PIM 360º FOR ECOMMERCE & MULTICHANNEL COMMERCE
|
|
- Katherine Burke
- 7 years ago
- Views:
Transcription
1
2 CONTENT Product Information Managment (PIM) is the prerequisite for multichannel commerce... 2 Longtail... 3 Multi-site... 4 Changes in category management... 5 Summary... 6 Heiler Software... 7 Author: Michael Fieg Enterprise Product Information Management White Paper Chapter 2 1
3 Product Information Managment (PIM) is the prerequisite for multichannel commerce From the point of view of businesses that specialize in the acquisition, preparation, and distribution of product information, the motivational factors for the initiation of customer projects have changed massively over the past several years. Enterprise Product Information Management (PIM), which has become an uncontroversial, important business process, provides a variety of solutions to problems that occur as marketing and sales-related product information makes it way through the business landscape. Looking back, the drivers of enterprise PIM have been on the selling side. Specialist solutions for output processes print, in particular had been available for many years. But it was not until people started to realize that PIM was particularly useful whenever data were generated by a PIM process based on a standardized, enterprise-wide repository that the solutions that exist in the enterprise PIM segment today were arrived at. The subjects on which projects focused, along with Enterprise PIM, were the consolidation of supplier data, the creation of the "golden record" as an enterprise "place of truth," internationalization linked with a process-secured ("global-local") creation process, and of course in depth integration with the back-end. Responsibilities also changed within corporations. The head of marketing's partially-automated print solution became the CIO's enterprise PIM. Just as enterprise PIM emancipated itself between 2002 and 2004 by staking a new claim for the all-encompassing significance of product information as a business process, it is now on the cusp of a new stage in its development. The marketplace is increasingly focusing on enterprise PIM as the "long-lost brother of e-commerce." But let's start at the beginning: what issues drive PIM projects today? Andrew White, a Gartner analyst, first introduced the "MDM era" as the successor to the "ERP era" in the fall of Gartner positions MDM as an enterprisewide repository. In the scope of this repositioning, Gartner took the opportunity to coin a new term: "MDM for product data" instead of PIM. Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. Target-oriented distribution over different channels such as online stores, print catalogs, and point of sale opens up new target markets and increases awareness in the marketplace. It is precisely these developments in the area of multichannel commerce which make the idea of a centralized PIM solution attractive. The key drivers are the long tail, multi-site, and changes in category management. Enterprise Product Information Management White Paper Chapter 2 2
4 Longtail Particularly in the area of distance selling, product selection policy has seen major changes. Previously, category management meant always having to deal with limited space. In a print catalog, only a certain number of pages were available. The logistics were also limited: storage limited the possibilities so clearly that most dealers attempted to find the perfect "catalog selection" with the highest number of top-selling items. In our projects, we see these product selections in companies. It quickly becomes evident that compromises have been made in the selection of products. In most cases, only certain brands are carried, or a segmentation of the product and target groups is performed. This is certainly useful for print catalogs, but online stores don't have these limitations! In stationary retailing, the product range must be closely geared to reflect customer demand, due to the limited selling space. In doing so, particular account is taken of the demands of the majority, while anything that is not sufficiently profitable is often ignored. Many products remain unsold for this reason it is precisely these which are the "long tail." The term derives from a graphical representation of a frequency distribution. When one considers the margins, this distribution also has a highly interesting meaning: in most industries, the fastmoving items intended for the masses have a particularly low margin. Consider the market for music. What do you think has a higher margin: a top ten CD single, or a rare collectable album? The rare album, of course! This means that in the past, retailers had to forgo high-margin products due only to limited floor space, limited pages in catalogs, or perhaps due to limitations in their IT systems! The long tail consists of a wide variety of products: a rare bottle of wine, special interest music, exotically spiced roasted peanuts, films that have been deleted from back catalogs, highly specific spare parts for which there is little demand. The list is endless. There is no shortage of products for which there is little demand. They are seldom available, however. Enterprise Product Information Management White Paper Chapter 2 3
