BACK TO SCHOOL INSPIRE SUCCESS SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER, PLAY OR CLAIM A PRIZE.

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1 BACK TO SCHOOL INSPIRE SUCCESS SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER, PLAY OR CLAIM A PRIZE. A PURCHASE OR PAYMENT WILL NOT INCREASE AN ENTRANT S CHANCES OF WINNING. OPEN ONLY TO ALL LEGAL RESIDENTS OF 50 US STATES AND THE DISTRICT OF COLUMBIA. MUST BE 18 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. 1. ELIGIBILITY: Back To School Inspire Success Sweepstakes (the Promotion ) is offered only to legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older at the time of entry. Employees of Wm. Wrigley Jr. Company ( Sponsor ), Administrator (defined below), The Integer Group, and each of their respective owners, parent companies, affiliates, directors, subsidiaries, franchisees, representatives, advertising, promotion and production agencies, agents (collectively Promotion Entities ) and their immediate family members (i.e., spouse, parent, child, sibling, and the steps of each) and persons living in the same household of each are not eligible to participate in the Promotion. All federal, state and local laws and regulations apply. Void in Puerto Rico, the United States Possessions and Territories, and where prohibited or restricted by law. 2. HOW TO ENTER THE PROMOTION: The promotion period begins on July 8, 2016 at 12:00:00 PM (noon) Eastern Time ( ET ) and ends on September 9, 2016 at 11:59:59 PM ET ( Promotion Period ). Administrator s computer is the official Promotion clock. During the Promotion Period, an eligible entrant ( Entrant ) may only enter the Promotion by logon to ExtraCollegeSweepstakes.com ( Website ). Once on the Website, the Entrant must enter their address. First time users will be required to register for the Promotion by entering his/her complete first and last name, street address, state, city, ZIP Code, telephone number, date of birth, and agreement to these Official Rules. Users will only be required to register once during the Promotion Period. After successfully completing registration, the Entrant must type in a message sharing a teenager s (age 13 or older) schoolyear achievements (the Message ). In addition, the Entrant may, but is not required to, upload an original photograph relating to his/her Message (the Photo ). 1

2 An entry made in accordance with the foregoing is referred to as a Submission. Limit one (1) Submission per person per day during the Promotion Period. A day begins at 12:00 AM ET and ends at 11:59:59 PM ET each day during the Promotion Period, except on July 8, 2016 when the day will begin at 12:00 PM ET (noon). All Submissions must conform to these Official Rules, including, but not limited to, the Submission Guidelines and Content Restrictions, as defined in Rule #3 below (collectively, the "Guidelines and Restrictions"), to be eligible. Important: If the Entrant is entering this Promotion via a mobile device, Message and Data Rates may apply. The Entrant should consult his/her wireless service provider regarding its pricing plans. Not all cellular telephone providers carry the service necessary to participate in this method of entry. The Entrant should check his/her mobile device s capabilities for specific web enabled browsing instructions. 3. SUBMISSION GUIDELINES AND CONTENT RESTRICTIONS: i. Each Submission must be in English; ii. Each Message may not exceed 250 characters; iii. Photos, which are optional, must be in one of the following file formats:.jpg,.jpeg,.gif, and/or.png, ; iv. Each photograph file must not exceed 5 MB; v. Each Submission must be the original work of the Entrant; vi. Each Submission must not contain material that violates or infringes another's rights, including but not limited to privacy, publicity, copyrights, trademarks or other intellectual property rights; vii. Each Submission must not disparage Sponsor, Administrator, or any of the Promotion Entities, or any of their respective products and/or brands; viii. Each Submission must not in any way, either visibly or otherwise, contain any brand names, logos or trademarks other than those of Sponsor, which Entrant has a limited license to use solely for purposes of this Promotion; ix. Each Submission must not include personally identifiable information of any person other than Entrant. If any person other than the Entrant appear in the Submission, the Entrant is responsible for obtaining, prior to entering the Submission, any and all releases and consents necessary to permit the exhibition and use of the entry by Sponsor as set forth in these Official Rules. If any minor child appears in the Submission, the Entrant must have permission from that child s parent/legal guardian; 2

