University of the Arts London (UAL) BA (Hons) Illustration and Visual Media Art and Design Date of production/revision July 2015

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1 Programme Specification Every taught course of study leading to a UAL award is required to have a Programme Specification. This summarises the course aims, learning outcomes, teaching, learning and assessment methods, and course structure. Programme Specifications are developed through course validation and are formally approved by UAL Validation Sub Committee (VSC). They are available to prospective students through the course web page, and must be reviewed on an annual basis to ensure currency of information (for example, following any minor modification or local developments). Awarding Body University of the Arts London (UAL) Teaching Institution London College of Communication Final Award Relevant QAA Benchmark Statement BA (Hons) Illustration and Visual Media Art and Design Date of production/revision July 2015 This section is available to provide any introductory information on the course. It might include explanation of the position of courses which form a named pathway within an umbrella programme. We are living in an age where the boundaries of culture and information are increasingly crossing and connecting, messages are reaching people via a wide range of mediums and materials. Visual communication needs to be truly versatile, adaptable and global, able to connect with a broad range of people, many with differing cultural viewpoints. BA (Hons) Illustration and Visual Media at LCC is not defined by a medium or material, not limited to a style but fuelled by a desire to communicate by whatever means are appropriate, be they sculptural, typographic, photographic, filmic, print based or a combination of all of these. From the film industry to political parties to publishing, on and offline, the contemporary Illustrator is not a only a traditional service provider but a key player in global communication with an inspiring range of forms, mediums and outlets for their thoughts, opinions, processes and ideas. BA (Hons) Illustration and Visual Media at LCC seeks to challenge existing preconceptions and definitions of Illustration and encourages students to view themselves as thinkers as well as image makers. Taught by a team of practicing Illustrators, artists, designers, researchers and academics, all the tutors on your course are actively involved in scholarly investigation and professional practice. The course fosters an understanding of contemporary creative practice, critical debate and scholarly responsibility. We offer you the intellectual and creative space to examine existing definitions of illustration whilst exploring future directions for image in the modern world. 1

2 Course Aims The aims of the course identify the rationale underlying the student s educational experience and own personal achievement from studying on the course and its affect upon the student s long term achievement and career. This course aims to: Provide you with the knowledge and skills to support your study of Illustration as a creative and dynamic activity; Assist you in developing a personal design methodology and enable you to speculate on new innovative approaches to the subject; Enable you to appreciate, explore, interrogate and challenge the existing forms of the subject through independent and collaborative enquiry. Assist you in placing Illustration in an historical, social, cultural, theoretical and professional context. Equip you with the necessary transferable skills to assist you in determining your professional future. Course Outcomes The course enables the student to demonstrate the following subject knowledge and understanding, intellectual and academic skills, practical subject skills, key attributes and transferable skills. Each Objective should be detailed below. The outcomes that you will have demonstrated upon completion of the course, are (the applicable university marking criteria are in brackets at the end of each course outcome): Outcome: Systematically identify and investigate appropriate sources related to projects subject matter. (Research) Outcome: examine and interpret research material in order to inform outcomes. (Analysis). Outcome: Understand and apply subject knowledge and underlying principles related to Illustration and Visual Media. (Subject Knowledge) Outcome: Problem solve, take risks, experiment and test ideas and materials in the realisation of concepts. (Experimentation) Outcome: Demonstrate skills in the final execution of ideas appropriate to the medium. (Technical Competence) Outcome: Show clarity of purpose, appropriate selection of media, awareness of appropriate conventions and sensitivity to the needs of the audience in the 2

3 production and presentation of ideas related to Illustration and Visual media. (Communication and Presentation) Outcome: Manage your learning through reflection, planning, self-direction, subject engagement, and commitment. (Personal and Professional Development) Outcome: Demonstrate suitable behaviour for working in a professional context alone or with others. (Collaborative and/or Independent Professional Working) Learning and Teaching Methods: Provide a summary of the relevant learning and teaching methods for the course. Studio workshops Lectures Seminars Critiques Visits Assessment Methods: Provide a summary of the relevant assessment methods for the course. Notebooks Sketchbooks Blogs Evaluative reports Essays Reference Points List any policies, descriptors, initiatives or benchmark statements used in the development of the course. The following reference points were used in designing the course: The Learning and Teaching policies of the University of the Arts London The College policies and initiatives Level descriptors Benchmark statements Programme Summary Programme structures, features, units, credit and award requirements: List the course details that constitute the agreed student entitlement for this course. This should include unit titles and credit, types of learning, learning hours per week and details of tutorial support. In common with all courses at the University of the Arts London, this course is credit 3