5 Compared to all other distribution channels, the Internet offers us considerable cost advantages. The digital mall consists of servers which can be readily expanded when necessary. Adding a new product takes little more than a few additional database entries. And perhaps a little space in a logistics center with efficient operations, or possibly run by the service provider and in the case of purely digital products not even that: sending a digital music track over the Internet costs the retailer practically nothing. The only question is why retailers haven't been massively expanding their product ranges for years. Why are we seeing product selections numbering 300,000 items with typical B2C dealers, instead of 3 million items? The leading store systems and search engines are designed for these large product ranges. It would not pose any major problems. There is a problem, of course: before products can be presented in a store, the product data must be obtained from suppliers and processed. In many cases, product ranges are also limited by the fact that the product data cannot be efficiently maintained. It is here that the new PIM strategies are brought to bear: with an enterprise PIM solution, retailers can build and maintain extremely large product portfolios. For the first time, retailers can now use an integrated process: suppliers provide their product portfolios in electronic form. These data are checked and stored in a central repository. They are then structured and prepared for presentation in the stores. Multi-site A strong tendency towards vertical integration on the part of manufacturers has become evident in the retail sector. Manufacturers have not only set up flagship stores to attract more demanding customers and position their brands, but they have also attempted to boost their turnover by setting up their own product presentations in retail outlets. This integrated product presentation is referred to as shop-in-shop. Retailers are showing an increasing tendency to set up brand and manufacturer-specific web stores. Beside shops-in-shops, manufacturers are increasingly setting up target-market specific presences. If one investigates the online strategies of the large mail-order retailers, one finds both an increasing diversification of brands, and an increasing tendency to cross-sell. SportScheck sells a pair of Adidas sport pants in the Adidas-branded store on sportscheck.de while also cross-selling them on otto.de and on other platforms such as amazon, for example. Enterprise Product Information Management White Paper Chapter 2 4
6 The complexity of handling product data arises from the multiplication of language, sales area, target group, brand specifics, and platform. With every additional website that requires product data, enterprise PIM gains greater importance as a central clearing house. Enterprise PIM is a precondition for the successful management of a large number of stores! Changes in category management Changes in the area of product selection strategies represent a further factor for the re-orientation of enterprise PIM. The massive growth of product portfolios in the marketplace has led to fundamental changes in the area of data management. These changes are most clearly evident in the area of mail-order sales. In the context of a multichannel strategy, PIM is typically positioned with the following process requirements: centralized data administration, increased automation, reduction of manual processes, reduction in media discontinuities, strengthening of clear responsibilities, early data capture, accelerated data availability, reduction of errors. In a real business, the following points would trigger an enterprise PIM project:» Several employees are continuously occupied with copying and pasting image and text data from an existing database, in order to make them available to third-party users.» Catalog page briefings (for print catalogs) typically involve the use of pen, paper, and scissors.» Raw image data cannot be used for the design of web pages.» 60% of all items in the web store were "re-digitized" from the print catalog.» A call center employee has to check up to four systems simultaneously in order to supply the customer with all the required product data.» In some cases, the same piece of text is translated multiple times per target language; and separately for online and print. Enterprise Product Information Management White Paper Chapter 2 5
