Cintra Software & Services Proven Trusted Experienced Specialized Oracle Global Partner

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1 <Insert Picture Here> Cintra Software & Services Proven Trusted Experienced Specialized Oracle Global Partner The Next Generation Database Architecture Evolution v s Revolution Abdul Sheikh, CTO

2 Oracle s Global Partner of the Year for Database

3 Cintra Specialized and Qualified Oracle Platinum Level Global Partner Oracle Global Database Partner of the Year 2011 Oracle Titan Award Winner Database and Clustering 2011 Oracle Specialized Partner of the Year for 2012 Oracle Specializations & Certifications Oracle Database 11g Oracle Performance Tuning Oracle RAC Oracle Data Warehousing Oracle GoldenGate Replication Oracle Enterprise Linux Oracle Business Intelligence Enterprise Edition Oracle Database Appliance Oracle Exadata

4 Cintra Architecture Services : Driving Value Driving True Business Value from Database Technology Increasing efficiency by eliminating silo d database architectures Increasing the value delivered by database architectures to the business Increasing the agility of database architectures to support new initiatives Ensuring highest level of availability, performance and security Focused on improving user experience Oracle Architecture Optimization Providing architecture roadmaps to optimize Oracle architectures Ensuring maximum return on Oracle investments Ensuring optimal Oracle license utilization and license compliance Blueprints for risk mitigation and assured success Providing technology blueprints for risk mitigation and assured deployments Ensuring the highest level standards and best practices Proactive Database Architecture Managed Services Proactive expert Oracle support for assured database systems health Proactive database management to eliminate risk and ensure compliance

5 What Does Next Generation Mean Next Generation IT Systems provide clients with products that are in sync with modern IT transformation strategies and on a faster innovation track, delivering better solutions for performance, reliability, and security, with shorter deployment times; easier management; lower total cost of ownership; and reduced change management risk, backed by fewer vendors accountable for support.

6 Today s Silo d Evolutionary Architecture Example

7 The Journey: Simplification, Standardization and Consolidation of Systems Enterprise Private Cloud IT-as-a-Service: Optimized IT Core: 1. Self-Service Provisioning 2. Metering & Chargeback 3. Governance and Security Policy 4. Enterprise Private Cloud IT-on-Demand: 1. Silos of HW & SW 2. Manual IT Process 3. Underutilized Systems 4. Top-down redundancies 1. Rationalized 2. Consolidated 3. Automated 4. Virtualized Integration Layer Client 1 Service Group A Service Group B Service Group C FBT PAY G NTS TRDS Application Grid Application Grid Application Grid Customs NTS A/c Data. RRE IPS Penalty Integrated A/C Refunds 1 RBA Def Data Grid Data Grid Security Layer Data Grid Excise Payments CR ECI ADD AWA ELS CCD Compliance Staff Business IVR PKI CDCC DDDR CWMS GCI Staff Phone TASS Bus. Intel WOC Refmaterial BOA BEP Client BANK Staff Remote Staff TAX AGENTS Call Centres

8 The Typical Evolutionary Architecture Challenges Complex integration with systems resulting in long deployment timelines Silos of servers and storage resulting in wasted computing resources Inefficiencies across the board including high software license footprint Inability to Leverage Licensable Options due to high license footprint IT Teams spend time maintaining a large estate rather than innovating IT Teams become silo d into specific skill-sets, communication dries up Fragmented management and monitoring limited to availability monitoring Security and Performance management not a focus

9 Evolutionary Architecture Complex Integration Order 1,000 parts from 100 different catalogues looking for the lowest price Contract with dozen different suppliers to hire engineers to assemble parts into sub-assemblies (frame, engine, drive train, body etc) Take at least one year to put it all together Spread another 6 months fixing problems to get it to run Pay a fortune to maintain it and get 2 miles per gallon A New Car Parts not guaranteed to work together Too many variations; No Standards Not optimized for best performance or maintenance Many specialized skills required No Overall Warranty

10 Evolutionary Architecture Typical Refresh Cycle Architecture enhanced through tech refresh every 3 years Faster Servers with faster CPUs with more cores Faster and more memory Storage evolution with wide striping, SSDs and Flash Components may be relatively low cost to upgrade, but the TCO is increasing What elements of the architecture haven't evolved significantly Storage bandwidth, 1Gbps, 4Gbps, 8Gbps and 10Gbps Storage protocols, iscsi, Fiber, NFS Physical Spinning Drives, 7.5Krpm, 10Krpm and 15Krpm What about flash storage faster storage indeed but RamSan, Violin and others Data is uncompressed, storage bandwidth is limited, no high availability We need a massive leap in capabilities not incremental improvements

