Working with Us: Brand Guidelines for Exam Centres
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1 Working with Us: Brand Guidelines for Exam Centres Contents The logos Position of the logos Size of the logos How not to use a logo Example applications References to Trinity College London and our exams Contact Exam Centres play an important part in the overall experience our candidates have of Trinity College London. It is important that you follow our brand guidelines to ensure consistency in the representation of our company and to give Trinity College London appropriate presence at all times. 7th edition, May 2014 photos: Richard Chambury, Luke Garwood, Eric Richmond, Kevin Ricks, Mike Goldwater The Trinity College London name and logo are registered trade marks of Trinity College London. Trinity College London is a charitable company registered in England. Company no: Charity no:
2 01 The logos The Registered Exam Centre and Provisional Exam Centre logos Registered Exam Centres may use a unique Registered Exam Centre logo, incorporating their Registered Exam Centre number. Centres offering Trinity Rock & Pop exams may use the Registered Exam Centre logo incorporating the Rock & Pop logo. Until the time when a centre has become an official Registered Exam Centre, the Provisional Exam Centre logo may be used. You may only use the logos that include your exam centre number, and never just the Trinity College London logo on its own. A sample Registered Exam Centre logo When you may start using your Provisional Exam Centre and Registered Exam Centre logos Your Provisional Exam Centre logo will be available as soon as we have processed the necessary paperwork. Trinity will inform you when your Registered Exam Centre logo is available to use. This will be as soon as you have had your first (or next) successful centre inspection and/or first (or next) exam session. A sample Registered Exam Centre logo for centres offering Rock & Pop exams How to access your logos You can download your logos from Trinity Online. Approval of items using your Provisional Exam Centre and Registered Exam Centre logos So long as you follow these brand guidelines, there is no need for Trinity to approve regular items such as letterheads or websites that use your Provisional Exam Centre or Registered Exam Centre logos. However, please files of items you have produced to brand@trinitycollege.com for our records. If you would like to use your logo on more unusual or larger items such as T-shirts, please your request well in advance to brand@trinitycollege.com Your unique Registered Exam Centre number A sample Provisional Exam Centre logo Your unique Registered Exam Centre number A sample Provisional Exam Centre logo for centres offering Rock & Pop exams Your unique Registered Exam Centre number Your unique Registered Exam Centre number
3 02 Position of the logos (please note, examples only show the Registered Exam Centre logos, but all guidelines are exactly the same for the Provisional Exam Centre logos) Exclusion zone The exclusion zone is the clear space around the logo and it is based on the logo s N. This zone is the minimum area around the logo that must always be kept free of any type or graphic elements, as the logo is visually at its strongest when surrounded by clear space and no other elements can interfere or distract attention from it. Please ensure that type, graphics or edges of other graphic elements do not fall within this area. However, it is not necessary to apply this exclusion zone to the distance from the logo to the edge of a page or web page. The clear space around the logo must be no less than the minimum area shown here. Position on a page Although the Exam Centre logos may be placed anywhere on a page as long as the exclusion zone is observed, they look best when aligned to the margin of a design. Dipsandis et litibusdam est, et aut hicae. Et Fugia vel ma dolora por aliquis eosae quatquatur, sitis ut faccus exerepu ditiore con estorro sed ut abo. Nam et ex et liquam, vitinvereped el il is si deliquatur? Backgrounds The Exam Centre logos look best on a white background, although they may be used on any light coloured background as long as there is sufficient contrast. They may be used over a photo so long as they are on an area free from clutter or dark details so they are clearly visible. As the standard Exam Centre jpeg logos have a white background, if you do wish to use a logo over a colour or a photo, please contact brand@trinitycollege.com to request a version with a clear background. ullores consequ untium eum quis
4 03 Size of the logos Minimum size On printed items, for the main Registered Exam Centre logo and Provisional Exam Centre logo, the minimum height is 10mm. The Trinity Rock & Pop Registered Exam Centre logo and Provisional Exam Centre logo should always be 12mm in height or larger. 10mm 10mm 12mm 12mm For screen and web, the main Registered Exam Centre logo and Provisional Exam Centre logo should be 65 pixels high, For the Rock & Pop versions it should be 75 pixels in height or larger. 65 pixels 65 pixels 75 pixels 75 pixels Maximum size You may use your Provisional Exam Centre logo or Registered Exam Centre logo at any size above the relevant minimum sizes stated above, as long as the guidelines are followed and they are smaller than your own logo. Your Exam Centre logos must never be larger than your own logo. In special cases where it is necessary to use an Exam Centre logo at a very large size and your jpeg logo is not of good enough quality, please contact brand@trinitycollege.com ABC Language School Your Registered Exam Centre logo must always be smaller than your own logo Ensuring quality When using an Exam Centre logo on printed items, wherever possible check proofs to ensure clarity. For screen and web, always check how the logo will appear to ensure it doesn t look pixelated.