7 Growth of product portfolios has thus had an enormous impact on the data maintenance scenario. Until recently, back office staff may have manually maintained product group information article by article, but now this is no longer possible, or at least not as a sequential task. New processes are required here! In order to promote the "relevance" factor in data maintenance, we now import customer ratings from the various online stores into the PIM system. The employee simply navigates to the poorly-rated products. These are usually the products that have to be described more accurately... online stores thus provide an excellent source of real-time data quality ratings. Organizationally, these changes in category management will lead to a restructuring of departments that have traditionally been responsible for data acquisition, maintenance and output planning. In many businesses, the publication specialists responsible for the print channel are organizationally separate from those responsible for the Internet channels. This often leads to redundant product data maintenance, and a failure to exploit synergies. The tangible indirect effects of this are different product presentations in print and on the Internet, different product portfolios, a huge manual overhead when transferring content between media, and redundant storage of product facts within the enterprise. In the case of leading mail-order retailers, there has been a realization in the past few years that the convergence of presentation channels leads to a restructuring of departments. Reorganization serves two objectives:» Simplifying and standardizing data creation. The purchasing department now has a new role as a supplier of highest possible product information quality.» Publication planning is becoming increasingly flexible and will typically span multiple output channels. Any differentation between online and offline channels should be consciously avoided. Summary Following the emancipation of enterprise PIM as an independent business process, it now stands on the verge of a new stage in its development. Enterprise PIM (or Gartner's "MDM for product data") is once again gaining importance in marketing and sales: enterprise PIM is a prerequisite for successful e-commerce! * Gartner Master Data Management Summit, October 5-7, 2009 Hyatt Regency Century Plaza, Los Angeles, CA Enterprise Product Information Management White Paper Chapter 2 6
8 Heiler Software Visit Heiler Software on Twitter, Facebook and YouTube and to learn more about our products, white papers, and best practices Enterprise Product Information Management White Paper Chapter 2 7
PIM 360º AN OVERVIEW. Enterprise Product Information Management White Paper Chapter 1 1
CONTENT What is PIM 360º?... 2 What exactly does PIM 360º mean?... 2 Data integration... 2 Data management... 2 Multichannel business... 3 Consulting and Implementation... 3 Heiler Software... 4 Enterprise
More informationTURNING DATA INTO BUSINESS. Leading Companies run Heiler Software
Leading Companies run Heiler Software KRAMP FOCUSES ON LONG TAIL AND EFFICIENT CUSTOMER RESPONSE IN ITS E-COMMERCE STRATEGY Tines, hand tools and hydraulic motors are the order of the day at Kramp. Spare
More informationRetail Analytics The perfect business enhancement. Gain profit, control margin abrasion & grow customer loyalty
Retail Analytics The perfect business enhancement Gain profit, control margin abrasion & grow customer loyalty Retail Analytics are an absolute necessity for modern retailers, it empowers decision makers
More informationStrategic Brand Management Building, Measuring and Managing Brand Equity
Strategic Brand Management Building, Measuring and Managing Brand Equity Part 1 Opening Perspectives 开 放 视 觉 Chapter 1 Brands and Brand Management ------------------------------------------------------------------------
More informationWhy a single source for assets should be. the backbone of all your digital activities
Why a single source for assets should be the backbone of all your digital activities Navigating in the digital landscape The old era of traditional marketing has long passed. Today, customers expect to
More informationROI of Product Data for Multichannel Commerce
Study ROI of Product Data for Multichannel Commerce Measurable Results in Terms of Margins, Revenue, Costs and Product Launches This document contains Confidential, Proprietary and Trade Secret Information
More informationBIM. the way we see it. Mastering Big Data. Why taking control of the little things matters when looking at the big picture
Mastering Big Data Why taking control of the little things matters when looking at the big picture 2 Big Data represents a big opportunity and a big reality Many industry analysts and advisors are looking
More informationMarkets & Issues Multi- and Omni- Channel Marketing. July 2015
Markets & Issues Multi- and Omni- Channel Marketing July 2015 Challenge Today s customers are hungry for information, price conscious, flexible and mobile. They use any one of an increasing number of channels
More informationIntegration and Infrastructure Software White Paper. Deploying a single, consolidated platform for e-commerce
Integration and Infrastructure Software White Paper Deploying a single, consolidated platform for e-commerce August 2005 Page 2 Contents 2 Introduction 2 The evolving challenges of e-commerce 4 Good candidates
More informationBuilding Relationships by Leveraging your Supply Chain. An Oracle White Paper December 2001
Building Relationships by Leveraging your Supply Chain An Oracle White Paper December 2001 Building Relationships by Leveraging your Supply Chain EXECUTIVE OVERVIEW This white paper illustrates why a fusion
More informationAre you ready to boost the effectiveness of your promotions and loyalty program?