3 x. Each Submission must not contain material that is inappropriate, indecent, lewd, pornographic, obscene, hateful, tortious, defamatory, slanderous or libelous; xi. Each Submission must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and xii. Each Submission must not contain material that is unlawful, in violation of, or contrary to the laws or regulations in any jurisdiction where the Submission is created. Sponsor reserves the right, at its sole discretion, to disqualify an Entrant if his/her Submission fails to comply with these Submission Guidelines and Content restrictions or any other provision of these Official Rules. 4. GENERAL SUBMISSION TERMS: Submissions generated by script, macro or other automated means are void. Promotion Entities are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected Submissions all of which will be void. In the event of a dispute as to any Submission, the authorized account holder (determined at time of the entry) of the account used to make the Submission will be deemed to be the Entrant. Authorized account holder is defined as the natural person who is assigned to an address by an Internet access provider, online service provider or other organization (e.g., business, educational institution) that is responsible for assigning addresses for the domain associated with the submitted address. Each Entrant may be required to show proof of being an authorized account holder. Sponsor reserves the right to disqualify any Entrant and/or Submission. By submitting a Submission, an Entrant agrees that his/her submission is gratuitous and made without restriction, and will not place Sponsor under any obligation and that Sponsor is free to disclose or otherwise disclose the ideas contained in the Submission on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to the Entrant. Entrant acknowledges that, by acceptance of his/her Submission, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from sources other than the Entrant. By entering a Submission, each Entrant hereby agrees to be bound by these Official Rules. Further, Entrants understand and agree that, at Sponsor s sole discretion, their Submissions may be displayed on the Website, Sponsor s Instagram Account, Twitter feed, or other websites associated with the Promotion. Submitting a Submission constitutes Entrant s consent to give Sponsor a royalty-free, irrevocable, perpetual, nonexclusive license to use, reproduce, modify, publish or create derivative works from and display the entry 3

4 in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for Promotional or marketing purposes. Entrant will sign any documentation that may be required for Sponsor or its designees to make use of the nonexclusive rights Entrant is granting to use the Submission. This license expressly includes a right (but not the obligation) for Sponsor to modify Submissions to remove any third party intellectual property. 5. RANDOM DRAWING AND ODDS OF WINNING: On or about September 12, 2016, Administrator will select one (1) Grand Prize potential winner, five (5) First Prize potential winners, and ten (10) Second Prize potential winners (all defined in Rule #6) in a random drawing from all eligible Submissions received. All potential winners are subject to verification. Each potential winner will not be deemed a winner until verification of his/her eligibility and compliance with these Official Rules. The odds of winning a Prize depend on the number of eligible Submissions received during the Promotion Period. 6. PRIZES AND APPROXIMATE RETAIL VALUE ( ARV ): a. Grand Prize (1): One Grand Prize winner will receive a check made payable to the Grand Prize winner in the amount of Five Thousand Dollars ($5,000). The ARV of the Grand Prize is Five Thousand Dollars ($5,000). b. First Prize (5): Each First Prize winner will receive a check made payable to a First Prize winner in the amount of One Thousand Dollars ($1,000). The ARV of each First Prize is One Thousand Dollars ($1,000.00). The ARV of all First Prizes is Five Thousand Dollars ($5,000). c. Second Prize (10): Each Second Prize winner will receive a laptop computer. The brand, model and other specifications of the laptop will be selected by the Sponsor in its sole discretion. The ARV of each Second Prize is Five Hundred Dollars ($500.00). The ARV of all Second Prizes is Five Thousand Dollars ($5,000). d. The ARV of all Prizes in this Promotion is Fifteen Thousand Dollars ($15,000.00). 7. Prize Restrictions: The Grand Prize, First Prizes and Second Prizes are collectively referred to in these Official Rules as Prizes. The right to receive a Prize is non-assignable, non-transferable and no prize substitution, exchange or cash equivalent will be allowed, except by Sponsor who reserves the right to 4