5 04 How not to use a logo (please note, examples only show the Registered Exam Centre logos, but all guidelines are exactly the same for the Provisional Exam Centre logos) 1. Do not stretch or distort the logo Do not change the colour of the logo Do not try to create the logo using normal text fonts. 3. TRINITY COLLEGE LONDON Registered exam centre Do not use the logo without the Registered Exam Centre or Provisional Exam Centre number strip underneath it. 4. Registered Exam Centre Do not use the logo without the number of your centre on it Do not use the logo with a block of colour behind it so it looks like part of the logo. 6.
6 05 Example applications (scaled-down versions) (please note, examples only show the Registered Exam Centre logos, but all guidelines are exactly the same for the Provisional Exam Centre logos) Compliment slip 1 The Street London E20 3PJ Tel: with compliments Leaflet Hente voluptis dolore nobis sercit et explabor audia nes elestius ipsunde rsperum ipsam a debitatur minusam eum fuga. Itate dolessunt, seque velluptium, et iuriber itatestium atae simus, volorru ptatio ipiciet labor ma quatior enihiliatem num et qui dolupti il experum repel mo voluptation cor restoribus excerum cum acest fugiatia eveliquaspis et ulloratur aute num nusant. Website Home Courses Student services FAQ Current students Book online Contact us Courses leading to Trinity College London exams ABC Language School is a Trinity College London Registered Exam Centre for Graded Examinations in Spoken English (GESE) and Integrated Skills in English (ISE) exams. rsperum ipsam a debitatur minusam eum fuga. Itate dolessunt, seque velluptium, et iuriber itatestium atae simus, volorru ptatio ipiciet labor ma quatior enihiliatem num et qui dolupti il experum repel mo voluptation cor restoribus excerum cum acest fugiatia eveliquaspis et ulloratur aute num nusant.
7 06 References to Trinity College London and our exams Protecting the Trinity College London brand Any materials produced by your centre should not suggest directly or imply in any way that the centre is owned by or operates as a franchise of, or that it or its courses are accredited or validated by, Trinity College London. You may only refer to your centre as a Provisional Exam Centre or a Registered Exam Centre and use your Exam Centre logo in relation to your centre and our exams. In cases where we consider that materials do not comply with these brand guidelines or that they are harmful to Trinity College London generally, centres will be required to remove or destroy those materials. Failure to do so may result in your centre being de-registered. References to Trinity College London Please refer to our company as Trinity College London or, as an abbreviation, Trinity, but never Trinity College, Trinity College, London, TCL or Trinity College London. References to our exams English language Please ensure in the first mention of GESE on a page, it is spelled out in full: Graded Examinations in Spoken English. For ISE exams, please ensure the levels are written out in roman numerals: ISE I, ISE II, ISE III and ISE IV. Music Always use & when referring to our Rock & Pop exams (not Rock and Pop).
8 07 Contact If you have any questions regarding this document or how to use or implement the Trinity College London brand then please get in touch with: Helen Capper Blue Fin Building 110 Southwark Street London SE1 0TA UK Publications Manager T +44 (0) F +44 (0) E brand@trinitycollege.com
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