Replace Exhibit A, Pricing Page with the attached.

Transcription

1 ADDENDUM NO. 1 DATE: July 8, 2013 TO: OWNER: SUBJECT: ALL BIDDERS UNIVERSITY OF CENTRAL MISSOURI (UCM) PROCUREMENT OFFICE 102 W. SOUTH STREET WARRENSBURG, MO RFP 9584 (Direct Mail Services) THIS ADDENDUM IS ISSUED AS PART OF THE BID DOCUMENTS FOR THIS BID AND AMENDS ONLY THOSE ITEMS SPECIFICALLY DEFINED HEREIN. PLEASE ACKNOWLEDGE THE RECEIPT OF THIS ADDENDUM ON THE PRICING PAGE. This addendum forms a part of the Bid Documents and modifies the Bidding Documents dated June 20, 2013 with clarification noted below. In preparing bids, the Bidder shall take into consideration the following items. Information shown herein supersedes requirements issued under previous date. Replace Exhibit A, Pricing Page with the attached. Questions/responses regarding RFP 9584: Question: Has UCM outsourced its direct mail previously or has the program been maintained internally? Response: UCM has had direct mail project both outsourced and produced internally depending on the quantity and scope of the project. Question: Does the university register to fundraise in the states that have such a requirement? Response: At this time we do not Question: What is the FY 14 budget? Response: For direct mail it is around $45,000 Question: Can you provide results of previous direct mail efforts? Response: We track each direct mail solicitation separately and have quantitative results Question: We understand the maximum mail quantity is 85,000, but what is the minimum mail quantity? 1

2 Response: Most projects will range from 3,000-15,000, with the bulk in the 5,000 range Question: What is currently mailed to alumnae? Response: A combination of letters, postcards, self-mailers for solicitation. Other publications include university magazine and Alumni Association notices. Question: How many variations of copy should we expect in an individual campaign? How many different variables does UCM have available to use and could UCM provide a table of the variables? Response: Some projects can have up to 30 different variations (academic and athletic mailings). When data is delivered for each project, variable information is included (name, address, etc, plus any giving information, designations, tracking codes, urls and such are all different variables) Question: Has the university mailed premium packages in the past (i.e. decals, labels, luggage tags, etc.), either up front or on the back end? Have they been successful relative to the other efforts? Response: Yes, we have done labels and luggage tags in the past 3 fiscal years. And both have been successful to different degrees. Question: Are you looking for a comprehensive year strategy and pricing for the marketing components suggested to be involved? Response: No, we have a pre-determined strategic plan Question: What exactly is included In the total cost to provide direct mail services? We don't see specific formats to provide pricing for. Is that not determine at this point and based on what we recommend? Response: See additional attached document Question: Do we attach a separate page with basic price list of our services/offerings and not pricing for specific formats? Response: If you would like to attach separate basic prices for other services that is appreciated, but not required. Question: Do you want a separate budget figure to concept campaign components, channels, testing cells, etc? And then an estimated creative budget for this appeal campaign after strategy structure is agreed upon? Response: Creative, strategy, and other components are done by UCM staff Question: Do you want pricing on direct mail marketing only? Or should it also include , social, reminders, and use of other marketing tactics such as PURls or QR codes? Response: Direct mail only. PURL s may be included at a later date. QR codes will not be used at this time 2

3 Question: Would UCM prefer each vendor make certain assumptions by taking experience and best practices and applying them to what is believed would fit and work for UCM? Response: We have are strategies in place already, and are looking for a DM partner to help fulfill that strategy Question: Is it possible to give a ball park of the current allotted budget for strategy, creative concepting, producing and distribution of this Annual Giving Program? Response: Strategy, Creative concepts and creative artwork will be done by UCM staff By the order of: Roderick M. Woolen Buyer of Record 3

4 EXHIBIT A PRICING PAGE(S) RFP 9584 (Addendum #1) The bidder shall state firm, fixed prices for providing services in accordance with the terms and conditions set forth herein: 1. Fall Academic Direct Mail: o Piece count: 12,000-15,000 $ 2. Fall Athletic Direct mail o Piece count: 2,200-4,000 $ 3. Fall Fund for Excellence Direct Mail o 8 ½ x 11 letterhead o Card stock reply card o Piece count: 8,000 10,000 $ 4. Spring Academic Direct Mail o Piece count: 12,000-15,000 $ 5. Spring Athletic Direct mail o Piece count: 2,200-4,000 $ 6. Old Elm Society Renewal o 8 ½ x 11 letterhead o Card stock reply card o Piece count 2,000 3,000 $ 7. Self-Mailer project Spring Fund for Excellence direct Mail o Tri-fold with glued CRE and detachable reply card o Piece count: 4,000-6,000 $ 8. Total cost to provide direct mail services: $ 9. Payment Terms: 10. How long prices are firm:

5 11. Is your company a: MBE WBE BOTH RFP 9584 (Addendum #1) I (We) received Addendum(s) {Fill in number(s) received, if none, write none.} Authorized Signature Company Name City, State, Zip Fax number Printed Name Mailing Address Phone number address END OF SECTION