5 substitute prize of equal or greater value. Each winner will be solely responsible for all federal, state, and local taxes imposed on the acceptance of a prize. Each winner is solely responsible for all other costs and expenses not expressly set forth herein. All Prizes will be awarded provided that there are a sufficient number of eligible Submissions. Prizes will only be awarded to verified winners. One (1) Prize per household. No more than the stated number of Prizes will be awarded. Allow six (6) eight (8) weeks for delivery of a Prize after the Prize has been awarded. 8. HOW TO CLAIM THE PRIZE: Each potential Prize winner will be notified on or about September 12, 2016 via to the account used when registering for the Promotion. Upon confirmation of the winner s compliance with these rules, the Administrator will fulfill the Second Prizes. For the Grand Prize and First Prize winners only, the Administrator will then send the potential Grand Prize Winner/First Prize Winners and Grand Prize Winner/First Prize Winners will be required to execute and return an Affidavit of Eligibility/Liability & Publicity Release and a tax acknowledgment form within ten (10) business days from the date it is ed by the Administrator or its representative, or the Grand Prize or First Prize, as applicable, may (in Sponsor's sole discretion) be forfeited. If a potential Prize winner is found to be ineligible or not in compliance with these Official Rules, declines to accept the Prize, Sponsor or Administrator is unable to contact the potential Prize winner, or in the event that the Prize confirmation or Prize is returned undeliverable, the Prize will be forfeited, and in the Sponsor's sole discretion, the forfeited Prize may be awarded to an alternate potential Prize winner. If the Sponsor wishes to select an alternative potential Prize winner, Sponsor will select this alternative potential Prize winner at random from the pool of eligible Entrants. The potential Prize winner may be required to furnish proof of identification and other proof of eligibility under these Official Rules. 9. NOT AN OFFER OR CONTRACT OF EMPLOYMENT: Under no circumstances shall the submission of a Submission into the Promotion, the awarding of a prize, or anything in these Official Rules be construed as an offer or contract of employment with Sponsor and/or Administrator. 10. LIMITATION OF LIABILITY: The Promotion Entities, as defined above in Rule #1, are not responsible for illegible, lost, late, incomplete, stolen, misdirected, postage due, or undeliverable text, or postal mail; or for any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt or jumbled transmissions, service provider/internet/web site/use net accessibility, availability, or traffic congestion, or any technical, mechanical, printing, or typographical or other error, or unauthorized human intervention, or the incorrect or inaccurate capture of registration information, or the failure to capture, or loss of, any such 5

6 information. The Promotion Entities are not responsible for any incorrect or inaccurate information, whether caused by any web site users, tampering, hacking, or by any of the equipment or programming associated with or utilized in the Promotion and assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to any web site(s). Promotion Entities are not responsible for any injury, including death, or damage, whether personal or property, to Entrants or to any person's computer related to or resulting from participating in the Promotion and/or accepting a Prize. If, for any reason, an Entry is confirmed to have been erroneously deleted, lost or otherwise destroyed, corrupted or for any other reason not accepted as an Entry into the Promotion, the Entrant s sole remedy is to submit another Entry into the Promotion. If, for any reason, the Promotion is not capable of running as planned, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the Promotion and/or proceed with the Promotion, including the selection of a Prize winner in a manner it deems fair and reasonable including the selection of winners from among eligible Submissions received prior to such cancellation, termination, modification or suspension. In no event will more Prizes be awarded than are stated in these Official Rules. In the event that, due to technical, typographical, mechanical or other errors, there are more Winners than are stated in these Official Rules, a random drawing among the claimants will be held to determine the winners. The Promotion Entities shall not be responsible or liable for Submissions that are entered by other than human means (such as by an automated computer program or any non-human mechanism, entity, or device), in excess of the stated limit, or for Submissions that are late, forged, destroyed, lost, misplaced, stolen, misdirected, tampered with, incomplete, deleted, damaged, garbled, or otherwise not in compliance with the Official Rules, and all such Submissions will be disqualified. IN NO EVENT WILL THE PROMOTION ENTITIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF AN ENTRANT S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEB SITE ASSOCIATED WITH THIS PROMOTION. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THE WEB SITE IS PROVIDED AS IS WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON- INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME OF THE 6

7 ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. ENTRANTS ARE ENCOURAGED TO CHECK THEIR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS. 11. GENERAL: If it is suspected by Sponsor in its sole and absolute discretion that an Entrant has registered or attempted to register more than once using multiple accounts, telephone numbers or multiple identities, all of the Entrant s Submissions will be declared null and void and any prize an Entrant might have been entitled to will not be awarded. Sponsor and Administrator reserve the right, to disqualify any individual found, in their sole opinion, to be tampering with the operation of the Promotion; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of a Promotion. Any use of robotic, automatic, macro, programmed, third party or like methods to participate in the Promotion will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. All Submissions and/or materials submitted become the property of Sponsor and will not be returned. The Promotion Entities are not responsible for any lost, late, undeliverable/undelivered, or postage due mail or Submissions. In the event of any conflict with any Promotion details contained in these Official Rules and Promotion details contained in Promotion Materials (including but not limited to point of sale, television, and print advertising, promotional packaging, and other promotion media), the details of the Promotion as set forth in these Official Rules shall prevail. If any provision of these Official Rules or any word, phrase, clause, sentence, or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. 12. CONDITIONS OF PARTICIPATION: By entering the Promotion, each Entrant agrees: (i) to be bound by these Official Rules and by all applicable laws and decisions of Sponsor and Administrator which shall be binding and final; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action, or proceeding against any Promotion Entities in connection with the Promotion; and (iv) to forever and irrevocably agree to release, defend, indemnify, and hold harmless each of the Promotion Entities, from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability costs and expenses 7