Are you ready to boost the effectiveness of your promotions and loyalty program? Frequently Asked Questions About Enterprise Offer Management An NCR White Paper 2010 Experience a new world of interaction
More informationInventory Management Intelligent Insights ebook
Intelligent Insights Into Inventory Levels Across Sales Channels Improves Efficiencies & Drives Sales Inventory Management Intelligent Insights ebook Business Intelligence for Multichannel Inventory Management
More informationAn intoduction to Multichannel. www.brightpearl.com
An intoduction to Multichannel Whats inside Read our best practice tips for keeping stock control in check. Even the best inventory managers sometimes trip up, but using our experience we've complied some
More informationMaster of Science in Marketing Analytics (MSMA)
Master of Science in Marketing Analytics (MSMA) COURSE DESCRIPTION The Master of Science in Marketing Analytics program teaches students how to become more engaged with consumers, how to design and deliver
More informationTHIRD REGIONAL TRAINING WORKSHOP ON TAXATION. Brasilia, Brazil, December 3 5, 2002. Topic 4
THIRD REGIONAL TRAINING WORKSHOP ON TAXATION Brasilia, Brazil, December 3 5, 2002 Topic 4 INFORMATION TECHNOLOGY IN SUPPORT OF THE TAX ADMINISTRATION FUNCTIONS AND TAXPAYER ASSISTANCE Nelson Gutierrez
More informationThe Requirements for Universal Master Data Management (MDM) White Paper
The Requirements for Universal Master Data Management (MDM) White Paper This document contains Confidential, Proprietary and Trade Secret Information ( Confidential Information ) of Informatica Corporation
More informationQAD SOLUTIONS ARE BUILT FOR FOOD AND BEVERAGE MANUFACTURERS, BUILT FOR YOU
QAD SOLUTIONS ARE BUILT FOR FOOD AND BEVERAGE MANUFACTURERS, BUILT FOR YOU Food and beverage manufacturers produce a wide array of products from soda, wine, dairy, and fruits and vegetables to oils, spices
More informationMANAGING MASTER DATA & DATA QUALITY
CONTENT Data Quality Management (DQM) as part of the MDM Strategy... 3 The DQM Tools... 4 (Data) Quality Gates... 4 Status of Concepts and Validation Rules... 4 System-Side User Support... 4 Reporting
More informationDRIVING B2B SALES IN THE AGE OF DIGITAL
DRIVING B2B SALES IN THE AGE OF DIGITAL DRIVING B2B SALES IN THE AGE OF DIGITAL WE RE ON THE CUSP OF A GENERATION SHIFT IN B2B PURCHASING. As Business-to-Business (B2B) buyers are exposed to innovative
More informationEvolving Ecommerce Best Practices in Retail
Evolving Ecommerce Best Practices in Retail In the August, 2008 report, The Mantra for Driving Holiday Business, Aberdeen research showed that the three most important attributes for any ecommerce site
More informationDigital Business Platform for SAP
BUSINESS WHITE PAPER Digital Business Platform for SAP SAP ERP is the foundation on which the enterprise runs. Software AG adds the missing agility component with a digital business platform. CONTENT 1
More informationMODERNIZING IT PLATFORMS SUCCESSFULLY HOW PLATFORM RENEWAL PROJECTS CREATE VALUE
MODERNIZING IT PLATFORMS SUCCESSFULLY HOW PLATFORM RENEWAL PROJECTS CREATE VALUE INTRODUCTION The machinery and plant engineering industry is under pressure to transform. Globalization, new competitors,
More informationWilma Online in a Nutshell
August 2013 Wilma Online in a Nutshell Wilma Online Ltd. is a leading supplier of premium traffic to the igambling market via email marketing Company established in late 2011 by close friends, veterans
More informationDelivering information-driven excellence
Delivering information-driven excellence UNLOCKING THE BENEFITS OF Multi-domain Master Data Management In a highly competitive, global economy where data is now a core enabler, industry leaders are increasingly
More informationAccenture & NetSuite
Accenture & NetSuite Gray background is only to allow visibility of all elements on page. Delete as needed. Delivering High Performance Turn off NOTES in Layers menu to Through the Cloud eliminate these
More informationWINNING IN BUSINESS-TO-BUSINESS MARKETS
WINNING IN BUSINESS-TO-BUSINESS MARKETS Making global trends work By Professors Jean-Pierre Jeannet, Kamran Kashani, Martin Koschat, Stuart Read and Adrian Ryans (September, 2007) IMD Chemin de Bellerive
More informationBUILDING A CUSTOMER- FOCUSED VALUE CHAIN
BUILDING A CUSTOMER- FOCUSED VALUE CHAIN With the right solutions, a company can implement those pieces they need now and add functionality as business needs expand and grow. INTRODUCTION In most growing
More informationFrom Brand Management to Global Business Management in Market-Driven Companies *
From Brand Management to Global Business Management in Market-Driven Companies * Emilio Zito ** Abstract Over the past several years, the most competitive mass-market companies (automobile, high-tech,
More informationThe Research of Vancl Network Marketing
The Research of Vancl Network Marketing WU Zhonghua School of Business Administration, Jiangxi University of Finance and Economics, China, 330013 13870916825@163.com Abstract: In recent years, the garment
More informationIBM Master Data Management strategy
June 2008 IBM Master Data Management strategy Leveraging critical data to accomplish strategic business objectives Page 2 Contents 3 The IBM Master Data Management strategy 5 IBM InfoSphere MDM Server
More informationB2B E-Commerce Solutions Empower Wholesale Distributors
SAP Thought Leadership Paper Wholesale Distribution B2B E-Commerce Solutions Empower Wholesale Distributors Achieve Interaction Excellence with Outstanding Online Experiences and High-Quality Digital Content
More informationDESIGNING AND WHOLESALING
THOUGHT LEADERSHIP REPORT DESIGNING AND WHOLESALING you asked someone to define retailer in the year IF 2000, the answer likely would have included words and phrases such as seller of consumer goods, stores
More informationApplication and Infrastructure Monitoring In A Distributed World Beyond Summary Statistics
Beyond Summary Statistics Introduction As the world becomes ever more competitive, organizations are seeking ways to differentiate. Delivering data and applications to internal and external stakeholders
More informationEmpower loss prevention with strategic data analytics
www.pwc.com/us/lossprevention January 2015 Empower loss prevention with strategic data analytics Empower loss prevention with strategic data analytics Amid heightened levels of business competition and
More informationEngage your customers. Grow and optimize your online business.