11 Evolutionary Architecture Software License Costs Silos of Servers Result in: High license footprint due to CPU cores on individual servers These CPU cores may often be largely idle, effectively wasted outside of peak load times Pools of software licenses bought over time are often renewed at different times of the year, reducing clarity around IT support budgets Additional License Considerations: Oracle Enterprise Edition for online maintenance and better performance Oracle Partitioning for performance on larger data sets Oracle Advanced Compression for space and performance savings All of the above options come at a considerable expense in a silo d architecture, where all CPU cores must be licensed This may take these key Oracle options off of the table completely

12 Evolutionary Architecture Security Challenge Lack of Comprehensive Unified Security Policy and Methods Constrained by variety of OS and database versions Out of support versions are often not compatible with security methods Generic security tools may have wider breadth but less depth of security Security becomes a Silo d Operation Network team have a approach to security Systems team have a security approach Database team have security approach Commonly no data at all is shared between teams Expense of securing a fragmented architecture Large number of individual servers and cores = large security cost exposure Large license exposure = reluctance to enable additional security All combines to a limited, ineffective security frame work

13 Evolutionary Architecture Monitoring Challenge Lack of Comprehensive Deep-Level Monitoring Constrained by variety of OS and database versions Out of support versions are often not compatible with monitoring agents Generic monitoring tools may have wider support but less depth of information Monitoring becomes a Silo d Operation Storage team have storage monitoring tool Systems team have server monitoring tool Database team have database monitoring tool Commonly no data at all is shared between teams Monitoring data not available to Development or Management teams Expense of monitoring a fragmented architecture Large number of individual servers and cores = large license exposure Large license exposure = reluctance to enable additional functionality All combines to a limited, ineffective monitoring solution

14 Evolutionary Architecture Skills Considerations Key Staffing Considerations: High training costs to support and maintain: Variety of Operating Systems and versions Variety of Database Technologies and versions Large amount of IT time spent maintaining the environments Overhead of patching all servers/databases is high Silos of IT Expertise IT teams become islands of expertise, without overlap Knowledge transfer between teams becomes limited Troubleshooting may become a blame game between teams Architects are key Systems and database architects are key bridging the gap between IT groups, essential for an effective reporting structure to upper management

15 Evolutionary Architecture Other Side-Effects All of the inefficiencies described for monitoring also apply to: Disaster Recovery techniques Backup/Recovery technology Replication technology Operating System technology These inefficiencies result in: Higher Staffing costs Multiple vendors often support teams blame each other with no collaborative effort to resolve issues Higher cost of maintenance windows, both planned and unplanned Limited Control over TCO Only incremental improvements in capabilities

16 Architecture Evolution towards Consolidation

17 Typical Business Complaints of IT Return on Investment What have we actually achieved? I m not seeing more business capabilities for my IT investment? Increasing Complexity More vendors to manage Complex integration, devils are in the details Fragmented support sources, vendor finger pointing Greater technical skills required in-house, often under utilized Challenging Complex Upgrades Costly, require extensive manpower, high level of risk to the business, involve outage windows, and are rarely smooth

18 We Need a Architecture Revolution! To enable us to: Provide a quantum leap in our business capabilities! Provide a quantum leap in end-user experience! Provide a quantum leap in operational efficiency! Provide us with the confidence to move to the next generation! How do we do this? Integrate teams and employ thought leaders Architects! Simplify IT - remove typical IT barriers Remove complexity enable smarter architecture design Consolidate fewer systems with greater capability Manage Data Effectively compress and partition data Focus on Security secure the data and audit access Monitor effectively in depth monitoring for decision making

19 Summary - Exadata Quantum Leap in Performance and Operational Efficiency Increase Quality of Service Time to resolution Performance Availability Workload Security Reduce IT Costs CapEx OpEx Maintenance Management Downtime Increase Agility Online changes Rapid provisioning Dynamic services Faster time to market Scale to demand Foundation for the Competitive Edge Reduce Complexity Configurations Services Standardize Applications Database OS

20 Exadata Compounded Performance Benefits Compress Smart-Storage Accelerate-Delivery Smart-Cache 10x 10x 40X 30X Intelligent Storage Smart Scan query offload Scale-out InfiniBand storage Hybrid Columnar Compression 10x compression for active data 15x compression for archive data Smart PCI Flash Cache Accelerates write I/O up to 20x Accelerates read I/O up to 30x Data remains compressed for scans & in Flash Uncompressed Compress Primary DB Benefits Cascade to Copies standby test dev backup

