I n t r o d u c I n g the new STOCKHOLM c o L L E c t I o n

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1 Introducing THE NEW STOCKHOLM COLLECTION

2 One of the many skilled hands and passionate minds behind THE STOCKHOLM COLLECTION Introducing THE New STOCKHOLM collection Smart Craftsmanship is our take on quality furnishing: design in every detail, and the finest materials inside and out for ultimate comfort. The wear and tear of everyday life only make these pieces even more beautiful before passing them onto the next generation. And finally, it wouldn t be Smart Craftsmanship, if the price didn t make you feel a bit clever.

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5 EASY TO LOVE MATERIALS We chose to work with a wide variety of supple and strong materials for STOCKHOLM. They are materials that we ve fallen in love with, and we know you will too. Materials that are tactile and easy, with just the right finish. Take walnut, for instance. It is an elegant hardwood that is the epitome of strength and durability. And its rich, chocolate brown becomes deeper and more dynamic with every passing year. Or take full-grain leather, another favorite. It is a natural, soft material that retains markings like wrinkles and scars, making each hide completely individual. We also picked out bone china; strong and beautiful, it s considered to be the finest of porcelain products. Enjoy the materials by living with them and using them. These pieces will reflect your character and life, before being passed onto the next generation.

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7 QUALITY CONVERSATIONS PETER KLINKERT, Project Manager involved in the creation and production of STOCKHOLM shares his thoughts on the collection. Why create a new STOCKHOLM collection? We need to constantly challenge ourselves in all areas of home furnishing. With this collection, we are proving that we can also challenge the high-street shops in terms of quality and design and in price as well. How does this collection differ from previous generations of STOCKHOLM? It has been updated in terms of functionality, and is also broader, covering more areas of the home. The previous collection was more coordinated, whereas this one contains strong individual pieces that belong to the same family, but easily combine with the furniture you already have. What aspects of the manufacturing process of STOCKHOLM ensure Smart Craftsmanship? Attention to the details, and that little extra everywhere. The collection is also manufactured, packaged and transported in a way that gives customers the best value for their money, and therefore makes it more accessible than traditional craftsmanship. You could say that STOCKHOLM is quality furnishings with common sense. Do you have a favourite material in the collection? The full-grain leather used for the sofa. For the combination of function, comfort and tactility. And your favourite piece? You don t love one of your own kids more than the others...

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9 QUALITY CONVERSATIONS OLA WILBORG, DESIGNER involved in the creation and production of STOCKHOLM shares his thoughts on the collection. What was your main source of inspiration for the collection? When we decided to work with walnut, it made me immediately think of furniture from the 50s and 60s. I looked quite a bit at those two decades, both in terms of design and in the way homes were decorated, and then compared that with how we live today. The ambition was to create a sustainable and timeless collection. What are some examples of tactile or smart solutions that you discover after using the pieces? The armrests on the dining chairs have an angle, so they fit perfectly under the table; it s as if they re being sucked in. The swivel function on the small chair makes sitting less static and much more comfortable. And the glass cabinet is designed to make the room visible through the piece, allowing beautiful wallpaper, for example, to become part of the cabinet Is there something distinctly Swedish or Scandinavian about STOCKHOLM? Yes, I would probably describe STOCKHOLM as Scandinavian. I was born and raised in Sweden, and that has, of course, influenced my aesthetic. At the same time, there are also international influences mixed in. What are your favourite pieces? It s hard to choose, but probably the mid-size storage cabinet in green. I also love the bedside table, and the candleholders. How do you envision STOCKHOLM being used in people s homes? I hope that people dare to explore new ways of decorating. The bedside table makes a great sideboard in the living room, perfect for storing remote controls. And the small chest of drawers can be used in the hallway, bedroom or living room. The swivel chair is also a great stand-alone piece in the bedroom. What is the future for these pieces 20, 30 or 40 years from now? My wish is that they are still being used every day, though they might change owners over the years. I see them being passed down from one generation to another, or maybe changing hands through auctions. A long, rich and eventful life that s my wish for STOCKHOLM.