4 rated. BA degrees require you to achieve 360 credits overall, this is accumulated over the 3 years as detailed below: Year 1 Introduction to Study in Higher Education: 20 credits Exploration 1: 40 credits Application 1: 40 credits Contextual and Theoretical Studies 1: 20 credits Year 2 Collaborative Project: 20 credits Exploration 2: 40 credits Application 2:40 credits Contextual and Theoretical Studies 2: 20 credits Year 3 Route A ROUTE A: Contextual and Theoretical Studies 3: 40 credits Self-initiated Project: 20 credits Major Project Studio: 60 credits Route B ROUTE B: Contextual and Theoretical Studies 3: 20 credits Self-initiated Project: 40 credits Major Project Studio: 60 credits Distinctive features of the course: Identify and list those characteristics that distinguish your course from other, similar courses. Refer to both the student experience on the course and future possible career opportunities. BA (Hons) Illustration and Visual Media at LCC seeks to challenge existing preconceptions and definitions of Illustration and encourages students to view themselves as thinkers as well as image makers. Taught by a team of practicing Illustrators, artists, designers, researchers and academics, all the tutors on your course are actively involved in scholarly investigation and graphic design and art related professional practice. The course fosters an understanding of contemporary creative practice, critical debate and scholarly responsibility. We offer you the intellectual and creative space to examine existing definitions of illustration whilst exploring future directions for image in the modern world. Image based storytelling is the basis for what we do, there is no prescribed medium or material, we do not purely follow the figurative drawing base of traditional Illustration courses but encourage students to work in a broad range of media, processes and techniques. 4

5 On graduation students from the course enter a wide and varied range of professional practices working in Illustration, Art and Graphic Design for international and UK based companies such as: Apple, Alexander McQueen, Vault 49, Pentagram, Petra Storrs, UVA, Research Studio, and YCN. Students graduate to careers in off and online publishing companies such as Winkreative, Black Dog, Thames and Hudson, Nylon NY, John Brown publishing and Arts quarterly magazine. We encourage our students to integrate and debate not only with the professional world of art and design but with each other whilst studying on the course, leading to students forming working partnerships that carry on after university. Start-up partnerships Vault 49 in New York and the interactive company Dandelion and Burdock were formed by duo s who met on Illustration and Visual Media at LCC, these companies still contribute, mentoring, teaching and internships. Alongside the range of design and art based careers of our alumni, many successful freelance Illustrators have graduated from Illustration at LCC: Claire Scully, Chrissie Abbott, Clara Terne, Anne Harild, Annu Kipelainen and James Carey to name a few, and the NU Illustration agency in Stockholm was set up by alumni from the course. Students wishing to pursue study at MA level receive help with postgraduate applications, references and folios. Students have gone on to study a number of subjects including: cultural studies, design, illustration, photography and animation at major Universities in Poland, USA, and London. We have an extensive and impressive list of guest speakers each year including: Luke Best, Heretic, Puck collective, Shaz Madani, Robert Storey, Patrick Fry, Holly Black, Laura carlin, Matthew Richardson, Tim Marrs etc. An integral part of the course is the encouragement of and involvement in external events, exhibitions and presentations. Students in years one, two and three have exhibited at: The Barbican, Jaguar shoes, The Rag Factory, Scholar house studios, the chocolate factory, The Crypt and the old sweet gallery. As part of the course students have enjoyed collaborative projects with external professionals: The illustrator Martin O Neil, Paperchase, People of Print and produced Illustrations and designs for professional writers and publishers including Hachette, Faber and Faber and John Brown publishing. Students have designed, produced and presented work at the V&A, The Barcican and the British Museum. We also enter students in all major design and Illustration competitions. Emphasis is placed on developing a range of practical, conceptual, research and decision-making skills that are transferrable from the academic environment to the world of creative practice beyond university. LCC Illustrators make intelligent, well informed, critically-engaged work that 5

6 goes beyond stylistic aesthetic concerns, and graduate as self-motivated individuals equipped to shape the future of art and design practice. The Diploma in Professional Studies integrates more work-based learning into the 3 year programme. The course can also build on the entrepreneurial successes of recent students in addressing issues such as setting up in practice, applying for project funding, professional presentation skills etc. Recruitment and Admissions Admission Policy/Selection Criteria Summarise relevant details contained in the validation papers i.e. list the methods used in selection such as interviewing. Selection criteria should be fully listed. The BA (Hons) Illustration and Visual Media course team recognise applicants come from a broad spectrum of backgrounds from across the world. The course in the main attracts students who apply direct from Foundation Diploma in Art and Design and other art courses, but it also welcomes students from A level or other equivalent qualifications as well as mature students who may have worked in industry. Entry Requirements List the entry requirements relevant to the course. Entry Requirements (Home/International/EU) For admission to BA (Hons) Illustration and Visual Media applicants normally need: 160 UCAS tariff points (gained at GCE Advanced level) will be considered, supported by passes in three other subjects at GCSE Grade C or above. Alternatively, you will be considered if you have achieved 1 subject at GCE Advanced level and Foundation Diploma in Art and Design, supported by passes in three other subjects at GCSE Grade C or above. In addition, the University of the Arts London Awarding Body Level 3 Foundation Diploma in Art and Design will be considered. We also accept people with the equivalent qualifications obtained through a National Diploma, Access, NVQ and a variety of other pre-university level qualifications including International and European Baccalaureate. Other qualifications, including overseas, may be considered. We also accept those with relevant professional and vocational qualifications. The subjects the Course Team will be looking for in your application are wide ranging: your A levels (or equivalents) would ideally be achieved at grade C or above. Other entry routes 6