Engage your customers. Grow and optimize your online business. Deliver powerful customer experiences across all channels with one integrated platform. One platform for your (whole) digital world To win
More informationThe Top 7 Reasons You Need An Order Management System
The Top 7 Reasons You Need An Order Management System One of the biggest, and most overlooked, opportunities to grow your business is through operational efficiencies. Automating the order fulfillment
More informationDemand more from your retail marketing. HP Retail Promotion Manager
Demand more from your retail marketing. HP Retail Promotion Manager Reduce costs and boost sales. The HP Retail Promotion Manager provides a solution for retailers seeking to streamline and simplify the
More informationIHL Group. http://www.marketresearch.com/ihl-consulting-group-v3174/ Publisher Sample
IHL Group http://www.marketresearch.com/ihl-consulting-group-v3174/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093 (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm EST
More informationProduct. LoanLaunch TM Single-Platform Loan Origination Processing with a Holistic View of Borrower Transactions across All Products and Channels
Product LoanLaunch TM Single-Platform Loan Origination Processing with a Holistic View of Borrower Transactions across All Products and Channels Product LoanLaunch TM from Fiserv, a single-platform solution
More information2012 State of B2B E-Commerce
2012 State of B2B E-Commerce Executive Summary As digital commerce has transformed all commerce over the last decade, customers have been offered increasing control over their buying experience. Ease of
More informationAgile Manufacturing for ALUMINIUM SMELTERS
Agile Manufacturing for ALUMINIUM SMELTERS White Paper This White Paper describes how Advanced Information Management and Planning & Scheduling solutions for Aluminium Smelters can transform production
More informationBusiness ByDesign. The SAP Business ByDesign solution helps you optimize project management
SAP Functions in Detail SAP Solutions for Small Businesses and Midsize Companies Efficient Project Management Drive Project Success with SAP Business ByDesign The SAP Business ByDesign solution helps you
More informationImproving the customer experience
When Good Customer Service Is Not Enough In today s world, we all expect a good customer service experience in everything we buy. If we do not, we are more likely to go elsewhere next time. If enough customers
More informationECOMMERCE: A SHOPPING REVOLUTION
ECOMMERCE: A SHOPPING REVOLUTION [Chapter 3 Digital Minds v2] J. Burns Smith, Jr. (WSI Consultant, USA) Copyright 2016 WSI. All rights reserved. Each WSI Franchise is an independently owned and operated
More informationSimply better banking
Simply better banking How does a bank make the right impression on customers? Did you know that Xerox: Processed 1 billion card transactions in 2012 Hosts 1 billion mortgage loan images Processes 800 million
More informationSAP Supplier Relationship Management
SAP Supplier Relationship Management Custom-made IT-Solutions www.ba-gmbh.com Supplier Relationship Management Optimization of your purchasing processes In your company also lies valuable potential in
More informationFinancial Services Industry Solutions. Winning in the financial services marketplace for banks and credit unions
Financial Services Industry Solutions Winning in the financial services marketplace for banks and credit unions Financial services industry is now at a major changing point Banks and credit unions are
More information2013 Retailer ecommerce Study
2013 Retailer ecommerce Study shopatron.com Executive Summary The retail industry has changed significantly over the last decade, and it is continuing to evolve. As a veteran technology provider in the
More informationFour distribution strategies for extending ERP to boost business performance
Infor ERP Four distribution strategies for extending ERP to boost business performance How to evaluate your best options to fit today s market pressures Table of contents Executive summary... 3 Distribution
