BlackBerry 10 The Future For Developers

Transcription

1 BlackBerry 10 The Future For Developers In association with Cambridge Wireless 30 th April 2013

2 Gregor Park Senior Marketing Manager, Global App & Partner Propositions Gregor_Park

3 So what is BlackBerry 10? Cambridge Wireless Event: BlackBerry 10 The Future For Developers 30 th April 2013

4 The OS is slick and attractive and the phone is lush enough to suit both the business brains and fashion fiends among you. Luke Westaway, CNET The OS looks hugely powerful. The demonstrations of Message Hub, the intuitive keyboard, video BBM, and parallel work and personal security settings will have reassured long-time BlackBerry fans that this is a handset worth investing in. Sky News But BlackBerry 10's innovative features from its superb keyboard to the fantastic Time Shift have got us excited. Esat Dedezade, Stuff

5 BlackBerry 10 BlackBerry Z10 BlackBerry Q10

6 BlackBerry 10 Built to Keep You Moving BlackBerry Hub BlackBerry Keyboard BBM Video with Screen Share BlackBerry Balance Always one thumb swipe away Best keyboard - touch or physical Share anything in an instant Work and life - securely balanced

7 Re-designed. Re-engineered. Re-invented.

8 Integrated Social Beautiful

9 BlackBerry 10 Integrated, Social, Beautiful Integrated Social Beautiful

10 A Growing BlackBerry 10 Ecosystem Commitment to Developer Success 45 BlackBerry Jam events (developer and enterprise) in 37 unique countries 5 BlackBerry online Jam Sessions resulted in 45,000 app submissions Over 10,000 developer devices seeded to support developer testing Open source contributions: 87 public repositories, and >150 members Strategic framework partnerships: Appcelerator, Sencha, Marmalade, Mippin

11 Video follows

12

13

14

15 Research conducted by Strategy Analytics BlackBerry Developers Support vs Other Platforms that showed erosion 28%

16 BlackBerry Developer Program Ranked Highest in the industry 8/10

17 39% gave the BlackBerry Developer Program. 10/10

18 Android, ios and BB are top priority for their developers % of developers using each platform as their main platform (n=3,460) lead platforms extension platforms gap fillers 3rd ios Android BlackBerry Windows Phone Research conducted by Vision Mobile HTML Symbian Qt Flash or Flash Lite Java ME

19

20 BlackBerry World a world of opportunity! 76 Million subscribers 55% of BlackBerry Z10 customers coming from competitor devices 173 Markets supported 4.5 Billion+ apps downloaded Over 67,000 registered vendors Over 100,000 BlackBerry 10 apps approved for sale

21 Application Categorization App Submissions* by category Games 30% Utilities 15% Entertainment 8% Navigation & Travel 6% News & Magazines 5% Books 5% Health & Fitness 3% Sports 2% Productivity 2% Photo & Video 2% Music & Audio 2% Business 1% Finance 1% Lifestyle 1% Social 1% Themes 1% *S4BB City Guide Apps not included

22 22 BlackBerry World a new experience Application Store Find the applications you want and discover new ones you ve wished for! Unify All Your Content Types Bring all content types together into one integrated storefront Music Video and more

23 23 Storefront Video Home Storefront Home Music Home Unified store with Apps, Games, Music, Video & TV shows Best in class UI optimized for content discovery Top Free, Top Paid as well as Trending and Grossing apps Multiple payment options including Carrier Billing, PayPal and Credit Card

24 Music storefront Major Labels Over 23+ million tracks from all Major Labels & Indies. The BlackBerry-branded music store will be available in North America, LATAM, South Africa, Asia Pacific and Europe with local catalogue highlighting the best artists from each region. Preview tracks before you buy. Larger geographical reach than Google Play & Amazon. The music storefront is on par with itunes, Amazon and Google Play. BlackBerry Link will transfer your itunes to BlackBerry 10

25 Video storefront Major Partners Latest movies & TV shows for purchase or rental and next day TV (where titles are available). The BlackBerry-branded video store available in USA, UK and Canada Download movies & TV on the go or connect to your HDTV at home with the HDMI output. Preview a trailer of the movie before your rent or buy The video storefront will be competitive with itunes, Google Play and Microsoft

26 BlackBerry Newsstand BlackBerry Newsstand: 1,000 s of press titles, all in one place. Discover and read magazines for free for 20 minutes a month in BlackBerry Newsstand. Read all the magazines you want for one low monthly price or buy an issue of your favorite title. Available in North America, LATAM, Europe, South Africa and Asia Pacific.

