition market value ($m), Table 3.6: US sports nutrition supplements market value by category ($m), Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

7 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Web Address: Office Code: Opportunities and Key Players in Sports Nutrition: Emerging Ingredients, Key Trends and Market Forecasts SC Product Formats Please select the product formats and quantity you require: Quantity Hard Copy: Electronic (PDF) - Single User: Electronic (PDF) - Enterprisewide: USD USD 58 Shipping/Handling USD 4795 USD * Shipping/Handling is only charged once per order. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

8 Page 1 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland. Pay by wire transfer: Please transfer funds to: Account number Sort code Swift code IBAN number Bank Address ULSBIE2D IE78ULSB Ulster Bank, Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at Please fax this form to: (646) or (646) From USA or From Rest of World