How to Create a Killer Real Estate Direct Mail Postcard or letter! Motivated Seller Lead Demographics To Target

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1 How to Create a Killer Real Estate Direct Mail Postcard or letter! In order to create a High Converting direct mail piece you need to first understand a little bit about the Lead Source you are going after. Once you can understand the lead source then you need to construct a message that will appeal to that type of lead source. Motivated Seller Lead Demographics To Target The average age of home sellers in 2014 was 54 years old The typical seller had lived in or owned the home for 10 years. 74% of sellers were married 76% of sellers had no children in the household 81% of home sellers sold a single family, detached home. What might appeal to a 54 year old Married couple who owns a high equity property? Why Someone might want to sell. Statistics Below!

2 We Target the Bottom 5% of real estate sales Putting it all together. For a seller to be motivated we know there needs to be some sort for Financial distress or physical distress with the property. Now we know that most motivated sellers are in their 50 s and we also know that we want to focus on sellers that truly have some sort of motivation to sell a property at a discount. From the list about what are some reasons? Upkeep on the home, financial limitations, can not afford to mortgage and expenses, foreclosure, and divorce. Below is a template to help you construct the perfect Direct mail piece. Step 1: Attention Grabbing Headline Attention: I want to Buy your Property at <<Address>> Make you a fair cash offer and close on the date you choose A confidential message for the owner of <<Address>> Who Else wants to Sell their Rental Property Freaky Fast? URGENT NOTICE Exposed: Read This Immediately Because it Directly Affects your property at (address) WARNING: Read this Immediately because it Directly Affects your Property at <<Address>> Who else wants to Get a Cash offer for their Property Today? Property Taxes SUCK Tired Landlord SOLD his Property for CASH in 3 days! Are you the owner of <<Address>> if so you MUST read this The Shocking Truth about your Property at <address> Caution Read at your own Risk! Give me 5 days and I will Buy your property at <<Address>>

3 WARNING: Step 1.A: Attention Grabbing Picture (optional) Step 2: Bring up the Problem (think about what the number 1 problem the lead source you are sending to might have?) (vacant house owner, Absentee owner, Probate, tax lien) The problem is going to be something with the property being in physical distress, vacant, or a headache. Or the problem is going to be a Financial Issue! Problems can be Vacant House, Unwanted Rental Property, Inherited a property, etc. Example Lines to put in Hi My name is Christopher Seder and I am going to buy a rental property around the area of a house you own and was wondering if your looking to sell? I know that landlording can really STINK sometimes, especially if your out of state, I have been there before and it was not pretty. I noticed you have a Vacant House or a Rental property I noticed you have a Vacant Property growing a Jungle of weeds in the front lawn (only if true) Renting Houses can be a Big Pain in the neck (especially if you are doing it from 8,000 miles away) <<out of state absentee Dear Sick and Tired Landlord, I say sick and tired because I know how much of a drain on your health and Sanity dealing with rentals can be. This letter is going out to all of the areas landlords of which unfortunately you are one. I say "unfortunately" because I feel bad for the average "House-Renter-Outer." I wouldn't wish that suffering on my worst enemy. The Reason I am contacting you is because I understand you may have recently inherited a property in the Billings area

4 Houses can be a big pain in the neck, they really take a lot more time and $$$ than most people think Do you currently own a property that you just plain hate? Do you have a property that you need GONE asap? Is your property at <address> causing you unwanted stress and even causing you to lose your hair? Step 3: Agitate the Problem If you are like a lot of people right now you may own a property that has become more of a Hassle than anything. Repair Bills adding up, stupid mortgage payments that never go away, crappy renters and our Government screwing the little guy Landlord problem Aren't you sick and tired of dealing with bad tenants who pay their rent on time about as often as it snows in Hawaii? How much do you enjoy the eviction process? About as much as a visit from your mother in law? Worse? Is it fun cleaning up after they leave? Spending all your previous year's positive cash flow on repairs so you can put a new crappy tenant in who will stiff you and wreck your place all over again? Do you even have positive cash flow? Most don't. Step 4: To the Rescue The Solutions This is where you state how you are able to help the seller. Hi My Name is Christopher and I am going to buy a rental property in the area and was wondering if you were looking to sell? I ll Give you a fair cash offer, plus pay all of your closing fees and the best part is you do not have to fix up a thing I will purchase the property in it's "As-Is" condition and pay all cash with no contingencies for financing. I can close the sale within 14 days or less. This will save the you and your family time and money. Oh and Did I mention i will pay all of your closing cost? I am discreet and can give you a fair no hassles offer within 24 hours. Should you have any questions, please contact me at any time.

5 Testimonial Rescue (sometimes talking about yourself is a bad thing) Here is what Steve had to say about working with me: I recently sold a house to Chris and I am so glad he sent me a postcard, I had a vacant house that was in need of a lot of repairs, I didn't have the money to fix it, Chris gave me an AS IS cash offer, paid my closing cost and had a check in my hand in less than 2 weeks, God Bless Chris for helping me out If you would like to receive a fair cash offer like Steve did contact me today! Step 5: Create Vivid word pictures that appeal to the senses What if you could simply snap your fingers and make your house disappear (along with all your obligations to it)? Close your eyes and imagine receiving a cashier's check in your hands in the next few days along with notice that your house is sold, your mortgage is paid off, and you're free to move on. Just Imagine Not having to deal with crazy rentals and the hassles of fixing up a property, all you have to worry about now is how you are going to spend or save your cash. Would a Hot Sweaty pile of cash help you out right about now? Just think how much easier life would be if you could get rid of Headache of a property. Step 6: (optional) Really make them see, feel, taste and sense How does it feel???, What would you do with that money??? How would that help your life??? What would it allow you to do??? Step 7: Call to action (always tell them what to do) Call me today (phone) You have nothing to lose by calling me. (Phone) I'm easy to deal with, and I'm confident we can come up with a win-win scenario that will make us both happy and allow you to go on your way to bigger and better things in life. Just think how nice it will be to not have to worry about that house anymore. So again, call me right now, and allow me the privilege of helping you out no matter what the circumstances may be. My number is (phone), and you can call

6 me 24/7. Or simply go to (website) and fill out a short form, and I will get back to you right away So if your interested in a quick sale with no hassles please call me now Step 8: Limited Number Available (scarcity) P.S. Just so you know this postcard is going out to several people in the area and I am only looking to buy one more property at this time. So if you're interested in a quick sale with no hassles please call me now (phone) Tips to Make your Postcards and Letters Stand OUT! Be Borderline Scandalous Be Funny (add in a something to get a laugh) Im looking to buy and if your looking to sell we are a match made in heaven : )