27 Consumer Applications on BlackBerry 10 Class leading communications platform , messaging and social networking. Fantastic gaming with strong partners and innovative social gaming features built into the platform. Powerful entertainment offering with Music, Video and Newsstand supported by other app offerings

28 Social Networking The class leading communication platform - , BBM, Facebook, Twitter, LinkedIn, foursquare, YouTube BlackBerry 10 has them all and lets you manage them via the BlackBerry Hub BlackBerry 10 brings you the best in keyboards whether it s the virtual Z10 with flick typing or the Q10 with iconic qwerty keyboard BlackBerry sharing function enables users to share and post quick updates to their social network BBM video chat and screen sharing : share the latest news article or book quote in one swipe.

29 Social Networking & IM BBM Facebook Twitter LinkedIn YouTube foursquare WhatsApp Badoo Keek Waze FaceFlow Untappd Google Talk Skype Viber oovoo Tuenti Xing Denotes app coming soon

30 Gaming - Overview Extensive games catalogue: 1000 s of titles from the major game development houses Gaming experience. Ultimate Social Find and connect with friends via BBM or Scoreloop (across platforms). Discover friends games and activities, join them for a multiplayer experience. Compete and compare scores and achievements.

31 Thank You Gregor

32 Q & A

33 Developing Apps for BlackBerry 10 Simon Developer Evangelist, BlackBerry Cambridge Wireless Event: BlackBerry 10 The Future For Developers April 30 th, 2013

34 Developing a BlackBerry 10 app? Tube Map AccuWeather USA Today Wallpapers

35 BlackBerry SDKs HTML5 BlackBerry WebWorks C/C++/Qt/Cascades Native SDK ActionScript Adobe AIR Java Android Runtime

36 Native Apps

37 Momentics: A powerful IDE 37

38 Native app structure C/C++ QML JavaScript

39 Building your Native app You can define your UI in QML Use JavaScript for event handling or application logic Use C/C++ for application logic or dynamic UI

40 Native Apps: QML & JavaScript JavaScript event handlers JavaScript functions within QML doc You can use JavaScript libraries

41 Native apps: C++ Code or QML Container { Button { text: Click me } } Container* mycontainer = new Container(); Button* mybutton = new Button(); mybutton->settext( Click me ); mycontainer->add(mybutton);

42 Native: APIs and Libraries

43 HTML5 Webworks Apps

44 WebWorks app structure HTML5 CSS3 JavaScript Wallpapers

45 WebWorks apps Driven by strong Web standards support Lots of frameworks are supported USA Today

46 WebWorks app and jquery Mobile BlackBerry 10 Theme

47 Ripple Emulator Multi-platform mobile environment emulator Google Chrome browser extension Many features including: JavaScript debugging DOM inspection Multiple device emulation

48 Remote Web Inspector

49 Designing for BlackBerry 10

50 BlackBerry 10 BlackBerry Z10 BlackBerry Q10

51 BlackBerry 10 UI Guidelines

52 Integrating with BlackBerry 10

53 Invocation Framework USA Today

54 Active Frames AccuWeather

55 BlackBerry Hub

56 Porting

57 Porting from ios to BlackBerry 10

58 Porting Android Apps Android apps run on BlackBerry 10 using Android runtime Gingerbread apps (2.3.3 API level 10) are supported APK repackaged using: Online tool Command line tools Eclipse plug-in High percentage of apps port without code changes

59 Distributing your apps

60 BlackBerry World Global marketplace Over 100k apps in store FREE to register as a vendor FREE to submit apps and upgrades 70/30 revenue share Credit card, PayPal, operator billing Free and paid apps catalog

61 BlackBerry 10 Device, tool and app demos

62 Next steps: Go to developer.blackberry.com Install chosen SDK(s) and Simulator Get signing keys & create BlackBerry World account Work through the tutorials, UI guidelines, other docs and samples Develop and submit your apps

63 THANK YOU Simon

64 Q & A 64

65 Useful Links: Main developer portal. Great starting point for the platform Main Native Cascades development page / 10/ ckberry/ Main HTML5/WebWorks page Main Android runtime SDK page BlackBerry 10 UI guidelines BlackBerry World. Main page for developers Built for BlackBerry programme