PRESS KIT SunbRElla OuTDOOR & MaRInE FabRIC news april 2013

Transcription

1 PRESS KIT Sunbrella OUTDOOR & MARINE FABRIC NEWS APRIL 2013

2 Sunbrella OUTDOOR & MARINE FABRIC NEWS Dickson, the global leader in outdoor fabrics with more than 600 references on offer, is introducing three new lines in its famous Sunbrella collection. Sunbrella Renaissance is the first upholstery fabric made with recycled fibres. One of the all-time great fashion trends, the strap, is making its debut in the outdoor/marine fabric world with the new Sunbrella Straps collection. Last but not least, the Sunbrella Terry collection was specially developed for the boating world to ensure optimal comfort at sea. Solution-dyed in the very core of the fibres, Sunbrella fabrics are uniquely designed to stand up to all types of weather and all outdoor settings: gardens, patios and boats. Backed by a five-year warranty, Sunbrella fabrics are protected by a high-tech beading treatment which is particularly effective against stains, grease, liquids as well as chlorinated and salt water splashes. Attractive, easy to care for and to coordinate with any decorating style, they add a refined, designer touch to outdoor living. The leading outdoor decorators and furnishing manufacturers, including Tribu, Kettal, Barlow Tyrie, Sifas, Tuuci, Manutti, Vlaemynck, Woodline, Rausch, Dolcefarniente, Varaschin, Greendesign, Glatz, Fatboy, Point, Gandia Blasco, Jardinico, Umbrosa, Stern, Exteta, Andreu World, Mazuvo, Symo, Roda, Gartenkultur choose Sunbrella fabrics for their incomparable quality. 2

3 SUNBRELLA RENAISSANCE THE FIRST SUNBRELLA FABRIC MADE WITH RECYCLED FIBRES The new Sunbrella Renaissance collection, made with up to 50% recycled fibres, is available in three beautiful styles with a wide range of colours and designs that can be elegantly mixed and matched: Heritage a lovely array of seven solids; Parker three new striped patterns for a fanciful flair; and Sax six herringbone patterns for a chic, sophisticated look. The recycled fibres are taken directly from the factories where the fabric remnants are divided by colour batches, reconditioned as fibres and woven together with fresh, new Sunbrella fibres. The Sunbrella Renaissance collection features 16 exquisite references, all protected by a special weather-proofing, stain-proofing treatment and backed by a five-year warranty. This collection provides a vintage feel with a modern twist for an eye-catching, comfortable, environmentally-friendly outdoor setting. Atmosphere created with the following fabric references: Sax Cardinal / Heritage Papyrus / Sax Char / Parker Magma. THE SUNBRELLA RENAISSANCE COLLECTION INLUDES : Sunbrella Heritage : a lovely array of 7 solids. (Composition: 50% recycled acrylic, 47% acrylic, 3% polyester Plain weave: canvas). Sunbrella Parker : 3 new striped patterns for a fanciful flair. (Composition: 30% recycled acrylic, 68% acrylic, 2% polyester Plain weave: satin). Sunbrella Sax : 6 herringbone patterns for a chic, sophisticated look. (Composition: 30% recycled acrylic, 68% acrylic, 2% polyester Plain weave: baize). 3

4 WARM REDS A SMART STANDBY, RED ADDS A LIVELY SPARK TO ANY SETTING, FOR A DYNAMIC, DECORATIVE OUTDOOR LIVING SPACE. SUNBRELLA OFFERS A BEAUTIFUL RANGE OF SHADES TO MIX AND MATCH AT WILL! Parker Magma / 2. Heritage Garnet / 3. Heritage Pumpkin 4. Sax Cardinal / 5. Heritage Papyrus / 6. Sax Cooper 4

5 2 RAW ANTIQUE HUES SOBER AND ELEGANT, THE RENAISSANCE ARRAY OF RAW ANTIQUE HUES DRESSES UP CUSHIONS AND FURNITURE FOR A CHIC, NATURAL LOOK Heritage Papyrus / 2. Parker Slate / 3. Heritage Char / 4. Sax Fossil / 5. Sax Latte 5

6 SKY BLUES THESE MANLY, MARINE COLOURS ARE THE RAGE IN BOTH FASHION AND DECORATING, AND THESE HEAVENLY TONES ARE ALSO SHOWCASED IN THIS NEW SUNBRELLA RENAISSANCE COLLECTION. SOLIDS, STRIPES OR HERRINGBONE PATTERNS, THESE COOL CLOURS STYLISHLY MIX AND MATCH FOR A UNIQUE, MODERN OUTDOOR DECOR Heritage Denim / 2. Heritage Granit / 3. Sax Char / 4. Parker Denim / 5. Sax Denim