7 We also welcome applicants such as mature students who do not have formal qualifications but may have relevant experience. Students applying to this course will be expected to demonstrate a specific interest in this area of study and should have a commitment to engaging with Illustration and Visual Media Theory and practice. In such cases students applying on the basis of their previous experience or who wish to enter the course with through Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes should apply via UCAS and will be guided by the admissions staff on the AP(E)L processes. Language requirements (International/EU) International and EU students: In the case of applicants whose first language is not English, then IELTS 6.0 (or equivalent) is required, with a minimum of 5.5 in each skill. If your first language is not English you should check you have achieved the correct IELTS level in English. Further information is available on the Language Requirements page: International Applicants visit the Support for International Students page for contact details for International Admissions Study Abroad Applicants International undergraduate students can apply to join this BA course for a period of up to three terms as a Study Abroad student. Please visit the Study Abroad section on the UAL website for details of how to apply, or contact the Study Abroad office: T: +44 (0) E: studyabroad@arts.ac.uk Or for further information on Study Abroad and Erasmus schemes, please follow the links below: UAL Erasmus and Exchanges: Study Abroad: Deferred entry For Home/EU applicants, the Course Leader will determine whether deferred places are available for the course. If you wish to defer your place, it is advisable to indicate this on your application form and/or discuss this with the admissions team and course leader before/after applying at the earliest opportunity. In all cases, deferred 7

8 places will only be held for one year. International applicants are normally permitted to defer entry to any programme of study for one year only, after which they will be asked to re-apply. Admission Procedures The selection procedures for the course must adhere to the Equal Opportunities Policy of UAL. The selection procedures for the course adhere to the Equal Opportunities policy of the University of the Arts London. Applications are normally made through UCAS. Applications for this course are assessed on the basis of qualifications and the personal statement. If more information is required, a member of the course team may contact the applicant and in some cases, may request the candidate to attend an interview. Student Selection Criteria / what do we look for? All applications will be considered by the course team and offers will be made based upon the following selection criteria. The team will consider three key elements when making a decision on your suitability to join the course: 1) Firstly they will look at your qualifications (or projected results). 2) Secondly, they will review your academic or personal reference. 3) Then they will scrutinise your personal statement (maximum of 300 words required) and a portfolio. The folio is the key part of your application and should demonstrate to the team that you are interested in Illustration and Visual Media and the wider creative world. It should show your ideas, thought processes, image making and design ability. You should ensure that you have thought very carefully about why you want to study on this course. You should take great care when writing your personal statement to ensure that it is well written, clear and free of any spelling mistakes. It is also an opportunity for you to state what you feel you would bring to the course. Through their personal statement, applicants should show a strong interest in the creative and cultural world around them. This can be demonstrated through work experience, visiting exhibitions, reading, studying and personal experience and your ambitions for personal development as a student at the LCC. Portfolio Advice Apart from the academic qualifications all students are required to present a portfolio of work which must evidence the following: 8

9 1. Visual vocabulary. Quality of compositional skills and use of line, shape, form, scale, space, light, colour, texture and time. 2. Ideas generation. Quality of ideas and expression of conceptual thinking. 3. Research and its application (including sketchbooks) 4. Systematic identification and investigation of appropriate resources. 5. Materials and media exploration and experimentation. Experimentation and testing of materials in realisation of concepts. 6. Contextual awareness and its influence on the portfolio. Understanding & application subject knowledge and context. Please ensure: If digital ensure your portfolio submission can be viewed on an Apple Macintosh computer. The examiners will not have access to any other computer. You have reviewed and checked that your submission works when viewed on a different computer to the one that it was generated on (i.e. check that your files view properly on a computer other than your own). The examiners will look at your work for a maximum of 15 minutes. Make sure that you pace your work so they will be able to judge your submission in the way that you wish to present yourself. Submission requirements: You are asked to provide a personal statement of a maximum of 300 words. You may show slides / images in your portfolio. You must have a project divider between each project with the projects title and a brief description of the project. A maximum of 50 words description for each project. You must have evidence of ideas, though processes that lead up to finished pieces: Sketchbooks or ideas sheets. You can include: Links to websites, such as your personal work site. Photographic evidence of sketchbooks, research and analysis work. Evidence of final pieces. Personal work / one day projects please put in a separate section. 9

10 BA (Hons) Illustration and Visual Media School of Design Office London College of Communication Elephant and Castle SE1 6SB Portfolio Tips We are particularly interested in seeing your roughs, ideas and visual analysis. The ideas and experimentations that lead up to your final designs. We are not purely focused on finished pieces and styles so please do add a visual thoughts, research and analysis and evidence of your interests. Interview Advice All applicants are invited to submit a portfolio of work which is assessed by members of the course team. Normally, students are not interviewed as part of the application process. Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme. Minimum UAL Entry Requirements To see the University s Regulations on Admissions, please go to the following link: admissions 10

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