8 (including, without limitation, reasonable outside attorneys fees) for any injuries, losses or damages of any kind to persons, including death, or property resulting in whole or in part, directly or indirectly, from: (a) the Promotion, including but not limited to any Promotion-related activity or element thereof, and the Entrant s Entry, participation or inability to participate in the Promotion, (b) the violation of any third party privacy, personal, publicity or proprietary rights, (c) typographical or printing errors in these Official Rules or any Promotion materials, (d) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a prize (or any component thereof), (e) any change in the prizing (or any components thereof) due to unavailability, or due to reasons beyond Sponsor s control, including but not limited to by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not such action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, threatened or actual terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond any of the Promotion Entities control, or as otherwise permitted in these Official Rules, (f) any interruptions in or postponement, cancellation, or modification of the Promotion, (g) human error, (h) incorrect or inaccurate transcription, receipt or transmission of any part of the Entry (including, without limitation, the information or any parts thereof), (i) any technical malfunctions or unavailability of the Websites or any telephone network, computer system, computer online system, computer timing and/or dating mechanism, computer equipment, software, or Internet service provider, or mail service utilized by any of the Promotion Entities or by an Entrant, (j) interruption or inability to access the Promotion, the Page or any other Promotion-related web pages, or any online service via the Internet due to hardware or software compatibility problems, (k) any damage to Entrant s (or any third person s) computer and/or its contents related to or resulting from any part of the Promotion, (l) any lost/delayed data transmissions, omissions, interruptions, defects, and/or any other errors or malfunctions, (m) any late, lost, stolen, mutilated, misdirected, illegible, delayed, garbled, corrupted, destroyed, incomplete, undeliverable or damaged Submissions, (n) any wrongful, negligent, or unauthorized act or omission on the part of any of the Promotion Entities, (o) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof), (p) the collection, use and/or sharing of Entrant s personally identifiable information by Sponsor or its designees or (q) the negligence or willful misconduct by Entrant. 13. DISPUTES: THIS SWEEPSTAKES IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF MICHIGAN, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE 8

9 IN THE COUNTY OF OAKLAND, MICHIGAN. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF ( AAA RULES ). THE AAA RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN MICHIGAN. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES, INCLUDING ATTORNEY S FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY ENTRANT AND/OR SWEEPSTAKES ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION ACCRUED, OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED. 14. PRIVACY POLICY: Any personally identifiable information collected during an Entrant's participation in the Promotion will be collected by Sponsor or its agent, and will be used by Sponsor, its affiliates, agents and marketers for purposes of the proper administration and fulfillment of the Promotion as described in these Official Rules and in accordance with Sponsor's Privacy Policy as stated at and any optins an Entrant may have agreed to during the registration process. 15. PUBLICITY RIGHTS: By participating in the Promotion and/or accepting a Prize, each Winner grants (and agrees to confirm that grant in writing) permission for Sponsor and/or Sponsor's designee the perpetual right to use his/her name, biographical information, photos and/or likeness, and statements for promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered including live television, worldwide, including but not limited to on the World Wide Web and Internet, without notice, review or approval and without additional compensation except where prohibited by law. 16. WINNERS LIST: For a list of Winners, interested individuals should place their name and address on a 3"x 5" card and mail it in an envelope to: Winners List, Extra Back To School Extra Encouragement Sweepstakes, P.O. Box , West Bloomfield, MI Winner List requests will only be accepted after the Promotion s end date (listed above) and requests must be received no later than 9

10 November 9, SPONSOR: Wm. Wrigley Jr. Company, 600 W. Chicago Avenue, Suite 500, Chicago, Illinois Customer service inquires may be made at Contact Us Wm. Wrigley Jr. Company. All Rights Reserved. Extra and all affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its subsidiaries. 10