7 SUNBRELLA STRAPS THE STRAP EFFECT STEALS THE SPOTLIGHT A fundamental trend, the strap weaves its braids on today s chairs, benches and other types of designer seats. By launching its first collection of outdoor straps (Sunbrella Straps), in collaboration with the style team, Dickson offers outdoor furniture makers an exciting opportunity to personalize and market customizable products. Using two types of weave (canvas and braided), they can create their own unique straps, drawing from the vast array of predefined colours. The first solution-dyed acrylic fibre Straps to hit the market, this collection provides unparalleled resistance to UV rays and coordinates exquisitely with all the Sunbrella Outdoor fabrics. Thanks to the reinforced spinning of the yarn, it also provides the comfort and durability needed for this very specific application on seats and backs of chairs. THE SUNBRELLA STRAPS COLLECTION INCLUDES : 2 weave effects to mix and match within an elegant range of predefined colours, backed by a 5-year warranty and protected by a special stain-proofing, weather-proofing treatment: Canvas effect: 4 widths (15, 30, 40, 50 mm) Braided effect: 1 width (50 mm only) Colours and design (solids or stripes) on request. Armchair created with the Mandurah Linen reference. 7

8 Sunbrella StrapS Suggestions by Sunbrella Canvas effect: 1. Albury Deep purple 2. Mildura Jungle 5. Wellington Carbon 6. Hamilton City Grey 7. Mandurah Linen Braided effect: Horizontal / Hamilton City Grey Vertical / Wellington Carbon 3. Eden Moon Stone 4. Eden Parchmen 7 8

9 SUNBRELLA TERRY FOR THE PLEASURE OF BEING AT SEA Sunbrella launches its Sunbrella Terry collection, catering to the specific needs of the boating market. This clever range of terry cloth fabrics particularly appeals to the many boat owners who must cover their leather or leatherette seats with cotton to protect their skin from the heat. Unlike most cotton fabrics that do not withstand the wear and tear of repeated machine washing and extended exposure to UV rays very well the new Sunbrella Terry fabric guarantees long lasting colourfastness and UV protection as well as effective resistance to mould and the rigours of a marine environment (salt water in particular) thanks to the solution-dyed fibres used in its unique weave. It is also softer, thicker and more comfortable than fabric made mostly with cotton. A luxurious knitted terry cloth designed to optimize the texture, performance and elasticity. THE SUNBRELLA TERRY COLLECTION is available in 9 solution-dyed colours and backed by a 5-year warranty. Atmosphere created with the Navy (blue) and Parchment (beige) references. 9

10 9 Sunbrella TERRY Mineral 2. Char 3. Dove 4. Pumpkin 5. Cocoa 6. Navy 7. Parchment 8. Wren 9. Beige 10

11 100% SOLUTION-DYED ACRYLIC, SUNBRELLA FABRICS COMBINE RELIABILITY, DURABILITY, COMFORT AND EASY MAINTENANCE The Sunbrella brand is recognized by top names in the outdoor decorating, furniture and boating industries all around the world as the maker of exquisite, high-end fabrics that are ultra-durable, and as refined as indoor fabrics. The collection s 425 references are ideal for seat cushions, umbrellas, deck chairs and myriad marine applications. Certified OEKO-TEX*, these fabrics are all manufactured without any harmful substances and do not represent any health, skin or environmental hazards. Recommended by the Skin Cancer Foundation*, these fabrics provide maximum protection against UV rays (UPF 50+) and guarantee optimum colourfastness. Specifically designed for outdoor use, Sunbrella Outdoor fabrics stand up beautifully to all kinds of weather, as well as chlorinated and salt water. The fluorocarbonated treatment, which repels liquids so they do not penetrate into the fabric, ensures effective protection against grease and stains. CQ 638/2 IFTH * The OEKO-TEX label officially assures consumers of the added benefits provided by having passed rigorous safety tests generally reserved for sensitive skin clothing and other special textiles. * The Skin Cancer Foundation is the only national or international nonprofit organization exclusively dedicated to the world s most common form of cancer. The Foundation creates and carries out information and public awareness programmes and supports research to reduce the number of deaths caused by skin cancer. 11

12 Dickson, CREATOR OF INTELLIGENT TEXTILES Historically renowned as the pioneer of technical textiles, Dickson has become the global benchmark for outdoor fabrics. Marketed under its two leading brands, DICKSON and SUNBRELLA, its products are prized by the top names in boating, decorating and architectural design. Ongoing innovations the group s growth engine have enabled Dickson to diversify its offering with a vast array of technical textiles developed as genuine home improvement solutions. The business currently meets the needs of five specific markets: solar protection, outdoor decorating, indoor decorating, boating equipment and now flooring. A combination of cutting-edge technical expertise and creative design, the Dickson style is brightening up the world in more than 110 countries on 5 continents. KEY FIGURES 27,500 sq m of manufacturing facilities 10,000 sq m of logistics facilities 1,625 references in stock at all times 250,000 sq m spools handled monthly 100,000 sq m of fabric manufactured daily 25 million sq m of fabric manufactured annually 12

13 PRESS KIT Sunbrella OUTDOOR & MARINE NEWS 10, rue des Châteaux BP 109 Z.I. la Pilaterie Wasquehal Cedex France Tél. +33.(0) Fax +33.(0) PRESS CONTACT AgencY Céline Tondi Cathy Plancke We are happy to send you photos and/or samples upon request. We would like to extend our sincere appreciation to Manutti for providing the outdoor furniture used in this presentation. Design & layout: Christelle Muller +33 (0) / Photos : Studio Tekhné