21 Cascading HCC Compression Benefits Hybrid Columnar Compression Only available in Oracle Exadata or Oracle ZFS Storage Appliances Provides extreme compression for Warehouse or OLTP data HCC Compression levels between 10x to 50x Cintra tests showed a 19x compression ratio for Oracle EBS database Compounded Performance Benefits At least 10x fewer reads At least 10x more efficient memory buffers Database sizes reduced to a level that can allow the database to reside in memory and eliminate the need to read from spinning disks At least 10x less backup retention storage online or offline = EXTREME PERFORMANCE + EFFICIENCY

22 Compression Benefits Comparison 11gR2 Compression Type Uncompressed Advanced Compression HCC Compression PROD DB STORAGE FOOTPRINT Database Size 2TB 800GB 160GB ASM Data Allocation 3TB 1.2TB 240GB ASM FRA Allocation 5TB 1.8TB 360GB DB BACKUP FOOTPRINT FRA Image backup Size 2TB 800GB 160GB RMAN backupset Size 1.2TB 360GB 100GB Datapump Export Size 900GB 400GB 80GB DR ENVIRONMENT FOOTPRINT DR Database Size 2TB 800GB 160GB DEV/TEST ENVIRONMENT FOOTPRINT Development Databases 4TB 1.6TB 320GB Test Databases 4TB 1.6TB 320GB TOTAL STORAGE REQUIREMENT 24TB 9TB <2TB READ FROM DISK DISK & MEMORY FLASH CACHE

23 EXADATA X3 New 4th Generation Database Machine Breaking Traditional Database Performance Bottlenecks Lower Cost

24 Exadata Smart Flash Cache : X3 Game Changer! Write-Back Cache Accelerates Write Performance 20X 1 Million 8K flash write IOPs from SQL New software caches write I/Os in flash memory Now all reads and writes of active data go to flash 1 Million 8K flash write I/Os per second on an X3 rack Comparable to 10,000 disks on 100 array frames 20X more writes than previous Exadata version Cache is persistent and fully redundant Also improves database availability by accelerating write intensive recovery New low cost of entry with eight rack X3

25 Oracle Exadata Extreme Performance Faster Than DW Appliances Faster query throughput Fastest disk throughput Much faster with Flash Query Throughput GB/sec Uncompressed Data Single Rack 10 Teradata Netezza TwinFin GB/sec Flash Disk Exadata More Bandwidth than High-End Arrays Storage Arrays can t deliver disk bandwidth No extra bandwidth from Flash No CPU offload No Columnar Compression No InfiniBand 2.5 <6 IBM XIV NetApp 6080 Storage Data Bandwidth (Uncompressed GB/sec) 9 11??? IBM DS8700 Hitachi USP V EMC VMAX 75 GB/sec Flash Disk Exadata More Data Capacity More disk drives/rack Larger disk drives Much better compression Systems with Equal User Data All with Largest Disks, Best Compression 1.4x Teradata x EMC VMAX 2-4x Netezza TwinFin 12 10x Exadata

26 So What Does 10x Actually Mean? REAL Business Value Batch 5 hours down to ½ hour Batch run completes with no delay to business in the morning Providing additional processing time Reports - 1 hour down to 6 mins Timely, ad-hoc access to high-value business information Analytics - 5 mins down to 30 secs Useless to User-friendly Apps UI 3 secs to milliseconds Significant improvement in user experience

27 Today s Silo d Evolutionary Architecture Example

28 Next Gen : Revolutionary Exadata Architecture

29 Platform of a service Your Private Cloud? Real Business Drivers Lower: CapEx OpEx Maintenance Management Downtime Reduce IT Costs Reduce Complexity Reduce: Configurations Services Standardize: Applications OS Database Enable: Online changes Rapid provisioning Dynamic Services Faster time to market Increase Agility Increase Quality of Service Enhance: IT service time Performance Availability Workload Security

30 Private Cloud Strategy Smart Tiered Architecture Tiers of Availability RAC, RAC One Node, Single Instance Tiers of Performance Oracle Partitioning for active versus archive data Oracle Compression with varying ratios (ACO vs HCC) Tiers of Storage (Exadata and ZFS) High performance disks High capacity disks RAID 5 vs RAID10 for maximum capacity vs performance IB and NFS storage protocols RAM / SSD / Flash