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11 STOCKHOLM so3 Seglora dark brown STOCKHOLM chandelier STOCKHOLM fabric white STOCKHOLM chair green STOCKHOLM plate 14 white 2-p STOCKHOLM so3 Röstånga beige STOCKHOLM pouffe Delikat white/black STOCKHOLM rug flatwoven 250x350 cheq/green STOCKHOLM espresson cup 6 cl white 2-p STOCKHOLM rug low pile 170x240 green STOCKHOLM swivel chair Sandbacka yellow STOCKHOLM chest 4 drawers 49x107 walnut veneer STOCKHOLM salad servers s STOCKHOLM rug low pile 80x150 brown STOCKHOLM tv bench 160x40 Walnut veneer STOCKHOLM candlestick 3 candles stainless steel STOCKHOLM vase 20 green STOCKHOLM armchair high back Sandbacka black STOCKHOLM table lamp 60 clear glass STOCKHOLM so3 Sandbacka green STOCKHOLM cushion 55x55 black/white STOCKHOLM pendant lamp white STOCKHOLM fabric 150 fern/green STOCKHOLM armchair high back Röstånga grey STOCKHOLM dining table 170x85 walnut veneer STOCKHOLM qc/2pwc 240x220/ 50x60 grey/white STOCKHOLM cabinet with 2 drawers 90x107 Walnut veneer STOCKHOLM glass 17 cl clear glass/patt 2-p STOCKHOLM bed frame stained ash (several sizes) STOCKHOLM cushion Seglora dark brown (several sizes) Bed frame (depending on size) STOCKHOLM fabric 150 white/ yellow STOCKHOLM so3 Röstånga white STOCKHOLM cushion cover 50x50 striped yellow The STOCKHOLM Collection will be launched worldwide April STOCKHOLM carafe 1.0 l clear glass STOCKHOLM sideboard 160x81 Walnut Veneer STOCKHOLM armchair high back Mosta green STOCKHOLM rug flatwoven 170x240 black/off white x350 black/off white / 275 STOCKHOLM coffe table 93 walnut veneer STOCKHOLM qc/2pwc 240x220/ 50x80 beige (*Selected products will be launched August 2013)

12 STOCKHOLM sideboard 160x81 Beige STOCKHOLM candelabra 33 stainless steel STOCKHOLM serving bowl 60x30 walnut veneer STOCKHOLM plate 32 white 2-p STOCKHOLM so3 Sandbacka black STOCKHOLM candlestick 40 stainless steel 2p STOCKHOLM vase 40 green STOCKHOLM so3 Seglora natural STOCKHOLM qc/pwc 150x200/ 50x80 beige STOCKHOLM coffe table 180x59 walnut veneer STOCKHOLM glass door cabinet 90x180 Beige STOCKHOLM rug low pile 170x240 yellow STOCKHOLM chair walnut veneer STOCKHOLM bowl 42 stainless steel STOCKHOLM rug flatwoven 170x240 net patt/yellow STOCKHOLM cushion cover 50x50 striped beige STOCKHOLM fabric 150 fern/grey STOCKHOLM swivel chair Sandbacka green STOCKHOLM mirror 80 walnut veneer STOCKHOLM tv bench 160x40 Beige STOCKHOLM so3 Gammelbo light brown STOCKHOLM cabinet with 2 drawers 90x107 Green STOCKHOLM dining table 240x90 walnut veneer STOCKHOLM rug low pile 170x240 brown STOCKHOLM N floor lamp white STOCKHOLM nest of tables walnut veneer STOCKHOLM rug flatwoven 250x350 cheq/brown STOCKHOLM rug flatwoven 170x240 net patt/brown STOCKHOLM red wine glass 40cl clear glass STOCKHOLM serving bowl 25x12 walnut veneer STOCKHOLM armchair high back Mosta grey STOCKHOLM chair cushion Seglora STOCKHOLM so3 Röstånga grey STOCKHOLM cushion cover 50x50 check/beige STOCKHOLM bowl 38 brown STOCKHOLM qc/pwc 150x200/ 50x60 grey/white STOCKHOLM swivel chair Sandbacka dark beige STOCKHOLM glass door cabinet 90x180 Yellow STOCKHOLM cushion cover 50x50 striped green STOCKHOLM bed side table 42x42 yellow STOCKHOLM deep plate 25 white 2-p

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16 QUALITY CONVERSATIONS Viveca Olsson, Creative Director involved in the creation and production of STOCKHOLM shares her thoughts on the collection. How would you describe the collection? Well made through and through beautiful proportions, great comfort, clever, multiuse functions, and high-quality materials for durability. What does the collection contain? We focused on living, dining, and sleeping solutions, but the products are made as crossover pieces to fit many different spaces. One of the most unique things about STOCKHOLM, apart from the quality, is that this is a collection of strong individual products that also go very well together. If STOCKHOLM were a person, what would be their most notable character traits? It would be a person of contrast, in a positive sense. Sophisticated yet casual; passionate and detail oriented but a with surprisingly warm sense of humour. Complete may be a better word. You describe the materials used in STOCKHOLM as tactile what does that word mean to you? Tactile for me is something authentic that gives me a sense of comfort. That s exactly the feeling I get when using or touching the full-grain leather, the soft velvet, the tufted and woven carpets, and of course the walnut, which is probably the most striking material in this collection. What are your favourite pieces in the collection? It s hard to say, but probably the whole dining set: the table and chairs, with the bone china plates and the mouth-blown glassware.

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19 IKEA Press Office

20 SMART CRAFTSMANSHIP THE STOCKHOLM COLLECTION T H E s to c k h o l m c o l l e c t i o N Inter IKEA Systems B.V