More informationDirect marketing success in today s economy
Direct marketing success in today s economy Leverage automated predictive analytics to drive marketing ROI An Experian white paper Marketplace campaign analysis When Sugar Creek Gardens, a specialty nursery
More informationRISK BASED INTERNAL AUDIT
RISK BASED INTERNAL AUDIT COURSE OBJECTIVE The objective of this course is to clarify the principles of Internal Audit along with the Audit process and arm internal auditors with a good knowledge of risk
More informationAdobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
More informationThe Strategic Importance of Current Accounts
The Strategic Importance of Current Accounts proven global expertise The Strategic Importance of Current Accounts THE STRATEGIC IMPORTANCE OF CURRENT ACCOUNTS With more than sixty-five million active personal
More information7 ways to know you re choosing the right fashion ERP solution
Fashion 7 ways to know you re choosing the right fashion ERP solution Growing pains. When kids have them, it s because they re about to move into a new stage of development. You see these kinds of growing
More informationChapter 5. B2B E-Commerce: Selling and Buying in Private E-Markets
Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets Learning Objectives 1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-side
More informationOmni-Channel Marketing for Customer Driven Interaction
Omni-Channel Marketing for Customer Driven Interaction 2 Omni-Channel Marketing for Customer-Driven Interaction The Customer Driven Experience With the growing impact of mobile apps and digital touchpoints
More informationABHINAV NATIONAL MONTHLY REFEREED JOURNAL OF REASEARCH IN COMMERCE & MANAGEMENT www.abhinavjournal.com
e-crm OPPORTUNITIES AND CHALLENGES IN DIGITAL WORLD Dr. T. N. Murty 1, N D Chandra Sekhar 2 and S Vidya Sagar 3 1 Professor & Director, Nimra College of Business Management, Vijayawada, India Email: thamminaina@yahoo.com
More information1) A complete SCM solution includes customers, service providers and partners. Answer: TRUE Diff: 2 Page Ref: 304
Enterprise Systems for Management, 2e (Motiwalla/Thompson) Chapter 11 Supply Chain Management 1) A complete SCM solution includes customers, service providers and partners. Diff: 2 Page Ref: 304 2) SCM
More informationCUSTOMER CASE AHLSELL GROUP. Ahlsell and Aptean make it easy to do business. www.aptean.com
CUSTOMER CASE AHLSELL GROUP Ahlsell and Aptean make it easy to do business CUSTOMER CASE AHLSELL 2 Göran Näsholm Group President and CEO Gunnar Haglund Vice President and CFO Established in 1877, Ahlsell
More informationMobile Marketing Primer for 2016
Gartner for Marketers Mobile Marketing Primer for 2016 Adam Sarner Research Vice President Mike McGuire Research Vice President Charles S. Golvin Research Director G00293091 Mobile Marketing Primer for
More information2013 SIIA Strategic and Financial Conference New York, NY
Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing
More informationHP Strategic IT Advisory Services
HP Strategic IT Advisory Services Optimizing the value of IT investment Brochure The world has changed dramatically, and we increasingly live in a world where enterprise and personal IT experiences are
More informationThe Power of Omnichannel Personalization
1 The Power of Omnichannel Personalization Introduction The omnichannel consumer has arrived. In addition to websites, people can connect through smartphones, tablets, emails, social networks, and contact
More informationCUSTOMER DRIVEN E-COMMERCE. Software-Services for an intelligent Personalization.
CUSTOMER DRIVEN E-COMMERCE Software-Services for an intelligent Personalization. COMPANY FACTS. ABOUT EPOQ. epoq internet services GmbH is among the leading manufacturers of intelligent software for the
More informationHow To Use A Multichannel Ecommerce Platform
Why Choose a Multichannel E-Commerce Platform......................................................................................... 1 Why Choose a Multichannel E-Commerce Platform.........................................................................................