31 Cintra s Private Cloud Strategy Tiered Architecture Tier 1 Highest Performance & Availability Oracle Exadata X3 Internal Exadata storage for highest performance Query HCC for active data, Archive HCC for less active data ZFS Storage Appliance for high speed backups via Infiniband Tier 2 Moderate Performance & Availability Oracle Database Appliance with ZFS Storage Appliance Internal ODA storage for active data ZFS Storage Appliance for archive data with HCC and backups Tier 3 Test / Development and Non-Critical Oracle Database Appliance with ZFS Storage Appliance ZFS Storage Appliance for rapid cloning and HCC compression

32 Cintra Database Revolution Centre EXA Education and POC Centre Engineered Systems Infrastructure Appliances Oracle Exadata X3 Oracle Database Appliance (ODA) Storage ZFS 7320 Storage Appliance with: 20 x 600GB 15K Fast Drives Infiniband & 10Gb NFS/iSCSI Application Stack 2 x VM Servers for Application Stack Security SSL VPN

33 Cintra s Architecture Revolution Services Full Current Architecture Discovery Phase Covering Storage, Servers, Applications and Business Objectives Detailed performance review based on OS stats and AWR data Configuration review and quick win recommendations Database Architecture Design Phase Providing the ideal architecture roadmap for your business Based on proven blueprints and strategies Sized for your workload and predicted growth, minimal wastage Blueprinted Implementation and Support Services Risk removed with proven blueprints and best practices Total ownership followed up by Remote DBA services and pro-active support, to keep the environment clean and healthy Average team members have >10 years experience

34 Join Cintra s Architecture Revolution! Why is Cintra different? Center of excellence for Oracle architecture design Objective advice on design including comparing alternatives Risk mitigated blueprinted deployments for highest levels of standards, best practices and assured results Full spectrum of services with total ownership of deployment Proven track record with a high rate of customer references A true trusted Oracle partner

35 What s Next Assessment and Business Case Contact Cintra today to: Assess architecture optimization and consolidation opportunities for your environment Build a business case for a revolutionary architecture Optimize your investment in Oracle Software and ensure compliance Leverage proven blueprints for highest levels of standards and best practices Obtain Proactive Expert 24x7 Real Time Database Support Establish a partnership for expert Oracle architecture guidance

36 Contact Cintra Abdul Sheikh Phil Ross Follow up with your account manager

37 Cintra s Exadata Implementation and Support Services Assess Design & Plan Configure Deploy Manage Architecture Assessment Detailed Architecture Design Exadata Configuration and Validation Database Configurations Testing, Tuning Proactive 24x7 Support Application Assessment Application Upgrades Migrations Architecture Services Production Ready Testing Backup and DR Quarterly Patch Deployment Service

38 Partnering with Cintra 16 years as a primary Oracle Partner Single Focus on Oracle Product Expertise Over 300+ Clients Served Over Professional Service Engagements Established customer based on repeat business Fast response support delivered from the US and UK 2011 Oracle Titan Award Winner 2011 Oracle Global Database Partner of the Year 2012 Oracle Specialization Award Winner Your trusted, consistent and qualified Oracle partner

39 Summary IT as a Service is the next major progression in IT Industry and Investment analysts support that IT has to change to support the future of IT as a Service Engineered Systems deliver fundamental building blocks to accelerate a company progressing towards this goal Many organisations have already realised dramatic cost savings and improved business agility from leveraging Engineered Systems Engineered Systems should be on the radar for every IT budget and Oracle is leading this market

40 Executive White Paper The Oracle Exadata Revolution: Engineered Versus Traditional Information Infrastructures An Oracle White Paper Published February 2012

41 Exadata Database Machine X3-2 1/8 th Rack Lowest cost of entry into Exadata EVER!!! 2 x Database Servers with dual Intel Xeon Sandybridge CPUs Each with 8 cores per server enabled 128 GB per server 2 x 10 Gig E-connectivity to Data Center 5 x 10Gb E-ports New 2.4 TB High Speed Flash 3 x Exadata Storage Servers X3-2 Each with 18 x 600GB SAS high performance disks Usable capacity: 18 x 600 /2 = 5.4TB or 18 x 3 TB SAS high capacity disks Usable capacity: 18 x 3Tb /2 = 27TB Network 2 x Sun Datacenter InfiniBand Switch port Managed QDR (40Gb/s) switch 1 Admin Ethernet switch Redundant Power Distributions Units (PDUs) Upgradable via software to Quarter Rack Lower Cost

42 Consolidation in the Database Cloud Exadata Shared Database ROI Shared Cluster OS DB Shared Server Storage Server ODA Dedicated Silos Consolidation