More informationBusiness Plan for Implementing Electronic Commerce
Introduction to Electronic Commerce Business Plan for Implementing Electronic Commerce Objectives In this chapter, you will learn about: Planning electronic commerce initiatives Strategies for developing
More informatione-business in the Retail Sector Elena Gaboardi
e-business in the Retail Sector Elena Gaboardi 26-11-2002 e-business in Europe 2002, Brussels 1 Retail: a reshaped competitive scenario Increasing concentration (new stores and takeovers) Geographical
More informationHow To Integrate Cloud Crm Without A Master Data Management Strategy
MDM-Powered Cloud Computing to Boost Sales Leverage Master Data Management(MDM) for operational effectiveness of sale organization Panigrahi, Subhrajyoti (Subbu) 3/1/2011 Table of Contents Building an
More information2%INCREASE 66%INCREASE. Boylesports, winning through marketing.
Boylesports, winning through marketing. Top Irish bookmaker masters cross-channel marketing and personalized customer communications with Adobe Campaign. Adobe Campaign had by the far the richest capabilities
More informationThe Executive Guide to Agile BPM for Retail. A readiness assessment
The Executive Guide to Agile BPM for Retail A readiness assessment Retailers have traditionally organized their operations by sales channels (store, Web and catalog), with supporting business processes
More informationEnable Business Agility and Speed Empower your business with proven multidomain master data management (MDM)
Enable Business Agility and Speed Empower your business with proven multidomain master data management (MDM) Customer Viewpoint By leveraging a well-thoughtout MDM strategy, we have been able to strengthen
More informationSurvey Says: Consumers Want Live Help
Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy
More informationM2M for Telecommunications Companies. Strategy Dimensions for Entering the M2M Market
M2M for Telecommunications Companies Strategy Dimensions for Entering the M2M Market 62 Detecon Management Report blue 1 / 2015 Telecommunications companies find themselves facing the threat of stagnating
More informationCase Study & POC & Demos Information
Case Study & POC & Demos Information Type: Case Study Name: Multichannel Campaign Management (MCCM) Description: The IBM Company seeks, as vendor, through the multichannel campaign management (MCCM) services,
More informationPROVIDING A RICH CUSTOMER EXPERIENCE IN THE B2B WORLD
PROVIDING A RICH CUSTOMER EXPERIENCE IN THE B2B WORLD THE B2B PARADIGM HAS CHANGED B2B 2.0! Over the years, the B2C ecommerce space has been at the forefront of providing consumer-friendly functionality.
More informationInternet Potential-Future Business Development Focus
SOP TRANSACTIONS ON MARKETING RESEARCH ISSN(Print): 2374-5134 ISSN(Online): 2374-5142 DOI: 10.15764/MR.2015.01001 Volume 2, Number 1, February 2015 Internet Potential-Future Business Development Focus
More informationHow to choose the best CRM implementation partner for your call center
WHITE PAPER How to choose the best CRM implementation partner for your call center Top benefits and technology considerations for selecting the CRM that matches your needs INTRODUCTION In the era of multi-channel
More information7/31/2014. International Distribution Decisions Factors Influencing Distribution Decisions Internal External
We are striving to achieve noticeable improvements for our customers and distribution systems. ( ) The various sales formats in all major markets will be adapted to new customer requirements. ( ) Every
More informationMCCM: An Approach to Transform
MCCM: An Approach to Transform the Hype of Big Data into a Real Solution for Getting Better Customer Insights and Experience Muhammad Salman Sami Khan, Chief Research Analyst, Global Marketing Team, ZTEsoft
More informationHosted by The Marketer Quarterly. Research by The Relevancy Group. Sponsored by MessageGears
Hosted by The Marketer Quarterly Research by The Relevancy Group Sponsored by MessageGears #TRGWebinar Nicholas Einstein Senior Analyst, The Relevancy Group Moderator of Today s Webinar @othereinstein
More informationGet results with modern, personalized digital experiences
Brochure HP TeamSite What s new in TeamSite? The latest release of TeamSite (TeamSite 8) brings significant enhancements in usability and performance: Modern graphical interface: Rely on an easy and intuitive
More informationTop 10 Issues to Consider When Evaluating a Multi-Channel Management Platform. Steve Weber President and CEO sweber@nchannel.com
Top 10 Issues to Consider When Evaluating a Multi-Channel Management Platform W ritten by Steve Weber President and CEO sweber@nchannel.com If you're evaluating multi-channel strategies to expand your
More informationSales Performance Management: Guido Berlucchi S.p.A.
Sales Performance Management: Guido Berlucchi S.p.A. Berlucchi has grown considerably in recent years, hence the need to install a system for the integrated management of our commercial and operational
More informationAutomated decision-making along the product life cycle saves OTTO millions
Customer Case Study RETAIL Automated decision-making along the product life cycle saves OTTO millions OTTO is a leader in Smart Data in German retail Overview Customer Online retailer for fashion and lifestyle
More informationcprax Internet Marketing
cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top
More informationCopyright 2000-2007, Pricedex Software Inc. All Rights Reserved
The Four Pillars of PIM: A white paper on Product Information Management (PIM) for the Automotive Aftermarket, and the 4 critical categories of process management which comprise a complete and comprehensive
More informationSWOT Analysis of E-Commerce
Advance in Electronic and Electric Engineering. ISSN 2231-1297, Volume 4, Number 6 (2014), pp. 663-668 Research India Publications http://www.ripublication.com/aeee.htm SWOT Analysis of E-Commerce Ms Kiran
More informationFINDING BIG PROFITS IN THE AGE OF BIG DATA
FINDING BIG PROFITS IN THE AGE OF BIG DATA UNLOCKING THE ENTERPRISE POTENTIAL OF BEHAVIORAL SEGMENTATION Alex Tavera Senior Loyalty Consulting Manager Behavioral Segmentation / 2 SEGMENTATION HAS EVOLVED
More information1 IMPROVING ITEM MANAGEMENT
1 IMPROVING ITEM MANAGEMENT TO WIN IN OMNICHANNEL INFINITE RETAIL POWER TM TABLE OF CONTENTS The Impact of Omnichannel... 2 Item Management Has Always Been Important... 3 Today s Digital Consumers Demand
More informationebay Inc. to Acquire GSI Commerce
ebay Inc. to Acquire GSI Commerce Investor/Analyst Call March 28, 2011 Forward-looking statements This presentation contains non-gaap measures relating to the company's performance. You can find the reconciliation
More informationEnterprise Resource Planning Analysis of Business Intelligence & Emergence of Mining Objects
Enterprise Resource Planning Analysis of Business Intelligence & Emergence of Mining Objects Abstract: Build a model to investigate system and discovering relations that connect variables in a database
More informationIBM InfoSphere: Solutions for retail
IBM Software Solution Brief IBM InfoSphere: Solutions for retail Build a single view of customer information and a trusted source for product information with data integration and master data management
More informationReputation Management
Reputation Management Kerstin Liehr-Gobbers and Christopher Storck Six basic ideas about managing corporate reputation: It is reputation that drives corporate value in the first place Corporate value depends
More informationCounting Infrastructure Software
Counting Infrastructure Software Dr. Anthony L Rollo, SMS Ltd, Christine Green EDS Many function point counters and managers of software counts believe that only whole applications may be sized using the
More informationINVENTORY MANAGEMENT ebook
INVENTORY MANAGEMENT ebook Inventory Management For Online Retailers Efficiencies that take the guesswork out of what s available to sell. Managing inventory in one place helps you avoid stock-outs [or
More informationInforCloudSuite. Business. Overview INFOR CLOUDSUITE BUSINESS 1
InforCloudSuite Business Overview INFOR CLOUDSUITE BUSINESS 1 What if... You could implement a highly flexible ERP solution that was built to manage all of your business needs, from financials and human
More informationOmni-channel Commerce
Accenture Interactive Point of View Series Omni-channel Commerce Think like the customer Omni-channel Commerce Think like the customer Fact: We live in an omni-channel world. Companies in the business
More informationLife insurance and annuity distribution in a digital world: four strategic shifts
Life insurance and annuity distribution in a digital world: four strategic shifts The impact of digital technologies on insurance products, customer expectations and distribution networks is driving rapidly
More informationManufacturing Industry KPIs that Matter
Manufacturing Companies Run Better on NetSuite. Manufacturing Industry KPIs that Matter Sponsored by Results from Businesses Like Yours Business Visibility 360 o Visibility & Actionable Insight Increased
More informationE-Fulfillment Trends Report
E-Fulfillment Trends Report This report explores best practices, common challenges and emerging trends in e-fulfillment nationwide. 2012 Saddle Creek Logistics Services n All Rights Reserved Overview E-commerce
More information